f* W/^564,OOO.OOo\ ’% f 1924 CROPj I is FIRST in I ' I I Jllj Per Capita Wealth. ^B ■; Number of Automobile* on Farm*. I Value of Corn, Oats, Horses, Hogs, Poultry ^B |f|| Valua of Farm Land* and Buildings. fig ||ffi Total Value of Farm Products. Jp: Increase of 52 Million Dollars i Increase m Corn alone - - - $16,310,800 Increase in Oats alone - - - $24,542,620 ( T Authority Ibr the above statistic*: Bureau of Agricultural *1 Economic* at the United States Department of Agriculture, ^ Des Moines, Iowa, October 31. 1934. IHIS tremendous fortune repre sents an entirely new wealth extracted # from mother earth and does not include the hundreds of - millions of dollars of Iowa buying power produced through live stock, industrial enterprises, poultry, etc. Astounding! One of the richest territories in the world has suddenly, within a few short months, become approximately 10 per cent richer. The tremendous increase in the value of agricultural products in Iowa in the past few months has made this state one of the most prosperous and productive merchandising markets in the United States. What does this general increase in the prosperity of Iowans mean? It means that the average Iowa man will have approximately 10 per cent more to spend for clothing, food, smokes, motor cars, gasoline and oil, amusements, office supplies, etc. The average Iowa housewife will have approximately 10 per cent more to spend for clothing, toilet accessories, entertainment, household necessities, etc.; the average Iowa farmer will increase his expenditure for necessities, luxuries, farm equipment, etc., approximately 10 per cent. * Therefore millions of dollars more will be spent in Iowa in 1925 for advertised products than was spent in 1924. Will the local dealer have a sufficient supply of your products in stock to meet this tremendous increase in consumer demand? Read thoroughly through the following facts; get an idea of the many reasons why Iowa has developed into one of the most ideal markets in the world in which to market your merchandise. Iowa’s savings deposits have increased 23.2 per cent in four years. The farms of Iowa are worth more than the farm* of Maine,New Hamj> shire, Vermont, Massachussets, Rhode Island, Connecticut, New Jersey. Delaware, Maryland. West Virginia, South Carolina, Florida. Alabama, Arizona, Utah, Nevada, New Mexico, and Wyoming combined. The increase in the value of Iowa farm land in the last ten year* is greater than the increase in the value of ALL farm land in Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada. Arkansas, Louisiana, and Oregon combined. The Iowa com crop is greater in value than the wheat crop of Canada or Argentine. The annual com crop in Iowa is worth more than the annual yield of either iron ore, anthracite coal, or the products of all the gold, silver, or copper mines of the United States. Study the illustrated column on the left and see the features in which Iowa leads all other states. Where Every Family Takes a Daily Newspaper Iowans not only prefer the daily newspaper to all other kinds of publi cations but consider it an indispensable necessity of their daily live*. The people of Iowa spend more money annually for Iowa Daily news papers than they do for nine leading national magazines, two state and seven national farm papers and four woman's national magazines combined. In fact the combined circulation of the Iowa Daily news papers is greater than the number of families in the state. 57 Per Cent a City and Town State Fifty-seven per cent of Iowa’s population live In cities and towns. The other 43 per cent who live on farms are closer to a store than most large city residents are to their business district. With an automo bile for every four persons, no resident lives more than 20 minutes by auto from his nearest store. Rural Iowa should be treated as a suburban market in any sales plan. These members of the Iowa Daily Press Association will (actually) help you merchandise your products that are advertised in the newspapers published by the members of the association. Retailers and jobbers in Iowa are heartily in accord with the Iowa plan and will give their cooperation to make a sales campaign in Iowa successful. We suggest that you ask your Iowa distributor what form of advertising medium he believes is most productive and assuring of quick returns. What mors ideal condition* could you expact?—a rich niarkat, with farilitio* for quick, intensive dis tribution, pledged cooperation from aach publisher and from Iowa jobbing association*, and a combined newspaper circulation of 580,272 at a cost of only (1.82 per agate line. Amti Tribune Atlantic New*.Telegraph Boon* Nawa-Rapublican Burlington Gaaatto Burlington Hawk-Eye Cedar Rapid* Gaaott* Coatorvillo lowegian A Citiaan Council Bluff* Nonpareil Davenport Democrat Davenport Time* Dai Moinci Capital Dai Moinai Ragiitar and Tribuna-Newi Duhuqua Timai-Jaurnal Ft. Dodga Manangar A Chranicla Ft. Madiion Damocrat Iowa City Praii-Citisan Keokuk Gala City Marihalltown Timai-Rapublican Muon City Globa-Gaaatta Mutcatina Journal Nawlon Nawt Oalwain Register Otkalooaa Herald Ottumwa Couriar Sioux City Journal Sioux City Tribune Washington Journal Watarloo Evening Courier Watarloo Tribune Webstar City Freeman-Journal THE IOWA DAILY PRESS ASSOCIATION Council Bluffs, Iowa bend for l\ew I92o FREE BOOK Th« new IP'S "IOWA” hook lot containing