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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (April 27, 1924)
Hupmohile Made New Record for Sales During 1923 ** |»or( Show* US,279 Car* Werr Soldi Sale* R|> reed |J»A,fMtO,nOO for Year. v»t imhii *f iht it uei* Motor r*»« t •ttfWOMlar, thrlwllh* tl* #nh*Mf*»l*a fa* tha rear *n<tln* t'»nen>l'rr It, IWI. aflar rrnvilm* f»r fM»Oil in dim taaaa, war# It,III,til *•, M»tel ► ftar parntaot nf *ltM»ailt nn th# »ln«e irlltM p»*ferre4, l» IIU par •hai* nn th* lit,tit ahara* nf |l« par taiua oomtnnn atortt ntMetanOina Our In* till, thla compare* with n»l lirnflia nf |3l?*l.*M,ll fnr till. Kalra war* MMII.OII *1 nl*h «ma* profile nf 13,2M.lt*.XI. The annual atalcment, laatied r* icnily by r'harle* tl. Hastings, praah •lent and general manager. *how« Intel naaeta of $22.3611,244 43, com pared with $19,079,661.71 at tli* 'In** nt 1922. On Ilecemlier 31 ihe corporation i nrrled forward the largest attrplu* In Ita history, $9,193,939,09, a reserve etrength (hat prohablv la not equalled liy any other automotive company, In proportion to It* asset* and llabllltle*. Ho strong la Hupp, financially, that Ha surplus fund Is larger than all Ita stock outstanding This atock, In cluding the 342.473 additional share* of common aold In accordance with the directors' action of December 14, ^4923, to retire all preferred, has a par value of $9,133,090. Surplus was Increased $1,302,102.79 during the yea r, Total current naaeta are ahown aa $10,471,632.43, against current llnblll tie* of $3,712,935.54, a ratio of three lo one. Among current aaaet* I* *1,25*.949,24 In cash and $100,239.45 In I'nlted Hlatea certificate*. Hight drafts for cars In. transit and pari* protected by dealers' deposit* arc $941,863.34, with tnventorlea of tS.170,770.01. Plant asset* are $10, 022,097.76 less $2,119,5*4 *7 for de predation. Among current llabllltle* * Is listed $22*.452.25 for the regular dividendipald February 1. 1924, whch was declared In December. During the yeftr Hupp Increased Its plant value, lea* depredation, by *1,322,6*2.22. It acquired the last of the capital stock of the Detrot Auto Specialty corporation, one of II* sub sidiaries. It also own* all the stock ut the American Hear * Manufac turing company of Jackson, Mich.,, arid the If, A M. Body corporation of Itaolne, wig.. Its two subsidiaries, which likewise devote their entire 'aditle* to Huprnob'l* production. During 1923, 3*.279 Mupmoblea - i re sold, against the largest year n ita history. TLDSM0BILE SIX GIVEN NEW TEST ,43 ml* ot the IV- 3v mountain* have atW 0 discovered In at least a score of different sections of the I'nlted Hlatea since the Olds motor works asked the piddle to suggest te*ta for the new OldsomobHe HI*. The request has rooved that autornohlllsta desire a car that requires little gear shifting and one that vtill take any hill encount ered, "The Otdsmobile may have crossed Ihe continent with all gear*, hut I’d like to see It, cllrnh 'Whatsit' hill." One of the most novel suggestion* received tested the stamina of every part of the car. To comply with the Idea a "plank" road a city block long was built In a field. The heavy planks were laid diagonally, and lo them were nailed Joists ranging from two by four to four-by-four. These Joist* were laid at Irregular Intervals and at. various angle* to the road. An OldsomobHe was run over till* "road" for eight hour*, back and forth without, atop. I-act) trip Jolted sind twisted the car from end to end. At the conclusion the "atiggestor" of the teat had the car thoroughly e*. amlned, and found (hat no engine (rouble, torsion strains, clutch or transmission difficulties or other trou ble* had developed. PIERCE-ARROW IS READY EARLY The method hy which the Pierce Arrow Motor Car company Its* de velopsd th* moderately priced car which will be introduced till* eum rner Is without parallel In automotive history, according to thoee who srs In e*lose touch with avanta at the factory "Ordinarily tha actual production experience on a new car does not be ^^gln until the first run of ths naw