Speed, Efficiency,
Rule of Overland
Parts Department
1 nl ii'f Bniltlitio Devoted to
Storing ami Sli i |»pi ti*£;
Fach Order Checked
Four Times.
Probably no other department of
AYillysOverland has been planned
and built with such care In an effort
to render service of maximum speed
anil efficiency to Overland and
Wilivs-Knlght dealers and owners all
over the world as is Its parts depart
ment.
An entire building, plus floor space
in several others, is devoted exclu
sively to the assembling of parts, fill
in; uf orders and shipping of parts
tn II parts of the globe. Hundreds
of thousands of dollars In parts value
an represented In dolley boxes and
racks thHt line the rooms of the parts
den i rtment building.
Every part placed oh each and
every model of Overland and Willys
Knight cars is stocked In this re
serve parts fund, from which they
can he packed and shipped at the
1 it set notice. Particular care is taken
in t lie marking of stork to prevent
mistakes In orders, and each order
that comes to the department is
• becked four times before it is passed
1n the packer, all to prevent errors In
filling.
Every precaution Is taken to pro
tect the consignee, both in the filling
orders and in the saving of ship
ping expense. Every part on Over
land products Is automatically meas
ured by the packer who sees that
none but absolutely necessary weight
nn.il size of lumber is included. Ad
ditional care is taken in the use of
thousands of yards of excelsior pad
ding and bale after bale of loose ex
celsior in packing each shipment.
The parts department of Willys
< tverland, Incorporated, at Toledo,
has systematized tile packing and
shipping of parts so as to reduce the
chance of damage in transit to a
minimum. In the crating of parts
for foreign shipments, specially con
structed crates are built on the spot
to withstand the rough handling of
the sea voyage. In addition, all
overseas parcels are lined with wa
terproof paper to prevent rust. Cer
tain parts particularly subject to rust
and weather infections, are dipped in
lust preventive solutions before
I hey are stored and again before
crating.
VALUE OF BALLOON
TIRES IS PROVED
Although experiments with bal
loon, or low pressure, tires have been i
tinder way for a number of years,
it is only within the last two years
that they have been on the market.
Prejudice had to he broken down by
actual tests and demonstrations to
convince the user of regular cord
tires that the low pressures were
^twtally satisfactory’.
Nation-wide tests were made and
thousands of tires placed on automo
biles personally owned and operated,
'i'he performances of these tires were
carefully’ observed by Miller tire engl
i is. who recalled them after they
1> -I been tried under all conditions.
Baboons are now known to be
capable of doing all the work done
b1 the regular tires, as well as many
'things the latter will not do. The
r e and comfort given by the low
P esrure tires, together wtlh their
F'rv<ce under unusual operating gon
dii ms. make them popular.
Incidentally, the testing now done
on albums is by commercial cars
vlia h will travel 500 or more miles
a week. I.mv pressure tiros have
..bed such a degree of perfection
that only vehicles capable of giving
uni-ti.-illy hard tests are used and
on these the work done by the tires
is carefully noted by Miller engineers,
who keep complete record of the
data.
CONNECTICUT ADDS
TO ROADS SYSTEM
An aggregate of 2,335 miles of roads
lias been constructed in Connecticut
in the last 29 years, announces the
atate Highway department.
The trunk line system In Connecti
on totals 1,186 miles, while 635 miles
of pew’ state aid construction have
been carried out, making an aggre
-■ate of 1,821 mile..
Of tills, 684 miles are macadam, 241
concrete, 123 bituminous concrete,
P»3 bituminous madadam, 75 sfbne
in-face,' 345 gruvel and 154 graded
irfaco. During the year Just closed
131 miles were constructed or recon
structed. The mileage of graded and
navel roads Is being reduced year
by year In favor of the more durable
types.
HONKINGS DRIVE
MONKS TO HILLS
The whirl of modern life, exem
ill (ted by automobile horns, radio,
telephones and electric lights, Is
.retting too much for the Trappest
monks of Banz, says an Associated
Press dispatch from .Munich. De
spairing of seclusion in their present
monastery near Bamberg, they will
soon withdraw to n remote part of
the Bavarian mountains.
Several sites are under constdern
lion, one of them a mountain top
where once stood a baronial castle.
