Record Month for
Murphy Company
119 Durant and Star Cars De
-j livcred in February by
Omaha.Firm.
"W* have just closed ths biggest
February we have ever had,” said
O. A. Wilson of the Andrew Murphy
Sons Co. "Last week we delivered
319 Durant and Stab cars. Although
weather and road conditions were un
favorable, 70 of these cars were
driven away by our dealers; five of
them going more than 340 miles.
"I fully believe that 1924 will be
’ our largest year. Our dealers through
out our entire territory all speak
with great confidence and fear a gen
eral car shortage by the middle of
July.
“While production has been In
creased as fast as good business and
manufacturers’ ability will allow, 1
do not believe that they will he able
to produce cars fast enough to supply
the demand. Even our local retail
sales show a very decided increase
at this time of the year. We have
just delivered 34 Star cars and 11
Durants, which is the largest number
of retail deliveries we have made any
year In our B4 years of business in
the same period at this time of the
year.”
ADVERTISEMENT.
Ford Runs 75 Miles On
Gallon of Gasoline
A new automatic and self-regulat
*g device has been invented by John
P A. Stransky, 2389 Fourth St.. Puk
wana, South Dakota, with which au
tomobiles have made from 40 to 50
miles on a gallon of‘gasoline. It re
moves all carbon and prevents spark
plug trouble and overheating. It can
be Installed by anyone In five min
utes. Mr. Stransky wants agents and
is willing to send a sample at his own
risk. Write him today.
—
Buick Used as Police Station 1
The above picture, taken two days
after the earthquake which destroyed
Yokahama, shows a Buick sedan be
ing used as police headquarters in
that city. Nothing was left of the po
lice station or equiprpent with the ex
ception of this car, which was many
feet from its parking place.
One side of the body was demolished
and the door torn off as it turned
over, but the engine withstood the
strain and ran as smoothly ns ever.
The chief of police is shown inside
the car, at a desk.
Motorists Urged
to Use Less Gas
Leon Nelson Advises Owners
to Study Units to Insure
Greater Mileage.
"The oil scandal which hits the
average motorist right in the solar
pluxus is announcement that gasoline
has advanced in price," says Leon
Nelson, president of the Stearns Knight
Auto Sales Co., rtollln distributor, at
2054 Farnam street.
"The Teapot Dome and other situa
tions which concern the body politic
g^t their places on the front pages ot
our newspapers, bijt it is the cost of
gasoline needed to fuel our tanks that
earns sincerest consideration every
time we drive up to a pump.
"What,” asks Mr. Nelson, "are we
going to do about it? How can we
fit into the picture in such manner
as to, In a substantial way, control
tne price of gasoline?”
"Kasy enough! Just get our 14 000,
000 cars owners in these motorized
United States to engage upu* a gaso
line economy campaign. I don't
mean that motorists should restrict
the use of their cars and go on a
gasoline strike, but they should study
their units of transportation and In
sure more miles per gallon.”
Cadillac to Celebrate
Birthday of Explorer
Maarch 5 was the 2G6th an
niversary of the birth of Antoine
Laumet de la Mothe Cadillac, one of
that group of early French explor
ers and colonizers who stand out as
heroic figures in American history.
Cadillac wus the founder of the city
of Detroit.
Throughout the organization of the
Cadillac Motor Car company, which
has adopted the name and coat-of
arms of the French pioneer and
colonizer, his birthday is suitably
commemorated each year.
National Interest
in Chrysler Six
Crowds Continue to Throng
Shows Throughout Country
to See Car.
Interest In Walter P. Chrysler'* fa
mous new motor car, th« Chrysler
Six, ha* grown to national propor
tions, now that production hns per
mitted its display in practically all
sections of the country.
