f Petite Salon at
Hotel Fontenelle
to Open Monday
Attractive Lincoln Models
\frith Latest Improvements
^ ill Be on Display
Four Days.
Quality car lovers will find a new
delight In the petite salon in Omaha
this week, and judging from arrange
ments being made for the affair It
will assume all the attractive propor
tions of an elaborate society function.
The salon Is to he presented by the
Ford Motor company for a special
showing of Lincoln motor cars and
will he held In the palmroom of Hotel
Fontenelle Monday, Tuesday, Wed
nesday and Thursday.
Settings of unusual beauty will be
nrrnnged for the ears and visitors
will find themselves In most luxuri
ous surroundings. An orchestra will
add to the effectiveness of the salon.
Guests will have an opportunity of
becoming folly acquainted with the
Lincoln car and of inspecting the dis
tinctive standard body types along
with a number of more exclusive
custom-built bodies.
Three Attractive Cars,
Three highly attractive ears are to
he displayed. One will he the Flept
wood seven-passenger inside drive
Bt ■** limousine, done In thistle green and
' equipped with wire wheels. There
also will be a two-window Judkins
Barline, a ear of unusual distinctive
ness. and a Judkins two passenger
coupe, finished In blue, a body type
of strong appeal to those desiring a
car for personal use.
Visitors also will have an opportun
ity of studying the Lincoln motor,
for a special cutaway motor will he
on display so that inspection of all
working parts may he mad<y It Is
beautifully mounted on a nickeled
frame with mirror underneath and all
brilliantly lighted.
Another feature wil he a standard
Lincoln 136-inch wheelbase chassis,
upon which all body types are mount
ed. This chassis of polished steel with
many parts copber plated and equip
ped with wire wheels, presents an In
timate picture of the exacting de
tails carried out in Lincoln construe
tlon.
Fine Coach Work.
• Those interested in details of fine
coach work will be attracted by a
Lincoln body In white which will
form another exhibit, permitting full
inspection of the body construction.
The famous Johansson gauges, the
standard precision measurement for
the world, also will be featured at the
salon, illustrative of the extreme
precision carried out In building Lin
coln cars.
The salon will open Monday morn
ing and will be open every day from
10 a. m. until 10:30 p. m.. closing
. Thursday night.
i Crinilcn.scr or coil should he re
, " placed If weak. jion't wait till you're
.. jught on a rainy night 10 miles from
r he nearest garage.
I .-—— ■g==
Model to Feature Petite Salon
Among Lincoln cars none is more imposing in appearance than tile seven
passenger, inside-drive limousine with the fleetwood body, and lovers of fine
motor cars will have an opportunity to inspect this car at the petite salon to be
held in Hotel Fontenelle for four days beginning Monday.
Spark Plugs Need
Change Annually
Experiments Prove Continued
Operation Is Actual
Waste to Owner.
I,ong time experiments by motor
car manufacturers have proved that
it is actual waste and unfair to a
motor car to run it more than a year
with the same set of plugs. Thou
sands of motorists have found that a
new set of plugs after from 8,000 to
10,000 miles, not only makes better
performance certain, hut actually
saves enough in oil and gas to pay
for the new spark plugs.
Other thousands, when they pre
pare their cars for another season
of driving, will install a complete set
of new spark plugs. Why it is real
economy to do this Is easily under
stood when the part that spark plugs
play in engine operation Is known
definitely.
In the engines used in motor cars
today the charge Is fired in each
cylinder at every other revplution
of the crank shaft. This means that
the spark plugs are called on to do
liver the firing spark from 600 to
1.500 tim » per minute, according to
the speed Of the engine.
The temperature around the firing
points runs from 600 degrees up to
1,800 degrees Fahrenheit, the average
being around 1,300. In most motors
oil continuously is being splashed on
and burned off the spark plug.
This tremendous heat and stress,
due to the rapidly alternating com
pression and firing strokes, gradual
ly affects the efficiency of the spark
plug, no matter how well made It
may be. The spark plug will con
tinue to fire and ignite the cylinder
mixtures, but combustion is not nearly
so complete. The products of com
bustion gradually adhere to the sur
face of the core and eventually in
duce surface leakage, which weakens
the spark after a long period of serv
ice.
Easy gear shifting is a matter of
“feel." A skilled motorist has an un
canny sense of touch, enabling him
to change quickly and silently. A
good plan is to depress clutch, shift
from low to neutral, then from neu
tral to second, and release. This
double maneuver almost Invariably
assures a silent shift._
ALL PIERCE-ARROW
ENGINES SIMILAR
The fact that the performance of
the new moderately priced Pierce
Arrow series 80 car closely rivals that
of the larger and higher priced series
IIS model affords an Interesting com
parison of the engines of the two cars.
