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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (Nov. 23, 1924)
'.Omaha’s Advertising Plans Forecast Prosperity Huge Sales Campaigns Prepared Agency Business Anticipates Vi ave of Heavier Buying Sweeping AB Nebraska. Crop Prices Aid Revival Business men in OtnaAia and Ne braska, in like manner ns the busi ^ iiess men throughout the. country, nre preparing for that new prosperity that is dawning for both city and state. They are preparing for it, too, with plans for the expenditure of hard rash. These expenditures nre in the form of advertising appropria lions and expanded selling organiza tions. "Business is to be better in 1025,” is the slogan of those who nre now laying their plans to go out and get their share of that hotter business. In sizing up tiie attitude of Omaha GLANDS MADE STRONG Vital Strength and Rugged Health that has been Rapped and wasted through Fickness, or by overwork or dissipation, can now be rebuilt and re stored to normal by the Lewis Com bined Treatment. This method admin isters 100% Test Gland Substance In two distinct ways. Wonderful results in Prostate Gland troubles. Send for the free demonstration treatment. Print your name and address plainly. Learn about this wonderful new form of treatment that is pleasant to use and quick in results. PQPP DEMONSTRATION ■ lllllL TREATMENT Lewis Laboratories, 597 Lewi® Bldg., Market & Washington Sts., Chicago. 111. Please send at once your DEMON* 1 BT RATION TREATMENT—without I any cost to me. I My age is. Do you wish the ( Man .. • • • treatment for t 0r Woman.. (I finelost lOe for posiaso and packing). Name.... Address .... Town . State.. • •. \I>\ lOKTISEMKNT. TURN HAIR DARK ’ WITH SAGE TEA The < 1 I time mixture of Sage Tea ’.mi S.l'.lnir for darkening gray, streaked and faded hair is g r a ndmother'u recipe, an d folks are again using It to keep their hair a good, even col or, which Is quite sensible, ns we are liv ing in an age when a youthful ap pearance is of the greatest advantage. Nowadays, though, we don't have the troublesome task of gathering the sago and the mussy mixing at home. All drug stores sell the roady-to-use product. Improved by the addition of other ingredients, called “Wyeth's Sage and Sulphur Compound." it is very popular because nobody can dis cover It has been applied. Simply moisten your comb or a soft brush with it and draw this through your hair, taking one small strand at a time; by morning the gray hair disap pears, but what delights the ladles with Wyeth's Sage ami Sulphur Com pound, Is that, besides beautifully darkening the hair after a fe.w appli cations, it also produces that soft lus ter and appearance of abundance which is so attractive. Am KKTbKM KNT. ir PHILLIPS-a ^0FM4G/y^ ANTACID CORRECTIVE LAXATIVE THECHAS H PHILLIPS CHEMICAL CO NEW YORK • ! Vtib-r:; y.ij ,i.k for ' Phillips, ’ you may not get the original .Milk of .Mag* nrs'ln prescribed by phynlcuTls for 60 years. Protect your doctor and yourself by avoiding imitations of the genuine “Phillip* ’* 8.",-cent bottle*, nlso ."0 cent bottles, contain directions any drug store. TREATING DIABETES by diet ia merely tretting aymiitnma and not the dierare. Naturally If you take no augar inlo tha gyatem there will he no aagar to rxrrete. My bonk ‘EAT AND GET WELL’ tolling how ,0 »t»P this uaeleaa atarvlng end cat whet you need will be acnt FRFK to any dlebetio aufferer. Write M Klrharte.|:T)ent. 77, 230 W. «3d St., New , -— and Nebraska business men, there la no better barometer than the plans for Increased advertising, and there is no better spokesman for the adver tising plans than the advertising agencies. In Omaha there Is a branch office of one of the largest advertising agencies In the country, the I’otts-Turnbull company. This company, last year, stood eleventh in the nation in the matter of bust ness handled. It maintains offices in New York, Chicago, Kansas City and Omaha. The company also has foreign connections, and in order to care for them maintains an office in I.nndon. This fact alone is proof of the importance of Omaha, and the Omaha trade territory In the plans and schemes of national and inter national advertisers. Tho manager of the Omaha offices of the PottsTurnbull company Is Merle Taylor. In making a survey of business conditions in this section for the PottsTurnbull company Mr. Taylor interviewed the executives of many of the largest Institutions doing business here. In addition to the PottsTurnbull company Omaha has six other adver tising agencies, all of which are like wise In close touch with the business conditions of the Omaha trade terri tory, and all report better business outlook for 1925 and enthusiasm upon tiie part of their clients. These ad vertising agencies are as follows: Bloodhart-Soat Advertising com pany. Warfield Advertising company. Ittirhanan-Thomas Advertising com pany. Ilarlow Advertising company. Haynes Advertising