A friend of Mr. Chrysler, who at
tended both the New York and Chi
cago shows before going to California,
wired from Los Angeles that interest
in the car both there and at Han
Francisco surpassed even its favorable
reception in eastern cities. Six thou
sand persons visited the distributor’s
showrooms to see the car the tlrst two
days it was put on display in Los An
geles, and an average of more than
2,000 have since come daily to inspect
it. At Han Francisco, he wlied, it
caused even more of a sensation than
during the Now York show.
Two demonstration cars were in
continuous use in Los Angeles, mak
ing eight trips per hour in an unsuc
cessful effort to satisfy the hundreds
clamoring for a ride.
Motor Cars Used in Business
"In a recent census of automobile
owners In 10 states, it was found that
46 cars out of every 100 were used
daily in the business of the owners"
states Guy L. Smith, distributor of
the Flint Six line. "This would In
dicate that 46 per cent of the own
ers bought their cars to help them
earn a living-”
“Word which has Just been rec
eived from Oakland, Cal., that the
Gaines Walrath, Company, Inc., fur
niture dealers of Oakland, boasts of
being the first organization In Ala
meda to own a fleet of Flint cars.”
"We bought the Flint cars on merit
alone,” stated Gene Gaines, manager
of that company.
Send in yout Local Lafs to the
Local Laf Editor, The Omaha Bee,
and win a prize.
Starter and Demountable Rim* US extra
Order Y our Ford
Runabout Now!
Each spring the demand for Ford Runabouts is far
in excess of the immediate supply.
Fast in traffic, easy to park and fitted with ample
luggage space, the Ford Runabout is especially
adapted for the work of salesmen and othere who
must conserve time and energy in making their
daily calls.
If you do not wish to pay cash for your car, you can arrange
for 9 small payment down and~easy terms on the balance.
Or you can buy on the Ford Weekly Purchase Plan.
See the Nearest Authorized Ford Dealer
'
,, — r --
New Oakland Sales Record.
During the month of February, the
Oakland Motor Car company broke
all prevloua Oakland sales records
for a single month. Kales for Febru
ary exceeded the previous record
month of June, 1919, by ovar 1,000
cars. The figures show a 300 per
cent Increase over February, 1923,
and are more than 69 per cent
greater than February, 1919, which
was the previous record February
for sales.
New Record in
Australian Race
Special-Six Cuts 16 Hours Off
Best Previous Time Between
Freemantle and Sydney.
Speeding across desert wastes,
mountainous roads and rugged main
land, a Studebaker Hperial Six touring
car has just established a new record
in a thrilling race against time from
Freemantle to Sydney, Australia.
It went through the gruelling grind
of 2,889 niiloH In five days, 21 hours
and 43 minutes. This Is 1G hours and
12 minutes faster than the previous
record of six days, 13 hours and 57
minutes.
The Special Six negotiated the en
tire 2,889 miles under extremely se
vere conditions and came through In
perfect running order.
This new Australian record of
Studebaker's comes on the heels of
new marks recently established by
stock model Studebaker cars in the
Syrian desert and in the Union of
South Africa.
10,317 Buicks Shipped.
From January 1 to March 1, the
Buick Motor company shipped from
its Flint and Detroit plants, 10,317
freight cars of automobiles. This in
cluded 10 solid train loads, equally
divided between the two months. Of
the total number of freight cars em
ployed, 7,722 went from Flint and
2,595 from Detroit.
Increase Moon Production.
The Moon Motor Car company has
increased Its schedule for March
from 1,800 to 2,000 cars per month.
The new Moon Fix, which lists nt
close to $1,000 and Is the lowest
priced car ever built by Moon, is
an Important factor In the great In
crease in production and sales in
Moon cars.
$5 for just one laf. Then there's 14
other prjzes each week. Send your laf
to the Local I.af Editor, The Omaha
Bee.
Motor Shortage
Here Predicted |
Hudpon-Essex Distributor Re
ports Big Business During
Winter Season.
