Pierce-Arrow to
Make Initial Bow
to General Public*
New Six-Cylinder Car of Mod
erate Proportions—to Con
tinue Production of Larger
Dual-Valve Motors.
The new, moderately priced Pierce
Arrow car, news of which has been
awaited eagerly in motoring circles
for several months, has been an
nounced formally by tlie Pierce Ar
row Motor Car company. The car is
on display in principal cities of the
United tSates.
The new model resembles the com
pany’s larger car, including the fain
ous Pierce-Arrow fender headlamps.
It is bv no means a small car, for the
wheelbase is 130 inches. The price of
the seven passenger touring car at
Buffalo is $2.SOS.
The car fulfills the promise of
President Myron F. Forbes that the
Pierce-Arrow company would produce
an automobile comparable in design,
materials and workmanship with the
larger dual valve ear, but mnje mod
est in size and consequerftly more
moderate in price.
The new car will be known as
Pierce Arrow Series SO. The larger
dual valve car. which the company
will continue to produce to meet the
permanent demand for a car of ut
most luxury and refinement, will re
tain its present designation, Series 33.
Production of a complete line of mo
tor busses will likewise be continued.
The new series SO features the latest
Pierce Arrow development in six-cyl
inder engines—a principle that Pierce
Arrow engineers have specialized in
since the early days of automobiles
It is said to be the most flexible and
most efficient, engine yet designed
The lowest price, high grade, standard
built car in the world. Built by Durant
Motors, the third largest builders of
cars in the world.
t • *
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i
4
Andrew Murphy & Son
14th and Jackson Sts.
The bore Is 3 12 Inches and the
stroke, five. Although the formula
rating for an engine of these dimen
sions is 29.4 horsepower, the series 80
power plant actually generates more
than 70 horsepower. •
Balloon tires have been engineered
into the design. So have Pierce-Ar
row four-wheel safety brakes. These
brakes are identiewHtf design-Tvith- the
[type used on the larger Pierce-Arrow
car. They are based on a patented,
mechanical principle which has been
in successful use in Europe for near
ly 14 years, and were adopted by
Pierce-Arrow after four years of ex
perimentation during which all types
of four wheel brakes were tested.
Series 80 is offered in a complete
line of seven body types—the four
passenger touring car, the seven pas
senger touring car, the runabout, the
five-passenger sedan, the seven pas
senger sedan, the four-passenger
coupe, the enclosed drive limousine
for seven passengers. Color options
are offered.
Super Service
Station Planned j
__
New Plant to Cater to All
Types of Work
Required.
The latest In motor service Is soon
to be opened by Paul \V. Jacobus at
Eighteenth gtrret nnd St. Mary
avenue. This modern motor service
station is to he known as the Super
Service station.
Jacobus is well known to Omaha
auto owners, having conducted ga i
rages and tire shops here for several
years. The Super Servire station
will he equipped to lake core of anv
type of service required by car own
era.
Studebaker to Make Test Run
be used In the-estimating contest to
see how far the light six will travel
on the bottle of gasoline mounted
over the motor. '
It has been run around I he'streets
the last week, allowing everyone an
opportunity to estimate the number
of miles it will travel. The actual test
will be on Monday. The bottle will
----- --1
be filled anil sealed and the motor In
spected to see that no gas can be In
troduced Into the carbureter from
any outside source.
The speedometer will then be
checked and the car started. It will
again be inspected after it has eon
sumed all the gas in the bottle and
the mileage checked To the ones who
estimated closest prizes will be gtcen.
The Improved COACH
on the HUDSON Super-Six
For the First Time in History
Closed Car Comforts
at EXACTLY
Open Car Cost
Full Size,
GENUINE
BALLOON
Tires
The Easiest Steering and
Riding Hudson Ever Built
•1500
Freight anti I a* tatlrm
This Hudson Coach makes history. It is the first closed car
ever to sell at exactly open car cost.
And Hudson, alone, can build it. As the largest producer
of 6-cylinder closed cars in the world, Hudson exclusively
holds the advantages to create this car and this price.
Greatest of All Hudson Achievements
And now full size balloon firei are
standard equipment. Do not confute
tri»h‘ 'semi-balloon’ 'types.Hudson’s
are genuine full size balloon tires—
3 l'xh.201. Compare the difference.
Hudson has not simply “added
balloon tires.” Both running and
steering gear have been especially
designedtocompensate for the radi
cal difference* balloon tire* bring
The result is the easiest steering.
most comfortable and Headiest riding
Hudson ever built And braking
efficiency is almoit doubled
More lhan ever, "Closed Car Com
forts at Open Car Cost" is the
uppermost buying issue. Note hove
fast the Coai h is displacing open
cars. As the wanted type the Coach
maintains the highest resale value
against the waning desirability of
the open car.
So Why Buy An Open Car?
