Well-Known Specialist Opens Large Downtown Beauty Shop—Facials Featured, Following Success of _Residence Shop_ MART BALLARD, well-known Omaha, specialist In the art of making all women beautiful hss opened a large new shop on the second floor of the Aquila Court, Xo. 278, Sixteenth and Howard. Atlantic 9251. In the new shop, exquisitely decorated In soft grays and blues, the same splendid facials will he featured which made Mary Ballard so well known in her residence shop conducted through several years. An artist —our Mary—whose results are most successful, for the years drop from one's face as if by magic. A delightful accessory of the new shop is n "sunlight" hair dryer. Unique! Many friends of Miss Bessie Singleton will be glad to find her in the new shop. In case you do not'know her— she's a specialist In marceling. * • * * * * When the Train Carrie* Madam Bride ’Twill Be Made a Bit More Deco rathe if Her Piquant Face Is Framed in a “Riche’’ Chapeau. Florence paxton-smith of the hat shop at Goldsteln-Chap man's is offering remarkably smart "Riche’’ model* for Madam Bride's little "going away’’ chapeau. Excellent In styling they're the chic little close-fitting affairs the American woman finds so appealing—a little blue of heavy corded silk has a soft ened folding round the brim, a butter fly bow on brim front held in place by a Jeweled pin. Told Air Storage Vault* th* Onlj Safe Storage. System for FuVs. DRESHER BROS., Twenty-second and Farnaro, la an entirely modern pstatilishment and their perfectly equipped cold air storage vaults for summer fur storage are well worth the visiting—indeed, experts in this scientifically equipped and regu lated establishment are delighted to take you through their storage vaults. "See where your furs are going—for although many claim to have the artificially cooled storage vaults, there are many misrepresentations." This to quote Mr. Dresher in sug gesting that madam see where her furs are going to be stored. Separate Skirts and Blouses for Smart Sports Wear CA BOSCHIN, Hotel Fontenelle, lovely line of separate skirts wear. Imported wool crepes, lions are shown in all the season’s of a semi tailored chic to strike the m * * Eighteenth and Douglas, has a truly and blouses for smart summer sports flannels and silk and wool com bin a* loveliest colors, with slipover blouses becoming style note. Wedding Veils to Order In Millinery Department of Big Omaha Store. THERE'S a certain touch of char acter which Is imparted to each one of the wedding veils made up in the millinery department at Hayden Brothers. Whether the veil is made with a stately grace for wear with the stiffly regal frock or with a drooping orange blossom bunch at one side with the gleam of pearls shining through lacy loveli ness the arrangetment Is sure to be alluring. If ordering from out of (own send sketch of the wedding gown. If You’re From Out of Town, Send Complete Measurement* When Or dering Your Fashion Foundation— the Corset Creation of 1924. THE Barcley corset models for mi lady's corset foundation, 1924, are Indeed lowely—a revelation In the line moulding possibilities of * scientifically built corset. If you're an out-of-town customer, be sure to send complete measurements when or dering. A measurement blank will be sent upon request to Hattie Putnam's Barcley Corset Shop, 16th floor, City National Bank building, Sixteenth and Harney. Dresses for Little Ladies Delight With Dainty Hand Stitched Designs— Excellent Fabrics—Fine Fashioning -1-——-— THE CHILDREN'S SHOP, Aquila Court. Sixteenth and Howard, pre sent exquisite frocks foi* ' little ladies if their ages range between " and 8 their frocks may be bought for as litile as 11.25, Dainty dotted snissea with bits of smocking, tin.v hand done rosebuds, frills of net and lace, are $1.75, while if Miss Fashion's age is from 8 to 14 her frocks in the same materials will cost $6.70. Voles for the tiny tot are $2.75—these in frocks of flower like loveliness. Of undeniable swagger are the candy-striped broadcloth dresses at $7.10. while for school wear there are ginghams of sturdy wearability. The Children's Shop—for boys and girls of Omaha. A shop where clothes money will buy much. • • • * Imported Shirtings Make Possible a Parisian Smartness for Milady Who Is Wearing the New Mannish Cut Shirt. FOU the tailored person nothing could be smarter than a shirt made from the new French shirtings just arrived at tlie* Burgess Shirt Company. 