The Omaha morning bee. (Omaha [Neb.]) 1922-1927, April 20, 1924, CITY EDITION, PART TWO, Page 5-B, Image 15
l’ulilir Atknl to Nnmi* H il Test for Oldamobilre I nnMiintliifntil Run on High (•nr Alono Utnt Arhlm< tnonl of Oidi Motor C.nmpam. iha ear* OlAaanaMIe, eltheugh hardly mm« I haa alt meniha *14, la HOiai m« aarMl la **m»*f. II seeks m«ta otMtieda af proving lia a Mill y. Tha (Ma Malar watka haa asksd what mm* lha OHMimMla ran do n an It already haa dona la lor* in etall what lha puMIe etpeeta nr would Uka an automobile la aecem* j.linh, w pen lha OldetnnNIe alt waa iilared an lha markal taat Ortahtr II waa Introduced by a record breaking < roee country run In which lha rntlra trip from New York lo !/d Angelea vn* made In a alack louring car from which all genre escept high had been removed from lha Iranamlaalon. Th* trip waa alaged. Old* official* aay, to dramatise th# advancement# made In automotive construction and to prove the dependable features of cars of ad vanced design. ^ The trip clearly demonstrated the great atrldes made by the Industry. It proved that a car priced well below Ilia $1,000 class could be made not Only strong and powerful, but also with such a broad range of power that every road condition encountered fn a transcontinental run, including mountain tralla and hub deep mud, could be made In high gear. "Stunt* of a spectacular nature only, no longer excite the Interest of the public," said J. R. O'Neal of Green lease Motors company. “People today want to know how a car will perform under varying road conditions and how It will stand up. They do not desire to wait the neces sary year or two to obtain the re sults of actual owners' experience. To have a stipulated test that would ^ clearly show the power, stamina and durability of a car at the time of Its Introduction on the market Is Impos sible at present. The next best thing is to try to get the public to for , mutate the tests It most desires." The transcontinental run In high gear last fall consumed 12 days actual driving timp. liuring the run of 3.674 miles the actual gasoline consumption was 27.S- miles per gallon and only 18 ounces of oil wet's used. Th# same car. still with first, sec ond and reverse gears removed, later made 68 miles an hour on the Los Angeles speedway and negotiated the 462 mile run from the city to Ban Francisco In 10 hours and 45 minutes. Two remarkable runs have been made by owners. L. S. Hopkins, Pas adena, Cal., made a trip from that city to Phoenix. Arls.. and returned, covering the 908 rnlles In 21 hours and 21 minutes. Worst possible road conditions were encountered, but the average gasoline consumption was 26 2-3 rnll»s per gallon and but one quart of oil and three pints of waier were used. STEWARTSHOCK ABSORBER HERE The first shipment of a new prod uce of the Btewart-Warner Speedo meter corporation of Chicago, the Stewart-Warner shock absorber, has just reached the Btcwart-Warner products service station In Omaha. .Mr. West, manager of the station, reports that large numbers of Installa tions of the shock absorbers are being made at the station. The new shock absorber hag a fabric strap that, by acting on a coll spring within a drum, greatly reduces the Jolts and rebounds resulting from the spring action that follows con tacts of the wheel of the automobile with road Irregularities. Mr. West de clares that 75 per cent of the frame# at automobiles are arranged for the installation of shock absorbers of the Stewart Warner design, without the need for drilling the frame. BEST WEEK FOR DODGE BROTHERS Dodge Bros, have again established i new record for retail deliveries. During the week ending April I, T..6S4 care were placed In the hands of buyers by Dodge Eros, dealer* Thin exceeded the beet previous week's dellvcriee by more than 100 .■ars. The former record w as made the week of May 7. 1923. Not only waa the week of April I a record breaker, according to the factory's official figures, but ths en tirs period dating from December 1. 