OMAHA HUDSON-ESSEX CO.
Harney at 26th St. Tel. AT lantic 5063
%
Associate Dealers t
Marmon-Hayward, Inc., 2416 Farnam St, Killy Motor Co., 2064 Farnam St.
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Ten-Millionth Ford Reaches San Francisco
'
Firestone full sized balloon gum
dipped cords, high pressure cords and
both regular and high- test tube, to
gether with a complete stork of ac
cessories and solid tires, will be car
ried. Jacobus has just returned
from a trip to the Firestone factory
at Akron, O. W. t>. Craighead and
Fred Gearing have been engaged as
salesmen. Both men come to the
organization with long, successful
records.
I The 10,000,000th Ford car reaches
Ran Francisco after the most color
Chrysler Climbs
California Peak
RJapli Dp Palma, Auto Racer,
Pilots Car 1 p Mt.
Wilson.
Mount Wilson, a California real;
not far from J,og Angeles and known
to Pacific coast motorists as a hard
and dangerous pull for any motor car
—recently surrendered before a strict
ly stock Chrysler Six touring car pi
loted by Ralph T)e Palma, world fa
mous racing driver, in the record time
of 25 minutes, 4S.S5 seconds. The as
cent was made over the Mount WH
son toll road, a narrow, winding trail
with a rise of more than 4,600 feet in
the nine and a half miles of roadway
from toll gate to toll gate. The run
was particularly remarkable In view
of the fact that the car was not
stripped, hut carried all fenders and
was minus only the top half of the
windshield. Kven the muffler was
not removed, and no cut-out was used
Le Palma's only complaint at tic
finish of the run was ever the fact
that he had more power at his d.i
posal than the rough condition of the)
road permitted him to use. With the,
exception of three short stretches
where he dropped Into low. seconuj
gear was used all the way up thr|
mountain. At one point a *(>ecd ni i
41 miles an hour was attained. The!
toll-road management restricts cars to ■
a seven mile an-bour pace in regula.
daily travel.
The Chrysler'* record run was
checked by four Los Angeles new^
papermen, and was timed and handled
in exactly the same fashion as have
the previous record runs In the past
De Palma was started from a toll
house at the foot by one of the news
papermen, while the other three at
the summit listened to the starting
word over the telephone ss the si
ftal to click three synchronized slop
watches. The time as shown by the
three wntehes varied less than a s«c
ond and the average of the three w s
taken ns the time.
Oakland Dealers
Get Sealed Orders
Secret Instruction* Mailed (,,
Local Manager I rom
Factory.
Like the nival squadron* dis
patched In time of war under sealed
orders, to be opened hundreds of
miles out at sea. the whole army of
Oakland dealera scattered over the
length snd breadth of the land will
maneuver under seated orders from
the factory at Tontlac. Mich., dur 1
ing the week of August IT.
"What the Instructions will be we
do not know," says A. M. Colegrovc. t
local brnnch manager. ‘‘Hlx numbered i
order* w,II he mailed to us Just pre '
vtous to this week, with instructions
to open one each day. In numeii
cal order, and to follow the instruc
tions for that particular day.
"The seal of rai-h order will b
broken rnrh day in our showroom and
then displayed In the window. When
the seal Is broken wo will imn-ood
lo carry out the instructions con
tained therein."
Thus throughout the land, from
the smallest hinilit to the largest
ity, Oakland dealers will demonstrate
the car on the same day In the same
way.
The outcome of this sealed order
week 1* being witched with much
interest, because It I* probably Ihe
list time thst s tremendous nation
wide organisation of dealers bns been
ordered to move ns a unit day by day
without knowing from one dnv to the
next what the commands will be for
Ihe following day.
CLOSED CARS ARE
MORE IN DEMAND
It Is unusual for d" d car* to m»’1
to heavy In July, but, arroi^inp t"
report of sale* by Andrew Murphy A
Mona. 45 per rent of St nr enr nulo*
for July were coupon and sedan*.
Purl n »r June the Put nut motor
put a new Star coupe and ««’''<») on
the market that took an well that 1'
tanned a mldnonton ru*h on closed
t nrn, Tlofh the coupe add sedan have
■ome distinctive lines, such n* lisualh
found onlv on higher priced cats.
SLIGHT ADVANCE
IN CADILLACS
Additional upward rev Islon of n.o
tor car prices, slightly lower produe
tlon schedules snd rigid maintenance
of quality ere outstanding tendencies
for th« 1aat half of ISTt, In the opln
ion of I.ynn McNaughlon. vh-e pieal
lent and general shies manager of
the Cadillac Motor « >r company.
thirlng th» hi.i it months, with the
maintenance of low- pipe |e\(-is the
Industry has produced many radical
taprovemenl#
ful and historic ocean to aueun jour
ney ever undertaken by automobile.