217 Karbuch Block, lath and Douglas. [ have just In spectod a line line of tiny stripes with an exquisite all over brocaded ef feet—-very moderate in pricing, the/ cost no more than the materials made in America. Essentially a Tailored Season, the Demand for Tailored 'smartness In creases as Summer Draws Near. IKNEETER, tailor, second floor, . 1916 F'arnam. Atlantic 6065, re ports a grow ing demand for tailored garments as summer draws near, an increase over the very busy “tailored'' spring. Kneeter's tailoring leaves little to he desired—It fits, and holds tho lines and the prices asked for materials and tailoring of suits, coats and separate skirts and wraps are reasonably low. The Stylefully New in Coats Featured for One-Third Off Sale Price an Op portunity for the Bride of Tomorrow THOMPSON Belden's ha\e had really wondeif.il coat models throughout the spring season, the exotically colored little coats of dainty wr^ivc, soft, exquisite, with a furry touch of royal peltries. Such stylefully new notes as the sleeves slashed to the elbow, the high collar with Its pencil roll'of fur, the new Tuxedo roll down the entire front of th" coat, t'oats pin tucked and plain, values ranging from $69.50 to $96.50. they're offered for late spring selling at one-third off the original price markings. New Sports Models for Club Daytime Wear—the Lovely Transparencies for Evening’s Gay Functions THK HAMILTON SHOP, second floor Aqulla i'otirt. Sixteenth and Howard offer delightful conceits in hats for the daytime club affair while for evening they're offering the so-becoming transparencies in both black and brown. Lovely! Reduction in Prices of Italian Crash Linen THL Saidy Importing company, Aqulla court, announces a reduced price on the exquisite Italian crash linen which they're showing in lunch eon acts, banquet cloths, runners, vanity and bridge sets. Interesting, Madam Bride! The lovely little gift towels so appropriate for gifting pur poses by the brides friends have been reduced in price too, and sre offered in a price range from $1.36 to $1.95. When Aour Son anil Daughter Gradu ate ’Tis Tittle to Give the Gift of Gifts—a Watch—Chain—Pin—King: Tlip; John Henrickson Jewel Shop, Sixteenth anil Capitol, Sixteenth anil p’arnam, have a very fine showing of glfta for graduation time. P'or the daughter of the family, a wrist watch, a bar pin or ring. For the manly son, a watch, chain, set of cuff links or a sterling helt buckle. Henriekson quality will delight, Hen lickson prices surprise. • * * POLLY SHOPS FOR THE JI NK BRIDE THE TIME O’ YEAR IS DRAW ING NEAR WHEN ATTENTION CENTERS ROUND THE JUNE BRIDES. ESPECIALLY INTERESTED IN THE BRIDE'S TROUSSEAU NEEDS IS POLLY. THE SHOP PER, WHO SHOPS EVERY THING NECESSARY TO MAKE THE BRIDE'S PREPARATIONS TRULY SATISFACTORY. A SHOPPING SERVICE OF P’ERED TO ALL READERS OF THE BEK. ADDRESS POLLY, THE SHOPPER OMAHA BEE. • • • « Rrauly Shop Adds New Marcel Artists to Staff. TUB Be Bi.lna Beauty Shop, 107 .Soulli Eighteenth street, AT. 0991, Jins added new mnirellers to ltd large staff of operators, nn as surancs of the coveted appointment, madam et niadamolselle. The shop of that delightful Prudle whose fame as maroeller and hair dyer Is not Ishh than her skill in operating the per manent waving machine. • • • Embroidery and Hemstitching Shop Opens in Apulia Court. MftS. BREMER has opened the embroidery and hemstitching stiop on the second floor of Apulia Court, Sixteenth and Howard, where ons mav find unusual stamped Meets for embroidery at prices un nriua'ly low find where one may have her hemstitching done at Sc a yard for cotton and 10c a yird for silk. Interesting! ill (jay Embroideries Make Mvely Mi lady’s I.ittle Frilled Frock. ONE of the prettiest little frocks done at the Ideal Button and PleHtlng Company's Shop on the third floor of the Brpwn Block. 