19?3, when the production of the * preaent new types of Dodge Bros, cars bsgan reaching Urge proportions, shows a tremendous gain In retail deliverlea over the correapondlng period of the prevloua year. ECZEMA CAN BE CURED Free Proof to You All S wart is i«s -Ml address ee X earn send worn a Tree Trial Tread meat. X waatyoat* dry this trsat—a»— that’* all—last try it. That’s my ealy «r si Rmi S3 KT’-eXS SragglSt Children elslm ^Kyit her# Teseara, Tetter, Balt ST—a—mt has eared the worst ease X ever saw Otrem. • «»“« to srore my claim. Tbs woadar* accompli eh *4 la year owa ease will he proof. "^ihUtilt Coapoa Today J C. HUTZELL, DETTOOIMt Dipt. 221 W. Mein it., ft WWse, 1*1. plow wil without celt te eMifPtltS to is pm year Fin Fleet Tr-wt. Mi. ft Mm——, -- Age-- ■«ad* Local Breakfast Food Company Adds Two Reos to Fleet of Trucks tuM - a, ' jfr VJp : * * » ' •• To* Vltala Ham Hr*aMa*t h'wwt company haa Juat put Inin aarvlc* two of a ftaat of Itao ttpaad W»l"nt, which wara dallrarad In tham by lha 3, M i*pp*r Motor company. Thaac tnicha will ba uaad lo hamtla lha do Ilvor# of r|l y Ntul •iilwirhftn of .tn» Th# ho.Hr*, r*|fo IhI|| oo»*lt «H»«I to fH th* it#*«1* of ihi* puril. iflor i*>i» Oftny nr# b## ill If nil y flitl#h#fl *ml in kr#pioff with lh# othrr *ntilp*tt»ii| of t It I* f**l growing f intuit* liwlillli v Auto Head Kinds Business Sound Nothing to Prevent Sale* a* Large a* La*t Year, Say* Oakland Official. "Business conditions sis funds mentally sound." "Not a single permanent factor did we encounter that would militate against motor car sales at least as taiga as Inst year. "The unseasoned# weather of Marchy which hns probably been more nationwide than In years. Is the only outstanding factor that pre vented as large a sale In this month as was expected." We expect brisk, quick buying from now on." C. J. Nepbler, general sales man ager of Oakland, who has returned with Oeorge H. Ilannum, president of the company, gave these conclusions after a three weeks’ trip through the large cities of the northwest and west. "When we arrived in Minneapolis on our return trip," Nehpler ex plained. "we found 14 inches of snow. This condition has been pretty gen eral throughout the country. "Car dealers mad# tremendously large sales in January and February, many of them for delivery In March. Tho unseasonable March weather pre vented deliver^ In March and also stopped a considerable number of sales In this month. “No branch or distributor In the widely scattered territory complained of lack of business. MURPHY TO GET FEWER STAR CARS Andrew Murphy A Son were noti fied by the Durant Motors that effec tive at once their schedule on Star ears would be reduced 75 cars per month from now until Aurust 1. The factory advises this Is neces sary on account of the Increased de mand for Stars and the fact that the factory could not Increase Its produc tion at this time. The same cut was made on all other distributors whose contracts called for more than 200 cars per month. Bert Murphy and O. A. Wilson of the Andrew Murphy A Son company left Saturday night for the Durant factory to try and ret the schedule re instated, as a reduction of this kind will create a severe shortage of Star cars In thin territory. New Motor (Jives Riding Comfort Solution of Insolvalile in Nrw “6.V’ Inherently Balanced and Harmoniaed Kgiue. Comments of engineers, distributor* and owners Indicate that of all the pioneering achievements of the Cadil lac Motor Car company during the past 21 years none haa contributed more lo the riding comfort thnrt the creation of the new "US'' Inherently balanced and harmonized engine, at • cording lo Frank Johnson, assistant chief engineer of the company, who assisted In designing the first one cylinder Cadillac engine and who haa had an Important part In tbe design ing of nearly every new Cadillac since that time. For many years past Cadillac company haa been able to produce a smoothly performing en gine by the moat careful machining of ail moving par^s to