THIS is the season of the year when
milady must shop carefully, keep
ing in mind her individual needs.
For the June bride, the smart vacation
ist, the business woman, the school girl
and for every other woman the Omaha
merchants show summer apparel that is
essentially wearable and smartly cor
rect—the prices you will find are more
than reasonable.
To successfully follow fashion IS a
problem, and more a matter of working
things out successfully in one's mind
than of being able to
purchase extrav
agantly.
Interest this spring
lies chiefly in being as
simply yet as perfectly
d r e s s e d as possible.
The perfect ensemble
of the Parisienne calls
for hat. shoes and novel!v
jewelry to say nothing of
a scarf and lingerie for
each and every frock.
American women of mod
erate circumstances term
such dressing extravagance,
for to select hats and shoes that will
prove suitable to certain tvpos of cloth
ing. i. e. evening, afternoon, street and
snort s.
T«» appear well dressed and to know
that her clothes have not been expensive,
positively thrills the average woman
who will tell von with genuine pride in
her voice thal she bought that dress for
825.00. She feels it decidedly to her
credit that she was smart enough to
know good materials and correct stvle
without looking at the price tstg
Coats of Twill
The extended period of cold and rain
that we have experienced this spring has
made woolly warm sport coats seem the
most comfortable kind of wrap. As soon
as warmer davs arrive, however, il is
new twills of the lustreless finish which
i« 4 uh rizing. that smart women will
wear for town. Straight lines and slen
der without a single flare or puff, they
are embroidered or braided "in straight
patterns or take dovetyn bands to form
color note. The collar, which is in real
ity a scarf and a short cape of the Direc
foire period, are all Paris notes of
fashion.
The Frock Beneath.
It's a season when practically any
thing seems right, and yet so few tilings
really are. One thing, you may be sure,
prints are hack, and are so very wear
able that they will outlast the summer.
With a few pleats at one side of the skirl
and a pleated ruffle down the same side
of the blouse a print may win distinction
at 825.00. For business and shopping,
and for the general wear which requires
a dependable dress not always in need
of pressing, it is highly recommendable.
Sports clothes of the tailored type yet
with crystal buttons, a fringed scarf
collar or some other feminine conceit to
belie their mannish origination take a
place of utmost importance in the dav
time wardrobe.
One Dances in Chiffon.
Sheer diaphanous dance frocks of
flower petal colorings—can you imagine
anything lovelier for summer club wear?
And they’re as cool as they look to he.
White is much favored for evening and
is used alone quite as often as with black.
A white chiffon skirt on which each
tiny tier is silver tinsel edged can be ob
tained at most ready-to-wear shops. The
bodice is quite plain. Another white
chiffon is made over a slip of palest flesh
shade. It? wide skirt is edged with mar
ibou and th< re is a white chiffon scarf,
maribou edged to accompany it.
Inexpensive Tub Silks.
The cool looking, serviceable tailored
silks that women have come to appre
ciate so well, may be had at only $16.50.
Their styles are smarter than ever, theiv
fabrics are attractively striped and
checked; they’re thoroughly practical.
Oriental Girdles
are the type of cornet that girls and all
women may wear during the summer.
Only a bit of jersey silk that will wash
as easily as a jersey vest, with elastic
over the hipc and entirely without stays.
Rubber Reducing Corset.
Women who would reduce their hips
are finding relief from diet by wearing
this pure gum one, iust steps in, and
walks out pounds lighter.
Muslin Undergarments
There's a tendency to turn from silk to
dainty lingerie of cotton, nainsook, ba
tiste and colored voiles with lace and
handwork. Yet those who love the lux
ury of silk and delight in its simple laun
dering. refuse to give ut> silk jersey. It
has lines, too. they find, that are straight
ami slim beneath the slim s’ might lines
of modish frocks and suits. T.nxito jer
sey silk, so especially featured at some
place*, which although slightly more ex
pensive than other jersey, is of beautiful
quality that wears an almost unbeliev
ably long time—for years.
Chiffon Hose.
Each lovely summertime frock has the
promise of hose as sheer. a« fine, and ns
delicately tinted as the frock itself. The
name fairly haunts one until she has
matched even, new frock with at least
one pair. Fantasy is a lilac lavender;
Illusoin a leaf bud green; Phantom the
pink of apple blossoms; Vision the firs'
butter nip; Ciel heavenlv blue. These
are Featherweight, nationally known
chiffon. They are silk from top to toe,
and are so firmly knitted that they weal
as serviceably as heavier weight hose.
Featherweight may be had in tans and
greys, too, of course.
Shopping intelligen t 1 y
is a business and an art.
We are not all business
women, we are not all ar
tistically inclin
ed. few of us are
both. Tis safest,
t h e ti, to s h o p
w li e r e we may
be certain that
no lapse of
g o o d judg
ment might
smartness.
In Connection With Wraps.
French couturiers are making many
of their daytime and race costumes of
printed materials—crepe or silk—and
accompanying them with long coats of
the same materials, or if the coat is of
a plain color it is lined with the dress
fabric. These coats are straight, lapped
away over, without buttons. The Par
isian models are developed in crepe
Dalpaca which resembles a delightful
mixture of alpaca and crepe.
9
j
Boudoir Secrets
’Tis a wise girl I^ook you not With
who pursueth Eeau- wistful eye
ty. ’Tis a still wi«er Upon your sister
girl who, when she pulchritude,
has pursued and en- But walk the trai -
compassed Beauty, herein revealed
nourishes it with all Which Beau* .
the Beauty Culture yield and chat
at her command. exude.
ti rllEN the Omnipotent created the universe. 1!
YV made all things beautiful. Either in the rough
or finished. Upon the rough He imposed tb<
duty of "Improvement;” and upon the finish'd.
“Maintenance.” Briefly, everything has the founda
tion of beauty. To improve and maintain the natural
beauty we were endowed with, is all that need
be done.
A beautiful complexion must be tenderly, regu
larly and consistently cared for. Otherwise it fades
and withers like flora exposed to the elements. In
disputable, is it not. that Mother Nature left some
thing for us to do. in order to retain or acquire the
most precious of all feminine attributes, "Beauty.”
It is, therefore, no exaggeration when we say that
Beauty Culture as expounded and practiced by the
better class of beauty shops in Omaha is being rec
ognized as one of the Fine Arts.
Careful grooming is very often confounded with
beauty—and we might say justifiably—because one
is absolutely dependent upon the other.
Beauty of face and contour cannot survive if it
is not always well cared for. An occasional visit to
a beauty shop is a waste of time and money—while
consistent and regular treatments should ar.d do
bring about the desired results.
• Bt«uty iHik* h I’#-*, r r *-r+ >n h ‘‘-e of Practice. CovV*
:Clhompsori-BQldQns
Frocks of the Summertime
Hand-draun voiles and
linens—dainty and fine
50
While it i* yet early in the season, one may secure
these choice new frocks and wear them on first
warm days.
Frocks of In usual ippeal
—hand-diawn, hand-hemstitched, hand-embroidered
or with hand-made filet. They are prettv eneush
for any daytime occasion.
Tlii^d f l«*©r