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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 29, 1925)
Salesman Rejects Order for 1,000 Dodge Machines Factory Adheres Rigidly to No-Discount Policy Despite - Tempting Proposal; Com pany Retains Good-Will. - I . “Here is an order, duly signed by the proper executives, for 1,000 of your cars.” What salesman wouldn't gulp—and grab? Retail orders for motor cars in lots of 1,000 conic to the average sales man about ns often ns Ice peddlers visit the Kskimos, There are only a few in history. Yet the incident referred to—about :he signed order for 1,000 cars—nctu illy happened. And what makes it remarkable is the fact that the sales man turned It down! C. H. Jennings, Dodge Brothers lealer In New York city, throws some clarifying light on this puzzler. He lays: "This Dodge Brothers salesman had been working for several years on a largo national account—a company that operates .cars by the thousands, in every part of the country. J£(ie company was buying Dodge Brothers cars regularly, 10, 13 and 20, and more at a time. On several occasions the chief buyer had made the remark that 'If you fellows would only grant a discount, as others do, we might order In larger lots.’ Demands Discount. "The salesman, of course, pointed out the desirability of buying the 1,000 ears anyhow, regardless of Dodge Brothels' no-diseount policy, hut the executive declined to recede from his position. The latter then prepared what he afterwards referred to as his psychological coup. He knew that lhe salesman would be calling again so he had an Imposing document drawn up, calling for the delivery at a specified date, of 1.000 Dodge Brotli ers motor cars of nrlous types, at full list price—minus 10 per cent. "When the salesman called a few weeks- later, the official simply hand ed him the order. “‘That’s serious,' said the official. 'We need cars, and we want Dodge Brothers cars, hut you can't have the order unless you abide by its terms. You've got to give us the quantity discount.’ Factory Reject* Order. “The salesman made the same an swer that he had always made before, hut out of deferenceRo the customer and the exceptional size of the order, promised to take It up with the fac ; tory. The subject came before us when 1 was assistant general sales . manager of Dodge Brothers,'” said Mr. Jennings, "and T distinctly re member how quickly It was settled. 1 There wnsn't q moment's qjjlbbllng. ‘ " 'We wrfMl W®do everything possi ble to ,retain this company's business and good will.' said President F. J. Haynes, 'but the policies laid down by John F. and Horace Dodge are still the policies of this institution We charge only for the actual Invest ment represented by the materials and labor that go to make up the oar. plus reasonable profit, for manufac turer and dea\pr. There is no mar gin that permit* us to sell at a di< eoilnt.' Official Keeps Ordrr. "Mr. Hayne* also pointed out that It would he entirely unfair to the in dividual buyer if he were asked to pay a higher price for nis car Just to make it possible for Dodge Broth ers to attract large buyers through the quantity dtseount. Moreover, he said, the company that buys 1,000 Dodge Brothers cars already, has an advantage over the individual who buys one, because the natural advan tages of Dodge Brothers ownership sre multiplied a thousand times. "What happened to the order for f 1,000 cars? It Is still In the desk of the same official and lie never falls to show It to any Dodge Brothers salesman who happens to call. Bur he is still buying Dodge Brother* ears —buying as he bought before ." During the prevalence of res piratory Infections, good ventilation, dustless sweeping and the avoidance of crowds is good prevention against pneumonia. Gas Supplants Gasoline at Factory AA'ere It not for its hulk, manufac tured or natural gas would he one of the likelihoods as a substitute for gasoline as a motor car fuel. The great amount of power that can be carried In the usual 10 to 20-gallon gasoline tank tank is the chief reason for the growth of the oil Industry Mad manufactured or natural gas heen as easily portable a different story might have heen written. Motor cars can he run by gas as well as by gasoline, in fact, It ha? heen done and Is being done today. Many will remember that during the world war many closed cars, partlcu larly In