Here It is felt that the penitential
anil silent days of the Truppist
brothers could be passed without
disturbance.
Nonskid Pointer*.
Front wheels skid some, chiefly
from rounding a corner at so high a
speed that the front wheels lose theli
traction. To overcome this, apply
the brakes gently, which will drag the
r• ar wheels and give the front wheels
a chance to take hold.
^ On La L»!
plans for the construction of a
•pedal automobile rosd from Part* tc
Nice are being considered In France
The Intention I* to build the road ai
aimight ** possible. It will be about
500 miles lung.
A little prenatal attention tc
mother bents a lot of postnatal 10
dial'll.
CHAMPIONS WIN
SPEED BOAT RACE
A clean sweep In the speed boat
races at Miami Beach, Fla., is the
mo't recant achievement of Cham
plon spark plugs. Car Wood's twin
\iotory in the Flsher-Allison gold cup
: ace and the Horace E. Dodge Me
morial trophy event and the victory
it} the Biscay tie Babies' contest were
all with Champion equipped boats.
The enthusiasm of Gar Wood and
i >lin Johnson, Ills mechanician, over
their spark plugs' performance
caused them to send this wire to the
Champion Spark Plug Co. Immediately
after the races: "Thanks to Cham
pion for the wonderful results ob
tained front t lie use of your plugs
in winning the Flsher-Allison gold
cup race, also the Horace E. Dodge
Memorial trophy. Mot a plug was
changed after Champions were In
stalled.” Wood also reported that the
use of Champions enabled him to de
velop 300 more revolutions per min
ute from his engine, and greater
horse power, than he bad ever been
able previously to accomplish. .
LARGE ADVANCE IN
DODGE CAR SALES
Dodge Brothers’ remarkable in
crease in production and sales con
tinues without Interruption, an official
statement from the factory discloses.
Actual retail deliveries by dealers
during February were within a few
cars of 15,000, which Is an Increase
r.f 23.1 per cent over deliveries in. Feb
ruary, 1924.
Every week in February showed a
material Increase over the preceding
week and the first week of March
likewise exceeded the last week of
February.
While dealers' stocks are excep
tionally low, the factory is turning
out cars in such volume that it is
hoped to meet practically the entire
current demand. Production for the
first week of March was over 1,000
cars a day.
Dodge Brothers’ sales for 1924 In
creased more than 25 per cent over
1923, In the face of an 11 per cent
decline In the Industry as a whole.
These facts considered with the pres
ent continued increase, bespeak a
most gratifying condition and Dodge
Brothers are naturally optimistic.
MURPHY DEALERS
GO TO FACTORY
Thirty dealers operating In the ter
ritory of Andrew Murphy A Son, dis
tributors of Chrysler and Maxwell
cars, have gone to the Detroit fac
tory to drive back machines. —.
"Our stock has been depleted by
the unexpectedly heavy sales,” says
an announcement made by the com
pany, "and In order to expedite the
deliver}' of cara In our territory we
decided upon driving through the
cars we need. We could have sent
a number of additional dealers, but
the factory could not spare us any
more cars.”
for Use of Picnickers
The Pennsylvania department of
forests and waters maintains and ad
ministers state forest parka for the
use of tourists and picnickers. No
fes Is charged for their use. They
are equipped with tablets, benches,
comfort stations and supplied with
pure water. These parks are a part
of the state forests, and the same
rules obtain for them as do for the
state forests.
Shift Gears Properly.
Because the mechanical gear set is
a vitally Important part of the car.
every driver should learn to shift
g»ars properly. It Ls entirely possi
ble to break a tooth from one of the
gears, and It is easy to fill the gear
box with splinters anti metallic pow
der, which gradually grind away the
gears and rnay get caught In such a
way as to throw the shafts in the gear
set out of line.
l.IMM) Daily Output
of Hudson-Essex
_____
Biggest Six-Cylintler Business]
in \utnmol»ile Industry'
Reported.
l>nf thousand liiis a dav. the big
gest alx eyUnder business in the au
tomobile Industry, .ire now being
built in tin' Hudson-Essex factories in
Detroit, according to word received
by R. II. Dawson, Hudson Essex dis
tributor.
Ninety per cent of tills Immense
business is in the popular Hudson
Essex couches, it was declared. The
coach type of hotly was originated by
the Hudson organization three years
ago, and this concern now lias had
the experience of building nearly a
quarter of a million of them.