10th and Douglas, this year Is a little blue affair with a throat to hem frill down Ihe front with a quaintly wrought embroidered design at one side of the frill. Smertl liott (® [/topping vifli folly / have not loved the troubling beauty of the sea, A hill stand motionless, eternally. Though it assails my heart, perpetually. Rather I love the tranquil hills. Serene and still Is the enduring beauty of a hill. There, changeless calm and quietude majestic sit, Though cloud and wind and rain sweep over it. The artful moon delights to sway the passionate sea; * N Swept by lamenting winds, the wild sea cries aloud; A hill is silent always as a cloud. .4 storm torn human soul is like the troubled sea; The hills are as I would my soul might be. Why should my heart, that seeks the quiet of a hill, Send through my blood the wild sea rhythm still? SEA RHYTHM—Mary Brent Whiteside. Th« contrast of appeal between tiic mountains and th** **»a of which we are so sensible is rather vividly drawn in the stanzas from The Lyric West i Los Angeles). t Now Comes Planning of the Bride’s Wardrobe NOT difficult, no indeed, to decide upon the exquisitrles for the bride's wardrobe if she is near the Omaha shops, Ton they’re full of stylo excellence from many a foreign fashion center. There's much of “dash” possible this season for every little sports frock lias Its quaintly lovely little scarf attached with inspirational touehes such as pleated ribbons, roughed to give a fur effect which milady had found almost indispensable on her frocks the wide yokings of embroidered batistes set between imported laces, the summer furs dyed for becoiningness to match the season's exotic shades, the Spanish shawls embroidered and painted which may be bought in costume sets with frocks or separately. TIs a shame we re not all shopping the trousseau. Is it not? ' Omaha Artist Opens “Studio” in Omaha’s Show Building—Aquila Court—A Place of Gracious Hospitality, Artistic Achievement, Where One May Be Pictured in Home Surroundings_ GATCHELE, Omaha art photographer, has opened his studio in Aquila Court and 'tie a signal for ail those who appreciate art in its best ex pression—pictures—to visit this center of artistic achievement. Excellently lighted Is the vast studio with its high ceilings as it is practically by itself among the studios at Aquila having north, south and west windows. As one enters the graciously small reception ^alcove of the studio the decided harmony of room &tnl furnishings'is suggested—and truly there's something of the harmony to be seen in the eyes of those who are pictured tn the new Gatchell Studio. Whether one chooses to be pictured before the grand piano, at the massive brick fireplace which haa its old apinnlng wheel and bellov s before it, near the exquisitely finished staircase or under the lamp of modern beauty, it is with an entire feeling of be ing at ease, at home, for the Gatchell Studio is really "home" you know—an embodiment of all that a studio means a combining of the buslneas of art and living. Gatchell products are as lovely as they can be, yet they're not expensive, many exquisite pictures being finished up as low as l« a dozen. An invitation is extended to everyone Interested to visit this new studio. n “Wedgwood” the Silver Achievement of the Day— A Masterly Production Worthy of a Great Artist an Embodiment of the Graceful Wedgwood Shape and _Exquisite Decorative Detail of the Period_ A EBERT KDHOLM, Omaha's upstairs Jeweler, second floor City National Dank building. 