Milady’s Permanent Wave
Is Now Created on an Improved
New Waving Machine—Tiny Lights
Prove to Our Entire Satisfaction
the Exact Time Controls
A permanent wave—what women doesn’t long for one—is now an affair
of assured success in every way for Mr. Roberts, artist in processes
for Milady's beautification, has installed in the Black and White Room
at Burgoss-Nash a very modern and very expensive permanent waving ma
chine which assures exact time control on every curl made. Exquisite the
wave he created for a white-haired woman of my acquaintance, her most
important preparation for a trip to the east. My dear—did you ever con
sider carefully the satisfaction that would he yoiK's if your hair was ex
quisitely colffed morning, night and noon, permanently? An ideal state of
affairs you’ll agree. The new process is of exceeding merit, a boon to hair
growth. Irresistible!
February Drapery Sale Features
Cut Prides on Nationally Advertised
Sunfast Kapock Draperies in All
the Latest Colors and Designs
THE Brandels Drapery Department, sixth floor, is featuring during their
February drapery sale the well-known Kapock sunfast draperies in all
the latest colors and designs—exceptional values. Everything in the
department, curtains, curtain materials, drapery fabrics, braids and edgings
all are offered in a closing out of discontinued pieces, all desirable "buys.”
Mr. T. T. Imber, head of the department, made a special buying trip to New
■ * York recently to acquire similar discontinued lines from other business
houses, buying always with an eye to beauty of Interior decoration as well
f with a chief object of economy in view. An opportunity!
• * * • * *
.Medley of Chinese Colors in New
Crepes for Spring Wear.
Thompson hazen’s snu shop,
31S South Sixteenth street, is
showing a new Cheney crepe
which proves conclusively the great
( harm of a medley of Chinese colors
when decorating either a white or
gray ground. Blue, red, navy with lit
tle Chinese "twiggery” outlines in
golden tan that give the effect of
gold—a charming design,
Broken checks In red, lavender or
Hue make lovely a tub silk at the
•ame price. Excellent in uuality the
heavy crepe de chine In both plain
and flat crepe, also $2.95; this in all
colors. Spring sllkg that spell de
lightful stylefulness.
Flat Hraid Applied in lb-signs Deco
ration of Spring Coat nines.
The ideal button & pleat
ING COMPANY, third floor
Brown block, Sixteenth and
Douglas, have done delightful decor
ating of the new suits and two piece
costumes. White braid on black and
navy—effective. Tile on tile, beige on
beige, brown on reindeer. Most no
ticeable among decorative embellish
ments for spring.
* * •
For the Y-year-Old are the chic little
velvet and crepe or velvet and taffeta
frocks and bloomers, offered at Gold
steln-Chapmun's Kiddie Shop at less
than half their cost, $5.95. Lovely
dark colors, madam!
Back from New York
Omaha Milliner Tells Much of Interest
With Regard to Madam’s
New Chapeaux
t " ■ ■ ■ ' 11 ■ 1 iii-i ' 1,1
MISS SHANAHAN, home from New York, is a center of interest to the
fair fashion follower as she stands In her pretty millinery salon In
the Julius Orkin Store, 1512 Douglas. Small—not all of them—
speaks the wise milinery person concerning the spring and summer models—
rather should one say that they're to be all sizes, from the very small to the
wide-stretching brims with shoulder trims. Difficult—‘very—to mention any
one color, for the colors are Infinite, varying In shade from the very, very
pronounced In every color to the most gracious gray blue known as powder
blue which is perhaps the least trying of any of the colors of spring 1H24!
You’ll be Intrigued by the models shown In Miss Shanahan's spring presenta
tion!
* m * • • •
Beauty Shop Adds Two New Booth*
For Your Convenience, Madam.
THE Le Bijou Beauty ^8hop, 207
South Eighteenth slreet, has
added two* new booths to Insure
youe every convenience, madam.
They’ve a scalp treatment which ab
solutely relieves the condition caus
ing falling hair and dandruff—de
lightful! Tickets may lie procured
which greatly reduce the cost of
treatment.