London, England, as an emer gency measure were surmounted by bulky gas hags which <hrrted enough fuel f*er 25 to 30 mljes of travel. Every engine which has come into the hands of an owner from the fac tory of the Cadillac Motor Car com pany slm^p the first V-type eight pro duced by the company has heen run by manufacture^ gas before It has left the works. This, procedure is in the course of one of the many tests given the engine during the manu facturing process—the engine block test. Th#\mnnufactured gas is clear er. safer and more economical to the use than gasoline. The Cadillac company was one of the first compa nies to discover the efficiency of this fuel and the method has since been adopted In many other motor car plants. (ias Pipe Attachment. Mounted on blocks,* with the enr buretor disconnected, the engine 1* attached ta„ a city gas pipe which feeds the fuel direct to the cylinders and the engine is run in this way for a period of six hburs. aft°r which the oil is Vlrained off, the till pan re moved and the engine opened up for examination. Each hearing adjust ment is accurately cheeked and all moving parts ace given a thorough Inspection. During the test stethoscopes, simi lar to those ttsetl by doctors in test ing the heart and lungs, are used to determine the quietness of operation, and during the last 30 minutes of the six-hour run gasoline is substi tuted for gas for making correct ad justments in the carburetor. In the testing process A number of striking economies are evident. Every ounce of power and all of the heat generated by the running engine arc put to work. 5 to 10 Horsepower. Each engine is connected by a drive, shaft to a motor generator and is made to drive a load of from 5 to 10 horsepower. The eiertric current gen prated is introduced into the electri cal lines of the factory and is used for light and power purposes. Water heated by the engines is sent to the power house and used In the boilers Instead of cold water froVn the mains. This hrings to the boilers some 85,000 gallons per day. Even the steam from the pump which forces this water to the power hous ? exhausts Into the heated stream of water and gives It added volume and heat. The engine block test room is one story high and flooded with light from above. Exhaust gases are car ried away by a piping arrangement and the air Is further purified by im mense ventilating fans. Blocks tie ommodate 110 engines at a time and «o quietly do they run that, with all ;n operation, conversation can he car ried on in ordinary tones. REPORT SHORTAGE OF CHRYSLER CARS ‘‘There is no «loubt hut that this spring is going to see -a very acute shortage of popular makes of cars," sr.ys Mr. Murphy, distributor of Max well and Chrysler cars. “We have been short on several models of Max well and Chrysler rars for the last month. The factory has built this month more than 3.900 Maxwells and more than 3.500 Chrysler*, but still have been unabel to take care of their distributors' neeils. "Our dealers are doing twice the business we anticipated and our re tail sale* are running ahead of our expectations. Particularly do»* thjs apply to companies purchasing the good Maxwell coupe for traveling men. Legion Sponsors Loneert. York, March 2S.—York American l,‘-gion post will sponsor an enter talnment bv the University of Ne braska glee club to be given April 3 The club aggregates male voices. York College Notes. Th« rtpera a‘M*ritft«ri" -wm oreaenled b% tb« Glee club Tueedav evening i'^n tiutrle* Amadou had •harf- of the pro duction. M*d«m« Stott «*f Lincoln direct ed the diamatic work with the a*/*isi*nre of Mia* Lovell of the expr**iudon d-pcit inant. Mi** Pauline Hena'.ey. Purl ‘.libit*. Newman Dm.rlclt. L>**.« DeMoa* and Mia* Leona Stafford flayed the principal parts. . Track work ha* atarted. with a g on oil number of athlete* Tennia f"t‘ both kirla ,-ind hoy* i* planned, and t»oth tra k and t.nnla meet* will b«* held later In the spring y President Kmcry hn«j been at the cohere tor the laat few w for h good *rtarc of the time, lining up th u. n for tha sum mer and next year. Pn»*»pc< t* ara good for a fine enrollment both In summer achool and In the regular aenieater* of n« xt year. Prof Guy Bunwell of Chicago univer* iiy. gniklumni of York, spokti In chapel Thurada v School cloned Friday noon to begin attain next Wednesday morning Thi* 1* the regular *r»rlng