16th and Harney, introduces to lovers of the artistically un usual. the strikingly individual, the masterly .silver design “Wedgwood.” Most concepts of beauty have been done and redone in silverware. The Greek concept of severity, the Renaissance concept of ornateness, the Colonial concept of simplicity. One ideal, however, has remained untranslated into modern table silver, this is the ideal which Inspired the potteries of Wedgewood. the miniatures <»f Watteau, the furniture of the Brothers Adam, the ideal which was responsible for the Taj Mahal palace symbolizing “the lovely spirit of India’s lovely queen In the “Wedgwood which Mr. Kdholm ia delightedly sponsoring in this the pre-eminent gift season of the year the consummate beaut> note is a profile of simple grace, a surface of intricate, delicate pattern work—true lace-like effect of fragility which has ever l>een the goal of the craftsman 'a the jewel art. One exclaims at the differing beauty of the service pieces, the grace of outline, the delicacy of flower, urn. drop and l ding filigree t*» he noted on handle- and even on the howls of the flat pieces. Rarely lovely the banding on hollow piece*, coffee and tea service pieces In a grouping of incomparable beauty, the gift magnificent; flower holders of exquisite loveliness, water pitchers truly impressive; candle sticks and bowls to fittingly decorate the finest console table. Gift pieces large or sn ail, the Wedgwood showing furnishes gift* utterly unusual whollj desirable. Silver which l**fit expresses the exquisiteness of an exquisite woman Wedgwood--the sterling silver design of the period shown exclusively at Kdholm s l petalr» Jewel shop. A beautifully illustrated folder with price lists will he sent upon request. For Hie Mandarin frock are offered -1>ir;11 crepes delightfully heavy and rich in colors of i'hlneap inspiration, yellow, blue, green and blue. Forty Inches wide they’re priced $2.95. Hosiery for the Bride Ranges From the Very Plain to the Hand Embroid ered and Lace Designed With a Dash of Color in Garter Sets THE bride never could have too many hose—so why not give her * Jolly little shower of hosiery selected from the bridal specials of fered st the Knrges Hosiery Shop, Sixteenth end Karnnm? The ex cellent quality white hose, specially priced for "grads’* and brides, are $2.45 For the one who wishes a hose a bit more elaborate to cover the bridal ankle there's a duinty lace instep pod lore (locked model, if one would give her the gay colored hose here nre exquisite shades at $1.95. Peasant sleeves, long and full, arc caught Into narrow hand cuff* of red on a red and white printed crepe dress, the neck finished In a scarf tie collar of the same width. Omaha Art Photographer Shows Exceptional Originality in Arranging the Wedding Party for Pictures of True Beauty - M AT8UO. Omaha's art photographer. Twenty fourth and Fnrnam street*, show* exceptional ability In arranging ttie wedding |Mtrty to achieve remarkable originality of effect. Much, much may he done In the way of unusual lighting effects when the world's at the spring and there * the Infectious joyousness of a wedding ceremony to give "atmosphere" to the picture which will ho treasured above all others. Then, too, there * the touch of delicate sentiment which Mr*. Matsuo la sure to suggest sooner or Inter during the proceeding of photography, that InUnltnhle bit of grace which a woman always adds to the posing In a studio. Interesting Indeed are the moving pictures which Matsuo takes In his *tudIO—Imperishable records of the pretty little facial expressions we so love In our children—the delightful "quirk" at the corner of a small hoy's mouth, the gay twlnkl# In a wes girlie's eves Matsuo's finished picture* are a delight. Many of the artists who pass through Omaha each season wait until they reach Omaha for a set of Matsuo's professional" prints those pictures strikingly large In sixe—very low In price which are of unmistakable Matsuo excellence 8e# them I Well-Known Omaha Moulding and Art Firm Opens Shop in Aquila C ourt, Almost Exact Duplication of Business Location of Many Years Duration THE OWL MOULDING