the closest. limits of precision, and by carefully bal ancing the rotating and reciprocating parts. The Cadillac company started out several years ago with renewed en ergy to solve a problem In engine balance which had long been consider ed commercially unsolvable. The In herently balanced V-63 motor la the outcome of the solution of this prob lem. SEVERE TEST FOR PIERCE-ARROWS Tn developing the moderately priced six-cylinder car which will be added to Pierce-Arrow production this summer, the executives of the Pleice Arrow Motor Car company have fol lowed a procedure totally new to the motor car induatry. After tha group of test care had completed tens of thousand* of miles of day and night grind, Prealdent Myron E. Forbes called In th# entire distributing organization. Tha dealers and salesmen then spent several days pounding the cars over all kinds of roads until every men had driven end tested out completely the forthcoming Pierce-Arrow rar. "We have drawn on 2* years of quality engineering and manufactur ing experience In creating this new car," President Forbes then told them. "We know that as It now stands tt Is ss mechanically perfect as an automobile can be built. Per haps the severest series of test* ever given a new car by any manufac turer hav# proved this to our com plete satisfaction.” OmtIhihI \fuiin Krnik> Rrronl for IVihIiicImmi ln«rr«M nf .»I IVr 1 t'Ml Ihff | it-I I Imp Mnnlln nf !WH» \r* 11« «• I* t • MfllPfl UmawM iH l*e* < twin m«tt»iil> I i ...Ini ih-ti it nolt With « |ti»wl«<|t«ti I , f lien ,«t* f,.t Marti), ilia •it*-*'# iwwltlntt r»f W 111**1 »v*»land doting ilia la>| few wrrht ia inn* alt1-*n It* |m fully wattanlad Ilia MMfMf •Ian riinMnt any pfavhwia (MUM wt<h • total «f li.lll taia for th* firat unat l*r of tht# tear, W Iliya titatlainl i*ta**liM‘«»a*r% f«r lit* flirt t|tiatlrr nf l>*t waa 44.419 car*, with It In llaetf waa a vary taiga in • raaaa over Ilia aattta ttwrlod for lit* pray Iona tear, Itul ihia y**t a pro ilu«llon la att Iner**** of M par cant ovar fli* aattta peio«f l»»t year. Hftlp mania yaaotiad tbalr high point on Mart It 31 wltan lha tolial waa 1,534 rare. John N, Willy*, prertdant of lha Willy* overland company, who h*a Ju»t ratiirnad from a 10,00*1 mil* trip, rwarhlng front Hoaton In Feat tie, down lha Paelflo eoaat and arrow* Ilia southern part of th* United Hlataa, In which hr ha* lalked peraonally to approximately *,000 Willy* Overland ilealera, I* vary enthualaetle over the WlllyaOverland poaltlon and proa w*Ct*. "During tl.e ln*t year w« n*'n almost doubled our dealer organisa tion and tile profit* made by Wlllya Overland dealers the last year have greatly strengthened their position at every point In the territory," he said. At every point he found dealers opti mistic over Willy* Overland busi ness, "not merely optimistic with hopes but optimistic as result of large numbers of retail orders on file which will be delivered ns soon a* the spring business season opens up the roads." "We not* from the reports of credit companies who finance dealers during the winter, that a very active retail demand started In many sec tions late In March. Retail sales, ac cording to our field reports, are equal In March to those of last year, and this last week has shown a very great Increaae. "Another thing that gives us great optimism over the Wlllys-Overland business for the coming year," con tinued Mr. Willy*, "I* tho very large number of new dealers that wo are adding every day In open territory. More than 500 new dealers wera signed up in March. In Omaha, our branch manager had signed up ona new dealer every day during tha month of March. We have received more than 2,0001 nqulriee for our dealer franchise within the last 40 day*." RECORDS SET WITH CHAMPION PLUGS Tommy Milton, veteran race driver, established two official world * apeed record* over the dry lak* course at Muroc. Cal., April 4, for car* of 1*2 and 18* cubic Inch displacement en gine*. according to advice* to the Champion fipark Flug company