vacation. The preai dent. dean. f ft nifty mfemherg and *tu dent reureacnt.lt tlver attended the meet ing of th** denominational college* at Wesleyan, beginning Friday evening and continuing util Saturday noon USED CAR SALES BIG LAST WEEK That the local used car situation is improving Is evidenced by the fact that the J. H. Hansen Cadillac com pany sold more renewed and used cars in the last week than during the last two monttuc Six cars were dis posed of in one dayv C. A. Sadler, in charge of the re newed < y department, during the winter months supervised the re new:,! of trade-in rars and his efforts have been responsible for the fine ears the Hansen Cadillac company is aide to offer. Stale ('ribbage Tournament to Be Heltl at Ashland April 8 Ashland. March 28.—A state crib hare tournament will tie held at Ash land Wednesday. April 8. under the auspices of I he Ashland Crlbbage dub. Playing wilt start at 10 a. m. All play will lie governed by Dick's hand book on crlbbage with straight rumination play, best two nut of three games an.l In finals, best three out of five games. First prize will he a silver loving rup. Second and third prizes also will ho awarded. A large number has al ready signed up for the tourpament. Crack crib players of Ashland and Wahoo are determined that the cup shall remain in Saunders county. Wayne College Notes. Lin a I alumni of the University of «'hl <..«•> had dinner at the 1 «J not*l an«l [ i 8titne<l is th* speech by I’r**ldent Hu> t ton which w*ia broad -Hat from L'hlcafv. Ten member** • the faculty *ire former students of th« university. Mias Catherine Llenein«n. of Lincoln, la teaching In the drp/irtmont of bloloft} nurlnp the iibtpfica «»f Prof#»n»t 8pontf, v ho I* ill. Ml'* U**n*mnn I* working nt flip University «»f Nebraska thl* year for a master's degree in biology. Lean H H. Hahn and mntf «• f the sup ervisor* In the training school art* con ducting experiments based on the prob lem. "How much of the pvltnn an«l Win netk* system* can be applied lo the school* as they ar* now <>?gnnfxed with i »it destroying rtcltajloti procedure Than* experiments Hill continual for on* month. Overland Motors Contribute Much to Auto Advance Full) Equipped Car. “Fore" Doors, Rniglit Motors Pioneered hy John N. Willy*. The history of (lie development of tlie American motor oar industry is replete with striking instance of con structive contributions by Wlllys Overland from the moment the first Overland car wab built. As far bock as 1902 'when self-pro- j pci led vehicles were more \>f " curlo'sity than a necessity, Overland proved a real pioneer, Claude E. Cox of Terra Haute, Ind., building the first Overland car with an engine under a hood in front, instead of under the seat as had previously been tin* custom. in 1908 Ji^hn NT. Wlllys obtained control of the organization which was soon to' become the Willys-Over land company, and with his broad vision began planning on standard ized quantity production which would enable him to market motor cars at incredibly low prices. Completely-Equipped Car al 81,000. The first concrete realization of his aim occurred in 1910 when Willys Overland announced the model 58, the first car completely equipped at fl.flOO. This price included magneto and lamps, windshield and top. The car was of 102 inches wheelbase and was powered by a 25 horsepower engine. Prior to this time it had been customary to quote a price on alt motor cars with windshield, top and other accessories ns optional equipment to be purchased sep arately. Just a -few months later—in the summer of the same year—still an other innovation was announced. The Model 44, with one of the earliest of the so-called torpedo type bodies, was l'tought out with the gear-shift and emergency brake levers moVed from tlie right hand side of the car, just below the right front seat, into the center of the front compartment. This step was but preliminary to the a nnouncement of the "fore” doors, which were included as optional equipment on the Model 45, which followed not long after. In fact, with the Model 51, in 1912, these "fore” doors, making four complete steel doors on the body, became standard equipment on a motor car for the first time. The Model 4i Is also noteworthy because of the fact that Its design included a spare tire carrier a» reg ular equipment. Instead of unsightly straps which hail been used hereto fore