^^Willys Predicts
Record Year for
Motor Dealers
President of Willys-Overland,
Inc., Declares Company Has
Contracts for All Cars
Built.
The point of market saturlzatlon
ittr automobiles Is far distant, accord
■ng to John N. Willys, president of
Willys-Overland, Inc., who remarked
eeently that the Increase of popula
lion, the number of cars eliminated
mnually and the growth of the ro
Tnc-enient market are the chief fac
n is creating business.
;l base my statements on a general
survey of the motor Industry, and
believe my information is authentic,”
Mr.'1,Willys' said. "I think it well for
dealers to prepare for great business
duriiig 1324, as I see every Indication
Pointing toward more sales during the
coming year than in 1923, and I am
slide that practically all dealers sold
as many cars as they could get this
year.
“Automobile sales are always af
fected by the condition of the money
market and the country’s prosperity.
Deports coming to me show that
money Isn’t tight and that most of
the rural districts in the United States
have crops which will pay big money
and again mt^ke the farmer a better
prospect than in 1923.
”\Ve have contracts for every WI1
_^^u-Knlght and Overland car we cap
build, and our organization intends to
do Its best toward satisfying the big
demand, which is increasing rapidly,
for Overland and Willys Knight cars.
I c an see nothing ahead but prosper
ity for the auto dealer who works, i
predict that 1924 will ho the record
year in the history of the au!o in
dustry.”
Chevrolet Sales Show
Big Increase Yearly
Chevrolet in the year ended De
cember 31, 1923, sold 483,310 cars. The
sales by years since the beginning uf
the .comiMin.v follow:
1 .4 S f :< 1 S . 95 111
19** ./)■-." 7:: 3 917 . 185 3*9
>921 .f ; 7.1127 Hint . BO J
J*?# .ir.r.047 mi.-, . n.r.oo
lSi« ./ -151,019 1914 5.000
The plants this year have capacity
for the production of 750,000 to 800,
f00 cars.
AUVKKTISK.M K\t!
Automobile Makes
27 Miles On Air
An automobile goes 27 miles on air
by using an autoinatice device which
waa installed in less than 5 minutes.
The automobile was only making 30
nijtes on a gallon of gasoline, but
after this remarkable inventioh was
in&alled it made better than 57. The
Irn^Stator, Mr. 3. A. Stransky, 713
Eleventh Street^Pukwana, South Da
cota, wants agents and is willing to
lend a sample at his own risk. TV rite
lim today.—Advertisement.
Sport Touring Car Is Priced Low ~
Durant Motors, Star Sport touring. America’s lowest price .standard
built sport touring ear distributed in this territory by Andrew Murphy & Son.
San Diego Recruits AH Get
Chance to Enter Annapolis
San Diego. Feb. 9—Ambitious re
cruits entering the United States
Naval Training station at San Diego
may aspire to a cadetship at the An
napolis naval academy, and numbers
of them already are 'n the process of
qualifying for this distinction, under
a plan devised by officers of the sta
tion to stimulate the Interest of the
men in their charge.
At intervals during the year the
men are invited to take the competi
tive preliminary examination for ad
mission to the naval academy. Sue
numbers come from Washington, Ore.
gon, Nevada and California.
Commanding officers of the San Dl
"cgo station are admitted to have es
tablished a closer contact with the
enlisted personnel than at any other
station. In fact, the human touch is
emphasised from the moment the re
emit arrives. One of the first obli
gations Is the sending of a postcard
to the nearest kin. advising that the
hoy has arrived safely and in good
health. letter the commandant, Cap
tain David Foote Sellers, a dlstin
! < ful candidates urj then assigned
to a special school at the station and
’ ; iepatedi for the entrance’ examlna
I tions to the academy, this course of
ins.ruction requiring about five
months.
The station proper comprises 21
buildings, on 225 acre.* of land on Son
Diego bay, and represents an invest
ment of $2,500,000. An addition $2,
500,000 is being expended in complet
ing the plant. Its official name is
the Lomu Portal Naval Training sta
tion.
Eight Weeks Training.
Haw recruits are given eight weeks
intensive training and basic instruc
tion in seamanship, after which they
are sent to advanced schools or to
sea. About 2,000 men are novf re
ceiving instruction at the station, and
others are arriving at the rate of 150
to 200 per week.
Naval recruits from all points west
of the Mississippi river are sent to
the San Diego station. Appreciable
tgulshed naval officer, writes a per
sonal letter to the next of kin, giving
[assurances that the hoy is making
favorable- progress, and is happy and
contented in his new surroundings.