Both are of the six-cylinder type,
Pierce-Arrow enginers having special
ized and concentrated upon six-cylin
der design since 1306. The engine in
the larger Pierce-Arrow model gener
ates a maximum of more than 100
horse power. The smtfller Pierce
Arrow engine yields more than 70
horse power, making it proportionate
ly as powerful,•for the car is about
1.000 pounds lighter than its larger
companion.
Both engines are built virtually by
the same methods, side by side, in the
Pierce-Arrow plant.
Brakes that aren't adjusted and
equalized, rattle, chatter and squeak.
The tread of one or more of your
tires is soon worn down; the frame
of the car is distorted with strain;
the wheels lose their perfect align
ment. Brakes should be adjusted
every 80 days.
Gold Medal Won
%
by Packard Men
V
on Wav to Detroit
Pathfinders Are Rewarded for
Blazing Trail for Canadian
Rockies Highway
Route.
Carefully guarded, 'a'' large solid
gold medal is being carried from the
Pacific coast to the factory of the
Packard Motor Car company. It Is
in the custody of A. F. Bement, vice
president of the Lincoln Highway as
sociation, and K. 8. Evans, one of the
founders of the association. They will
present it to Alvan Mgcaule.v, presi
dent of the Packard, upon their ar
rival in Detroit.
The medal was awarded by the
Canadian Highway association as rec
ognition of th*e fact that a Packard
sport model, driven by Bement and
Evans, was the first automobile to
rross Canada from Winnipeg to Vic
toria on an all-Canadian route.
Nought for 12 Years.
For 12 years the medal had been
held up as a prize for daring motor
ists. Many attempts had been made
to win it, but each previous effort
had met with failure. It lfnd corrta
to be regarded as certain that no
'automobile could he forced through
the roadless mountain fastnesses.
Death Btalked lxwlde the two mo
torists for many days as they fought
their way westward through the
Canadian Rockies. While traversing
many parts of the route a single
breakdown of the car or a blowout
of a tire could have caused disaster,
and either could have been expected
because the going was harder than
any automobile ever was designed to
withstand.
For 63 miles down the Fraser river
canyon between Lytton and Hope, B.
Where Champion Sillimanite Was Found
A point in n canyon in the Inyo mountain range of California where Hr.
Jeffrey of the Champion Spark Plug company discovered the first boulder of
siUimanite in 19'.’0.
Sillimanite is the insulator found in all Champion spark plugs. It is
almost unbreakable and its properties are such tiiat C hampion is the first
choice of the leading racers of the world.
——^11 - ■■ il
New “Drive-It-Yourself” Model Ready
The Yellow Cab Manufacturing Sales corporation is now ready to market
the "drive-it-yourself" Ambassador sedan.
The car is designed to stand all hardships that must he endured by a car
in rental service. All the activity and seriousness of a Yellow cab product
is reflected in this sedan. Hat h detail is built with the greatest care and over
sized to stand the abuse to which it is subjected.
It is the Intention of the company not only to sell these to rental com
panics but alao to individual owners. _
C., the car was driven over the ties
of the Canadian National railway
through a box canyon 600 feet above
the river, a raging torrent. It Is
this natural cut through the moun
tains made by the Fraser river,
which is followed by both the Cana
dian National and Canadian Pacific
main lines.
Highway Pathfinders.
Here. too. will have to go the
through coast-to-coast Canadian na
tional highway, for which Bement
and Evans and the association’s of
flcial Packard were the pathfinders.
When they arrived at Vancouver
the two motorists were feted for two
days. The car was given a minute
inspection and it was found necessary
to make no repairs other than tight
ening the body bolts and spring clips.
The tires were cut and worn almost
down to the last layer of cord, but
they still held air. The car was
shipped to San Francisco by boat
and Bement and Evans are now re
turning east over the I,incoln high
way. ^
NEW SALES CHIEF
FOR OAKLAND
C. W. Matheson. vice president and
director of sales of the Oakland Motor
Car company, announces the appoint
ment of Harry M. Robins, formerly
director of foreign sales of Dodge
Eros., as director of districts.
Robins will again be associated with
Matheson. who was formerly Dodge
Eros.' vice president, in charge of
sales, and will have an important part
in carrying out plans for development
f the Oakland dealer organization
throughout the United States.
With characteristic vigor, Mathe
son, upon becoming sales chief of th»
Oakland organization, immediately
put into effect plans for the strength ]
ening of ths Oakland factory selling 1
and dealer organization. 1
Essex Travels 1,702
Miles in 48 Hours
Standard Coach Driven I* rom
Utah to Indiana by One
Pitot.
Newt of an unusual cross-country
run-4u an Essex coach—a trip that
took the driver from Utah to Indiana
In 48 hours—has just been received by
the Omaha Hudson-Essex company.