company. K. William Sears. Tho reports from all Omaha adver tising agencies are the same, plans arc moving forward to take advantage of the better business that Is expected in 1925. I.arge manufacturers, Jobbers and brokers in this area have set their goals far ahead of the peak reached during 1924. Unlike the prosperity of war times, it will be built upon a sane, sound and economi cal foundation. Every concern interviewed agrees that the commercial and agricultural west needs more goods. That Omaha and surrounding commercial centers can supply such goods adequately and advantageously Is common knowl edge. And Omaha manufacturers have decided that this business shall come to Omaha. Every factor necessary for sus tained prosperity Is present. With a majority government In power, ca pable of constructive plan and pur pose, with hungry markets waiting, with foreign government* reshaping theftiselves to the old and successful standards of peace years, there Is not a single obstacle confronting sound business. Farm Prices Steady. Agricultural prices are steady and I every indication points to continued strength In grain and livestock mar kets. It Is safe to say that every farmer. In fact, every resident of the great territory known as the Omaha mar ket is in need of many things, rang ing from sewing machines to tractors. Every article needed Is either manu factured or distributed In Omaha. Nebraska, with a crop, exclusive of livestock, totaling approximately $386,000,000, has a pocketbook of bulging proportions, as this is an In crease of $100,000,000 over 1923 fig ures. Institutions numbered among Potts Turnbull clients report their confi deuce In the business outlook. "Nineteen hundred and twenty four has been a very satisfactory year for this Institution." gay* Ben Warren, general manager of the Mr ford Brady company. "Our Institu tion has shown an increase of 10 per cent over last year without the addi tion of any new territory. Nebraska. South Dakota, western Iowa and Wyoming look so good to us that we are making no plans other than con centrating more of our efforts on this home market. We are employing more salesmen now than we did three years ago in the same territory. Our coffee business has shown particular strength and a tremendous Increase has been noted In Nebraska and Wyoming." Mr. O. If. Barmettler, general man ager of the Iten Biscuit company, says: "Wa are very optimistic con cerning our business for 1925. Our 11924 business has been very satis factory and with the increased pur chasing power of western people we look for a reeord breaking year, start ing January 1. M. C. Peters of the M. C. Peters Mill company states that his mill is shipping 20 per cent more tonnage now now (ban for aeveral yeara. This repre sents considerably more than 20 per cent Increase In money. Many new salesmen are being employed anti their principal efforts are being spent In Iowa and Nebraska. “Ciena” Fppley Sees Belter Hays. E. C. Eppley of the Epplpy Hotels company, the largest Independent, hotel operator In the United States, has confidence enough in (he prosperity of this territory that Just this week he purchased two' hotels, The Weal, at Sioux City and The l.indell at T.ln coin. "Our business Is very good," he says. The Gooch Milling and Elevator company of I.lncoln, who do a busi ness throughout the entire west from i heir lilnco'ln offices, report substan tial Increases in every territory. The Iowa Hally Press association, the Ne braska Daily Newspaper association and tho Kansas Daily Newspaper Ad vertising association, representing every dally newspaper of any conse i|uence in these three states, are spending thousands of dollars adver tising the agricultural belt In large eastern newspapers and they report many Inquiries from large eastern concerns relative to this market. Thn Honderegger Nurseries and Heed House of Beatrice, who do n mall order business throughout the United States ami soma export busi ness, are rerelvlng more Inquiries for Nebraska gown shrubs and seed* than In all their previous history. An Omaha branch has lieen opened dur ing the Inst year, sppria|li!lng on landsi aping and Its business has been beyond expectations, John Morrell ft Co. of Ottumwa, la., nnd filnux Falls, H D., manufacturers of Morrell's Pride Hams and Baron, state that their business ha» been very satisfactory and the outlook for the future is very promising. John G. Woodward of John G. Woodward & Co., candy manufac turers of Council Bluffs, is Intensify ing his organization work this com ing year on the Omaha trade terri tory and reports business prospect* very good. Others Also Enthused. Potts-Turnbull clients from other sections of the country doing busi ness here announce that their sales for Iowa and Nebraska and tiie Oma ha trade territory are far beyond what they have been In former years. This particularly applies to Poet Bros., manufacturers of Crystal While and Creme Oil soap: Jones Dairy Farm