of Toledo. He averaged 141.IT mile* an hour over the measured couree in the smaller car, and 151.28 mile* an hour with the 182 incher. Both care were Miller atralght eight racing special*. The record* hav* been pronounced official by A. A. A. observer*. Cham pion spark plug* were used In both cars. Hupmobile Crankshaft: Drop-forged mm), double hmat treated. Unusually Heavy c opart-action, care felly conutnhrl meed Cavan both a tending balance (tatte) and running balance (dyoemie). Large bearing anrfacea. Crank pin rutima bored tor positive high praasnra lubrw cation. Three large brome backed, babbitt lined bearings, all bored In alignment at one time, and band bird r» ehatt. It would be maeh lean ew nerve to use • lighter abaft, snt unterbalanced or bored; and plain e-cast babbitt bearings, not band ed nr backad by bronaa. Quality-Proof That Shows Exactly How Finely The Hupmobile Is Manufactured The inside of a motor car is what determines th# worth of your in vestment. Because that is so, the Hupmobile presents in -a new way quality-proof to the buyer before he pays his money. Quality-proof pertains to Hupmobile parts. It is made up of the parts which you can’t see in the completed car. It is on display in our sales rooms all the time. It establishes, in the surest, most Eosilive way in the world, that lupmobile quality is unique and superior for a car of its class. It shows you clearly that parts can not be more finely made, or of finer materials, no matter what the cost. It shows you these things, even though you may not be an expert in motor car manufacture. Come and see Hupmobile quality with your own eyes before you sign an order for any car. STEWART MOTOR CO. 2525 Farnam Street AT lantic 5242 Hupp I mliTUikts* Dilliriill Trip Nnw |lrl|i| llrhru I tu mlili IM >ilHln Vim Mi 4 Nrget I riirlnl Hi Inf r, li'*i a nrnia he human kiiiil Im j tin let "it l**i#l#4 gi *n<t* M H*i. I tw>, awtmibdill* manat' l pf Jn# - Ji«*» *i#ii»liod-. * l it lln|ni>«*»(la ilia11 i holme in Man I'*«!*. Mia a I, Mil tt.*t t ft > it-«ntM In a dating #SimI f« litial ki hmtar In |i«an><a Allta Argentina Tkt Inp l*in| ina4a (•> 4ann'fialrala la nmiili Amtiiraftt the MiukiliilH i f an automobile. tin rtl uint |a a Mink IMI Hitpwntdi# tnii ring 1 hmigit lit* air tina 4«*inn<a In laian Ilia !»o rlila* la Itaa Ilian ml tea, Mr l*ail*un aallmaln* da milal pfrti hia wav mar nearly In lea that dtalanoa lit ha* ahead? rovnnl hundred* nf mile* through territory wham iliata I* nn road, ovar mountain |wa»i both Hlfli and tnrtuoUe, • hmugli dan** aw amp* and fniwai* <if undarbruah, grrnaa all earn* wham bridge* mull be conatrurtad. and through nlhar taction# Impaaaabl* *v#n to nallv* ox carl*. In Ilia MraMllan alal* of Klo Mi and* do Aul, Mr. Ihivlaon, according to cable* to lha Hupp Motor Car corpora tion, raporta travaralng Jungle* Im paaaabla evan to many animal*. To aarum paaaagt through nn# apot h* *iigaga<l a gang of 40 men and kept them working four day* building bridge* With th* primitive tool# and material*—all that could ha gathered nearby—10 were bujlt, three of which broke down In croaalng nearly coating the Intrepid driver and hia two a* aiatanla their Uvea. MANSFIELD JOINS CHRYSLER FIRM With the announcement by J. E. Field*, general aale* manager of the Maxweli-Chrysler companies. that John D. Mansfield, who has been as sociated with the management of the Dort Motor company, has affiliated himself with Maxweli-Chrysler, an other one of the industry’’* most prominent executives, is brought Into the Walter P. Chrysler organi zation. Mr. Mansfield has been a leading factor In the development of the au*o moblle Industry from the very begin ning. and his wide experience In sales management and in virtually every phase of motor car merchandising ha* given him an enviable reputa tlon with the trade from coast to coast. ESSEX REPORTS DOUBlfJ) SALES Inti ItyoaMf * lmitt| ipttl IM Im* Ml IM IM ml imwi ( lltati in l)|l mid U H W iW i nf IM UMli HHmm I .