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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (May 4, 1924)
SluilrlijiktT (Nils Nolnl M;mI ( nr in Milo Mil rum lldlti sn I Imi 11•*!*!* I un i in* Hum, H#,. In * II,ill ,.f I rtHMS*' The tames HHtdthnk 11*1,1 *ts, whbh |mhl» K»H<4« (wri |i flM mall <*i,, tag ,,,= . h ,, «if|,«l h*rs and t» |>l. » • Hi b notable ,* lll«INH<l , 11,• .Him .Hw Hlnr Kill full (<l »'*H MM , .. >, i. it- i U n, WfVlik, an M»**s ■ d Into a |ii«,nltM*iit pWlre In Ibe tUieblw.k. i , , iseMUt Where man, utrl ,1|»,| . ,1* anil vehicle* will, a imiianm Ilium, an* , tewed em h yea, |.y I h.Mee.ii.i* ,.f Mm. Thla Mew addlllxn In Ihe iiiiiantm of lrii„a|a<r|ntlnn In Ihe HI mb-hake, Administration huildlna „n* mil l.y Ihe ,’healer N Weaver compuny, RllMtehaker distributor* nl Fin Fran cisco. Ilnlda Many ttnad Mecord*. Driven by Unit I. Weaver and .tamea k\ Hurley nf the ('heater N. Weaver company, and ncftimpnnled by nbacrvera, thla car made mad re. orda between t,na Anitelex and Full Francisco more than kbrci, years bro ihat have aloiul tinenualed by tbe off! ilally observed perforttiamc of any other Car. On February 2, 1921. It established a new round-trip record between Fun Francisco and I,«s AtiReles, a dlatancc of 3(54.8 miles, In the senHiitlonal time of 21 hours nnd 23 minutes. On the same trip It lowered the coast louts record between these two cities by 2 hours, 35 minutes unit 20 sec onds, the time lielPR 10 hours, 12 min utes (tnd 30 seconds for the 453.7 miles. Three weeks later this car smashed the vtllty route record between ihe Main postofllce at l.os Ample* nnd Ferry postofllce, nun Franctaeo, run mntr the distance of 411.1 index In 9 hours, 15 minutes nnd 50 second*. It ,1s believed that lids time between tliese two points nvir tills route will stand forever. A month lifter then" phenomenal Half-Skeleton Steel Body of Dodge Brothers Enclosed Car Will Be Exhibited Here May 4 n Mrlen Davis Antn c<t., the local Dodg* Brother* dealer, was nollfled today by Dodge Hrothera that the half skeleton steel body which altrncted to much attention In the educational exhibit held by Dodge Brother* in connec tion with I he New York, Chicago and San Francisco showr*, will he available for local display during the week of The body l« unique In thgt one hnlf la enameled, trimmed, upholstered and flnlahed like the body of a car reedy for use, and the other half I* entirely unfinished ahowing clearly every part of the strong, light, safe, all-ateel con struction, . The upholstery and trimming are cut at tha center line of the car ahowing the deep cushion springs and tna genuine lialr padding. The unfinished half shows how the frame, consisting of pressed steel parts welded and riveted together, fives maximum strength and stiffness together with light weight and freedom from warping and from squeaks and rattles. No wood whatever enters Into the construction of the body except the frame* for the removable cushions and the faw strips to which the trimming materials are talked. Even the moulding around the windows, which, upon close examination, looks like vnrnlshed hard wood, It of pressed steel finished In baked enamel. Dodge Brothers have applied steel body eonstructlon to their Type A and Type B sedans as well as to the Busi ness Coupe, Touring Car and Roadster. The Interior of the body Is more roomy lhan would he the case If wood were used because the stronger steel supports are less bulky than wood pillars. These and many other advantages of all-steel body construction. It is pointed out by the dealer, make It obvious that the life of the body Is greatly prolonged even In th* most severe service.____ run* till* light six covered the 42S miles of narrow desert trail from Lott Angeles to Phoenix In 13 hours. 