Sausage, American Beauty Macaroni Products. Tinker Toys, Sun Ray Pancake Flour, Carey Salt Co., Portland Cement association, Long Bell Lumber company and Coleman Lamp company. Prospects for railroad business are very promising, too, according to Chi cago Great Western railroad officials, and A. O. Noyes, general passenger agent, reports that business through the Omaha territory has been very satisfactory. Concrete Engineering company. Job bers and fabricators of steel products, with general offices in Omaha and district sales offices and warehouses in Chicago, Kansas City, Dallas, Dcs Moines, Detroit, Milwaukee, Minne apolis and St. Paul, doing business in j the reinforced concrete construction of all building work from Ohio west tn the Rockies, and from the gulf to the Great lakes, and this year opened the two latter named offices, Minne apolis and St. Louis. Next year they are putting a warehouse at Peoria to take care of the Increase In business and also to expand the territory of the steel and wire division. A sub stantial Increase of the volume of business Is anticipated next year. The Max Geisler Bird company, tlic largest Importers of canaries an I birds In the United States, has made extensive additions to its New York offices, and its Omaha office reporti business unusually brisk. All Making Plans for 1915. Other concerns that are making plans for a record-breaking business next year among the Potts-Turnbull clients are: A. B. Bass * Co., Rock well City, la.: Bridgeman-Russell Creamery company, Sioux Falls, S. D.; Clear Lake (la.) Commercial club; Ideal Button and Pleating company, Omaha: Minnehaha Candy company, Sioux Falls, S. D.; O. J. Moore Gro cer company, Sioux City, In.: Omaha Cold Storage company; Omaha Steel Works; Scott Manufacturing com pany, Omaha, and Sioux City Serum company, Sioux City, la. The Defiance Starch company of Omaha, which recently Joined the ranks of Potts-Turnbull clients, arc optimistic. Wallace Shepard, Jr., gen eral manager, and Frank Judson, president, stale that although they have just purchased tiie company. Ihe prospects for business seem brighter (hail they at first antici pated. They aie already shipping starch, Omaha made, in carload lots Into Denver and several other terri ttirlfi. Several salesmen have just been added and their new factory at Fourteenth and Jackson streets is being enlarged. Above all, the spirit of optimism seems to be everywhere. Advertising schedules are being increased by most manufacturers. Rales plans arc being prepared for 1925. Merchandis ing activities can he seen on evci v hand. Business is good. It will he; better in 1925. BEOOIHI \RT-SO \T ADVERTISING COMPANY. Raymond Soat, president of the Bloodhnrt-Roat company, tells the same story: "The attitude of the business firms In Nebraska and Iowa with whom we are closely associated," says Mr. Soat, "is Indicative of a stronger and more assured effort to build business. "The decision seems to be unani mous ttiat Ilia coming year is to bring easier and larger business de velopments than for many past seasons. The accustomed feel ing thnt the country Is in a buying slump Is displaced with Ihe conviction (hat the public Is buying more freely. "Almost with out exception cur rlisnts agree that the lime is here when a more vigorous effort to familiarize the public with their products will bo justi fied. One of Ihese, a leading furnace manu facturer hi Town, lias observed a de cided improvement in the buying sit uation and Is making enlarged plans for tiie coming year. This Is true of many others. "Consequently, Ihese manufactur ers are making plans tn Increase their advertising Investments nil the way from 10 per cent to 50 per cent. We have sufficient falih In the im proved outlook at tills lime to be lieie that practically every adver tiser Is warranted in ‘stepping out' now as he hns not done for a num ber of years previously." HI CHAN \N THOMAS ADVERTIS ING ( OMl'AN Y. "When factories have to work nights on orders for future delivery, there is no question about business being belter In 1925,” this is tiie way the situation is expressed by C. (\ Buchanan of the Duchanan-Thomtis Advertising company. "Rewml of our clients nrn working overtime now and reports from tlielr salesmen Indicate that all lines of merchandise are moving off the deal ers‘ shelves 111 bigger quantities than lias been Ihe case for sevei.il sea sons." sii Id Mr. Buchanan further. "This cannot help hut mean more business for manufacturers and dis tributors during Die coining year. "One of our clients returning from tiie Automotive Equipment *t ■•ii■ tlon convention In Chicago last week reported that more' orders* were placid by Jobbers fog Immediate de livery than at any time during the last four years and that a feeling of optimism us to the future was very apparent among both manufacturers and jobbers. , A Nebraska jobber, now located In Omaha, reports sales for August, September and October