«* I n>* . nary, mudmiw f«» lit# iHtioit* m ; mni i llllill )•#*< lillWf ' t to 1 M# | HUM trig l)HM) •Mill'll hitalill I Mi HnimiM lnl«r*i I Hi i Ha M ! Hum om I***-* m tii *i|M•mil i iMilitlll Im pH" omanl In lb* Homai'i , for nvHttr nil In IHI1 > H inlH H«ii iitn*IMi*rtn »** mi *u•llonl I •nil in<i|»ilh'| Mini I'Mll'i'1 •i* mi Hu* tholr UriiiMhlM Inin «* j 4it|«n for IM loiitln* »t>-#trtii, nM In : ■ largo |>| at rnlago rtf nun till) in* I IM pMM on now rmrt." M mM. any tall "f Oai-li limn mu volumo nf buainraa l« #«lng ah*-a9 nr a rill nf im in i 'tl* nloil briMii mo »l "Mia tint a|nit<B la li*fo, an<t wllh ] It ih« monmarf ru»H fur <m, *• foil mwaorvalllo In ooyllg lhal l»ny on hail tioiior pla<o ihoir pollra mi If ihuy nani to b* *uia nf <lolivor} nf an Ka*o* dr " FACTORY MADF CAR BEST, REO ASSERTS "Thsr* ar* l»e count* on w-blch th* buyer of * atrlctly manufactured car aijch >• R*o profit*," aaya E C. Nygaard of tb* J M. Opp»- Motor company, Reo representative* In thla city. "The flrat of theae la Bn actual saving In th# purchate price, and the aecond la quality which can ho obtained only In a manufac tured car, the parte of which are de signed and built to fun-tlon together harmoniously, "It la obvious that a car whoae part* are made by a number of In dependent manufacturers must be an expensive buy. Each separate com pany playing a part in the assembly of such a rar must have Its profit and must also pay sales, advertising, and managerial cost*. In the cat* of a company which completely manu factures it* product much of this overhead Is done away with and there Is only one profit. "A high degree of quality is ob tained through the elimination of misfit parts. It Is readily noted in assembled automobiles that models of widely varying weights will uae rear axles of one capacity, and engine* varying greatly In power will be hooked up to similar transmission units." The difficulty of turning immi grants into good Americans 1* to find a model to-work by.—Chicago Jour nal. S»|j<ITrainl(M<l of SlmMuikrTh l»l I I *1* • \ul«« I* lUrifofrl ( »««, •tauth (WM |M A|u'il I* A artrt It* ■ at of 0*1 • *a* rt»a •• 4*4 la frian It* a t4>'*kor fatI*»ta« *Hk HmiM • »Wh M irt« rttit nation Tint i* no# of «!*• I.tat*** «n«'» cliipttitpli pt mlwatHirt matt* iHi* W ItHliPl A-tuih llat>4 It l* Ira n nw< , «UiM »f || fratal,l t *r* of H|hl at,4 H-otiat *4* modal* It a** r*«N k) aay of tWfwl lo puk up II nmti rnrtoait* of M| *l*r* A itprlhar, lk» (rain tonlaina i*i rtwd*4»ati*r*, t»4tt*4 al »p|tnt*im*l»lr no* ooo Th * larva Phipnir,tt to IH* aaar in IM f INN# tii*# ffof jldiitwlf f* •! M mmrn*h IhM »M t«Hr«N I f ffMtfe •I I fill* *1 t«» H#ll«Hr llrh^t I «f4 IjllltM* f »*• ffd* i»l |lf d • *Hi| If riff }*•* 1} |Kf (ii)idti M i<*M fk|| ft <| !•(# if t#l «*••«•* **• ' *•'•** IW*rt «1M * vyrii m*'« .i nrii?4 >»j>i w n ttl i. .*♦ »»* * fh* it hr**.*** ** ' *t«M W«tr m |h* i * «»1 «n*<*» *M ( «***• * Mt* * •'■• i • < *> MM *'. • 14* N *M •»**>*'• J-*# M ,. l » ' t*.M*f* ! *• »M* r AUTO INSURANCE ' L. J U«M*H HAMILTON A CO. | ,101-4 N*tillt I»I«m k JA eh*** 0047 Ford Truck Owners You Car Afford-A-FORD Equipped With a Warford AUXILIARY l|lANbMlS810N, Wny.' Because the Warford doubles the value of your car the mo ment it is Warford equipped. How? It double* the power, which means double the load Speed? Ye*! 30^ above normal in overdrive—thereby reducing motor speed and excessive vibration—eliminates 90cr of the band wear, by using transmission instead of the bands. Supplied by All Authorized Ford Dealers (We Carry a Stock in Omaha) Motor Specialties Co. OR WRITE 17 W. 13th Ave. Distributors Denver, Colo. The Truth About this Light-Six—plus proof on proof t THIS Sfudebaker Light-Six is the supreme value in the “thousand-dollar” class. It offers, not a few, but scores of advantages. In its chassis it repre sents the best that modern engineer ing knows. In its steels and quality of construction it is identical with the costliest cars we build. This is to offer you proofs. Then urge that you see it before paying $1,000 or more for a car. Some evidence The extra values whk'i this car typifies have made Studebaker the largest builder of quality cars. They have made these cars a sensation. Sales have almost trebled in three years. Last year 145,167 people paid $201. 