16 minutes, cutting off 2 hours and 2S minute* from the liest previous auto mobile record. The railroad time is \\-*-M-M.-It The Good Maxwell Noted For Its Hugged Strength *eaftlre *o fn, * 08 * ""‘able "•lE-beridli t.*00* Max SJ'UT-' SaSSTJfts * ~ -»<• »" 8 second, ,,*? “ *,0nr riding and hf-i,. e**e ®f standing, and Its bwrntvfcT almost too well L^fUty ** "eed comment WH fo MILLARD-ROSE MOTORS # Farnam at 28th W, S. PETERSON South Omaha JEWELL AUTOMOBILE CO. 11 > Broadway, Council Bluff* Clab Artlan •1075 . V. O. I. Date aH Tax Extra 1 hour, 4 minute* slower than the record e*tahll*hed by thle light six. Museum Honor Coveted. To earn a place in the titudebaker museum, which Is In reality a record of transportation In America, Is an honor much coveted. Singularly, California contributed the two most recent exhibits. The first was the half-million mile Studebcker big six, which traveled in midwinter under Its own power from Cos Angeles to New York and thence hack to South Ileml after covering a verified mileage of half a million miles In five and one half years. The next and latest addition Is the filudeljaker light six from Han Fran cisco. Willvs-Ovcrlaml J Factory Is Open Philadelphia Plant Starts on 100-Car-a-Day Produc tion on April 1. Opening of the new WUlya-Overland .Minntic company's plant In Philadel phia on April 1 marked a long Stride forward towards the realization of Wlllys-Overlnnd’s aim to build 300,000 motor cara during 1924. Within a few days the production at the new factory will reach 100 rars a dsy and before long this mark will Ire doubled. While the present schedule colls for the building of Overland models only. It la thought that the Willy* Knight line will be added In the near future. This new plant I* an actual factory In the fullest sense of the word, rather then * mere sssemtdy plant. Much of the material needed Is being purchased direct from the vendors. Is shipped to the new factory snd Is processed here; All- tops arc pro duced here; wheels, rims, batlerh* and other accessories are shipped direct to the new plant from their original manufacturer*. Assembled motors *r- shipped tn tact from Toledo, but t|jc*e are care fully block-tested before final assem bly. Frames are also shipped from Toledo, but are drilled and riveted h» re. CLOSED MODELS GAIN POPULARITY On* of the conspicuous develop men!* of fhe automobile Industry is the Increase In the numt>er of en closed cars. This Is liec-anse the en closed model* sre now regarded es all season vehicles, according to R W. J>*\ Isson, Hudson snd Kssex dls trlbutor. "The man who wanla fresh air and plsnty of It." he said, "can actually gat a bstter supply of It In an en closed car than he can In an open one. By regulating the window* he c*n admit as much air as he wants. By opening certain windows and leav ing Others dosed, or by opening esch of them Just a trifle, be can get thl* supply of fresh air without any draft.” CADILLAC ALWAYS MOST EFFICIENT Within the last week or twoOmaha doctor* have been added to the list Of Cadillac owner*. The** men found that thl* car cop Id meet the moat exacting require, merit* In their profession. In thl# connection, Mr, Hansen *tat»a: "W# find that men In all line* of biialnte* and profession*, , who are most exacting In ttielr demands, never liilftntfl to give Cadllla'' flr«t consld nation when purchasing an mitotan bile. They know that It* <\j. dc pi ridable performance and exceptional service I* aura of giving the utmost In satisfaction." SALESMAN WINS OAKES LOCK PRIZE It. M. filundln, salesman for It. fl. flayer, jr., Philadelphia distributor of flake* locks, ba* Iwen awarded s rush prize of $25 for the best Individual sale* effort of any flak** salesman during the month of March . Thl* t* tli* third prize Rlundln has eon In the lii»t six month*, hi* prevl