of this year of a 40 tier cent increase over tho corresponding months of last year iml prospects very bright for a larger Increase in 1025.” WARFIELD ADVERTISING COM I’ANY. Speaking along the same lines, P. If. Dearmont, president of the War field Advertising company, says: ' Business I s decidedly on the upward trend. The advertising appropriations of the clients served by the Warfield Advertising com pany will be de cidedly larger In 1925 than they were in 1924. T h e Increased business togeth er with the new business devel oping, will dou ble in the com ing year the amount of ad vertising the Warfield Adver tising company placed this year, felt optimism to be so well founded as It is at pres ent.” DARLOVV ADVERTISING CO. Speaking for the Harlow Advertis ing company, Earl Allen said: "We in the advertising agency bus! ness feel the reactions, good or bad, at tho inception. When basic con ditions do not indicate good times, manufacturers, who are the principal national advertisers, do very little ad vertising. Notico the great magazines and newspapers today. Huge affairs they are, bulky with advertising, equaling the prosperous war times wiii' li people said could never again be approached. r "National ad vertisers must plan and pre pare far in ad vance. But they take no risks. No appropria tion Is author ized until condl 11 o n s, as re vealed by scien tific surveys, show what Is almost certain to result. Months ago', for In stance. George II. Lee of Oma ha, who has a nation-wide poul try and livestock supply business, read th* unmis takable signs. He began then to enlarge his sales activities, and so complete is his confidence in the pres ent prosperity that two weeks ago he turned his plans over to his assistants to carry through and left on a three months' trip to the orient. ' 1 ho Omaha Tanning company, largest custom leather tannery In the world, lias under way its most ex tensive advertising plans. President W C. Kalnsh said that reports from his 10,9110 local agents convince him that more farmers will have their beef and horse hides tsnned into leather or into fur coats snd suto robes this winter than ever before. "A similar feeling, that prosperity Is here, ob'alns generally with our clients. We nre placing orders now fi !• extensive farm magazine adver tising during tlie next six months for tile Barker Manufacturing company of David City, Neb., manufacturers of a garden to<d, snd the Western Land Boiler company of Hastings, manufacturers nf a standard land roller. The Gate City Hat company, advertising at the present time in newspapers, reports a splendid In crease in sales. "The t'nion Pacific railroad agri cultural department, foreseeing the new prosperity, has resumed sdver tb ng in newspapers for settlers to take up lands nlnng Its right-of-way. Seed houses have Increased their ap propriations, nml raw- fur deaierr, for getting tho disastrous 1923-4 season, again are moving aggressively.” HAYNES ADVERTISING COM r.ANY, .f. Tt. Haynes, president of the Haynes Advertising company, dis cussing business conditions, said: "An advertising agency Is a very true barometer of the state of business. Tills is due to tho faet that business men generally know that advertising Is n great motor for Increasing the volume of business end with the ad vent of better times, progressive luisl loss men make use of this great motor power, in this way our office barometer records an nrea of fair weather. Our business bns gradually Increased since tlio middle of Pep. (ember, and our client* nre proposing to inrrense their advertising appro print Ions for the new year. The new rrhedule* w 111 tie made during De cember. Without n single exception, they report Increasing business and bright prospects for the new year. “Robert Walsh, general manager nf ibe Howard Hlove and Furnace roni pany. tells tin thnt Ills business shows a large Increase over last year and that nearly every department of his big plant Is running to rapacity, 'Spe cially tbn furnace department, upon' which Omaha people have made very I envy demands during the season. Mr. Walsh says that his coiuisitiy Is planning enlargement* of the plant In order to meet Increased Dullness In tho wide territory In which tho company sells stoves nml furnace,' Ho says also that the company w bl put on mere traveling men lor the Pfw year. Ilospe Looks for Inipi-nveinenL "Anton llnspo. head of A. lluspo eetnpanv, said: 'Prior to our Ic rut sale, the outlook had been extremely bnd for mooths. We pul on the *hI>’ In order t > start something, and the so'inet shows that we fait on the rile Just in time The nice thir.it about It is tlmt slm ' the s.