model la In the hands of the custom era," aayg President Myron K. Forbes of the Plerce A rrow company, "New model# carefully handfltted and handhullt In the experimental lab oratory are frequently an entirely different product from the cars which are put through the actual produc tion processes. "The only purpose which experl mentally built models serve is to prove the r-orre--triers of design from an engineering standpoint. Vet the general practho has been to consider the development of a new car as com plete When the experiments! models .ave b*«ri thoroughly tested ’ DURANT REPORT IS FAVORABLE A summing up of the activities of Durant Motor#, Inc,, from Hul date i f tint production, two end a Jtalf years ago to March 1, 1924, shows that, tha organization and associated companies have produced 2*0,000 motor vehicles and sold over 11 667,000 worth of merchandise. Over f,0,000 employes are on the payrolls. The aggregate manufac turing capacity of all Durant plants Is 444.X,,0 cars. Over 4,000 dealers , *4 re engaged In the mere handlelng of Durant products. The net proflfafor 192* were f2,7!t, 220,1* a Per provision for taxes, ac cording ts th# balance sheet of De cember *1, 1913, Tha surplus, ac cording to balance sheet, was $41,449, 171.39, and ths total of assets 973, (71,fit 34, Ford lo Conserve Lumber by New Method Ttw ,1.«f**»l,,UiMh mil m MiUHMHi mi «M ■Uftk Nifin Im mw^ij. N«t# H#w turn* i»m«» Mi Inli lrn|iilirlll«i •* Ihi planli tult 1*1 piMi lr*m »U*k l*M wttfc MfK *n*J K*M m« ***«H>np l« IK* m*rKM n r Parts sawsd from tha single plank shown on tha layout ooneh. Thoaa ara oaaralao to allow for shrlnkago and finishing My method* new to large scale lumbering end woodworking the Knrd Motor company hee ln*tetl»d * new1 wood sawing system which ha* dem onstrated saving* of from J5 to 50 pet cent In Ih# cutting of fine hardwood for automobile body parts by sawing them direct from unedged planks ns they come from the log. This Is an achievement In wood conservation as Important a* the generation has pro duced. The system Is already on a production latsla at the saw mills an 1 woodworking plants of the Ford Motor company at Iron Mountain. 1,'Anee and Itlver Rouge. In tha paat body pari* liava been mad* out of kiln dried board*, which were aawed lo uniform ttl** and grade. Much of I ha youngeat and beat wood waa waated In Ihla proceaa, and In cdaea where th* log waa curved or Ir regularly ahaped tha acrap often ex ceeded the merchantable limber oh talned. Plank* with th# bark left on are cut from a log In parallel plane*, varying according to the *h*p<> of the log. The*e are *ent to "layout table*" where pattern* for varlou* part* are marked out until the plank I* corn pletely covered with pattern* right tip to the hark. Any Irregulnrltlea, aiirh aa the nwetl at the butt, are taken ad vantage of In laying nut curved or Ir regular part*. Instead of trimming off a large piece to avoid a knot or check, the layout men. elmply go around It. Thta method permlta the Utilization of nearly all the wood, the Bern p being extiemely email. The various parts are then cut out with a high speed band saw, A sample tree was cut up Into body parts under the new method and the results compared with the amount ofl pari if which the old method of edg In* and rawing would have glvan. Tha reaulta wera ao atartllng that tha ryatein waa put Into effact at the Kord ptanta a a anon a a poealhle. Tha tree gave two Irregularly ahaped Inga which acaled 23* hoard feet, Thera wera alao a number of branch#* and tha top. Tha beat uae that could he found for thoaa under conventional lumbering mat hod a would he to aend them through the wood dlatlllatlnn plant. Inatead they were an wed up and marked for part* rawing. Well-Kept Auto Asset to Owner Dort Saifs Manager Says Mud and Dust Ruin Paint and Mechanism. Elijah G. Poxson, newly appointed general sales manager for the Dort organization, has a word of advice that will lx valuable to any car owner "Keep your car dean,” aays Poxeon, "because It will pay you In real money. Of course, you like the paint and