000,000 for Studebaker cars. The multiplying de mand has forced an in vestment of $50,000,000 in model plants and equipment. Of this, $36, 000,000 has been spent in the past five years, so ghs plants are up-to-date. The engineering de partment which designs and superintends this Light-Six costs $500,000 per year. The machines which build it are modern and exact. 517 operations on this car are exact to 1/ 1000th of an inch. 122 operations are exact to one-hall l/1000th of an inch. 1,200 inspectors are employed to submit each car in the making to 32,000 inspections. Infinite care The steels are selected from 35 formulas, each one proved beet by years of test for its purpose. On some we pay the makers 15% premium to get them exactly right. The crankshafts are machined on all surfaces, as was done in the Liberty Airplane Motors. This to give perfect motor balance, at an ex tra cost to us of $600,000 yearly. It has more Timken bearings than any other competitive car within $1,500 of its price. $1045 Studeb&ker Light-Six Scores of extra values Built by the leader in the fine-car date. One of the cars for which people last year paid $201,000,000. Built in a model $50,000,000 plant, producing 150, 000 cars yearly. And saving you by quantity produc tion from $200 to $400. Built of the same steels, with the same care, as the costliest cars we make. The car that saved 11.4% in operating cost under rivals. The car with 14 Timken bearings. Mail coupon for kook about it The equipment is unusual. The cushjons are of genuine leather, and are ten inches deep. Every part and detail accords with Studebaker traditions. And the name Studebaker has for 72 years stood for quality and class. Mark this result Some men who operate fleets of car* in thi* claw called In auditor* to compare the operating costs. They made comparisons on 329 cars, run* ning up to 25,000 miles. It was found that this Stude baker Light-Six cost for operation 11.4% less than the average of its rivals. This figure included depreciation. That meant $207.50 saved on 25.000 miles. AH because of tins quality con struction. _ What it too— you We build 150,000 cars yearly. All such major costs as engineering, dies, overhead, etc., are divided by 150,000. We build in model plants, with modem ma chinery, which have im mensely reduced the manufacturing costs. A car like this, built under ordinary condi tions, would cost you from $200 to $400 more. Learn, for your own sake, what that means to you. Send for the book Mail us the coupon be low. We will send *ou free our new book that will inform you or. nve simple things which re veal the value of a car. For instance: It will en IDie you 10 too* any car and tell whether it’s been cheap ened to meet a price or offers truq quality. It will tell you why some cars rattls at 20.000 miles and others don’t. It shows one single point in a dosed car which measures whether you're getting top or medium quality. The book is free—dip the coupon below. L 1 G H T - S I X 5-Pasaenger 112-in. W. & 40 H. P. Touring.. |104S Roadster (3-Pass.) ..... 1025 Coupe-Roadster (2-Pass.) ... 11*5 Coupe (5-Pass.) ...... 13*5 Sedan ......... 1405 SPECIAL.SIX 5-Passenger 119-in. W. B. 50 H. P. Touring ........ 11425 Roadster (2-Pats.) . . . . „ 1400 Coupe (S-Pass.) ...... 1995 Sedan.1995 B I G ■» S I X 7-PtMcnger lM-in. W.?. 60 H. P. Touring.. • |I7J# Spetdrter (S-Pim.) ..... 1US Coup* (S-P»»» ).MS S*d*n. 7<>*^ (Altprices f. o. *. foctory. Terms to meet your conconienco O. N. BONNEY MOTOR CO. | L* | HA rn*y 067$ 25S0 Funim Strff* • Pliw* moil nt your book. “Why Von Con- • • not JudfO Voloo by Prk-«.” • I • . __ _ _.. I • • _ _ • I THE WORLD'S LARGEST PRODUCER OF QUALITY AUTO MO Bl LES 1.............................. J