| Transportation
of Man Has Been
**'*■*• Marvel of Aires
O
Automobile Is Result of Long
Process of Evolution
Throughout All
Generations.
By E. T. STRONG,
tirnrraj Sale* Mini out llulrk Motor Com
l»lll>> .
The automobile on me into being be
cause there was a demand for it. Man
needed u new form of transportation
to meet the complexities of his ad
vancing civilization and the automo
bile proved to be the solution In his
problem. There was no need to
create a mr.rket for it. The market
already existed and the automobile
was created to supply the needs of
that market.
Examination of conditions might
have led to the belief that the situa
tion was exactly the reverse of this
—that the car was developed and
that by various means a demand was
created for it which enabled It to
Justify its existence. But deeper ex
amination reveals that this thought
would be contrary to the whole his
tory of human progress.
The automobile could not play the
vital part in the world's life that It
docs today if the demand for it had
licen artificially created. If the de
mand for it had not existed it would
have been merely one more addition
to the list of useless inventions that
clutter the patent offices of the na
Bs brief appearance would have
l^^fnTule hardly a ripple in the stream
of advancing humanity.
Progress Barometers.
The progress of man has been
marked by his inventions. Never
has he created anything until he
needed it. The caveman was con
tent to ford or swim the small
streams lie encountered in his
wanderings. But when the need for
food and the fear of hisvmemle* made
it necessary for him to cross broad
rivers, be took a log, hollowed it and
invented the dugout canoe. Soon he
had to launch out Into the deep
waters o'f the ocean and even Ids
sturdy muscles proved insufficient
for long voyages over stormy waMrs.
So he invented the sail and harnessed
the wind.
With sailing vessels Columbus dis
covered a new world and sailing ves- j
sels brought to It the first conquering
armies and the first adventurous set
tlers. But there was need for a still
better link with the old world from
which had to be drawn so much of
the material necessary to the develop
ment of new countries. Accordingly
the steamboat was Invented.
( rude Wagon.
On land, history followed much the
wme course. Inland peoples found
that they could not carry all their
possessions on the backs oT animals.
They invented crude wagons and
these with numerous improvements
were man's only form of land
transportation for centuries.
\\ h.le Invent inns, such ns (he steam
toe steam engine meant
touch to the progress of nations, they
did not have such a dire t hearing on
the imli\Iriusl. H“ still found him
self behind the march of events. lie
reeded better means of communica
tion. and the telr-ginph was invented
for him. Still remained the need for
a more personal means of communi
cation and the telephone came into
being. Wireless met another need by
flashing its messages across the
oceans and adding to the safety of
travel on the sea. Better methods cf
lighting were needed for huge modern
buildings and for busy, modern thor
oughfares, and the electric light mo'
the need.
IVixnnal Trail-.pm la I ion.
Non here was progtees more i-sstn
tial than in the field of persona!
transportation. Horse dm tvn vehicles
proved Inadequate in Hie demand* of
modern life. Railroad* could not
turn from their at>i*>inted course*.
Sonu'.ldrig Mule flexible and yet fully
a* dependable nnd speedy was
untied. The automobile tame into
existence as the anewer to that de
mand.
The contribution of the automobile
to modern progress is incalculable
It mee*s the needs of the Individual
as nothing before has ever done. I'
furnishes speedy, dependable, safe and
economical transportation to Its own
er at any tine that he whiles nnd
to any point that he desire* to go.
The automobile is nut bought be
cause It is a beautiful piece of crafts
manship, or because It represents so
much \:iliie in met.-il and npiHilnt
ment*. hid hciuu-e II meets llie lir--.
^^^>f the mod -i n tn.i a for dependable,
train.pollution.
MOON COMPANY
PLANS EXPANSION
The Moon Motor t’nr company will
begin in Muc h the heaviest spi log j
schedule Jn its IS years' history, and
the first six months production of
cars Is expected to establish a new
high record, according to the com
pany's president. Stewart McDonald.
"We wilt build 10,000 cars of the
•rime size as last year end 5,000 new
straight eights." says McDonald. "With
• third greater production, 1025 earn
ings should he correspondingly good.
Our forthcoming report for 1924 will
■ how the best financlnl condition the
company has every enjoyed, with no
bnnk loans of any kind and the
highest ratio of quick assets since
the organization of the company, ami
with earnings well over dividend re
quiiemeiits.”