ou* beat effort* coming In the Thanks I giving and Christina# contests, | , Buick Expects larger Business Number of Employe* to Be I nerea»ed—Factory Be ing Enlarged. By H. H. BASSETT. I’resident Bulck Motor Company With the Bound financial condl tlon of the United State*, together with the more aettied situation abroad, Bulck look* forward with every good -reason to a larger busl* nee* th-in ever befo. for both the ensuing fiscal and calendar year. At the present time there are 23,20* on the payroll of the Rulok factory, and we expect to soon Increase thl* num ber. Kxtenaiona and addition* te our en gine plant, sheet metal plant, body building plant, gray Iron foundry, axle plant, forge ehop, tool making plant and finished stock repartmant, the work upon which haa recently somewhat restricted production, are rapidly approaching completion. These Improvements will supply fa cilities for meeting our constantly and rapld!v Increasing domestic and a* port business. It is most satisfying to realize that we have sold 12,000 more of our models for the season ending March 20. than we did for the same period In our best previous sales year, name ly—that of 1921. NEW EQUIPMENT HELPS USED CAR "Keen price competition between manufacturer* of automobiles of th* same class prevents them from In cluding with each car all desirable, attractive and useful accessories real !y needed,” -Mr. West, manager of the Ntewart-Wsrner products service station, said today. ”.M/tny hundred accessories and car einlieltishments are offered for sale by omuha equipment dealers, at tcaa nnable prices. Buyers of used cars are the heaviest purchaser*. "A good used car through a mod erate expenditure of money can be sufficiently dressed with Htcwsrt ae cesxorles to glva It the appearance of a 1924 model.” PACKARD FORCE SENIOR LEAGUE The Packard Motor Car company lias tvhnt ts known aa the Senior league, rompoeed of employee who have been with Packard 10 years or more. Mighty such employes were admit ted recently and following Packard’s annual custom, wera presented by Alvnn Macsuley, president, with a gold watch and a 10 year button. H. H, Hills, vice president, brought out the fact that with the present mehremhlp, over 22 per cent of the Packard /ores haa been with them continuously for 10 years or more. Mongreeslonal blocs are developing splinters. Washington Post. AlWrVtTIMKMCXT. YOR POOR KIR, WRY ARE YOR SO SRIRRYt Don't your mother know that Cod Dive, Oil will |,llt pound* of good healthy fleah on your bone* In Juat « few week* ' Tell her etery druggist ha* If In sugar costed tablet form now ao that you won't Imve to take the nasty, flshytasting oil (hat I* apt to upart the atotoarh. Tell her that Mrt'oy a Cod t.lver Oil Tablet* are rhork full of vltamlnea and are the greatest fleah producer* and h"«ltli lailldcr* ahe can find. One alrkly, thin kid, aged 9, gained 12 pound* In 7 month*. She inuat a'k Sherman g McConnell Drug Co., Beaton Drug Co., Itrandela Store, or nnjr gortd druggist for Mc Coy’S Cod IJver Oil Tablet* —** tab eta, 60 rent*—■» pleasant to fake a* candy. •■c,rt M-CoCs. >he original *m) gen uln* Cod Direr Oil Table*.*’ High Urnigrttf Vkniltli Wits Lirgr (liir hllmilrtl lliai fVr I afiila >«Hnp» in I!>. \tr I \uln >almati«Mi IV»imI f ar A+bs> Tit* »>»»**• wealth e# •'•*) I**' •an In IM Inlled Plate* n* t**-cm t«r II, lift, t«w* If.III. *. n-idtwC IN lit* department of Pmtltffrt* *h*th It** Jusl announced fNowtt* <>f I’* !