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About The Omaha morning bee. (Omaha [Neb.]) 1922-1927 | View Entire Issue (March 30, 1924)
Hupp Dealers in Campaign to Educate Buyer Importance of High-Grade Parts Toward Economy and Proper Performance Being Shown. Hupmoblle distributors and deal era are conducting an educational campaign among motorists the coun try over on the parts that enter a complete motor car. They are demonstrating how Impor tant the highest grade parts are In contributing to proper performance, economy of operation, length of life, freedom from repair and the other essentials that go to make up lasting satisfaction. They are demonstrating how It is impossible for a motor car to give satisfactory performance over long periods except when the best mate rials are used in dozens of vital roints. “Many of these parts," says O. C. Hutchinson, general sales manager of the IIupp Motor Car corporation, "must be of heavier and better con struction than seems necessary in order‘to withstand unusual strains and provide the neeessarjt factor of safety. "The inside of a motor car is what determines the worth of the invest ment. Ordinarily when a man buys a car he buys it more or less on faith. The parts that determine whether it is to be a good invest .^jnent are hidden away in the chassis. They never see daylight until trouble comes. NEW RECORD SET BYRICKENBACKER niekenbacker Motor company hit the high-water mark last week with the production and shipping of 92 cars in one day. Production of this car is now aver aging SO cars per day and the com pany expects to reach its peak of 100 cars a day about the middle of April. This is the limit set by the execu tives, as that which represents the healthiest growth, through the popu larity of the product would justify a much larger volume. “We produced $5,000 cars in our first year, doubled tllfct in our sec ond, and this season we will exceed last year's output by 110 to 115 per cent,” says Capt. E. V. Rlckenbacker, vice president and director of sales. Balloon Tires, Given Severe Tests, Prove Satisfactory, Says Engineer "Balloon tire pioneering and devel opment in this country is due in a great measure to J. E. Hale, tire engi neer, and a great deal of his early work was done on a Reo car," says H. T. Thomas, vice president and chief engineer of the Reo Motor Car company. "The low pressure or balloon tire has been tested under every conceiv able condition and after many thou Rands of miles of driving it has been proven that the average mileage ob tained from these tires is in almost every case higher than the mileage obtained from high pressure tires. "There are many features in con nection with balloon tires which make them especially desirable and have led to their adoption by Reo. They are now available on all Reo 1324 pas senger mar models.'1 Willys Gets in Rail Buiness Toledo •& Western, Extending 81 Miles, Bought by Auto Company. Willys-Overland interests, acting jointly with the Wabash railroad, have completed a deal that gives them ownership of the Toledo & Western railroad, as well as several hundred acres of Industrial sites in West To ledo. The Joint interests have formed a new company, Incorporated under the name of the Toledo & Western Rail way company. Besides operation of the railroad the company will direct the development of practically 300 acres of land adjacent to the Termi nal Belt line on Toledo's northwest erly outskirts. Value of the railroad property and the land taken over is estimated at $2,000,000. An additional $1,000,000 will be expended before the program of modernizing the railroad and cre ating terminal facilities in West To ledo is completed. Among the earliest improvements will be the construction of a supple mentary line in West Toledo extend ing to a point near the Willys-Over land factory. Mark Twain pointed out that man is the only animal that blushes. Essex Doubles 1923 Production Sales Running Ahead of Out put, However, Says Manager Davisson. Twice as many Essex cars are now being sold as last year, according to information reaching Omaha Hudson Essex company, distributor, for Hud son and Essex cars. The schedules of production for the Essex six were originally set at twice the number of cars made in IU23, but these schedules have proved too small. It Is declared, and the hudson Motor company is now