And Now One Selects a Gay Itit of
. Silk for the Making of the Party
Frock.
MRS. GREENE* second floor Ne
ville block, Sixteenth and Har
ney, will do a bit of atitchery
on that gay little silk frock of two
toned loveliness or filmy floating chif
fon that gbes into the making of the
party frock for St. Valentine day.
I.ota o' time if yon engage this tal
ented person's services at once.
Two-Piece Costumes Follow Lines of
• Jaunty Brevity or the
Swinging Grace of the Russian Tunic
THIS McGuire Dress Shoppe, mezzi nine floor. Paxton Rhx'k, Sixteenth and
Farnam. presents spring’s loveliest new mode, the two-piece costume.
Impending upon her type Milady finds It an easy matter to select just the
mode most Butted to her—the short flared silhouette or the long, clinging
tunic of Russian influence. Printed crepes, an embodiment of the new colors,
each with a touch of handmade lace, light charmeens with surprising rrtlor
touches. Spring's style showing a$ McGuire's is well worth the viewing—
the price range from $29.50 to $100.
Diamonds, the St. Valentine’s Day
Offering to the Bride of
Today or Tomorrow.
THK John Henrlckson Jewel Bhop. Sixteenth and Capitol, has placed a
special price on diamonds for St. Valentine's day gifting. In a ring
mounting approved by thf most up-to-date sweetheart Is a diamond of
Impressive beauty—a ring mounted to sell for $125, ttie St. Valentine's day
.price is but $75. Diamonds large or diamonds small, you'll find decidedly In
terestlng the prices placed upon them.
• < i • m m
Omaha Store Holds Jubilee—Interest
ing Announcement.
THOMPSON BEEDEN'8 have been
doing business under the new
management for one year now
with such success that they've de
cided to hold Jubilee. New spring
, merchandise throughout the store Is
„ being sold at decided reductions—20
per cent reductions—on ready-to-wear
exqulsltrles. An appealing announce
ment to Milady Shopper, you’ll agree.
Featuring Hosiery In tlie Spring
l^olurs at Price* to Entice.
LK.ISI.OFi*’ In the Entrance Floor
Shop at Herzberg’s, 1519 Doug
•in*, present* the newest shades
of spring in chiffon hose of sheer
beauty, $1.95. Pure silk Gotham
stripe hose ere carried in this shop
In a complete line of colors and prices
ranging through 92.25. $2.50 and $2.75.
Hosiery satisfaction.
Such a Fascination Those New Printed
Costume Crepes Milady Affects
THE Silk Shop, 1517 Dougins, offers Ian altogether alluring array of the
season's new printed crepes, of finest silken threads, delicately wrought
small designs which characterize the ultra modish weaving of spring.
Cc jn a bewildering assemblage of new colorings, they're whin enough to permit
of the closely pleated panellngs swung from wide shoulder yokes—madam's
. tallleur of allk to wear through long hours of summer sports. Forty Inches
wide they're priced moderately Indeed, $2.95.
V
t
v
***’•
<♦* •
». . r
*- ■
V •
r ir-n:.w
“Boy" Suit Fashion's lattest Novell)
in Sprine Fashion Season.
LKNEETKH. tailor, second floor
1916 Farnum, Ih making some
• lovely little units for the spring
fashion season—none of more style
fulness than the double breasted,
short coated little ‘‘hoy" suit. Kneel
er'a reduced pricey on both tailoring
and fabrics are provocative of much
pleased comment among the women
who have discovered them.
• • •
Spring Time Is Hat Tlnip Every
Woman Knows That.
THE KRUGER HAT SHOP, Third
floor Barker Block, Fifteenth
and Farming Is h busy place now
that It's spring time again. Spring
time l« hat I lino as every woman
knows, a time to hnvo old liata re
blocked, feathers# and marabou re
made This shop also does very sat
lafactory work on furs. Try them!