*te*t decennial *u***y T« I hsHe* M, M**llNt*. pr»*id«nl ■mi gerter*I manager nf Ih* llupit Mnlnr C*r rorporgllon, INI* infloiIn* lion o*nerel*ly lllualratea why Ihrr* at* an many itltafitnWIU, and why j ih* economic Mturatljin pdni for molar oar* on Ih* North AmeilMtl continent may never It* rca< h*d "Awnmlni that th* average Inn lly contain* four p*r*ont, IH «verage Health l« mnr* than 111,000, showing that It can w*ll afford to own a motor Ofur," aay* Hr. Ilaetlng*."',rcr capita wealth Inereaeed 4* * per rent In th* 10 y*ar* *lnc* December 31, 1112, survey w*a mad*, when II »m 11,160. Tha difference— nearly 14.000 for a family of four—la more than sufficient to enable th« head of a household to purchase and maintain a motor car at all time*. "WbU* th* department pointed out that hug* Increase in per capita wealth la du* principally to th* rise In price* In recent year*, and not •ntlrely to a corr**pondlng Increase In tho quantity of wealth, a* econom ists figure It, there 1* no nuci tlon that th* average American fam ily can afford to maintain a higher Jiving standard than 10 year* ago. "Thla la shown In th* heavy buy ing of motor care. In the greater pro portion of more pretentious and com fortable home* being erected the country over. In the greater travel In Pullman car*, tn tremendously In creased road building. In the general ly better standard of living, and in every lino of bualne**. SALES AGAIN SET GREATER RECORD For th* third successive week Dodge Brothers dealers have broken all prevlou* retail delivery records. During the week ending April 5, S,<94 car* were delivered to purchas er*. Thl* vii more than 100 In ex ce** of the greatest prevlou* week * business In Dodge Brother * hiatory. Thl* record, however, wa* dt brief duration, as the very next week *aw the delivery of *,10* cars at retail. And now It I* disclosed by official figure* from the factory that the week ending April 19 set* still another and much greater record, with *,570 deliveries to customer*. In neither rase do these figure* include car* delivered to purchaser* | In foreign countries. Nil'll Motor* Kill I Plaver* «t ^ork 4 1 llral I **J*M hI I hi* l l|it III *«f» m( I III «, ltnt-tn> *■• nf IM S«ih M«l"i • amm tMNf •«»4i ha Ml •MM <V> »•**»> fha N«*h haarhatl I Man MftwIlH H» H|aniag 14 lha waam hg ihhaliai • <•***4 Panama *f * "hhagr 1 In *, al lha h'aah alaAlam »h Kanoaha, 4a4t i*l*4 hi** o*h*. I* H |#a*h, t*i*al.tt>M nf lha Naah Mnlni* nnmiwlig. atnl «lh»r nffl.Jal* h* rltrtlwtM »h lha I*i>«iam, ami |tt ittt In lha |*|tti fhrtnl grM*»l*il«in **r* mn*ta hi N**h *«i|4n|H In Ml hath Managai Walla* Mlllrr aihl Ihn I* lav nr* Thl* I* Saah Motor* aaoontt aaaamt In Ihn MtilttrM l**agtta, nlhnra In Ihn laageua balng latga** N<tu*t»« and N inantia nf t'Hlt-ago Ap'lhorta of Maa* »lllon, o,f Tarmlnala of i*attlnti, O. I atria* of Ihloll, Wla, HI In It tom1 nf Knnntha, Wla , and Karin* of llarina. Wla Many of lha |il*rrr* lit lha Mt*l tvaal ritrull hava anan anrvlra wllh tha major Initauaa.* NEW MOTOR BUS LIKE LIMOUSINE “The word ‘motor bu*' to many peo pi* bring* up * picture of a cumber «on, noisy vehicle thnt Jounce* and Jolt* along lumbcrlngly,” «aya J. O. Myers, general truck sale* manager of the Pierce-Arrow Motor Car com pany. "It I* not surprising that the pub lic In general has such a picture In mind, for the stride* of the last year or two have been *o rapid that thou sand* of person* have not yet had opportunity to become acquainted with the present-day coach. “In place of the old-time truck chawai* and makeshift bus body, I* the real motor bus, designed and built aolely for motor bus operation. "The modern Pierce-Arrow niotor bu*. for Instance, has * vlbratlonles*. six-cylinder epgine, which yields a smooth, silent flow of power. Is cap able of traveling at a rate of 60 mile* an hour «afe!y. "Wonderful stride* likewise have been made In coachwork. The modern d* lux* bodle* actually provide a more comfortable ride than a luxurious limousine.” ;**•' Ai>vr,Rn*E*rvr. Ford Runs 57 Miles On Gallon of Gasoline A new automatic and sclf regulat Ing device ha* been Invented with which automobile* hav* made from 40 to 76 mile* on a gallon of gasoline It remove* all carbon and prevent* spark plug trouble and overheating It can be installed by anyone In five minute*. I want agent* and am will ing to send a sample at my own risk. Write me today. JOHN A. STRANSK. !5!J 4th St., Puhwarns. South Dakota. MORF.STAR \l;l<>S SOUGHT IN OMAHA It A AM *t IM Ault"* Mi* W>» A Wwi i* b»* »*(•«*' m| fr+m lb* W*t AM t*im • i | ttM>« Mbb , »H*t* M H+'tt tfbtl A*t« it M il it !