In some respects, according to W.
IT. Wetherell, this run excelled even
that of the famous transcontinental
dash of the Essex four several years
ago, in that it was unplanned for and
was the achievement of a single
driver.
“Driving one of the new balloon
tire standard Essex coaches,” said
Wetherell. a man in Ogden, Utah,
who wished to see his mother in Per
ryville, Ind., started off on a remark
able achievement of nerve and skill.
“In 4S hours 15 minutes of actual
driving he covered 1.702 miles of all
kinds of roads, with no relief or as ,
sistance whatever, lie was using an
Essex coach which had gone only 600
miles and which had absolutely noth
ing whatever on it but the regular
equipment. The time he made show's
that his Essex averaged more than
35 miles an hour.
“His trip covered roads in Utah,
Wyoming, Nebraska, Iowa, Illinois
and Indiana. A lot of them were badly
cut up and chuck-holed, cruelly hard
on a car and driver going fast. Yet
the only difficulty encountered was a
tire puncture. The driver. U. U
Hains. has written a warm letter of
congratulation to the Hudson-Essex
distributing concern in the inter
mountain territory.
“We are receiving many compli
merit* from Essex six owner* here In
the city. The old Essex four was a
famous performer, but the new six
has all the stamina and reliability of
performance, plus a much greater
smoothness and comfort, so they tell
us."
SNUBBERS ARE
EXAMINED FREE
There arc r lot of oars with Gabriel
snubbers operating In Omaha that
r.ot getting the la-neflt *mbber* at ■
suplained to give.
This Is due to forgetfulness on tli
p. rt of the driver, according to Mi
Powers of the Gabriel Snubbers sal.
and service, 2212 Harney street.
They are glad to have snubbei
users drive In for free inspection an
advice.
When In need of help try Omah
Ilee Want Ads.
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AN unusual showing of the latest coach-work which
A distinguishes the Lincoln chassis—held in the
FONTENELLE HOTEL
♦
This intimate view will enable all who are interested, to
| examine at leisure these excellent examples of ultra refinement
in modem coach building.
Outstanding features include the Lincoln Exhibition Chassis
—a rare example of mechanical perfection and artistic beauty.
See, also, the cut-away motor, the Electro-Fog generator
1 and the marvelous Johansson precision measurement gauge
manufactured by the Ford Motor Company.
1 . . \
You are cordially invited to see these cars at the
FONTENELLE HOTEL
the sixth, seventh, eighth and ninth
of October. Afternoon and Evening.
| LINCOLN
I A Year in Advance
of It* Field
Advanced L-head engine
4-wheel brake*
Fiahcr Bodies
Puco body finish
(.'entrained controls
Disc steel wheel*
Full balloon tin*
New Fisher one-piece
ventilating windshield
Automatic windshield
cleaner
Rear view mirror
Permanent visor
Transmission lock
Snubbers on front spring*
Crnuine mohair uphols
tery
^ Heater and dome light
Automatic spark control
l’nit instrument panel
Precision manufacture
-
install a Set .
ofChampions thismd{
Prepare for better driving by in
stalling a new set of dependable
Champion spark plugs this week.
aw-*.Dealers everywhere will explain to
you how a set of new Champions in
sures better engine performance and
how they save their cost in the oil
and gas they save.
Thousands of motorists are find
ing it real economy to install new
Champions in all cylinders. You,
too, will know new motoring satis
faction if you follow their example.
Champion X is 60 cents. Blue Bos, 75 centa.
TO
WESTERN5
AUTO SUPPLY CO.
408 Sou th 18th Street Omehe. Neb.
p=^ i]our kind
Wf of a closed car- this
pf True Blue Sedan
THE True Blue Oakland Sedan ia made for people who ^
know that the kind of a closed car they want cannot be j
built to sell at an open-car price—for people who want |
a car built to definite ideals of quality without any compromises. 1
This sedan has style —sparkling, captivating style. Its body is $
structurally identical with closed bodies of cars in the three J
thousand dollar class. ;
All Oakland bodies, closed or open, are ouilt by Fisher to the ||
same uncompromising standard of excellence.
This body is finished from top to bottom in Duco. It has the 1
new Fisher one-piece ventilating windshield —a life sa\er on |
suffocating days—rain proof in a cloudburst! S
It has all the True Blue Oakland features of motor car enjoy- f|
ment—“a year in advance of its field.”
Ride in it—compare its performance—look at the uwktnanjhip.
Oakland has built you your kind of a closed car — and is
selling it at a very modest price.
roadster special ROADSTER LANDAU coif PE COUPE FOR POUR
TOURING SPECIAL TOURING LANDAU SEDAN SEDAN
I OAKLAND MOTOK CAKLU.
20th and Harney Street*
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