Whenever I’ve been happy
In a fashion slightly snappy,
And I realize a pang of conscience prods,
In order to relieve me
Of compunctions that aggrieve me,
I make oblation to my little gods;
And my system of contrition
Is to pick my own punition,
For I find it leaves my soul as good as new.
If / seek that shrine of beauty
Widely advertised as Duty,
And select myself a dirty job to do!
After all my maddest revels
/ attack domestic devils,
I clean the ice box till it’s spick and span;
Or I resolutely scrub
Underneath the bathroom tub,
Though / know ’twill ne’er be seen by mortal
man.
/ acquire a headache, bending
O’er a seam that has no ending.
Oh, I castigate myself time after time!
And I search subconscious byways
Finding certain secret sly ways
To make Ihy retribution fit my crime.
So the self that’s Puritanic
Strives to pay for pranks Satanic
And oftentimes the balance sheet is clear,
While again, a slight digression
From the, pathway of discretion,
And I. find myself most sadly in arrear
Should you question if quite lately
I have squandered profligately,
On advice of counsel I’d refuse to say;
You must draw your own conclusion
From the end of this effusion—
I’m entertaining my in-laws today!
—Balance, Maud Kennen Waddock.
Voguish Vagaries Elect to Decorate the Imported Flannel
Wrap in Squirrel Peltries in Which White Predominates—
THERE'S A FASCINATION IN THE VIEWING OF THE SEASON'S MODISH APPAREL NOW SHOWN IN OMAHA SHOPS—SO NAIVE THE
LITTLE WRAP OBVIOUSLY INTENDED FOR SUMMER WEAR—ITS SOFTLY MERGING STRIPES OF GREY, ROSE AND BLUE EXQUISITELY
EMPHASIZED BY FINELY MATCHED SQUIRREL PELTRIES DOWN EACH SIDE OF THE FRONT—DELIGHTFUL OVER CHINESE YELLOW
FROCK. MUCH MAY BE SAID FOR THE LITTLE SILK COSTUMES SHOWN FOR EARLY SPRING WEAR—THESE IN DIFFERENT COLORS
TURN FOR DECORATION EITHER TO A DRAPED SCARF COLLAR OR SHAWL. BLACK LEADS IN FROCKS AND NO WONDER WHEN
ITS EMBROIDERY IS MOUNTED ON SILVER CLOTH! SPRING STYLE SHOWINGS OF MARVELOUS BEAUTY ENTICE THE SHOPPER
FROM ALL SIDES UPON HER ENTRANCE INTO THE SHOPS.
Well Known Business Men of Omaha Open
Delightfully Appointed Specialty Shop
BURBON & CO., Sixteenth, between Farnam and Douglas, McCrory building, Omaha'* newest apparel shop fur women, opened it* doors on Friday to
entertain fair fashion followers with its showing of the exquisite, an asselnbladge expressing the best In terms of stylefulnes* for th* new a***on.
Suita, wraps, dresses and gowns, a goodly gathering presented by Leslie Burkenruud and Joe Ronoff, well known to Omaha shopper*.
A DEPARTMENT IN WHICH TO FIND HLOl'NKN, SWEATERS, EXQUISITE I NDEKTHINGS AND HOSIERY.
SWEATERS, blouses, undies and hosiery gleam In colorful massing front cases and shelves under the supervision of Miss Helgren, an experienced
buyer of models to give the greatst becomlngnosa to their feminine wearers. Among the newest and loveliest are the Mali Jong coats and Mandarin
coats In wool and silk embodying the shades of cunning coloring Intended to give a glow of youth to the wearers thereof: Chink Blue. Tile, Jade.
Coral. Amende Green Is n crepe blouse beaded In rust! Interesting. Crepe and georgette in unusually fine quality have been used tn the fashioning of
the underwear models on exhibit—wholly adorable thing* with pleatlngs undercut In yokes ami frills of finely wrought laces—their exquisiteness empha
sized by ribbon roses and streamers, ribbons manufactured by urtlsts tlie most cunning in the French Industry. Hosiery, the most modern model* of a
fineness and color gradation to delight the discriminating.