nickel and glass to shine when you are driving. It Increases your enjoyment to know your automobile looks well on the road. It's the same feeling that cornea when you get all dressed up In fiew, handsome clothes. "It adda to Income, too, becauaa It makes possible a better resale price for the car when It comes to getting a new one. "We put out a motor that will re main silent and efficient, a chassis that won’t develop aoueaks, tardies that will be In good taste and com fortable when some other body styles will Ix olxolete, and paint and finish Jobs that with normal attention will stay bright and shiny. We do all we ... we can't do It alb The car owner must do hi* share. "Particularly he must keep hi* car clean If he want* to realize th* full value on It later. Mud or rain spot* left standing will mar any painted finish. Neglected dust gel* ground In, IP* really a simple Job to keep a car dean, and a Job well worth doing. It gives the owner pleasure. "I doubt If one purchaser in a hun dred roallJtes how Important look* are In the sale of any automobile, new or used. Wo manufacturers who study the buying habits and wishes of the country a* closely as a doctor studies his patient, know that a car's appearance Is a vital factor.” ^ RAPID SERVICE KEY TO SUCCESS "Bervlcs Is th* foundation rock upon which every eucceseful automo tive acceseory business muet be founded," aaye Mr. Weat, manager of the Btewert Warner Product* eervlc* station. “It ha* been this slogan that ha* wop success for the Htewart-Warner Product* service station, "Kverv mechanical appliance will wear out In time, regardteae of the finality of materials used In It* con struction, and the rnan who Is buying an automobile accessory largejy take* into consideration th* facilities which the particular accessory h* contem plates buying offers for the upkeep, repair and replacement of parts." I Overland Useful in Geology Work Driven 8,500 Miles Under All Conditions to Collect Specimens. Judging from the report made hy Prof, Henry V. Howe, who hold* the chair of geology at the Louisiana State unlverilty, en Overland roadster which he drlvee ha* done more then Ita ehare to advance thla eclence. Since laat May, Profeaaor Howe haa driven hla car arroea the continent to Oregon and Washington and return, a distance of more than S.SOO mllea. This trip wea taken for the expreaa purpose of making geological aur veys and the collection of specimens, which required that the greater part of the Journey be made over etretchee of country where no roade existed Profeaaor Howe add* that the laat 2,800 miles of hi* trip d* *r* over road* hub deep In mud. "Heaplt# the handicap*,” writes Howe, "J was greatly surprised to find that the car had at all times an abundance of power, both for the creep mountain grades and for the heavy pulling In deep sand and mud. Aa «i matter of precaution I had a Guaranteed Upkeep Labor and Parts for 1 Year $25 Guaranteed Upkeep Labor and Parte for 1 Year 925 Play and Be Happy Springtime is Overland time — with lots of places to go and healthful pleasure in go ing. Big power to take you. _ Big comfort to rest you. Big reliability. And the pleasure of extreme economy. Ride to good times in an Overland! Champion now $655, Sedan $795, f. o. b. Toledo. WILLYS-0V£RLAND, Inc. 2M2 Farnam St. HA may 03S3 Factory Branch Open Evening CITY DEALERS Wicbland Motor Co., Opoc.n.hy Brother., 291B Sh.rman Ava. >139 S. 24th St. Folcom Auto Company, Uadarwood Garage, 8915 Military Ava. SOU Underwood Ara. COUNCIL BLUfTS DEALERS Council Bluff. Ovarland Co., Jewell AulMiohile Co , •02 E. Broadway III W, Broadway mechanic bo over the car every 1,500 inllee. The chargee for this work and for a new cork gasket on the oil filter—the sole replacement—amount ed to but $1.00.” Auto C. of C. Meets May 1. Directors of the National Automo bile Chamber of Commerce will hold a meeting In Detroit May 1. Conven ing In the motor city In May Is an annual custom, though most of the meetings during the year are held at headquarters In New York (iixlillm' l(t’|Mirl» I'romi'in^ Year *nnft of < imihI# Oitlrltla Hntrfla I «rmat.' t until linn ln| dfttt a iManih taovat* at "» haHraalta tartdtnry, T ft t'f'wt** tMM*U of tha I It Manaao itiiNtr rontfAtif. ttpah that fraotot Indl-ati-ta (Mot t« a ta r (it>.»ra«nva >tat M ttfcdtdar hi tha taalMft Mr tdowah a»»a I find tha* th* fa rtnaia Hat a ait oftttiniaM* i(Httl a* ta tha Mata dhd at« aajw.tlof a l«4 taar, Tha? aaam to Hi far hat tat off ftnantlallv than thay hata Haatt lit tha la*t faa ) aart and thta .onditintt ahttald matattalita into fond Hualnaaa fnt aa,“ Ita alan atataa that tha fnlhi Itt tha outlyinf tnana ha.