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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (July 13, 1924)
New Hudson and Essex Models Are Now on Display Enclosed and Open Cars Of fered at Same Price—Bal loon Tires Regular Equipment. “Equipped with balloon tires on all models, new Hudson and Essex motor ears went on display for the first lime today in the salesroom of It. H. Davisson, the local distributor. Besides the balloon tires and a gen erally Improved appearance, the new Hudson-Essex line Is distinguished by the fact that for the first time In motor history an enclosed car is of fered at the same price as an open car of the identical make. This is irue of the Hudson Super-Six phae ton, open, and the Hudson coach, en closed, which arc each offered al a factory list price of $1,500. “This means,” said Mr. Davisson, ' that Hudson-Essex has brought oftt (wo vitally important improvements in- its line of cars. First, it is the first big producer to equip all models with genuine balloon tires as stan dard equipment, and second, it breaks nil motor precedents by offering an open and an enclosed car at an iden tical price. "We have had for several years the propheev that open and enclosed would sell at equal prices. Hudson is first to make that ideal a fact. In the Essex line the differential be tween open and enclosed car is small. The phrase "Closed car comforts at iq>en car cost,'' is now an accom plished fact. Motorists will regard this as one of the most significant de velopments of years. "The balloon tires, which are now standard, are desirable not only be cause of the wonderful riding com fort they give, hut also because they arid greatly to appearance. With them have come new fenders, larger and much more handsome. The per formance of the balloon tires has now been under test by the public for a tear or more, and there is no doubt hut that the public has come to want ihem. They have been installed by Hudson-Essex without any increase in price. 'Besides the coaches, which will make up for 85 per cent of all Hud son-Essex business, there are the standard open cars and two luxurious new Hudson sedans. These latter are are wonderfully tine and large, with generously ample seating space. ■ ■ ■ - ..- - Used Car Buying Is Made Easier ’’inance Companies Carefully Select Their Time Deals. I.ikp all oilier business enterprises, he finance corporations handling lew and used automobile paper, had . lot to learn. Their first venture was o take all paper offered by respon •ible dcaleis on new cars. This field offered a spl/ndld return on the money invested and was broadened 10 include both new and used cars, hut very soon the used car paper presented a very different angle and isks became more hazardous. Many deals went bad because of 'he unscrupulous methods used by 'he dealers in selling to their cus tomers as well as their dealings with the finance companies. The rule today is, "The dealer must he fair to his customer, his banker or finance company and to himself." The finance companies are especially anxious to secure paper from the Omaha Co-Operative Dealers, who In turn have pledge I themselves to square dealing methods, with the re sult that lower rates have been se .ured in many Instances. Situate dealing methods in business protect the customer, the finance "ompany and the dealer and the buy mg public should be very careful in their selections, especially when buy ing a used car. The emblem used by the co-operative dealers Is the red seal square dealing emblem pasted "n the windshield of each used car t the time of sale. DELCO LIGHT MAN WITH CHEVROLET R. H. Grant, vice president and aneral sales manager of the Chevro e‘. Motor company announces the ap pointment of J. E. Grimm, jr., as advertising manager to fill the place !«ft vacant by the recent resignation of G. F. Lord. Mr. Grimm was with 'he Delco Light company for five years, starting In the engineering de partment and finally becoming assstt int sales manager of the south cen tal division. Another appointment la that of Tt. White, who also comes from the Delco Light company and will have harge of sales promotion for Chevro et. Mr. White has been sales pro notion manager of the Delco Light ompany for the last four years. WILLS STATEMENT SHOWS PROFIT Wills Hainte Claire, Inc., of Marys \ Hie. Mich., closed the first five nonths of 1924 with a very satlsfac ory profit. The ompany has oper ited at a profit rince the Inception if the new models In January. "The Increasing number of Wills talnte Claire cars seen on the streets," •aid Mr. Wills, "Is Indicative of the public appreciation of the new models. "We are closing the plant for two weeks, beginning June 28, for the purpose of taking our annual Inven tory profit. The company hna oprr changoR In the different departments In the rearrangement and Installa tion of new machinery." Police Car* Patrol City Street* to Quell Rioter* Delphi, India, July 12.