SMART FOOTWEAR MODELS REPRESENT A TYPE FOR KVKIt\ l SK FROM THE LITTLE BROGUE FOR WALKING TO THE HIGHHEELBD
DANCING PUMP OF GRACEFUL LINKS.
ALINE of blue leather upholstered chairs indicates the place where milady may restfully -elect the modish models calculated to enhance spring's
smartest costumery, stu-eH finely manufactured, moderate in pricing. Shoes high heeled and low, of dull, suit suede and the more highly flnlthed
kids of light coloring, which promise so great a - harm for spring and summer. The low heeled models, which prove of such a popularity, ahow a
fondness for buckling, fascinating in effect. See them!
DAINT1 HITS O’ NECKWEAR THE "JUST RIGHT" STRING OF BEADS AND THE CHARACTERFUL HANDBAG—ACCESSORIES OF IM
PORTANCE.
R CHINA KAMMEREll, an artful buyer of long standing popularity In Omaha shops, his gathered together just the lovely accessory of semi
precious Jewelry, handbag and neckwear exqulsltry you'd have «-h< ~ n If you had been with her on Iter recent eastern buying trip—a ftaaaon In
which It behooves each and every fair fashion follower to devote time and attention to the smart accessory.
Fashion Turns Inside Out With an Effect of Witching
Loveliness — Specialty Shop Introduces the Silk Wool
Lined—The Conservative Wool Wrap With Steamer Rug
Lining—Fringed Along the Edges for
_Swagger Effectiveness_._
I A BONt’IIIN, Hotel I'Vntenelle, Eighteenth and Douglas, offers divert I tg revcr-lble costs dull, sift gray for afternoon or evening wear' tla a
wrap to delight the moat giddy inombef of the younger set for itn lining hi vivid .lack n'lunt<th and gold in the Imported wool of the gsvest
-• steamer rug you ever glimpsed on an ocean liner, fringed edges and eveivthtng. This fur trimmed for gie.tter witchery, t-t Boschln seem* to
liavo had In mind the ,Sweet Young Thing on ibis buying trip for every one ..f the voutVfill new models suggest gnlish loveliness. Middy Bloused sports
frocks, 125, all over embroidered Jersey cloth emit dresses at the some price, little satin frocks with cunning embroidered nosegays on shoulder and at the
Waistline tin corsage at the waistline In the back Is a new note dlessee to delight at from 146 to $iii>. a new I.« Boschln price departure. lk> see the
new spring models - you are Invited
£ £
Primrose Voile Georgette or Gingham
Is Lovely for Wear by a Wee
Girlie when Skillful Fingers Have
Smocked the Dainty Fabric
Into a Snug Fitting Yoke
YE HANDYE KRAFTE SHOPPE, 635 Securities Bldg., Sixteenth and
Farnam, offer exquisitely fashioned little frocks for wee girlies quite
the loveliest things I’ve seen. Every stitch by hand as It should be
for a dainty bit of femininity—lovely when there's a smocked yoke, a decora
tion of tiny buds and blossoms in delicate coloring. A frock for sister, a
suit for brother may match in decoration and color if one desires. The
smart new costume note.
Antique Gray Decorates Walls of
Private Dining Room Added
to Downtown Dining Room
Ideal Banquet Room for School Parties
PAUL CHRISTIANSEN'S Metropolitan Dining Room, Hotel Keen, Eight
eenth and Harney, has become such a popular dining place that it has
become necessary to enlarge Its floor space and they have done it in a
way most Interesting—by addition of a private dining room. Gracefully
rounded doors of leaded glass open Into the new square dining room which
may be entirely closed off from the big main dining room. Softly toned
antique gray decorates the walls of the new room, delightful contrast to a
black and flame carpeting. Appointments are even now being made bv
Omaha matrons for the new room for luncheon and bridge, and the commit
tees of school organizations find in this room a solving of where to have the
next sorority affair. A suggestion!
i i i ass
For the Spring and Summer Sewing
—Doom-End SaJe Affords Much of
Interest.