to take care of extra tires. Install Knight Motor, From 1912 until 1914 Willy* Over land Indulged In an exhaustive re search that resulted in the announce ment of the model which had almost a revolutionary effect on its own pro. duction. After his personal experi ence with Knirht-motored cars in Europe. Mr. Willy* recommended that his engineers develop tlie sleeve \nlve tvpe M engine for quantity production in this country. Follow ing tlie c.instruction of a limited quantity of K 17 and K 19 cars Willys-Overland announced the Model 81 in 1915, which developed such popularity that in one year, more thnn 12.000 of these cars were built [and sold—then an unheard-of number of Knight motored autoninblies. As the public gained confidence In [the sleeve-valve type <f engine, pro ! duction boomed. Wlllys Overland Ihas built nearly 173,00ft Wlllys ' Knight motored cars In 1ft years, estimated as being fully as great as the combined output of all other fac tories In the world producing cars pewered with the sleeve-valve engine Springs Set New Killing Standards. In November, 1919. were announced tlie Triplex (patented) springs which hate lie on used on 409,0(10 cars pro duced since that date. The peculiar construction of this spring suspension gives a car of only lOll Inches tyheel base a spring base of 130 inches, due to the fact thnt the body Is suspended on (he springs at a point 1R inches beyond each end of the frame. Where other cars are mounted on top of the springs, the Overland is cradled, be tween t^e springs. This to the sngle at vi hich the springs are attached, the road shock* merely strike a glancing blow. Inst end of a direct one. preventing the transmission of road shocks In full force to the body. An other unusual feature of this eon structlon is the fact Unit hut one shackle is all ihnt is needed with triplex springs construction. Willys-Overland's latest innovation in American motoring history is the popularisation of the Usnchpster ltal ancer, now being used In all Willys Knight engines, and which has abso lutely eliminated all vibration by sys tem of balance weights which operate off the crankshaft alternately with and against each other. This device, patented by Dr. V. W. Manchester, noted English engineer, Is now being used exclusively In America by Willys-Overland. Hudson-Essex t Prospects Big R. H. Davisson Reports firm l Enthusiasm at Fac tory for 1925, l‘. It. Davisson of the Omaha llud son-Essex company has returned from the Hudson-Essex motor plant, trying to secure an additional allot ment of cars. Hudson-Essex dealers over the Ne braska territory arp all enthused over the prospects for 1925. Where last year they would purchase one car and drive It out from Omaha, they are today buying In carload lots, shipped direct to their towns, and few of them were In position to make Immediate delivery. Davisson reports that tlie factory Is building 800 cars per day and speeding- out productions to a point where they will be producing 1,000 per day- before the first of April. With more than 220,000 roaches built. Hudson has convinced the pub lic that it Is economical to purchase a closed car. STUDEBAKER PUTS OUT 12,000 CARS Studebaker Is unable to meet the demands made upon it by dealers from all sections of the United States and abroad, according to A. H. Er skine, president of the Studebaker corporation. "After steady increases in produc tion during the last six weeks, all plants are now operating at capacity." he said. "Our March production Will he about 12,0(10 cars. Our schedules for the second quarter call for 40,(100 cars. It Is easy to exaggerate the volume of surplus orders, but I should say that business offered to u» ex ceeds our production by 25 per cent. The unusual demand is practically uniform for all of our 19 different models of cars, on threa chassis." Every week for a month and a half, the production schedule for the big body plants at South Bend Gas been Increased. Iaist week, the vol ume of orders an exceeded the past production that the schedule for pro duction wag advanced by it cars a day. Chevrolet ^ins Laurels in Africa 2.00O-Mile lour Through .1 uugles Proven Merits of This (lar. Within a few months the fly tents ami cooking utensils will have been strapiV-d on the car and the auto tourists will he on their way. Mr. and Mrs. L. Blake Jolly, on a 2,000 mile trip In the broken hill