***<••** •** 4«bv*t r * hM> 4 4 WAP M» Wtbttm mH, Mlbtw «b* fit Im htt in iM b»M if l*tt >4 IM« wi.Attb, I A* WW *M hit tt t*H« I* t«**fc i CM bt tW Ml -• lb* monlb, *• »t« ttbiW* »* fit « AiflltHi fittmtH* ni in |*t<ii«ti lb Mi illntfniiit t»f nit lb* ttMtAtt* I *«*» », bxlul* U • t»>HI »• b*r mmm Wir •nA It fit **ml Ittir.m _ |l* \ I ik» k«U**», | ill. « W IM.«I * lt«|*f*l»* I ,M Mir 1 (Mi **.» »« •« Mm.* t« fOM*. *hh**.* 11 ♦♦> *»*• it »*>• |(M »>r*Mi.| M .* »n * t > n'-r *• • > . t ' > *.»» ■ • •*'«■*""« \ K , lt.it f- •» « *!**♦• t*» Viml >< __ | " AUTO INSURANCE " L i ti.mUII HAMILTON A CO. ,401 4 N**MU IImI JA .».*«« OMT j r*#.? r>—i c#vh I/5J3. 0t Flint Have a Dort Six Demonstration. Step in—three inviting doors, wide and easy to enter; no crawling over or around chairs. Sit down—wide, deep cushions, comfortable as a parlor car. Lean back—plenty of room in this car for five full grown people. And real leg room, too—stretch out. Let’s go—the smooth power surge of a six cylinder motor, oil cushioned; the quiet, solid lux ury of a rugged chassis and a distinguished body. There is comfort and beauty and satisfaction here. Because this is a real automobile, this Dort Six. Dort Sixes f1095 to 91595, at Flint RALPH W. JONES, Inc. Diatribntor* for Nebraska and Weittra Iowa 2421 Farnam Slraal Omafaa SOME DESIRABLE TERRITORY STILL OPEN u7l® A WORLD-FAMOUS SIX AT $1045* SdanUPeallybalanead. holds tho road at all apaads. AU iltd body. Ona-piaca wtnd skidd. Lmmtrima ganntna j laatkar mmkiana, lam me has ( drop. Cart lights. Standard (J nan skid sard It rat. Y We’ll lend you a car to compare with other cars at near its price THIS it an offer to anyone who it considering the purchase of a car in the $1000 field. We invite you to take out a Studebaker Light Sis model for the sake of comparing it with other can at near its price. This without obligation to buy. Every maker advances claims for his car. Some are fair, some superlative; some are borne out by facta, others not. You've been told this car, that car or another is ‘‘just as good” as this famous Studebaker model. Now find out for yourself. That's the only way to buy lasting satisfaction. a a a When you try this Studebaker Light-Six. you will find an engine of remarkable power and flexibility—an L-head engine designed and built-.by Studebaker; noted for ita quiet and smooth operation; free from vibration because ita crankshaft and connecting rods are ma chined on all surfaces, an exclusive Studebaker feature on cars at this price. You will find surprising ease of handling, unusual comfort, roominess, obvious refinements and all the visible signs of a quality car. You will find low price its only contrasting feature. e • • Remember. Studebaker is the world’s largest quality car builder and thus is in position to give you the u* most for the least. Buy no car at $500 or more without making this test. Don't buy blindfolded. L1GHT.SIX 5i>n> n2M»r a ion r Touring.|1045 Roadster (3-Pass.) I03S Coupe-Roadster (2 Pass.) 119$ Coupe (f-Paas.) . . 1395 Sedan ... 141$ SPECIAL-SIX f fW //*W n »0H !*• Touring .... $14*5 Roadetrr (2-Paw) . 1400 Coup* (5-Paw) . . IPS Sedan.««« BIG-SIX //w w h » m r Touring .... II7S0 Speedxer (5-Paw) . IMS Coupe (S Paw) . . 74*$ Sedan.2MS Atttntmf. • » TV— »—*»■■> w—»■<— O. N. BONNEY MOTOR CO. HA rney 0676 2550 Farnam Street STUDEBAKER LIGHT-SIX $1045