—Police In armored cars patroled the streets of this city today, following fighting be tween Hindoos and . Mussulmans, In which seven persons were killed. All the shops are clog'-* 1 t New Model Star on Display Andrew Murphy A Son, distributor for the Star cars, are now showing a new I9'J5 Star coupe. Deliveries on this car will start about July 15, It is announced. The ear has a number of novel features in body construction, according to the distributors. Fleet of Reo Pay-Enter Busses Solving Akron Passenger Problem A few months ago the city of Akron, O., was existing without ade quate passenger transportation. A renewal of The franchise of the North ern Ohio Traction company was being withheld by city officials, and the only form of public carriers In opera tion was a disorganized lot of nonde script "jitneys." Then it was decided to renew the franchise of the street railway com pany with the understanding that tiiis company was to augment the service rendered by its trolley oars with bus feeders leading into tile ex isting lines of street car trucks. Accordingly the Northern Ohio Traction company provided itself with a number of busses and now six Reo pn>-enter busses are aiding the com pany in giving passenger transporta tion to Akron. These busses are of the pay-enter model recently announced by Reo. They are powered with six cylinder engines built entirely in the Reo shops and are equipped with every convenience* known to the modern street car and bus. Efficient lighting and heating systems, buzzers, com fortable seats for 21 passengers and adequate ventilation are among the tilings which differentiate the Reo pay enter bus from the ordinary gaso line propelled public carrier. Ford 1924 Sales Are Past Million Record Exceeds Last Year in Each Month so Ear. Sales reports from the 34 American blanches of the Fold Motor comiiany show more than 1.000,000 Ford cars and trucks were sold at retail during the first six months of 1924 The actual figure is 1 036.978, which ex ceeds the total 'etail sales for the same period in 1923 by 133,095. A comparison between Ford sales in 1924 and 1923 not only indicates a re markable increase in the country’s buying power, but also shows that this growth continues month by month, in every instance the month ly sales in 1924 have shown a sub stantial Increase over the correspond ing month in 1923. In June they reached 170,747, which was approxi mately 10,000 ahead of June sales in the preceding year. These figures are for retail sales ir. the United States alone and do not take into consideration the sales made by foreign Ford branches and associated companies, the majority of which assemble cars from American made parts. HIGHWAY COMPANY ISSUES ROAD BOOK The headquarters of the Lincoln Highway association here announces the publication of the fifth edition of the complete official road guide of the Lincoln highway. The volume, com prising 536 pages of data of the sort essential to transcontinental motor ists, is being sold at cost by the or ganization, which is incorporated for nonprofit. The book contains complete run ning directions on the Lincoln high way between New York and San Francisco, intermediate mileages and road conditions, data in regard to the [scenic and historic points of interest along the line, accommodations, sup plies. location of free campsites, direc tions as to the most important branch roads to the national parks and other points of interest, information as to equipment required for the transcon tinental journey, the time necessary and the cost of the trip. The book sells for $1.50. New Pierce-Arrow to Be Introduced Moderate Priced Motor Car Will Make Initial Appear ance August 1. The date of the Introduction of the new moderately priced Pierce-Arrow car has been definitely set, according to an announcement made this wpek by President Myron E. Forbes of the Pierce-Arrow Motor Car company. The new Pierce-Arrow will make its how to the public during the first week of August, and will be on dis play throughout the country at that time. Since the news became known sev eral months ago that the makers of the Pierre-Arrow car were preparing to offer the public a more moderately proportioned automobile, the com pany's distributors and dealers have been besieged with requests for de tails. Other than that the car would be compatible in quality with the larg er Pierce-Arrow model and that it would Introduce a further refinement of the six-cylinder principle, the com pany has not divulged any Informa tion. "We can promise you that when Pierce-Arrow engineers design a car, and Pierce-Arrow workmen build it, the result Is bound to be interesting," said President Forbes, "When August 1 arrives, our an nouncement will answer all questions about price, wheelbase, performance, appearance, four-wheel brakes, bal loon tires and other details about which our distributing organization has been asked dally for many months." The new car will not replace the present larger and higher-priced dual valve six, which now is enjoying its greatest demand In the history of the company. The company likewise will continue production of its complete line of trucks and busses. LANDAUSEDAN ON VIEW HERE After considerable