AND ART COMPANr who havs for mar,;' •ear* had a business location on Howard between Sixteenth ard J Seventeenth have opened an exnutaltely appointed ehop In Aoulla Court wide and deep are the wlndowe which open on the beauty of the court. Thl* shop offer* picture* and mirrors of exceeding beauty to the art lover. Frames, too, of excellent merit are presented at “low margin of profit" prices. Visit the Owl Moulding and Art Company it* their new old location. • • • • • • Orange Drapes at High Oral Hhsped Windows in Aqiiila Court GIts Glimpses of Delightful Shop Within. VIVID orange are the heavy hang Ing drapes In the Gift Shop at Aqulla Court. where Mrs. Clarke presents lovely suggestions in a “giftful" way. Greeting cards for every day in the year, mottoes, framed and unframed; pictures appro priate for any gift occasion, art pot teries and books for children as well as grownups. Christian Science cards and books in an extensive showing delight the seekers of gifts. • • • Navy blue georgette embroidered in white silk dots Is a trig little frock mounted over a red silk foundation, the red emphasized in frills at the aide and In buckle at the low waist line, $20.SO. rrint *hop rills Many a I>ang-PeH Need for Both Tersonsl and Bj«U ness I s*. THE busy print shop at Braadel* on the main floor, west, near the? bank, la filling many a iong-falt need for both business and personal uee. This week they're offering % special, giving free a little leatherette card case with every 100 of $1.80 per sonal cards. Many women ha*.^ adopted the very smart custom oO having their name and address on each aheet of private correspondence paper while business housee find the service and quality of printing ren dered In this shop exceptional. Brides to be sure, now that June Is just round the corner, are having printed Invitations, cards and announcement of the happy event. May I take In your order? Madam et Madamoiselle—“Be Attrac tive” Message From Specialist BE ATTRACTIVE! AH women know that a fair akin and good com. plexlon win admiration. Tou. too. can prevent dryness and retard premature wrinkles by having an "Erasetor Facial." A "Muscl* Strapping Facial” for the flabby skin Is truly an awakening Skina differ! w idely, therefore each skin demands a different treatment. Consultation * on your skin needs are given free at the Marinello Licensed Shop. 56*5 Brandels theater bldg., and the Gray Beauty Shop, 1718 Douglas. A Perfect Diamond Is a Joy Forever —A Good Stone Is an Investment. rlE Reese Jewel Shop, Sixteenth and Harney, have a rarely love ly offering of diamonds, this the gift season of the year—the time w hen Dan Cupid reaps a harvest of cun ningly laid plans throughout the year —when every pretty girl and sweet of your acquaintance Is approaching the altar with the man of her choice. For old diamonds which may be In your possession, doubly dear because of association, this shop has beautiful remounting*. “Waffle Crcpee" Milady's Newest Silken Fabric Conceit Ideal for the Fashioning of Sports Frocks. THE Silk Shop, 1517 Douglas, la showing "Waffle Crepee" a new "crinkle" In crepes called after the popular delicacy because cf the tiny squares which serve to keep the crinkle In preserving the crien freshness so admirably adapted f a sports tegs. A silk that will wrinkle or muss, it is 40 inches wide, comes in the vivid sports colors* white, black and tan. and is 12 95 \ yard. Pend for samples When the Bride’s Friends Gather for the Pre-Nuptial Affairs—Gift of Silver Sure to Appeal FOR many year* It ha* been the custom to give prenuptial luncheons, each guest bringing an offering for the bride s new home. Jto't common among "showers" are th# linen gift events—but now cor.'S the suggestion from the C. E. Brown Jewel ahop. 229 South Sixteenth street of giving gift* of silver. Costing no mors than th# pnatty little linen gifts are piece# «t II *P. 12 and 13 which put togsiher will make up fascinating silver servlc* sets for the new home. If unable