NEW FEINT MODEL
PROVES POPULAR
“The new Flint "55" four-passenger
road'trr has teen met with unusual
approval," stales F. K. Witt, general
gales manager of the Flint Motor com
pany. "Ar.d this Is undoubtedly due
to Its combination of beauty and prac
" ability."
Flint engineers In designing and
illdlng this car have attained the
unusual, which Is seldom found In
other than custom built cars.
Fonstructed upon the "55" chassis,
with Its recognized merits snd ad
vanced engineering features, this new
roadster has several noted Improve
menfs which are embodied for the
first time In this type of car.
New Studebaker Coach Has Arrived \
I-.
The Studehaker coach comes into
the automobile market with a new
standard of construction for this type
of car.
Built for the same long time own
ership and service as all Studehaker
products, the standard Six roach, on
a 113 Inch wheelbase and with a 50
horsepower engine, teems with qual
ity of construction.
Striking, in the appearance of its
Belgian blue, low swung body, with
black, satin-finished, lacquered top,
the new coach contains full steel pan
els, and the same high quality of
framework ns characterizes ail body
building by this pioneer vehicle-mak
ing company.
The full standard six chassis, has
set new records in the industry for
reliability nnd durability. Tires are
full balloons, around the lines of
which the whole body—nnd even tlie
fenders—has been built to conform.
Roominess is one of the outstand
ing characteristics of this conch.
Ample clearance between folding seat
and the doorpost; wide cushions for
the driver and the passenger of the
folding seat; plenty of leg room for
nil passengers; these are con
spicuous.
The broad doors provide for easy
entrance; rear windows are nearly
as wide as the doors. The rear seat
back is high, giving restful riding
quality.
1'pholstery Is woven from mohair
nnd wool, riph In Its gray-blue color
ing with gray stripe effect on cush
ions—handsome nnd durable. It rov
ers the same. deep, springy, durable
cushions which have given Stude
baker cars a reputation for riding
comfort not reached In any other
car at any price.
Xew Convenience.
The back of the folding seat can be
tilted forward to enable rear-seat
passengers to enter or leave the car
without forcing occupants of the fold
ing seat to get out.
Radiator cap is winged and orna
mented in enamel. Running hoards
are aluminum-bound on nil four sides,
clasping a heavy, navy linoleum mat,
rubber cemented under pressure to the
board Itself, so it won't crease or
ruffle up.
Inside the car. an automatic wind
shield cleaner and rear-view mirror,
a gasoline gauge showing gallons,
assembled with all the other instru
ments under one oval glass, indirectly
lighted, to protect them nnd give the
drives at one glance a contbplcte graph
of how his whole car is operating:
a monogram plate—these ure driver
con veniences as is the one-piece,
fully ventilated windshield. Rear
quarter and door window regulators
are of the crank tyi>e.
Garnish moulding on door sills and
roar-quarter windows is of walnut
finish. Doors have attractively gath
ered pockets nnd the rear window is
shielded by a silk curtain.
Wheels are natural wood finish.
There is a combination stop-and-tail
light. The rear tire carrier has a
thief-proof lock and the gasoline tank
is protected and beautified with a
heavy steel apron.
On Standard Chassis.
The Studehaker coach hi* a cowl
ventilator, operated with the foot and.
inside, the drivers floor board is of
heavy, embossed aliimiritiiti. shuitin-:
out dust nod cold drafts, fowl lights
arc distinctive, torpedo shape. 'i'll**
dome light has Its switch right on the
light itself.
All this Is mounted on tlie Standard
Six chassis without a single elimina
tion or curtailment. This means the
big, Idl horsepower engine w hh h has
already established so many records
with its reserve of power.
it means big, powerful brakes—
Digest braking area In proportion to
car weight 011 any car: the extraordin
ary ease of steering that special en
gineering gave. In designing the steer
ing equipment to accommodate the
tig. full sized balloon tires. And the
some heavy fenders, wider nnd with
deeper overhang than on almost any
other car, fitted to the deep heavy
frame with six crossmernbers for
rigidity.
The entire lighting control has been
placed on the steering wheel, right at
linger tips, so that, to dim the lights,
a driver need .not lake his e> es from
I he road at a cilllial time, imr need
lie grope under the wheel III the dark,
hunting for the switch.
Pain of a colicky character, in the
right flunk, often means uppemllefllH.
Consult your doctor before you give
purfcAtlveM.
, » l * v i'll i i ^ i r.v r
Rheumatic Pain
Ended by Treating
Inflamed Nerves
In Every Case of Rheumatism, Neu
ritis, Sciatica or Lumbago, the
Actual Pain Is Caused by Ir
ritation or Pressure on the
Nerves in the Muscles
or Joints.