-irclal sale (lined ur liuslnew li is kept climbing up • ward. This la Hue of our Omaha store as well as our branch store tn the western part of the state. The sale was so successful that we con tinued It through October and made 350 sales In the larger musical In struments, to say nothing of the in creased business in small Instru ments. We found that the people had money with which to buy. Our travel ing salesmen got results, whereas they had met wtlh poor business previously. The temper of the peo nle is much better. They are optim istic. We predict that 1925 will be a very substantial year, not to say a boom year, because that is just wha*. we do not want. It is the steady upward trend that makes for profit able business.’ “P. K. Walsh, chairman of the ad vertistng committee of the Assnria tlnn of Omaha Insurance companies who is also general manager of the' National Security Fire Insurance company, says that the newspaper campaign to apprise the people of the ^merits of the home Insurance companies of this city is already felt In Improved business, originating In this city. Quoting the reports from his field men in Omaha territory, Mr. Walsh says that there Is ground for optimism. Business is coming in larger volume and is easy to get. “Insure at Home" Successful. "W. B. Adair, president of the Omaha Loan and Building associa tion, says that local conditions are improving as compared with Iasi year. The association is opening new accounts and tlte total amount of savings of members of the associa tion is running up to very large fig ures. Omaha is bound to attract new enterprises. Our city will make rapid progress during the next few' years. “R. C. Wagner, seerotary treasur er of the Bankers Reserve Life In suranre company, said that the field men in Omaha territory, which is very large, report improvement In business which is attributed very largely to the returning prosperity of the farmers and stock raisers. The company is doing a large business and expects before the end of the year to increase the volume of business in force up to $100,000, 000. Mr. Wagner looks forward to a big vear in 1925. “II. B. Boyles, president of Boyles college, says that In creased numbers of students are coming from the farms an.l coun try towns through out Omaha terri tory and that the student body, al ready large, is ex peeted to increase constantly during the winter sea son. There is also an increase In the numher of lesidefit students. Mr. Boyles says he Is highly grat ified at the con dltlon of hiH busl ness, which lie at •- 7 iJ Ll/liJVPX to >ettfr M- Jl V)Ualnesg enndi lions throughout the middle west, resulting upon the higher prices of grain and livestock. “We are starting campaigns with new concerns whose members are planning In a large way because of Improved business conditions throughout the rountry. These con cerns being new', they connot compare the Volume of business now with that of former years. On the whole the outlook Is highly gratifying." K. WILLIAM SEARS. E. William Sears of the Scars Ad vertistng agency says, “The eco nomic strain, mostly due to lack of confidence In agricultural and polit ical conditions, has lifted, and manu facturers. den.era and Retailers throughout Nebraska and western Iowa are reporting a steady and sub stantial Increase in sales.” — Al>\ KKThKMKNT. Radium Is Restoring Health to Thousands The wonderful curative power of Radium has been known for year*. However, the ienefit* of thi* precious health-giving *ub- I *tanre have in the pa«t been only within he mean* of person* of wealth. Since the invention of Pegnen’s Rad o Aetive Solar Pad. any man or woman, pool er rich, can afford this treatment which offers *o much relief froa auffering and ll sense. Pcgnen's Radio-Active Solar Tad i* worn next to the body day and night. It pour* a constant stream of radio-active energy into the sy*tem white you work, play or sleep, helping to build up weakened nerves and tissue* to a strong, healthy condition. It. create* a vigorous circulation of blood, thu* removing congestion, which it the rcul cause of most disease*. To prove just what this remarkable treatment can do for you. we will tend our appliance on trial with the under standing that we will not charge you a cent if it fail* to give satisfactory results. Thi* offer is open to any perron who ha* pain of any kind, nerve weakness, hieh blond pressure, stoma-h, kidney or liver complaint, bladder trouble, or disease of the lung 4 or heart. No matter what your ailment or how long you have had it. we will gladly let you try tin* appliance At our risk. Write today for free literature giving complete information. Kadmm Appliance Co., 2fi* Pradbiirv Hldg . I»o* Angclc*. Calif. \l»\ 1 KTIH1 Ml M | ^ Any bioaklupr out of the akin on face, peck, a tin.a or body la over* 1 n mtt quickly by apply* | aim; Month«> Sulphur. The pimple* to . m to dt > —\ l| **5 J I'Uht Up mill K<1 away, declare* n noted akin apodal* 1st. Nothing h n a e\ cr been found to take the place; of aulphui a* a pimple i rmover. It 1* h«t ntln*fi and Inexpenaive, JuM nak any drug glut for a attiall Jar of Houle* Men the Sulphur and use U like odd ci earn. Friends Honor York County School Head \M:J'£dna C Anderson.