bending every effort to produce every Essex six pos sible in its plant. "I believe this is because the new Essex has proved that it will actually out perform the old 'four',” declares R. H. Davisson. "The new Essex is smoother, quieter, more economical by far, a better climber, and faster in pickup. In everyday usefulness It is a far superior product. "This fact has actually surprised met' considering the price reduction. It has only been possible because the Hudson engineers have found a way to produce extraordinary performing results by new methods at reduced costs. Japan with 55,000.000 persons has less than 1,000,000 dairy cows. (Hvners Advised to Make Spring Repairs at Once Will Save Time and Money, Says Oakland Service Manager—Gives Suggestions. With production for the past six months breaking nil previous records, there has not been a nearly equal Increase in the service demands for (he new "True Blue" Oakland auto mobile, according to R. A. Armstrong, service manager of the Oakland Mo tor Car company. "Service requirements for the 1924 Oakland have been less than for any other new model car In my experi ence." said Armstrong. "During the next month will be the critical time for car servicing,” Arm strong said, "as this period marks the transition from winter to sum mer driving. Owners of any make of car can save themselves money and trouble by giving their car a thorough overhauling at this time. "The radiator should be drained and the circulating system flushed out to remove all alcohol solution and sedi ment. At this time it is advisable to inspect the radiator hose connections as alcohol solution used during the winter deteriorates the rubber. If leaks are found new connections should be installed. "The crank case should be thor oughly drained and flushed with a light quality motor oil. New lubri cating oil should be used to refill the oil system, and if the car requires a lighter oil for summer” driving, this should be used. Inspect the oil In the transmission and rear axle, adding more if necessary. Fill all dope cups or use dope "gun” on all oil con nections, such as shackle bolts, uni versal joints, etc. “Test engine to see if It overheats. Should It do so, it may be caused by improper timing, carburetor adjust ments, water circulation, water pump or fan belt not functioning properly. If a rich gasoline mixture has been used during the winter be sure that the carburetor adjustment is changed. “Check and adjust tappeta; clean spark plugs; if sn excess of carbon is found have cylinders cleaned and valves ground. Inspect wiring and see that all connections are clean and make good contact. See that bat tery Is filled with distilled water to the proper level. "The work as outlined will be amp ly repaid In a freedom from road breakdowns and expensive repair! during the spring and summer.'1 Give Us a Hearing Find out what the world's largest quality car producer has to offer before deciding on any fine car \ T TE seek the favor of a com \f\f parison — ask that you look Y Y at a Studebaker before buy ing a rival car. We’ll rest our case on what you find. • * * We are p-oducers of quality cars on a quantity basis. We use the finest materials that money can buy. Our labor is the cream of the industry. We work in $50,000,000 plants —75% built since the war — which house the finest precision machinery the_ world affords. By producing in great quantity, we cut manu facturing costs. It costs us less to build a quality car, and what we save goes to you. Under or dinary manufacturihg conditions Studebakers could not be sold within 25% more to twice their price. * * * All any maker can put into his car are fine ma terials and fine workman ship. And these are put in every Studebaker. Studebaker makes the broad statement that no finer car can be built, no matter what you pay. Remember this when weighing any car against a Studebaker. All Studebaker models ara equipped with Timken bearings. There are few cars in America, re gardless of price, which equal ours on this point. In our Light-Six, for instance, we put more Timken bear ings than are used in any competitive car, within $1,500 of its priw. We are one of the very few build ers, either in Europe or America, using crankshafts machined on all surfaces. It costs us $600,000 a year to give you this. But it results in that smoothness of operation, that lack