t call folders describing the different silver service designs of th# day will be sent upon request. Dependable Must be the Florist Who Prepare* the Floral Decorations for the Wedding. THERE must be dependability In the floral artist who takes cars of all details of decoration at the spring wedding—this dependabil ity 1a one of the beat known character istics of John Bath, florist, Eighteenth and Farnam, Jackson 1906. With a distinct knowledge of the fitting in flowers and floral decorations with a decided recognition of the proper ties of the different blossoms, his de pendability Is an assurance of perfec tion In flowers at the wedding events where It Is employed. Newly Perorated the Room* ef tti< Bride's Paternal Home In Honor of the rwtiral of Marriage. The braneeis storb wan paper department. Fifth floor, present for the redecora’ ing of the rooms which will be In arU dence during the wedding festlvUlee,"* ^ floral, atrip# and chlnti designe foe the bedrooms, llo i roll; tapegtrleg and art blends for the dining and By, Ing rooms, ?lo a roll; polychrome blends In 30 inch wide paper—a regu lar 39c value—priced specially fog the time o’ weddlngg at 27o a roll, these In predominating colors of rose blue, tan, gold of gray. Omaha Greenhouse Specialists Landscape and Plant Exquisite Flower Beds Without Extra Charge— Assurance of Successful Growth FOR years Omaha hornea have owed much of their beauty to the artiatid planting skill of the specialist* at the Henderson & Sons greenhouse. Twenty-fifth and G streets. In an unusually large selection ore finds just the color an 1 s(*e plant growths for beds In garden and lawn round the home and selection Is made with the helpful suggestion of experts -who will P'aht the beds without extra change, an assurance of splendid growth throughout the season. The greenhouse which sells both at rstall ard whole saie, may he reached by Market 0052 or Jackson 3 258. Beauty Shop Starts New Course of Treatments in the Interest of Milady’s _Greater Beauty_ THE I/C Rron Reauty Shop, second flooV Aquila Court. AT. 4029, is eery fortunate in getting Misa Clotts for the new course of treatments which they've started In facials and hodv • is- .-e \ « <, ,, ^ for the elimination of body poisons—a building of beauty. Miss Clotts ha* had eight years' experience In a very well knoVn sanitarium, and knows to a nicety how to help one regain the roses of youth in one's cheeks the v lvacioua sparkle of her eyes, a new vigor of scalp and skin in general. Another pleasure to anticipate in the shop of I.e Bron! Try the new Helen wava at this shop—50c for marcel and 75c for wave and turn under" curl. Fashion’s Favorite—Tub Silks THOMPSON HAZEN S Sll.K SHOP. 3is South sixteenth Street. h*i* wonderful new offerings in tuh silks which tue so easily fashioned, so smartly worn In red. blue. gold, lavender and green • hr' e striped checked and plaided on natural pongee and white grounds Tha prices, most moderate. 5! 50. 51 55 and 52 50. • • • ... \ Raindrop Here and There Over the Surface of the Fabric Hat—a Wreck. on ia« invnutg Mwim non fabric bat of madam! No matter— for tbe Kruger Hat Shop, SOS Barker Block 15th and Farnatn, will rehlook It to new loveliness. Their work on fur. feathers and marabou Is most satisfactory. Remember—closet! at - on Solurdajs is the rule, The Unites Gift (link Will Buy Hee tty Tex Brick llune—This \ t ee. talnty. TTT'1^' ^' the :i!> .Tune hr '.,1e v :ewg y'y the exquisitely arrar.sed new panels In the Hvrdraullc Tress Trick company's showroom, mats floor. W*. O W. Blits . 14th and Kar nam, she will spend every penny of her sift check from father for * Hv Tex hrick home, this ts certain. Every one who is planr.lns a new home is Invited to call and Inspect the showins of new and distinctly* shades of brick with their apprepr si* mortailnss. A treat' Home plan lsHiks wi:h excellent Illustrations and hrlrk color cants wit! be mailed upon request. W \ — T*t!# »nd ■*»»A»rwjir* ».! f % r^tM Office < I