^ Mrs. Edna C. Anderson, superin tendent of school* of York county, was given a surprise Saturday eve ning by 80 rural and village teachers. A dinner was served at 6:20 by women of the Methodist church, aft er which a program of speeches and music was enjoyed. Decoration* were in orchid and gold, and Mrs. Anderson was pre sented with it large bouquet of chrys anthemums In these colors. Mrs. Anderson's daughter. Miss Marjorie, teacher of domestic science in the David City schools, was an out-of 'town guest. Mrs. Bernice Coonley, teacher In district 40, planned the affair. JUNK MEN SEE~ PROSPERITY ERA Business conditions in the Junk and scrap iron industry are improving. Railroad shipping records shoV un usually heavy hauls this fail of junk and iron to Omaha and other centers, especially of worn-out threshing trac tors, wheat separators, and steam plows, bought during the Inflated per iod following the war. These ma chines In many instances have been thrown by the farmer on the Junk heap because of heavy operating costs. R. Ferer, Omaha junk dealer, ex plained Friday that the market has improved, and that material on hand for the last two or three years which has not been saleable, probably will be readily disposed of now. "It looks like an era of prosperity," he said, "and that's what we elected Cooiidge for." Boys ami (oris’ Judging Teams Being Organized Yankton, S. D.t Nov. 22.—Hoys and girl*’ judging teams In poultry, dairying and t orn are being organized in every township in Yankton county for the purpose of serving at the shown of the Greater Northeast Dairy and Poultry association at Yankton, December 8 to 12. It has been de cided to hold a corn show and boys’ and girN’ club exhibit in connection with the big show of the association. Mr. and Mrs. Ja mes F. Strong t.elehrale Golden Wedding Bridgeport. Nov. 22.—With two friends present who witnessed the marriage ceremony in Duran, la., 50 years apo. Mr. and Mrs. James F. , Strong of Alliance celebrated their golden wedding anniversary Wednes day with a family dinner and reun ion. They have been residents of the Alliance country for 30 years. Bee Want Ads are the best busi ness boosters. Municipal Building Planned at Plainview Plainview, Nov. 22.—Krectlon of a municipal building; for Plainvlew was discussed at the Commercial club meeting this week. A committee was appointed to confer with mem bers of the Anmrlcan Legion and a committee of local firemen to try to formulate a plan that would ulti mately result in Plainview getting a municipal building. f Midland College Notes. || 'y New* ha* brm received from two for mer Midhinrtcr*. Mr. prd Mrs. Fred Hloch. who are located in Liberia. Africa, hh missionaries of the Lutheran chur< h They write of the unusual life there and tell interesting stories of the people, their customs and their ways of living. Mr. and Mrs Albert Hchwetdtfeger. also Mid land missionaries, are now on route to Bombay. India. They have been enjoy ing a trip through England and are now "o their way l>> Parle where they expect to spend some ilme seeing the sights The regular meeting of the Young Ladles' Missionary society was held In Last Hall parlor with Hazel Hansen as leader. The subject of the discussion was "The Inner and the Outer.” The big rent of the. past week In musical circles at Midland was the ap pearance of Cecil Fanning, world re nowned baritone. In a recital at the new Midland auditorium. The program was delightful. Mr Fanning respond ng to -lx encores in addition to his regular num bers Acoustic powers of the new audi torium proved to be uerftct. Students are watching with Interest the progress being made in er*» tion of the dormitory Excavations have been made and *he foundation 'aid. It in hoped to complete the building by Sep tember 1. 3 925. The Warriorettes had another oppor tunity to display their salesmanship abil ity this past ttck, being excused from classes to sell tickets for Midland's lec ture-concert series. J>r Mendenh.il gave a book review at a meeting of the Fremont Woman's < lub Monday. Several other Mldlanders were also on the program. Dorothy Sexton de lighted her audience with a reading and Virginia Patterson sang » aoio, accom panied by Dorothea Krueger on th® piano and by Alice Brown on the violin. Student® of the business department of Midland • oil#-go art launching a drive for 5o new members for the winter term which begin® December 1. Cottier (College Note*. Cottier College orchentra. directed by Robert Brau.blette, gave two number* at chapel Wednesday. ••Narcissus," by Kev in. and "Spanish Dance No. 2.’’ by Mos zwiaki. Mr. Bramblett© played on the \ rolin “Serenade.'' by Moszvvoikl; and "To a Wild Ftose." by MacDowelt Hev I*: H Barnes, who recently er repted the pastorate of the First Chris tian church Ht Beatrice addressed th® member® of the Aylaworth club Thurs day Ills addr* * was of special Interest to those preparing for religious leader* ship The Women's league. In which all wom en are member* by virtue of their regia* t rat Ion. ha elected the following of ficers: President, Irene Stauffer, *25. Rifle. Colo.; vice president. Klda Dodrill, L'K. Stockton. Kan . secret ary treasurer. Rosa Schlentz. '27. David City. Tha or ganization was Initiated and sponsored by Miss Harriet Batterton, dean of women. Dean ,T. K FheRenberger gave *n ad dress at Brocg Wednesday evening in Connection with the obaervaflon of Atner* Iran education week by the public nchoole. Rif h«rd H. McCann. '24, la principal of the high school there Dr James A Beattie, of Lincoln, pro fessor of mathematic* 1449-1997 and vice chancellor and professor of educe Non 1904 1912. addressed tha students in t ha pel Tueada>. speaking on a theme germane to education week President Charles K. Cobbey spoke Wednesday at the meeting <»f the North* east Farmers club of Lancaster count}, at Havelock. Miss Louise Bunnell. '27. Omaha, gave the address. "The Aspirations of Youth. " first delivered on young people's night at the international convention of the Disciples of Christ at Cleveland last month, at a Joint Y. M C. C -Y. W C. A n.eeting. Monday evening Canuto fl. Ud asco of I'asukin. 1 locos Norte, P. I., sang ■ Hast® Manana 1 and "Sole Mio.'* the f iat in Spanish and tha second in th© Phllliplno language Miss Okie 'Ja Matin, eg '?5, was re cently ordained to the miristry et Bart iey. Kvangellst Amoa K Clark** nf Webb city. Mo. had charge of the ordination • ervlee __ MO 1 HI-.R ! Fletcher’s Castoria is a pleasant, harmle's sub- j stitute for Castor Oil, Paregoric, Teething Drops and Soothing Syrups, prepared for Infants in arms and Children all ages. It has been in use for more than 30 years to safely relieve Constipation \\ ind Colic To Sweeten Stomach Flatulence Diarrhea Regulate Bowels Aids in the assimilation of Food.promoting Cheerfulness, Rest and Natural Sleep -without Opiates ~ To avoid imitations always look for the signature of *7-Cz£JuJi* {Proven .directions on each package. Physician* everywhere recommend ifc ADVERTISEMENT. ADVERTISEMENT. ADVERTISEMENT. Health Questions Answered By DR LEWIS BAKER An Advertisement Telling How and When to U»e Trustworthy Products and Reproducing Extracts n( Patrons' Letters Relating to Cadomene, Balmwort, Sulpherb, Arbnlone, Su-thol, Mentho-Laxene, Minyol, Hypo-Nuclane, Vilane, Etc. Mrs. C T. B ask*; "My fam ily of fixe seem to ha always having a cold or a prolonged ough through out ^ha fall and winter. First ona and then another la at tacked. C* a. n Dr.UwUBikit help?" '»*»«.• Mils he ig the season when thousands are aeekini relief from dis tressing colds and stubborn rough* due to same, my advice to all, baaed on years of experience, la to act quickly aa soon a* a "cold * Is apparent. To dm k a cold In tta cnrlv stage, oh isln triple strength M*ntho I»siene Halve. Iks It as per direction* promptly and regularly. When this ia drove the cold la generall' banished before it gets serious. If tlie system ia run down lake t'ado mroe tablets as a tool. For obstinate distressing cough spasmodic croup, and for xv hooping cough . onx a lesrenta. there • an be found nothing better than essence Went ho-l.a xenr. to be used s* per di rections with ea« h bottle. • • * 'Pr ,t K ask* • T am 17 veara old and am xerx nervous Suffer a gieat •leal w 11It pain in bead and back of neck Have no ambition and am always Hred and depressed. Am pale, thin and don’t sleep well* \ Anav r? 1 sMcaest ihat t’adomenetab lets be aken to aid Improvement of the •I'l Mitv and «i’i.intllv of t lie Mood and 'bus restore the normal functioning of tl»c hod \ organa and nervous *> stein. 0 0 • 11 d 1' nsks *1 am ?1 and under "eight for m\ age and height \m trou bled with • oatlveneaa and pimple* and b"' la on mv fa . and body. Would like to know vv hat to take " Anawei 'o quickly aid the bowels and rbl the Mood of the toxins causing pimples and boil*, take Hulpheth tablets os a laxative blood medicine To tncreaeo " ' g b f ti\ 11 \ po \ uc latte tablet a a* a mittitioual tout* They ntav be taken at same time. • • • 11 \ ask* ’ 1 have bladder and kid ney trouble, with a tunning stinging urn "••lion after voiding I have to get up from four to five times at night, and often have dull aches and stiffness of muscles amt Joints. Fan this condition be helped *'* Answer. Th'a condition t* sometimes due to const | pat ton. m whh he case take Smphei l* tablet* a* a bowel and kidney regulate* If due tr* functional Inactivity • *f th** kidney*, take ttalmwnrt tablets *'• S d'tiratlc toni* amt neunallamg agent ■< ton** y i iv the kd> >* » and ixxpv.nnie thgi 0 0 0 Answer ti* Ml* F h The pans of 'vsortua max sometime* »*e tflieved bv light!) annointing with tilple strength Menthn T.axen* Salve Sj-thcl ♦able** five relief In some caaes of rheumatic I character. • • • T T 'V asks "In the past year I ha> e j gotten t *>o fat and also I suffer with embarrassment, because I have to haxej all my clothing made to order, as