country of northern Africa, encountered every type of tfnnoyance and adventure In their journey of more than two months. At the lime of this trip, the middle of last summer, the Chevrolet tour ing car they used was the only one In their country and the only car that ever successfully left Broken Hill and got safely through to Lake Tanganyika. Food for two weeks had to he car ried. besides complete cooking and sleeping equipment, while gasoline and extra food had to be sent ahead by 40 carriers. In addition to the equipment, four persons were carried through tracks out through the brush, full, of pits and holes. Seven-Foot liras*. On July 22. grass from six lo seven feet high, intermingled with bushes, was encountered, to say nothing of aht hills and holes which shook the car. The sun was so hot that the gasoline had to l>e completely covered by the equipment. On the following day the car became stuck In a bog and it was necessary to send back for a dosen natives to push it out. Next, 12-foot elephant grass was encounter ed which filled the radiator with gras* seed and It was necessary to stop every few miles and dislodge the seeds to prevent the motor from boiling The party camped under Mount Sunza, the lgghest mountain in north ern Rhodesia. after strenuous work on the bridge*. In the small settle ment where they unpacked for the night there were 4o Airedales that were used to hunt lions. About two days later they struck a bad belt of teetse fly and it was all they could do to keep the bites off the dog—the bite of the teetse fly be Ing fatal to a dog. Ilulid Corduroy Koad. The following day the party had to rut down « number of trees and build a 20U foot stretch of corduroy road. They shot some delicious phenBant? [or lunch. For 2a miles the next day the car was hardly ever out of low gear, as the journey was c ntlnualb up hill —sand hills, which made the going most difficult. Killing a zebra, walking five miles to hunt game, only to find a sol^ary pelican, crossing more bridge* and helping a sick m ,n to go 100 miles to a doctor constituted the outstand ing advent ores during the remalndet of the trip. “In c-m'uslon." writes Mrs. Jolly in her ijlnry, I mu-t pay a tribute to our Chevrolet car. It has been simply marvelous and. considering the tre mendous load and the roughness of; the country which we have traversed.i It is mors than fair tes^cf its pow si and durability. We have spent ex tiaordlnarily little on repairs and It' in now In excellent condition after a strenuous trip uf more than 2,000 miles.'1 Gardner Sets New High (iear Record Stock Model Covers 452 Miles in 24 Hours on Mountain Road. Driving a dock four-cyBnder Gard ner touring car, Tom Savage, jr., re cently established a high gear record for liookout mountain. In 24 hours of continuous driving, Savage covered a distance of 452.7 miles at an average speed of 18 ii-G miles per hour on one (piarf of water, 3 1-2 pints of oil and 21 gallons of gasoline. R. H. Kenney and E. II. Roemle of (lie Denver Rost, who acted ns ofli elnl observers, scaled the car in high gear. These same men checked the running time for each of the 41 laps, and at the end of the trip signed an affidavit asserting that all seals re malned unbroken. The car was then driven to Gardner headqu rs in Denver for an inspec tion by i ilillac. Btudebuker and Hud non-Essex service men. who certified that it was a standard stock model In every respect and pronounced It in perfect condition despite its gruelling grind. One reason the country doctor has moved to the city is because most of hi? patients move there. Oakland Adds to Engineering Staff Ho<ly ami Electrical Experts , Leave Peerless to Join Former Chief. B If Anlbal, chief engineer of Ih* Oakland Motor Car company, an nounces the appointment of two ad ditions to his staff. Herrnsn Schwarze, electrical engineer, and W. R. Milner, body engineer. Both of these motor car engineering special ists had been associated personally with Anlbul for a number of years st both the Cadillac Motor Car com pany and tiit- I'eerlces Motor Car cotppany. 