“This great volume of business
which has brought Hudson-Essex Into
an Indisputable six-cylinder leader
ship for the whole Industry,” said Mr.
Dawson, “has been a steady growth
over the period in which the coach
has been built. There probably has
never been a single body type in the
whole history of the business which
has had such a phenomenal success.
“Now the popularity has become
such that Hudson-Essex is the big
gest builder of six-cylinder cars in
the world. When you consider that
some automobile men tried to ridi
cule the conch when It was first in
troduced, the success of Hudson Es
sex must be considered a most re
markable one. This spring there will
undoubtedly be a shortage of these
popular cars, because our winter bus
iness has been so consistently good
that we have been unable to build
up a reserve supply of them. It is
fortunate indeed that the Hudson
Essex factory has been able to reach
this high mark of-production, or t!»e
shortage would be even more drastic.
OUTLOOK PLEASES
HEAD OF CADILLAC
H. H. Rice, president and general
manager of the Cadillac Motor Car
company, who had completed within
the space of four brief weeks, two
complete trips across the continent,
covering the Pacific coast from Eos
Angeles and San Francisco to Port
land, Seattle and Spokane In the In
terest of his company, has just re
turned Detroit from an additional
trip to Poston and New York.
He reports a confident business
tone thronghout the sections visited,
with distinctly noticeable Increases
in business at many points.
En route. In addition to attending
meetings of Cadillac distributors snd
! dealers, Mr. Rice had conferences
with bankers and other financial and
business leaders relative to future
business conditions, and punctuated
1.1s journey with many motor trip*
for the purpose of studying highways
and seeing the country at first hand.
CHEVROLET TRUCK
SALES INCREASE
During 1924 the Chevrolet Motor
cpmpony was the third largest truck
manufacturing concern In the world,
being surpassed in the number of
trucks sold by only two other auto
mobile companies. Plans are now be
ing formulated which. It is expected,
will greatly Increase truck sales dur
ing the present year and may place
Chevrolet In second position for 1925.
There were nearly 24.000 Chevrolet
trucks sold last year. These Included
both the commercial chassis and util
ity express types, the greater portion
sold, however, being of the latter
style.
An analysis of 1924 sales, R. H.
flrant, vice president and general
sales malinger asserts, shows that
farmers, dairymen, stock raisers, oil
dealers and urban business requiring
medium weight delivery care were
among the larger buyers of the
utility express. A considerable num
ber also were used for school busses.
MOON PRODUCTION
SETS NEW RECORD
The March production schedule of
the Moon Motor company Is the heavi
ext in lls IS years' history, according
to Stewart >b Donald, president. The
company Is producing cars at the
rate of 1,506 per month and Its pro
duction schedule for the first six
months calls for S.000 cars—a gain of
about 02 per i prit in production over
the same period of tlie previous year.
About 75 per cent of Moon produc
tion at the present time lx on en
closed models, principally two-door
and four-door sedans of five passen
ger capacity.
Studebaker Six
Shatters Record
Machine Covers 362 Miles
Over Koiifsh Roads in 10
Hours, 33 Minutes.
Blinding, swirling sandstorms;
broken, little-traversed desert "roads"
and sharp Inclines of seemingly im
passable hills were not enough to
prevent establishment of a new cross
country automobile record between
El Paso and Santa Fc, X. M.
Sealed in high gear, a Studebaker
standard six duplex phaeton has just
cut an hour and 21 minutes off the
former record, established a little less
than a year ago._
The distance is 362 miles and was
covered in 10 hours and "5 minutes.
But there is scarcely 10 ndles of road
way that may be called paved
Broken stretches of rough, desert
highway lie between these cities ami
I.abajarda hill, on the road, has been
for years considered traversable only
on low gear.
Daniel A'aughan, field represents
five of Southwestern Motors. Inc., oi
El Paso, made the drive. He caused
the .gears to be sealed in high by rep
resentatives of the El Paso Herald.
It rolled away at 6:04 a. m., headed
up a road never before traversed In
high gear by any automobile.
At 3:39 that same afternoon the cat
pulled up before the AVestern Union
office In Santa Fe. The seal on the
gearshift was still unbroken. In the
Interval the car bad made spurts ai
60 miles an hour over the desert
which, in this Instance, means not
only shifting sand, but hummocks
rocks and brush grown, rough, raw
land.