delay the J. H. Hansen Cadillac company has been successful in securing shipment of the new Landau sedan, which Is the 14th and latest addition to the V G3 line. It will be on display at their show room the latter part of this week. Since the announcement of thin car scores of Inquiries have been re ceived regarding it and it has been a regrettable fact that the Hansen Cadillac company has been unable to display thie car before. J. H. Hansen states, “There should be a great demand for this new sedan, as it is slightly lower in price than the present D# Lux sedan and is richly colored and trimmed." Motor Bus Company Carries 4.000.000 Passengers a Year Motor bus transportation which has made such rapid strides the last few ■Siisii— Van Camp Will Be With New Motor Concern I l J. W. Van Camp, one of the boat known automobile salesman 1n the middle west, has become associated with the Hlll-Gorspacher Motor com pany in the distribution of Pierre Arrow motor cars. Mr. Van Camp has been engaged in marketing high grade automobiles in Omaha territory for the past seven years, and Is well acquainted with the needs of the motorist who would travel luxuriously. “I believe that In the new Pierce Series 80, soon to be announced, the public will find its answer to the demand for a really high grade i ix cylinder car, of lighter weight and modest price," said Van Camp. years Is not confined to metropolitan centers as is sometimes supposed, but because of Its flexibility has reached out to hundreds of less densely set tled communities where additional transportation facilities are needed. Farmers' Summer Bin in2 Increases . L' Motor Business Automobile Said to Have Be come a Definite Faetor in Rural Communities— Olds Prepares Data. July, August and September being the biggest buying months for the farmer, automobile manufacturers are laying their plans accordingly. Guy H. Peasley, sales manager of the Olds Motor works, recently mailed to every dealer and distributor a page of data pertaining to the farm er. which was compiled hy the Na tional Automobile Chamber of Com merce, This data shows the percentage of buying the farmer docs by months in ali commodities and the percentage of automobiles purchased on farms, la towns and villages and in the cities. "Jn the third quarter farmers will do 25.9 per cent of their buying, or mort than they have any time before this year," Mr. Peasley’s letter says. "The automobile has become a very definite factor in farm life, a neces sity. bringing to farmers many bene fits. Replacements have not been up to standard in the farm market for several years and after the good farm year of 1923 and the promis ing prospects for 1924 many farmers will replace their cars.." Of the autofnobUes owned bi the United States, 55 per o|nt are reg istered from the rural communities. Ir. the 12 cities in the country of over 500.000 population 9 per cent of the total number of automobiles are owned; in 1-16 cities of from 50,000 to 500,OOU population 1G per cent of the total are registered; in 1,329 cities of 5,000 to 50.000 population 20 per cent of the total are registered; in 5,023 towns of from 1,000 to 5,000 there are 22 per rent, and In 50,148 towns of under 1,000 population and on the farms there are 33 per cent of the cars. To refute the Idea so prevalent In northern states that the farm crops in the southwest are all “shot,” It. tl. Dodsre. assistant sales manager rtf the Olds Motor work*, who returned from that section a week ago, *av* a cln*e check of the wheat crop prospect* made on June 15 shows that the yield In Kansas, Missouri, Nebraska, Okie homa and Texas will be In the neigh borhood of 236,000,000 bushels, con siderably larger than in 1923. Now With Full Size BALLOON TIRES The World's Largest Selling 6-cylinder Closed Car H H The COACH HUDSON Super-Six *1500 ESSEX Six *1000 Frriuhl and Tax Extra The issue with motor car buyers this year is “Closed Car Comforts at Open Car Cost”. The Coach exclusively provides such ad vantages. That is why it is the largest sell ing 6-cylinder car in the world. Why Buy An Open Car? OMAHA HUDSON-ESSEX CO. j Harney at 26th Street. Tel. AT lantic 5065 t 1 L 1 ill i■! M — iniiTMi—num—m—m The Touring Car F. O. B. Detroit Demountable Rim* and Starter *85 extra NOW Is The Time! I You who have been promising yourself a » I Ford car, saying it was “only a question of I time”—should buy NOW! I i The time was never so favorable, because a I Ford will get you out-of-doors more hours every I day this summer. The quality never quite so J I good (even by Ford standards) and the price I is the lowest in the world for such values. I ^kyrtcCyffotor* 'Cumj/icinv I Detroit, Michigan ^ "" II ! Runabout 9263 Coupe 9323 Tudor Sedan 93QO Fardor Sedan 9633 i All pricu f. o. b Detroit j | I IKK THE NEAREST AUTHORIZED FORD DEALER ■ I THE UNIVERSAL CAR I You eon buy any modal by malting a tmall doxvn-paymant and arranging aaty'itrm.x for tba bolanca Or you fan bur 1 tba Pord Wtaklr Purcbaaa Plan. Tba Pord dtalar in your naighborluHtd xvill gladly axplain tn«h plant in dttaii. I I