8< hwarsse spent H years with tho Cadillac Motor Car company, start ing in I'*07 on electrical construction and maintenance work, and having charge of the plant at night, lie left Cadillac in 1 f*21 to become electrical engineer at Peerless. Milner began engineering work with the Ktudgboker corporation. Be troll, in l!tl2 ns a draftsman in the motor and chassis division. The fol lowing year he went with tlie Mar mon company. Indianapolis, working as a motor and chassis designer and was later made body engineer. In iII1S he joined the Cadillac Motor Cai company engineering staff as body engineer and four years later left to accept a similar iKisition with the Peerless Motor Car company. While at the Marmon and Cadillac com panies lie was Vine of the engineers assisting in the development of the Iliberty motor. \ \ Th« Royal CoUp* C No Other Car Delivers Such Results as These The real reason for the remarkable Chrysler Six sales record its initial yea*—a volume of more than 32,000 cars—is its departure from ordinary motor car practice and performance. Its three-inch motor gives a high speed range from 2 to over 70 miles, combined with gasoline economy safely over 20 miles per gallon. With a touring car weight, ready for the road, of 2875 pounds, the Chrysler Six can be driven in comfort at 60 miles over rutted roads or cobbled streets. A new type of spring mounting makes it possible to take a turn at 50 miles an hour. Side-sway and road weaving are eliminated. The Chrysler Six adheres strictly to the soundest principles. Only the results are radital. You must ride in the car to appreciate what they are. We are eager to give you a Chrysler ride. The Touring Car • • 11 It* The Royal Coupe • • $ 1695 Tk* PhaetOn • • • 1495 The Brougham • • 1965 The Roadster- • • 1625 The Imperial • • • 7065 The Sedan 14)75 TKi Croua-lm^rrlal - 7191 All prices f. e. h. Detroit subtecl to current government fax W* are pleased to extend the lanventenee of lime-Payments. Ask •bhul Ckryilrr's tNiacfiis plan, Chrysler dealers and superior Chrysler settles everywhere. Andrew Murphy & Son, Inc. 1402 Jackaon St. Phona AT lantic 4411 55 Yaara in Butina,* SLER IX i 1 a RE-NEW-ED CADILLACS Appreciation of the Hansen Plan and the quality of Hansen re-newed cars is best shown by the vast number of repeat orders. SPRING OFFERINGS Type 61 Cadillac Touring. A splendid re-new-ed car, refinished in Princess Louise Lake and re nickled. A real satisfaction can be derived in this car at a very good saving. Type 57 Cadillac Touring. Hansen re-new-ed‘and refinished in Coach Maker’s Blue. Your inspec tion will surprise you on this car at its exception ally low price. Many other models from which to choose. No matter what type of car you desire or what I price you wish to pav—see us first—let the Han sen Plan HELP YOU BUY. ! J. H. Hansen Cadillac Co. j AT 2570 Farnam St. et 26th The New De Luxe TwoDcor Sedan I * Features Bright finish leather top. The newest shaded 'Aarr-fiiar " upholstery and trim. Specially designed hard ware. Oral instrument board with ammeter, speedome ter, gasoline gauge un der glass* T wo tone gray and ma rine blue Duco finish. Ornamental prop irons. Centralised control on steering gear Balloon tire* srith special Moon 'easy parking' steering gear. Moon lock heed 4-wheel hydraulic brakes. Here is a car so far in advance of its contemporaries that everyone who wants to be a jump ahead of the crowd should see and examine the New Moon Sedan at once. Its design is different from anything you have seen. Brand new—yet with that right and undefinable touch of class that ranks Moon cars among the leaders regardless of price. The Sedan has a new Moon engine designed to meet the extreme of traf fic conditions. The usual standard type of lubrication won't do for to day’s hard fast roads. They call fdr higher speeds, endurance over long er periods. Moon’s counterbalanced crankshaft, its big four main bearings allow you to hoid your speedometer at 50 or 60 — or more if you dare —hour after hour—without vibration* without fear of burning out your bearings. At the same time the car is designed for city traffic conditions. Moon’s new steering gear is built especially for balloon tires. Women love to drive it because they can park or un park in a snvll space with an easy twirl of the hand. See this car today and make vour own comparisons as to its superior value in looks, performance and perma nent style. * All Moon can hate tlx cylinders, 4 uAeel hydraulic brake*, balloon tire*, patented Hearing gear, Duco finish. % •* CHANGSTROM MOTOR CO. % \ 2555 Farnam Street JAckson 1705 Our Eleventh Year in Business MOON MOTOR CAR COMPANY * ST. LOUIS »U S A - . —j-=i