Pick ‘‘Honor Man."
Bach week an “honor man” is se
lected front all the recruits at the sta
tion, this distinction being bestowed
upon the recruit having the best rec
ord, in all respects, for the previous
v.tck. Special liberty p;isscs and
other privileges are allowed to honor
men. When a boy is designated
“honor men” by the commandant, a
letter is dispatched to his mother, or
next of kin.
Reeause of favorable climatic con
ditions throughout the year, {raining
of recruits for service at sea goes for
ward without interruption. More
than 6(10 young men, welL-fralnod for
service, were assigned to the Pacific
fleet when it left early this month for
tlie joint maneuvers at the Panama
ennai.
Dort Motor Car
Is Show Sensation
Crowds at New York Careful*
'ly Inspect New Models—
Interested in Oil Batli.
■'Never has there been such a lively
Interest In automobiles as there Is
this year," says Ralph W. Jones.
''Although the New York show was
held away uptown this year, the at
tendance was the largest ever known
and perhapo more cars were sold than
during any show ever held before. At
Chicago, Philadelphia/ Milwaukee,
Buffalo and other points the enthusi
asm ran just as high.
"Dort cars were warmly received
iit all of these Shows,” continued Mr.
Jones, "and from tho Intense Inter
est displayed, we cannot help but look
forward to an extremely promising
year.
“While the crowds simply looked
at some cars and then paseed on,
the noticeable thing about the Dort
exhilil£,was the fact that people got
Jnto the cars, inspected the motor,
took the wheel and asked questions.
Many cars were sold right from the
show floor.
"The Dort six motor was just as
great a sensation as last%ear. Be
cause the lubricating system of this
motor has been Imitated, people were
more interested than ever to see the
original "bath in oil" motor in which
every moving part Is lubricated un
der pressure."
Many Motor Problems.
"We have not solved tho final
problems In any line of the automo
tive Industry.” C. P. Kettering,
president of the General Motors re
search laboratories, so told 500 Oak
land dealers at their mid-western
meeting at Chicago. In the course of
his remarks he told how Duco was
developed and how Oakland has been
the pioneer car In helping solve the
practical problems * connected with
this satin wax finish and the first
to adopt it.
Plan New Mark Station.
Factory hranch of the Mack Inter
national Motor Truck corporation,
will be located temporarily at 1516
Jones street, until the new sales of
fice and service station is completed.
Building will require about three
months.
The Omaha branch is one of 75
branches which the Mack company
has established in various parts of the
United States.
Busy Year Predicted.
"All industry, especially the auto
motive Industry, will be busier in
1924 than during the last year." de
clares Alfred P. Sloan, Jr., president
of General Motors corporation.
A wardrobe trunk built especially
for children, and with all the com
partments adapted for children's
clothes, has much to commend it to
the careful packer.
NCO LN
ON RECORD RUNS
IEaSHGAIN and again the Lincoln has
- emphatically proved its tremendous
ability. In smashing runs under
i_ pressure over terriblejroads, in emer
" \ gency trips, it has shattered long-standing
records—set new ones of brilliant performance.
It always delivers. Its vigorous, V-type, 60;
degree engine, and stalwart chassis, stand up
under severe punishment and battle through
against all odds.
It is an exhilirating car to own. Grasping
its wheel, you know that no road hazard
can stop you.
Ask any Lincoln Dealer
LINCOLN MOTOR COMPANY
DIVISION OP FORD MOTOR COMPANY. DETROIT. MICB.
<9 0
Ad
American Products
Distributed Quickly
Three things—the Internal combus
tion engine, the automobile tire and
good roads have quickened the dis
tribution of American products, have
increased farm values and raised
standards of living, says Mr. Wood,
manager of the Rusch Tire Service.
“The farmer has been brought out
of his seclusion largely through the
development of transportation,” he
said. "Jlis markets have been brought
to his door. The automobile has en
abled him to think of his market in
terms of minutes rather than miles.
“This is of tremendous economic im
portance to an industry such as agri
culture in which $78,000,000,000 is in
vested and which is the basis of
wealth in this country. -
Display New Cadillac.
The showing of the new V 63 Cadil
lac, low-priced seven-passenger sedan,
has attracted much attention and
has brought a number of a new class
of ^people to the showroom of the J.
H. Hansen Cadillac company. Per
sons who heretofore felt as though
they could not afford to own a high
priced closed car have beeff the ones
to show the greatest interest in this
wonderful car. It has also been re
sponsible for a number of sales of
the De I.uxo enclosed styles which
have been purchased by the man who
wants the best procurable in motor
cars. During thi coming week a new
Victoria which is priced at a remark
alify low figure will be on display.