Pain in all forms of rheumatism, neuri
tis, lumbago or sciatica, is always due
to an irritation nr inflammation of the
nerves. Whin you feel pain in a muscle,
it is the nerves of the muscle that hurt;
when the peln is in a joint, it Is the nerves
of ihe joint that are affected, just a*
everyone known that in a toothache, the
pmn is in the nerve of the tooth.
'I he reason so many si fferern fail to pet
any relief from liniments and olntmenta
is because these are surface applications
only and do not. irnrh the nerves where
the pain Is. .lust as a dentist treats the
nerve to end toothache, so must a remedy
reach the pain In the nerve of the muscle
or joint befori* it ran give you relief.
German science, which hns long spec.alited
In the relief of pain, has now produced a
i remedy known as Huhler Oil which when
I applied to a painful joint or muscle, pene
I trates right through the skin, reaches the
Inflamed or Irritated nerve* no matter
how deep-seated so that relief from paiti
is uuickly obtained from the first appli
cation.
Filthier Oil ran he had from any of the
druggists named below with a written
guarantee of sure relief or money hack .
Heaton Drug Co., Harney Dugan Drug t‘n ,
Unit)-Dove! al Drug Co., Saratoga Drug
< o„ Pope Drug Co. and ifaines Drug Co.
~_I '
Hupmobiles Have
Added Popularity
New Model Has Made Friends
All Over United
States.
Even more enthusiastic approval of
the Hupmobile eight continues to
reach the Ilupp factories in Detroit
as more and more cars become scat
tered over the country. Interest in
the car has grown to national pro
portions. now that Its output has per
mitted its display and demonstration
practically everywhere.
Four hundred thousand persons
came to Huprhobile salesrooms
throughout the country for the car’sj
first presentation. This Is believed by
ltupp executives to be the greatest
public Interest ever manifested in a
new motor car. More than 1,000,000
persons are no\y estimated to have in
spected it.
From observa lions by factory of
ficials and reports reaching them, the
new eight has been a sensation In
every part of the country. The com
pany's own reputation as a motor
car producer, the car's freedom from
toughness at all speed ranges, its
flashing acceleration, simplicity of
design and unusual ease of handling,
both in heavy traffic and at high
speeds on main highways, have oc
casioned wide comment. These re
sults, it is pointed out l>y Frank E.
Watts, chief engineer, are due to the
score or more of fundamental and re
volutionary features built into the
ear. Because of these advantages of
performance, coupled with its great
parka blllty and natural balance,
Hupp officials expect that the eight,
within the next two months, will
have established Itself as one of the
outstanding contributions to the auto
mobile industry of the last decade.
The Hupmobile reputation has re
sulted in hundreds of sales being made
without a demonstration, many of
them before the buyer had even seen
the car. Factory officials report that
actual retail sales made to date ex
ceed by nearly 100 per cent the
eight's total production.
m
The Flint Six has made
good. It has justified all
the great things that
were expected of it. It
' has proved itself to be
something more than
just “another car!” See
it at our show room.
The Flint Six is made In Two
Chasses—complete selection of
open and closed bodies.
Omaha Flint Company
Gay L. Smith
President and General Manager
2151 Famam AT lantic 1944
F LIN T SIX 1
,
IA
The Family Standby
-FOR THE
111 s and Emergencies
of Everyday
COUGHS. OOLDB. NASAL
CATARRH
CATARRH OF THROAT
STOMACH, BOWELS
•OLD EVERYWHERE
b«od lour rents lot book on Cato**K
Tablets -
o> THE PE-RU-NA CO.
Liquid OOl-l.'MBt.'R, • . OHIO
1
Willys-Overland
V
Has New Dealer
Contracts Now
Changes in Motor Distribu
tion Made at Philadelphia,
Cleveland and Wash
ington.
Three new denier connections In
Important retail centers have recent
ly been announced by Willys-Over
land. Another prominent addition to
Willys-Overland ranks In the export
field has been the awarding of the
distributorship covering the entire
Argentine republic to Hampton. Wat
son Y ('la. contracts for this deal be
ing signed In New York during ths
national auto show.
The three retail contracts include
Philadelphia, Cleveland and Wash
ington, where dealers of long estab
lished reputation, impressed with the
amazing possibilities opened before
them by the announcement of the new
1925 Willys-Overland line, have eager
•V gras|>eil the opportunities to take
over this franchise In their respective
communities.
I>ream Realized.