read} made thing* will n o fit «'an » leduce* Umw I gtlgi • h a Arbolone tablets which are gen*oall> '•ry effective In reducing superfluous 1 fat. e • * TV V R asks ‘ Mv ha'r Is falling have Itching s alp and bad < as* of dan j druff Does Mlnynl stain the hair' Amwe- No. Minyol does not sta n It qutcklv stops dandruff, falling hair, and itching scalp and Improves the I strength and beauty of the hair. Anawrer *o Mrs B Cadomene tablets and tlatmwort tablets mil be taken at tha same time when condition* warrant. • • • Mr. K K. asks: ‘‘For nearly seven months have tried to rid my evstem of a rheumatic affection wh1< h impairs me to the extent that 1 am unable to work i egularlj The muscle* of arms, legs and >'ght side ate the worst although tt "'em* to be all through my body. Can I be helped "" Answer; TVhere the pa n la acute end unbearable, l advise five train Su tho! table's for quick help To aid tn elimi nating the reuse and toward • omplete r*' covetx 1 recommend Cardiol tablet* as a most effective treatment generally tn tmta. ular rheumatism. lumbago and gouty conditions NOTH For many yearn hr B.vker, Medical Director The Hla< kstone l’t odurts Co. 313 College Bldg. Dayton. Dhlo. ha* been i> im lending truetworthv medicines to millions of people through I he medium of the newspapers and doubt le*s has helped in rsllsvlng the ailment* and minor tnfirmltiea of the public more than any single individual in the world a history; and by an Inexpensive method The medicine* mentioned bv him are pure and free from habit forming drugs They represent the combined w axiom and ex perience of physician and chemist Fro grossly* druaalst* can euppiv them Bv reading hi* answer* to otheta you should find a case similar to v our own A cop' of D" Baker s great guide ' * Health and Beaut', will be mailed to anyone son ding ten rents Icoin). Thousands ha\e w-ltten htm espte* si on * similar to the follow tng LETTERS TO DR BAKER 1NWOOD BNHK l.ON’O 1st AND V ' Darnel M Wert a Vfhpl* Hoad " «ir* 1 am a carpenter and most of mv w o» k Js ours> Ie Am vesr* old and ! have nad trouble with mv ktdnevs and bad «am* II mv groins fo»- i years before 1 got anv talief Mv landladv \ hen told me about Balm" ort tablete from which • b * had found i eitef 1 he'* used J boxes and am feeling (me no trouble the last * month* T ,eed to h»'« *.9 gef #ut of be 1 S and 7 rimes * r ghr and could no'-r on my ha k I would hava a * *n’v flow followed by a burn'ng and often rn profuse flow w*h chills, ate” * * * MOBKR1 T MO Mm M A. Brower. 1am k Bo* ?>77 wrPe*; 1 »»w vour An swer* to Health Questions' in tha Ri T.ou;e Poe* IDispatch* and a caae similar to mine. Itching skin. ?ash and blotches end procured » box of 8u!ph#rb tablets at once Hax* taken 4 package* and there is n wonderful barge for Itching, raeh and blotches ha'* disappeared Alto tried M.nyol f • my half and e alp as I was annoyed with dandruff, and receive*l splendid result* and am telling gwr friends, etc.** • • • M I I, XV A V K K F. XV18 • \fr«. Hilto* Hoeber. lt?6 Third Rt writes: **¥\r#t of all T want to thank you for th* wonderful result* l g't from taking Cado* inene tablets 1 waa very nervous, run* down and weak could hardly do mf housework. V friend recommended Cade mens and 1 sin now taking my third b \ and 1 must sa> 1 am feeing Ju#t fine ha\* gained el*\*n pound* in the last month, .an do alt of nty work and do not feel a bit tired Hava a 1m used Yellow kftnvol fe- Itching acalp and dandruff ar.1 it auraly work* wonders My friends, too. h*ve used it w ;th good results. 1 am. vary sincerely • • • Cl.FVBl A\p OHIO Mrs J Leads, * xx It h Bl wrltaa Mi huaband w** suffering for a long line with lama back, legs and aim*, such m muscular j rheumatism l cut out |t»ur place in the paper, took It to tha di ugg.a;. The first package he took done him lot* of good so he got another to be sure hs wg* *71 ] light it wa« .eita.n!) f-na and w* thank vou x#ry much. • • • F UT T A XV A 8 Mli'RKTAV* Mra. K L XX are write* Mrntho I.sxene S* just wonderful for coughs and cold* X gla.1 to recommend It to all my friend*, etc ” • a a Tl RTl F CRF.FIC 1'A ; Mr*. T MT. 7s fa r* a 7 (Id Penn Ave writes ”1 had a tickling sensation lu my throat. t used one bottle of Me-* ho 1 axenO and 1 he tickling feel ng left Have alao used the triple streng’h Mentho-l«a*ena Ratva and an *a\ it is the greatest and grand est t ha%* e\ei used (cr cold*, cat am*, etc ” a a • T X\. \STKR PA \f * 8 Vogel M« F Mar on S’ write* **l asked my dec ior about taking Arbolon* tablets and he said go s^cad Before I started tak *ng h* tablets 1 weigjpfcl Jilt* pound a i w»k 4 4>4. kagee and *%% W tight ra il need to im'u dk I n.gh}y re com mand them to *n stout penyd*.'1 a a a Informs* on If \ car r*tu!ir Uu**Ut .'.o*s fuop’s the medtciaes mehV >a*d P* Rake* the following can do so Sherman a McConnaM 8te-e* Meatsw Pruif v'o F>*««e? Fox Prut Csc * r S;c-e ’'•♦*!* • Pharmae? gad a'l * ' '1 druggist* i'erywhe w