On this record run. anxiety was felt
about the ability of the car to con
quer I.abajarda. hill, to climb which
a few' years ago on any gear was con
sidered a feat. Xo car ever had made
It In high gear. ButxVaughan reporti
that It was accomplished with none
of the difficulties he expected.
Romance in Transportation.
Probably the most, romantic chap
•er in American history is the on«
: which has to do with transportation
j First there was the pack horse, then
11lie ox cart, finally the wagon. Xow
j the modern locomotive and automo
j bile lead the list.
0 , . — — - i
1924
Wills-St.CIaire
Equipped with balloon tires
and ha* been driven but
slightly over 3,000 miles, in
fact, has not yet been broken
in. Will sell at a sacrifice.
Open Sunday Afternoon
For Your Convenience
J. H. HANSEN
CADILLAC CO.
AT. 2570. Farnam St. at 26th
i ■'
1
Power Beyond Need
t
Gha wrliwM m —i«H mw tot
Oakland Six has more power than you will ever need. Best of
all, it does not derive this power from an oversized engine nor
from an extravagant use of gasoline. * * It is more powerful
than engines of similar size because of its correct design. Made to
standards as exact as those of the finest aeroplane motors, it is
a true reflection of the intensified engineering that characterizes
every detail of Oakland construction. ** <=» Find out what Oakland
power means. Here is our invitation. Take the car out where the
going is hardest and where the grades arc tough and steep.
Make your own tests in your own way. Then you will know.
/■* ** Learn also how easy and convenient it is to purchase an
Oakland Six on the liberal General Motors Time Payment Plan.
OAKLAND MOTOR CAR CO.
RETAIL STORE
Telephone AT 2929 2421*23 Farnam Street
WINNING AND HOLDINO OOOD WILL
OAKLAN D
PR O D U C T OF GENERAL MOTORS
-1
Motor Executive
Raps Speed Trap
Hupp President Vclvocatc?
Erection of Signs Giving
l egal Limit.
U> CHARLES B. HASTINGS,
President ami General Manager,
llnpp Motor Car Corporation.
We ha\e heard a great deal during
the last two or three years concern
ing the abolition ot 'speed traps."
These are stretches of road where,
from the surroundings, the motorist
believes the state law permits him to
travel at a higher rate of stated than
some purely local legislation actually
does.
Where It takes on the character ot
a nuisance, automobile clubs, par
ticularly, have done much to abolish
it. But even where It is not, it Is
still unfair to the well intentloned,
but uninformed outomoblle owners.
Hundreds of thousands of dollars
have been collected through such
methods from those who had no in
tention of violating the law. The out
come of such a law Is that the auto
mobile owner who is unfortunate
enouglt to be caught and fined not
only is justifiably provoked, but, that
Ills and others attitude results In con
siderable loss ot legitimate bushiest
revenue to the adjacent municlpali
ties from the touring public.
Posting of conspicuous signs ad
jarent to tho roadway informing
every motorist of ths exact apeet
limit Is a remedy. At least one sec-1
lion of the country has already taken
| steps to co operate tit this respect
with the touring public. That is in
Mart land, where the automobile
owner is given complete Information
regarding the established speed laws.
Today in certain parts of Maryland
easily readable signs have been
erected along the highways Inform
ing the driver the maximum speed.
These signs, orange with large black
letters give the automobile owner
who desires to obey the law the
necessary information at a glance.
They convey It in a spirit of frtendli
ness that < annot help blit add to the
revenue that the .surrounding terrl
tory can reasonably expect to receive
from the tourist business.
AUTOS HAVE MORE
EQUIPMENT
The motor cars exhibited at auto
mobile shows this year reveal a
greater amount of factory equipment
—equipment that previously had to be
purchased as accessories—than dur
ing any previous shows In the his
tory of the Industry.
C. IV. Matheson, vice president and
director of sales of the Oakland Mo
tor < 'ar company, points to this de
velopment as another proof that oars
today are selling at lower cost than
at any time In ttie last four years.
Not only is the average list price of
an automobile lower, taking all makes
into consideration but the actual re
duction is greater because of the ex
tra equipment Included.