of vibration which characterizes only the most expensive cars. We pay 15% more for many alloys to insure better than “commercial run” used in many cars at twice the price of Studebaker. We subject Studebaker cars to 30,000 inspections. That requires 1,200 men. All told over 70,000 ma chine and hand operations are per formed in the manufacture of a Studebaker car. In so many operations, though Compare Studebaker with Cars at Twice Its Price The chief difference between Studebaker and many cars selling at twice its price is this: Studebaker produces distinguished quality cars in quantity for those who want value, as against producing cars of equal quality, in small quantity, for those who want “ex clusiveness.” The quality is the same. Studebaker is the world’s largest producer of quality cars. Studebaker cars are manu factured efficiently and more economically. That's why prices are so low. See a Studebaker and compare. There is no finer car. each one is small, there is great op portunity for economies and savings. World'* finest coachmaking. We build Studebaker bodies in the internationally famous Studebaker body building plants — for 72 years known all over the world as builders of the superlative in fine vehicles. No other body maker has the ex perience of Studebaker. No other the Studebaker traditions to inspire him. Simple arithmetic Why Studebaker can offer a qual ity car at present Studebaker prices is simple arithmetic. We’ve cut manufacturing costs and that reflects itself in Studebaker prices. Remember, selling prices of all cars are based on manufacturers' costs, not on quality of material, not on workmanahip. That’s why prices vary so. Why two cars may be of identical quality and show a price difference of from $400 to $1,200 and more. Why “Price Class” is a myth. The engineering cost on Studebakers, for in stance, is but $3.33 a car. If we produced only 20,000 cars on an “ex clusive” basis, instead of 150,000, this would be in creased to $25 per car or more. Our die cost for bodies is under $2 per car. In small production it would go to $20 minimum. If we “assembled” our cars, we would have to pay a profit to 75 to 100 makers of major parts. If our plants were not so modern.our machinery the ultimate in efficiency, we would have to add materially to our prices. » m m Find out what Studebaker has to offer. Compare with cars costing twice as much. And you will own a Studebaker. * * • In 1919 the public paid $80,000,000 (or Studebaker*; in 1920,9100,000,000. In 1921. $120,000,000. In 1922 over $155,000,000. In 1923, $201,000,000. Every year the world turn* more and more to Studebaker. LIGHT-SIX 5-Pass. 112* W.B. 40H.P. Touring - 91045.00 Roadster (3-Paaa.) ... 1025.00 Coupe-Roadster (2-Pass.) - - 1195.00 Coupe (5-Pass ) - . - 1395.00 Sedan., 14S5.00 SPECIAL-SIX 5-Pass. 119" W. B. 50 H. P. Touring ..... $1425.00 Roadster (2-Pass.) - • - 1400.00 Coupe (5-Pass.) ... 1895.00 Sedan. 1985.00 B I G - S I X 7-Pas*. 126' W. B. 60 H. P. Touring ..... $1750.00 Speedster (5-Pass.) ... 1835.00 Coupe (5-Pass.) ... 2495.00 Sedan. 268500 [Allprices f. o. b. factory. Terms to meet your convenience.) O. N. BONNEY MOTOR CO. HA rney 0676 25S0 Farnam Str««t |THE WORLD’S LARGEST PRODUCER OF QUALITY AUTOMOBILES Buick Shows Economy in Gasoline and Oil in Land of Midnight Sun Hero is a Buick car touring the uistant north. It Is the property of J. AV. Lievers of Juneau, Alaska. In the distance is the wonderful Meudlehall glacier, about 15 miles from Juneau on the Glacier highway. Buick is taking a leading part In pioneering civilization into the Wilds of this ri"h and picturesque country. The car, nevertheless, kept to the passable roads suffciently to roll up 10.000 miles, finishing triumphantly with an average gasoline consumption of 18.8 miles to the gallon and an oil consumption of a gallon to each 565.0 miles. To tire punctures were suffered, and the steering column and axle housing repaired during the run. Tlie car was driven alternately by George Wadley and Otto Padener, both employes of the Garber-Buiek company. NEW COMPANY TO SELL USED CARS James If. 