"A volume of business unparalleled
In our history continues to pour Into
us," declares R. H. Davisson, Hud
son-Essex distribctor. “Since the pub
lic has learned that the new Essex
six will actually out perform Its fa
mous predecessor, we have been up
.against the unprecdented experience
of being short of motor cars during
the winter season. Our volume for
the last month broke all previous
records.
"The month's business taught me
a number of things. The principal
one is that the public is still Intent
ly interested in the performing abil
ity of a motor car. I had rather eon
\lnced myself that the average mo
torist didn't care any more for un
usual acceleration and pep.
"So in presenting the new Essex,
we said very little about its really
remarkable ability on the road. We
were a little hesitant to say that It
wduld actually out-climb, out-pull,
eut-accelerate and out-run the famous
Essex four, at ell speeds up to 50
miles an hour. When we began
demonstrating those facts, our busi
ness took a Jump forward that sur
prised me.
"I have no hesitancy In predicting
a serious car shortage this spring.
That shoriage will apply, of course,
to those manufacturers who are giv
ing a big measure of value. But the
shortage will come in those lines, and
it will apply witli particular force to
Hudson and Essex."
Plan New Plant.
So great has t>een the demand for the
new 1924 Oakland cars that factory
heads are seriously considering tak
ing over thfc motor plant of the Sag
inaw Products company at Saginaw.
Mich., for the production of parts of
motors In case the motor plant at
Pontiac cannot supply all that are
needed for the present heavy produc
tion schedule.
New' Oakes Distributor.
The Oakes company, Indianapoli?
announces the addition of a new dis
tributor of their spare tire and spare
wheel locks and other accessories.
Wheel service company, Denver, in
cluding Colorado and a part of tho
following stairs: Nebraska, Kansas,
Wyoming, and t'tah.
Collin,- Still Idle.
Speculation still persists as to the
future activities of R. H. Collins, who
resigned two months ago as president
and general manager of the I*«erles.«
Motor Car company. Rumors continue
to link his name with various motor
car companies, especially those mar
keting high grade cars. It Is ex
pected that a definite connection will
he announced hy Mr. Collins within
the next few weeks. __
The New Elcar 6-50
_ Sedan
$1650
[f.o.b. Elkhart, lnd.j
There is a sparkle of newness
to the ELCAR 6-50 Sedan
that brings a like sparkle to
the eye of the beholder. And
it makes ELCAR available
to a new group of owners—
those who desire a motor car
with the lightness and easy
handling of a four with the
smooth power of a six cylinder
motor like the famous Conti
nental 7-U Red Seal.
6-50 Sedan
J
A WELL BUILT CAR
ELCAR MOTOR COMPANY BuildersofFineVehu:UjSlnceJ873
Dietz and Townsend Motor Co.,
»
MA rlcet 1331 2311 M St., South Omaha
Yes-ic can be done
The finest of cars can be sold at these prices
THE Studebaker name guaran
tees to you the utmost in fine
car construction. For 72 years
it has stood for quality, for honest
workmanship, for square dealing.
It has always stood for style and
class. Remember Studebaker car
riages — supreme examples of fine
coach building.
Consider our facilities—mark what
, we have at stake. $90,000,000 in as
sets, $50,000,000 in plants and equip
ment, $10,000,000 in body plants
alone.
Note our multiplying
sales — the sensation of »•
Motordom.
It is fair to assume that
we can and do build the
finest cars and at Stude
baker prices.
What is a fine car ?
A fine car means the
best materials any cost
can buy. We use 35 for
mulas for steels, each
known to be best for its
purpose. We pay a pre
mium of 15% on some to
get the formulas exact.
All Stude baker models
are equipped with Tim
ken bearings. There are
few cars in America, re
gardless of price, which
equal ours on this point.
In our Light-Six, for in
stance, - we put more
Timken bearings than
are used in any competi
tive car, within $1,500 of
its price.
the only makers of cars at our prices
who do this.