The picture shows the driver, Frank
Kuliok, handing the letter to Mayor
Rolph that was entrusted to him for
delivery by Mayor Hvlan of New
York. The journey was made over
the Lincoln highway.
Ten Millionth Ford
CompletesXoast
to-Coast Journey!
Frank Kulirk, Former Race
Driver, Pilots GaE Into San
Francisco; M»yor Greets
Cross-Country Grew.
Ford car No. 10,000.000 completed
Its transcontinental tourney July 20th
at one o'clock when It arrived at the
western terminal of the "Lincoln high
way, according to a telegram Just re
ceived by the Ford Motor company
from Frank Kullck, former racing
driver, who piloted the car across the
continent. ■
The arrival In Kan Francisco was
auspicious. The car ahconipanled by
a large number of motor cars, be
decked with California’s choicest
flowers was driven to the city hall
where Mayor James Ttolph received a
letter from Mayor John Hylan of New
York, In the presence of an enthusi
astic crowd. It was then driven to
the end of the Lincoln highway where
a llnal greeting was extended by
James H. Houlihan, official represent
ative of the Lincoln Highway associa
tion on the west coast.
This marked the completion of one
of the most memorable demonstra
tions in automotive history.
The 10,000,000th Ford was started
westward across the nation's greatest
highway on June 10, not to prow*
performance but to commemorate aa
achievement, and throughout tha
jrurney demonstration*, hands and
parades marked the progress for neap
Iv every mile of the entire distance.
Greetings were extended by official*
of every state through which the rar
passed and all along the route aentl.
ment was freely expressed that to
Henry Ford l>elongs the greatest '-reij.
It for having brought the benefit1# pf '
the automobile within the reaclf'of •
the largest number of people In all I
walks of life.
Burdened with the responsibility 6t
upholding Ford tradition which has •
-ome to mean reliable transportation
it the lowest possible cost. Ford Car
N'o. in,non,000, one of approximately ,
7,*00 standard cars produced to a >
single day, performed in character.'
stic Ford fashion. The entire distance
if a little less than 4.000 miles nag
covered with but one minor a<t.'U*t* ‘
-nent and with absolutely no meet>3n
cal difficulty of any nature. Although
■nany hundreds of miles of road put*- J
lictilarly through the western slates
tnd across the Rocky mountain^ aie
if dirt and gravel formation tt is
loteworthy that this, the lowest
priced car built, averaged approxf
nateiy no miles a day for the entire
!lx weeks and was on schedule to
he minute In every town visited
The transcontinental trip of -the
10,000,000th car has formally ended
tut Interest remains so keen that the
:ar Is now being routed up the Pacific
•oast to Portland and Seattle froht
vhlch point It will be shipped by boat
rack to San Francisco and then driv
•n overland .to Iyj* Angeles and preh
thly hack across the country to lie
roit over a southern rot^e.
to
T * •*
-all this week!
See why the Oakland Six is a
year in advance of its field
THIS week, from Bar Harbor to San Diego, the True Blue
Oakland will operate under Sealed Orders —sealed at the |
Oakland factory. '
Invisible orders to give new visibility to Oakland’s True Blue
character! Eye-facts to demonstrate Oakland’s year-ahead ability
to meet ordinary needs in an extraordinary way—and to meet
emergencies as though they were normal.
Six Sealed Orders are in our window. Every day one seal will be
broken—and the True Blue Oakland duty for the day revealed to j
you—and to us. Watch our windows and the newspapers!
We do not know what the Oakland tests arejto be—but wc do
know what they will rei>cal:
— a powerful, athletic engine under Oakland’s shapely hood;
—a body finish that defies time, elements and abuse;
— a stouthearted gameness of the kind that wins championships
and keeps automobiles out of repair shops after hard days on the
road. Oakland is built for hard days!
— a car with a traffic sense—quick—safe—with four-wheel brakes
tried and proved for raore than a year;
— a car as modem as next year in driving comforts and utilities.
NE year ago, the combined
resources and engineering skill
of Oakland and General Motors
created a brand new kind of motor
car quality and performance—at a
very low price.
The True Rluc Oakland set the
pace for motor car advancement.
Features that Oakland owners have
enjoyed exclusively —through
twelve pages of the calendar —are
featured on other cars for the first
time this year.
Rut the capacitv of the True Bhie
Oakland to deliver a distinctly better
kind of service has been tried out s
on every road in America. ^
With unanimous owner approval! j
And refinements and improvements
have been added from time to time
to keep the True Blue Oakland still
a year in advance of its field.
Oakland Sealed Order Week offers
you a tremendous opportunity to
learn a great deal about the motor
cars of today—and of the future!
You will be prepared to judge motor
_tar construction and performance
as you never judged it before.
✓ • ■ •
Drop in any day and see Oakland
deliver according to Sealed Orders!
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Oakland Motor Car Co.
20th and Harney Streets