-a haan aafrr tn ftt damntiatratlnna In tha naw V II and Hava rnarvalad at Ita amnnthnaaa and »aaa of oearatlnn. tnfathVr with tha four wh»*l aafaty hraltaa Iiimiiiiikt (lit on Otiklilliil MihIi*I» link Mn« Hm«|ii(»h Imi hh1 IImcuI •III! ► •rtff' 1 Hrrl llukfi WM< IM t"-*M»nk IM* H**nkfO# : i mmm rmt iMkm of o*i - |* on* ItOMr 1*1*1 IM fOi' H* Ot|*M if IM r*f t* IIKlIlH lt*l »MI *M lo»wt »*»• * *>f*»t|i*iO** iMnk of IM *** • « i*ll i**t|IMl >*k #WI**i M**4 no mi *M (*• ti> • • I* » m*it*» «* fcllHWM Itakt4tt*l* non»»«•*#<•« M* |MI'*<I On r*r«M,,n*0"1*Ofrt |l«n IMI fiff n m M l»»*r*n>« rooiponio* lo rMwotn* im in*ur«n<« ml** on IM Iff* mMnl* of (trli*, Ihoro I* no *•» nllh • ln»*r Hr* «**•. 4«* In IM f**l that IM rmkl»n<! I* «<> noil i»n ; ururiM fr*>m IM |*"inl of vi*w <>f Kro prol*o*|on Th* oaklonl I* koulmo"! nllh ■" *t>l>n>i»<l IrononO* •Ion M k for nrhlrh lh« ln»ur«nm rntti pull In ollnw • J# p*r r»nt r* ♦. «M i*• 4 **>*»< lit* M ■».*.■•«» H» **•» '• •#* W«*M M*« it# |>*ifk*a« lit *# IM 11.» tl*. i it t *'**•!#• i ~lf* *#M % it* t*»- *** • 4 • n *4 >"# .*»*.•» 41 4 ■ * 0 -111lit- •• t*4 a*fe9 l»4n tl»M til * ■ *■**• *1 IM f»*M • *»♦! I ■ - *4 IM# 4*1*«• • I# |4l Hit 4*4 *!»’«* 'll * # lIM iM 414# • | #.*» »*«it i»4. ■». • h* |Hifl*ltl Nt444*t*>f« flti* him in hN rk't »|hii IM Bm (4*Hf IM4I fwt«f 4*i4 |««M'**,I 4*i* inf 1*41*1*4 IN Hii*t»lfll*l *4 IM M4k*»M Ml |n«tt MniH In Rnitl, hint* • WV PtHi Mil lif fNltli ft** Htl | # * »*4 tt«n» |,i-.||mH * ftiHt# *• Ihf) ft ti'i hll WWtil ««ty f»t*m tM HkMr«*H t« IM wrif r»i» iNi* tuM »f foil* * _ autoTnsurance " L. i. c*.m4*11 HAMILTON 4k CO. 90S-4 N**tlU BU.b CHANGE OF ADDRESS Effective Monday, April 28th, 1924, the Northwestern District Office i of the Sinclair Refining Company Will be Moved to « The Guarantee Fund Life Association Bldg 18th and Douglas Streets Omaha, Nebraska A SOLUTION TO YOUR DELIVERY PROBLEMS COMMERCIAL CAR buying this year will be dictated by strict economy rulings and definitely proved performance facts. Manufacturer, merchant, farmer,—every user of motor delivery equipment,—is out to buy on a paredto-the-bone value basis. That’s why Speed Wagon facts are sharply significant. Frequency and average-load capacity (iVt tons) loom big in 1924 buying plana. The Speed Wagon has hustle ability, and is without economy-competition for carrying from 500 to 2500 pounds. Its nimbleness puts more profit-producing hours into the hauling day. Big trucks, big investment, big overhead, big deprecia Parcel Delivery with tion, big weight, limited roadability, slow travel, restricted pane! or screen body, service, excessive idle time,—they belong to yesterday! completely equipped • - - - $14*5 Superseding them is the Speed Wagon, with: moderate Speed Wagon site, small price, minimum overhead, negligible deprecia Chassis - 11*3 tion, relatively light weight, flexibility to suit the traffic Canopy Expr. 1373 or trunk road, power and traction to travel wherever a Cab Express - 1375 passenger car will go. Stock Rack - 1400 And to supplement: versatility to fit the haulage needs of Carryall - - 1400 nearly 300 lines of business; body convertibility to suit Double Deck 1400 *he lo*d» service-facilities from more than 2000 Reo Stake Body * 1400 dealers; stability of design (10 years without radical All PHc«« f.«.h. Factor, change); centralized responsibility, because the Speed rtiu Tm. Wagon is a Reo entirety. J. M. OPPER MOTOR CO. Reo Distributors 255S Farnam Straat Haraay 0638 REO MOTOR CAR COMRANY LANSING. MICH.