It means careful inspection. With
us it means 30,000 inspections in the
manufacture of each Studebaker car.
Luxury an4 beauty
It means a car to be proud of.
Our body finish includes 15 coats
of paint and varnish.
Chase Mohair is used to upholster
our closed'bodies— made from the
soft fleece of Angora goats.
We offer much extra equipment.
Go and See
Why Studebaker Leads
Studebaker is now the world’s largest
builder of quality autorqobiles.
Last year, 145,167 fine-car buyers paid
$201,000,000 for them.
There are 13 models.
Prices begin at $1,025.
Go see the reasons for this trend. See why
sales have almost trebled in three years.
Why these cars have become the sensation
of Motordom.
You owe that to yourself before you buy
a fine car.
Where sellings come
Then how do the Studebakers 80
far undersell any comparable cars?
Because we build so many. The
fixed costs are divided by enormous
output—150.000 cars per year.
Because we build our own bodies.
The saving to you on some types is
up to $300 per car.
Because we make our own forg
ings, saving another profit there.
Because our plants are modern and
efficient. We have spent $38,000,000
on them in the past five
.years.
Because we keep our
men, make them part
ners, pay them large
bonuses to stay. Chang
ing men is expensive.
Because we conduct this
business in every way on
the best modern lines.
What buyers save
The Studebaker Light
Six Touring Car sells for
$1,045. Under ordinary
manufacturing condi
tions it would need to
cost you from $1,200 to
$1,400. /
On our Special-Six the
difference might be $400
to $700.
On our Big-Six type
the difference may run
into thousands, depend
ing on the number pro
duced. For this car com
pares only with the high
e.st-pnced cars in Europe
and America. • « •
A fine car means fine engineering.
/ We spend $500,000 yearly on that de
partment, employing 125 able men.
It means careful construction. We
have 12,500 up-to-date machines.
1,120 of our operations are exact to
1/1000 of an inch. 360 are exact to
one-half of 1/1000 of an inch.
It means infinite pains. For in
stance, we machine all surfaces of
our crankshafts as was done in
Liberty Airplane Motors. We are
L I G H T . S I X
5-Passenger 112-in. W. B. 40 H. P.
i Touring. $1045
Roadster (3 Pass > ..... 1Q2S
Coupe-Roadster (2-Pass.) , _ . 1195
Coupe (5-P**s.) ...... 1395
Sedan 14X5
Some of onr Big-Sixes, for instance,
have two nickel-plated bumpers, one
or two extra disc wheels with cord
tires, a courtesy light, a motometer,
steel trunk, etc.
This factory, remember, is the
ancient home of fine coach work.
• * •
A fine car must be enduring. A
Studcbakcr Big-Six, built in 1918,
has so far run 475,000 miles. That
moans 80 years of ordinary service.
~S~P E C~T^\ L.SIX
5-Passenger 119 in. W. B. 50 H. P.
Touring , , ^ . , , , , $1425
Roadster (2-Pa**.) ..... 1400
Coupe (5 Pass ) ...... 1805
Sedan . ........ 1985
You will respect the Studebaker
methods when you come to know
them. You will admire the cars they
create. You will delight in the.values.
Remember that last year 145.167
fine-car buyers, after comparisons,
chose the Studebaker models. So
many people could not be wrong.
Learn why they did so before you
buy a car at $1,000 or over. You owe
that to yourself.
>
RIG. S~1~X~
7-Passenger 126 in. W F. 60 H . P
Touring.$1750
Speedster (5-Pasa.) ..... 15A5
Coupe (5-Pass.) ...... 2495
Sedan.26 iS
{All prites f. o. b. faetory. Terms to me* t j*t«f ooorvmVn.#.)
O. N. BONNEY MOTOR CO.
HA rney 0676 2550 Fmns.a St.
THE WORLD’S 'LARGEST PRODUCER OF Q U AI 1 T Y A UTOMOBILE9