The acquisition of the Willys-Over
land franchise by the Economy Motor
Kales company as direct factory deal
er In the Cleveland territory, marks
the realization of a dream of nearly
to years’ standing for the two heads
of this organization. In 1910 .1. J.
Hengesbnugh joined Wlllys-Overland’s
retail sales organization In Cleveland
and was associated with It In various
capacities. In 1916 Stephen Domon
kas joined the same organization as
salesman. Frequent contact resulted
In a lasting friendship which led to
the formation of an Independent com
pany, the Buckeye Motor Sales com
pany, as an associate dealer with an
other motor car manufacturer. They
were given the distributor contract
for the Cleveland territory when they
moved to downtown headquarters.
During nine months of the 1921-22 sea
son this organization sold 2,200 cars.
During the entire 1922-3 contract year
their volume totaled 3.520 new and
1,447 used cars.
Hengeslmugh Is president of the
new Economy Motor Sales company
and Stephen Domonkas is vice pres!
dent and treasurer.
Jackson to WlUys-Overland.
Edwin B. Jackson, associated for
years with Willys-Overland as vice
president In charge of soles, has re
turned to Philadelphia as distributor
of Overland and Wlllys Knight
In this territory’- The new company
will he known as the EdwTn R Jack
son, Inc. In addition to maintaining
central headquarters In Philadelphia,
Mr. Jackson plans to conduct brajKhe*
In Frankfort, Germantown and West
Philadelphia.
In making his announcement Mr.
Jackson stated that his return to
Willys-Overland was mads chiefly be
cause of his familiarity with John N.
Willy*’ plans for the future and con
fidence In Willys-Overland products,
particularly In the development ofthe
Wlllys-Knlght motor.
Wardman at Washington.
Another recent announcement Is
that of the Wardman Motor company
if Washington. This new organlza
lion has a fine new six-story building
with a frontage of 95 feet and a depth
3t 180 feet, housing one of the finest
sales and service departments along
he Atlantic seaboard. Associated
with President Harry Wardman. are
Thomas P. Bones, James D. Hobbs
and Hubbard S. Quinter. General
manager in charge of active opera
tions Is E. H. Ollcrest, formerly an
executive at the Willys-Overland plant
in Toledo.
ANDREW MURPHY
FIRM BANUETS
Andrew Murphy dr Son held a ban
quet in their show rooms for all Max
well and Chrysler dealers in eastern
Nebraska and western Iowa last Tues
day night. The banquet hail a large
attendance, there being more than
100 dealers present.
Interesting talks were made by
Assistant Engineer Trussed of the
Maxwell Motor Sales corporation, De
troit, and by Mr. Plath, director of
sales of the Maxwell-Chrysler Motor
corporation of Detroit.
In speaking of the banquet Murphy
said: "We have been In the habit of
holding a banquet each year during
the show week for several years and
there existed a more enthusiastic
feeling among the dealers at this
banquet than any banquet we have
held in flve years, and from the re
ports of dealers attending I find that
prospects for spring and summer
business are at least 50 per cent great
er than this time last year. I cannot
see what will keep this year from
being one of the biggest in our his
tory.”
When a man goes fishing he may
not catch a good string, but he usu
ally comes home with a long yarn.
Davisson Tells
Storv of Coach
Reasons Given Why Closed
Car Price Is as Low
as Open.
The story of the remarkable (level
opment of the coach—a type of car
first displayed three years ago, and
today the outstanding feature of au
tomobile—is told by R. H. Davisson
of the Omaha Hudson Kssex com
pany, distributors fur the Hudson
Motor Car company, which originated
the coach model. The Hudson con
cern, on N'ovemlter T, 1921, produced
the first coach ever built, and since
then has specialized on coaches to
an ever-incleasing degree. This year
it will produce fully 90 per cent closed
models.
Closed cars are selling today at or
below open car prices, he said, be
cause they are now made by the same
efficient, simplified system of manu
facture which has been applied to
motors, axles, frames and open- bodies
for many years. He predicted that
1925 will be the first year in which
more than half of all cars will be
enclosed.
“The fundamental idea behind the
coach," said Davisson, "was to make
the motor car distinctly a utility in
stead of a plaything. It has always
been obvious that the closed car is
the better all-weather vehicle—better
all around, in fact, for the man Who
can own only one car. But up to
the coach era open and closed cars
were divided Into two widely sep
arated rlaanes.