Particularly on closed models is the
tendency toward more fully equipped
, ars noted, according tu Mr. Matin
>on. He point* out that at the New
1 ork show considerably more than SO
per cent of the models displayed had
windshield cleaners, approximately
US per lent of them being automat
ically operated. Snubliera, sun visor,
transmission lock, rear view mirror,
dome light and heater are some of
[he other features of equipment to be
found on a large pereen age of cars
j today, particularly on the closed
j model*.
"This development ha* come about
malnly in the last five years," aaye
Mr. Matheeon. "In my opinion. It la
significant because it shows a sincere
effort on the part of the motor cat
manufacturers to effect a saving for
the owner, by removing the necessity
for purchasing extra equipment at a
higher price.”
NEW TRANSMISSION LINING FOR
•rr FORDS
MARVELOUS INVENTION
WPdreld TRIPLEWEAR
onder I'.'r.rrSr&.'Wr. $2.25
A Produce Greater Thau Its Name **rr
Christened Crown of Perfection
N«w Wear, wicb Oil P<H>k«ta pROVEN PRODUCT OF
1 engineering ahuty
I The MAGIC performance of this WIZARD Transmission Lining ii far beyond yeur I
5 dreams in a smooth. NON-CHATTF.RING band, reducing strain on drums, gears and
a*lea. and saves cm tires and fuel. The saving for fleet owners is tremendous. Solo uwueta
as well are having TR I PI.F.WP.AR installed now.
YOU PROFIT BY USING TRIPI.EWRAR. INSIST THAT YOU GET IT.
The easy start on steep hills and smooth getaway is amatmg; works like sn eiertne -j
motor. Thousands of minute oil pockets in each band. An assured smooth stop.
DEMAND TRIPLEWEAR. FOLLOW DIRECTIONS
\ FOR INSTALLING AND ADJUSTING.
TRIPLE WEAR SATISFIES WHERE ALL OTHERS HAVE FAILED.
Have a set installed. You sure will see the difference. "Pafety Rnt
Guarantee with every set.
SOLD BY BEST OF DEALERS PROPORTIONATELY PLACED
FORD AGENTS QUALIFY
Make sure you are getting TRIPLEWEAR as per yo*r demand.
MAKE IT TRIPLEWEAR. ACCEPT NO OTHER.
DURWYLLAN COMPANY, Inc.. Mfr».
Goodrich Bldg. 2232 Grand Ave. Kansas City, Ms.
Announcing the NEW
Overland
The Engineering Surprise of the Year ♦ •
Arresting Beauty... Start
ling Power *. A Six With
out a Rival Near the Price!
The fine new Overland with
Six Cylinders had its pre
liminary showing at the
National Automobile Shows—
and there in comparison with
all motor cars won immediate
recognition as the greatest six
cylinder closed car value of 1925.
Since then the public itself has
broadcast the news of the new
Overland Six all over the land.
Today more people are talking
about this fine car than any
other car in America—and when
you see it you will agree that
the new Overland Six fully
justifies and amply merits its
tremendous popularity.
It is away ahead of all other
cars of its class in beauty ...
away ahead in power, in light
ning pick-up and getaway ...
away ahead in luxury and com
fort. And it is away ahead in
all these things because it is
so far ahead in progressive en
gineering ... a car beautifully
I Another Sensation at
*715
f.».K TeUdm
World’s Lowest
i Priced Sedan
u<i(H Sliding Gear Transmission
Four Doors Four Cylinders
All Steel Body
designed .. wonderfully bal
anced . . . staunchly built.
Don’t fail to see it. Don*t
fail to ride in it. Small
down payment; k>n£, easy
terms.
STANDARD SEDAN, fMS; DE LUXE SEDAN. 11150 f. o. b. Toledo
WILLYS-OVERLAND, INC.
2562 Firnam St. AT Untie 3421 Factory Branch Open Evenings
CITY DEALERS CO. BLUFFS DEALERS
Wickland Motor Co,, Underwood Garage, Council Bluff* Overland Co.,
J9I5 Sherman Ave. 5011 Underwood Ave 902 E. Broadway
Foltoni Auto Company, Jewell Automobile Co .
R915 Military Ave. 26 N Main St.
WILLYSiO VE R LAND . FINE '• MOTOR T CARS
*