'Warren, an old re(pdent of Omaha, who has been in the auto mobile business for 12 years, has taken over the Crglghton garage, Sev enteenth and Davenport, and will make it into one of Omaha's large used car stores. Mr. Warren has been associated with George F. Reams, Cadillac com pany; K. R. Wilson, Studebaker com pany, and the Omaha Motor Sales company. At present he is a trustee for the bankrupt Truck and Tractor corporation, whose truck sale is still in progress. The new company will be called the Warren Motor Sales company. Conditions in Nebraska Improved, Says Car Dealer Bert Murphy, vice president of Andrew Murphy & Son, has just re turned from a trip through the ter ritory controlled by his company on Star and Durant cars and says he is very much pleased to find condi tions greatly improved over 30 days ago^ Mr. Murphy says, “I never ex pected to find such wonderful pros pects for car sales this spring and must say that conditions over the 400-mile drive I made in Nebraska are really all one could hope for and there Is no doubt in my mind but car sales this spring will far exceed the spring of 1923. Beacon Light on Boclv Plant Roof •/ Suidehaker Install* Guide to Mail Pilot* \top New Building. A revolving searchlight of 4,000. 000 randle power hns been Installed ■ •n top of th* wn'er tank on the mam tnoth new closed body budding of the Studebaker corporation at Routh Bend, Ind., as a beacon light to guide government and other aviators and motorists, who are traveling in tile vicinity of South Bend. The light in approximately 200 feet front the ground and ia visible for a distance of 4ft miles. The new closed body building, upon which the beacon light has been In stalled, is 800 feet long and 10ft feet wide, six stories high and is of re inforced concrete, faced with brick. If placed on end alongside the Woolworth bonding, the new Stude baker unit would tower eight feet higher toward the clouds. The glass used In windows and sky lights would cover two and one-half acres and the cement and brick Inth^ structure are sufficient to build a two-foot sidewalk 200 miles long. Ten miles of chain are used in the con veyor system and 20 miles of piping supply the sprinkling and heating systems for the plant.“ The closed body division of Stude baker's business employs 5.000 men whose wages amount to $7,500,000 a year. Materials, such as steel, glass and cloth, required for the operation of these closed body plants, repre sent an Inventory Investment of $3, 500,009. With the new unit, Stude baker's investment In closed body fa cilities amounts to $8,000,000. New Cadillac Sage Green Phaeton Draws Attention Many have noticed a beautiful sage green Cadillac phaeton with burnt orange wire wheels flitting through the streets of Omaha and have gazed in amazement at its fleetness and smoothness of operation. DODGE BROTHERS BREAK RECORDS Since l*»cember 1 Dodge Brother* dealers hev# broken all previous re ->rd* for delivery of cere to cuiitot. er* Msterlslly Increased fsctory r» pacity and an unusual demand fot the new line of cars hss mad* th • performance poMiblt. In December, January end Februai retail deliveries to customers were 3 per cent In excess of any elmll* quarter In the history of th# business Following tills, retail deliveries for the flrst two weeks In March have been over 4.000 each week, which la the flrst time this figure ha* been reached so early in the year. ICnch week'a de liveries established a new high record Factory production in December, January and February totaled 54.521. 25 per cent greater than the same months of last year, w hich was Dodge Brothers’ peak for these months. \I»VKKTIM-.MK.N T. Ford Runs 57 Miles On Gallon of Gasoline A new automatic and self regulat ing device has been invented by John A. Stransky, 23*>9 Fourth St., Puk wana. South Dakota. with which automobiles have made from 40 to 57 miles on a gallon of gasoline. It removes all carbon and prevents spark plug trouble and overheating. It can be installed by anyone in five minutes Mr. Stransky wants agents and is willing to send a sample at his own risk. Write him today. AUTO INSURANCE Liability, Property Dam age, Colliaion, Fire, Theft Call Mr. Goodall HAMILTON & CO. 303-4 Neville Blk. JA 0687 .. . Order It Today! The spring rush for Ford Touring Cars has started. Arrange to place your order at once, so that you will not be obliged to wait for delivery. Detroit, Michigan If you Jo not wish to pay cash for your car, you can arrange for a small payment down and easy terms on the balance. Or you can buy on the Ford Weekly Purchase Plan. # See the Nearest Authorized Ford Dealer