"Open cars were low In price, closed
ones high—because the Industry
learned early how to apply the econo
mies of automatic machinery and pro
gressive assembly to chassis and to
open car bodies, but not to closed
ones. For the apparently very slight
extra material and work nbove the
belt line of a closed car there was
assembled a premium which averaged
51,000. So nine limes out of t*n the
buyer lajught the open car.
"When the coach first came on the
market not over 8 or 10 per cent of
all cars made were enclosed. This
represented not the typical motorist's
wishes, hut rather his wishes modi
lied by his capacity to buy. Once
the coach Idea begun to permeate the
Industry, that ratio began to rise—
to 20 per cent. 3.1 per cent, -10 per cent,
and now it is nearly 50 per cent. In
1025 the beam will definitely tip to
the enclosed models. These present
closed cars, too, are better than the
old ones: light where they were heavy,
simple anil clean of line where they
were all furbelows and curlecues.
“Meantime the production of Hudson
Essex enclosed cars has risen to 90
per cent of our business and we have
built 180,000 coaches. It Is now the
very exceptional motorist who wants
an open car. He Is typically the
sportsman—the man who can own
several cars. The one-car owner
wants his car closed. Even our for
eign markets, which previously have
wanted nearly all open cars, are
changing their preference and certain!
of them now ask a majority ofj
coaches.”
new Oakland
DISTRICT HEAD
r. IV. Matheson, vice president and j
director of sales of the Oakland Motor
far company, announces the appoint
ment of A. M. Potter as Denver dis
trlct manager.
For the last 10 years Potter has
been attached to the sales department
of Dodge Bros, in the capacity of
Atlanta district manager. Des Moines
district manager and sales executive
at the home office.
Public Warned
of Counterfeits
Dodge Brothers Analysis
Shows Imitation Service
Parts Usually Defective.
Assuming that the public Is en
titled to know what It is buying,
especially when such purchases In
volve the possibility of accident, or
continued dissatisfaction, Dode*
Brothers have again asked their deal
ers to warn motorists that the mar
ket is flooded with counterfeit serv
ice parts of every description.
Some nf these parts, it is said, are
represented as genuine. Iu other in
stances, the purchaser is led to be
lieve that the counterfeit part is
exactly the same as the genuine*,
even though it is not manufactured
by the builder of the car on which
the part is to l>e used to replace so
other part. Dodge Brothers conteoJ
that tlie buyer is the victim of mis
representation in either case.
The results of a long series of tests
In the Dodge Brothers laboratories
indicate that the motorist is not only
fooled, as a general rule, when he
pays out good money for counterfeit
parts, but that he sometimes placet
himself in actual danger.
For example, a genylne Dodge
Brothers rear axle shaft wlthstoo'
six complete turns in a twisting test
while the best of several counterfeit
shafts withstood only 1 3 4 turns.
Again, a genuine steering knuckle
holt bent almost double, without
breaking, when put under tremendous
pressure. When the same test was
applied to a counterfeit knuckle bolt,
it snapped in two Immediately.
If you're room's too dry and yot
can't regulate the heat with your
old, base burner, open the window
and the air'll be a little damper.
New Chevrolets
Sold in Chicago
during the AlltO Show
During the recent Chicago Automobile Show 1107
Chevrolet cars were sold at retail—a record never
before equalled by any car exhibited at this show.
In New York, during the Automobile Show, five
times as many Chevrolet cars were sold as during
any previous New York Show.
Such records made, not only at the Automobile
Shows, but by dealers throughout the country are
fairly indicative of the public acceptance of the
new Chevrolet.
Attaining a position as the second largest automobile
manufacturer in the world during the last few’ years
through producing a quality car to sell at low’ cost,
Touring— *525 Chevrolet this year offers far greater quality than
ever before. The public has been quick to realize
this fact and, as a result, the Chevrolet Motor
_ * Company has broken all previous January records
Roadster— for retail sale8.
30 la. n JU k Tires and Artil
Wh**b See these beautiful new cars—see these remarkable
Coupe—*715 automobile values —at your nearest Chevrolet
Balloon Tires and Disc Wheel* dealer’s.
Standard Equipment
a CHEVROLET MOTOR COMPANY, DETROIT, MICHIGAN
C O a C h 7 35 Division of Qeaorml Motor* Corporation
Balloon Tires and Special Artil
ler^ WHoe IsSlan da rd Equipment
Balloon Tires and Disc Wheels
Standard Equipment
Commercial |j|| 3q||fejll
Express $CC
Truck Chaaaia
All Prices o.
for Economical Transportation
Quality at Low Cost