Luhrication Important.
Proper lubrication is one of the
most important points in conserving
an automobile according to Carey
CJ. Wlrick in an address here to auto
motive engineers and service man
agers. “There are approximately
14,500.000 motor cars and trucks in
use in the United States," said Mr.
Wlrick. president of the Uion Oil
company. "Changing motor oil ap
proximately every 500 miles means
about a 25 gallon oil consumption an
nually for each year. Figured at
$1.20 a gallon, the nation's annual
automobile oil bill is $435,000,000.
Stutz Is Forced
to Enlarge Plant
Eastern Dealers Contract fur
More Cars Than Mnaufac
tnretl East Year.
Immediately following ttoe New
York automobile show, at which time
■Stutz dealers from the eastern ter
ritory signed specifications for 1924
delivery of more Stutz cars than
were manufactured during the en
tire year of 1923, production at the
Stutz factory was Increased 500 per
cent.
Although the delivery specifications
covered the entire period of 1924.
many of the orders called for prac
tically Immediate shipment. It la ex
pected that the manufacture of
Stutz car* will lie stepped up as
rapidly as possible during the coming
months so as to meet the exceedingly
heavy demand of the dealers.
With the exhibition of the greater
Stutz lipe for 1924 at the New York
show, including the new Speedway
Six models and the famous Special
Six creations, enthusiasm among
Stutz dealers ran high. They realized
that in 1924 they would have a com
plete line of open and enclosed models
—14 in number—to offer to the publip.
Announcement of the prices of the
new Speedway Six models merely
served to heighten this enthusiasm as,
according to many of the dealers,
these prices place the Speedway Six
models In an extremely favorable po
sition in the fine car field.
Four Whe^J Brakes Popular.
-It seems probable that upwards of
20 American automobile manufactur
ers will feature four-wheel 1 rak^s on
their 1924 models, said Mr. Cunning
ham of the LionberK°r Tire company.
No less than 20 Knqlifh oar manufac
turers u.^e four wheel brakes on 27j
of 44 models made by them. And atj
the recent Paris automobile show,
all but one of the French automobiles
exhibited were equipped with four
wheel brakes.
' T.
Ifrrl*. Taxicalt Builder,
Pleads for Lower Rales
An appeal to the taxicab operators
of America to reduce cab rates, Is
embodied in a booklet recently pub
lished by John Hertz, veteran taxicab
manufacturer, head of the Yellow Cab
Manufacturing Co., of Chicago, under
the title “An Irrevocable Franchise."
The value of a public service fran
chise founded in good will, rather
than on special privilege, Is empha
sized by Mr. Hertz, who contends
that the only sure way to win and
hold public favor is to give more
value for the money than the other
fellow.
Firestom* Company Hold*
Kailoon Tire Meet in;:
In order to acquaint ear agent
tire dealers and their salesmen wiU'
all possible information on balloon
tires and to give them an opportunitx
to bring up for disnusslon anything
they may havp In mind with refer
rnre to them, J. L. Bain, manage*
of the Firestone Tire and Rubber con*
pany, is arranging a meeting Mon
day afternoon at 2 in the Fontenelb
hotel.
J. K. Mayl, western sales manager
will have charge of the meeting a no
rover all phases of balloon tire equip
ment.
STCP THAT TRUCK
SKIDDING WITH
TRACTOR TYPE TIRES
They grip the road with their massive
rubber cogs and the patented Groove.
Here’s an anti-skid tread that lasts the
life of the tire. Made of tough rubber.
Even wear all around.
The Goodrich DeLuxe Tractor Type
is the tire for heaviest duty work.
UONBERGER TIRE & SERVICE CO.
2220 Harney St. AT Untie 1373
■»
With over 200,000 orders for Ford Cars and Trucks
already placed for delivery during the next few months,
we are facing a record-breaking spring demand.
Each successive month this winter has witnessed a
growth in sales far surpassing that of any previous winter
season. This increase will be even greater during the
spring months, always the heaviest buying period.
These facts suggest that you place your ofder early to
avoid disappointment in delivery at the time desired.
yOm/UMVtS
Detroit, Michigan ^ ^
It is not necessary to pay cash for your car in order to have
your name placed on the preferred delivery list. Y. an
make a small payment down, or you can buy, if you w i*h, under
the convenient terms of the Ford Weekly Purchase Plan.
See the Nearest Authorized Ford Dealer