Hayden brothers offer for
the benefit of the home sewer
of apparel for spring and sum
mer wear a “Doom-End sale which
is of more than ordinary interegt.
Fabrics of every imaginable kind and
color for every Imaginable apparel
piece is priced so low that it is un
usually tempting. Pretty little checks
and stripes in gingham for the
house dress or the fashioning of
children's school frocks and aprons,
ilia making of the porch frock for
the older member of the family.
Heavier materials for the boys of
the family, for the making of suits
that will endure through a summer
of hearty wholesome play. Marquis
ette and cross stripe curtaining of
quality for the guest room, kitchen
or stair landing. Odds and ends to
he used to advantage by the dis
criminating buyer.
Announcing—New Shop of Beauty—
Opened by Specialist of European
Training.
MAISO.V Lorenzo. Omaha's new
est shop of beauty culture, an
exquisitely decorated, modernly v
appointed shop of eight booth* has
been opened at Fiftieth and Dodge,
Walnut 8014, by Lorenzo, an artist
in beauty culture who received his
training in Europe. Delighted patrons
who make up this talented person's
clientele will find his spacious new
shop most interesting.
• • •
Omaha Chapeaux Now in Troceas of
Selection in Eastern City.
MISS LOUISE HEITMAN of the
Heitman Hat Shop. Athletic
club bldg., 18th and Douglas,
is in New York, an assurance to
Omaha fashion followers that their
new season's chapeaux will be of a
desired chic. Many owe much of their
loveliness to the wise buying dis
crimination of Miss Heitman.
Valentines for Use in Games for Party
or School Room
Exquisite Table and Room Decora
tions for the Festive Occasion.
THE Brandeis Stationery Shop, main floor, has an unusually fine display
of valentines this year—the original valentines with comic bits of verse
to be used as entertainment in parties in home or school, the dainty
affairs for greetings from one sweetheart to another, boxes which contain
valentine foundations with pictures, lace paper borders, tiny pasters, mater
ial for busy fingers before the day of days. One of these boxes is a lovely
gift to the lonely ‘'Shut-In.”
• • • . . . '
"Don Juan," New Novel by Ludwig
Lewiaohn, Author of ‘Tpstream,"
for Rent at Few Cents a Day.
THE Book and Gift Shop, second
floor Bushman block, Sixteenth
and Douglas, has all of the new
books at a rental fee of S cents a
day without deposit fee. If you don't
see the book you want. Mrs. Brown
lee will gladly order it for you. Put
your name on the list for the very
new ones, like the above—this is an
assurance of being able to get it in
the near future. This is a ehop lr»
which you can put your handwork
for II a year, to be sold at a small
commission to the shop.
Sweets for the St. Valentine's Day
Hostess—Exquisite Boxed Bonbons
and Chocolate* for the Loved One
on Love’s Day.
CANDYLAND. 1522 Famanj, la en- *"*■
tirely ready for St. Valentin*
day. Exquisite bonbons and choc
olates in festive boxing* suggest ths
gift for the loved one—novelty *on
fections In crystal covered cream and
dull sugar concoctions suggest a touch
of color for the luncheon and dinner
table to the February hosteas. A shop
In which to find every party and
gift loveliness.
“Better Shoes for Less Money”
Slogan of New Children’s Boot Shop
in Store of Specialty Shops
GOLDSTEIN-CHAPMAN'S Children'* Boot Shop, Id floor, <• showing
lovely shoe styles for boys and girls at prices most moderate—"Better
Shoes for Less Money” Mr. L. Greets, manager, assures ns Is what
his shop Is going to do for Omaha—and truly the qualities, styles sad prison
are unique. Pretty little shoes for dress wear, sturdy uafuida ahead
of all colors and styles. It la an easy matter to be fitted here.
Corse* Foundations for tho Spring
Ward robs.
H ATT IB PUTNAM’S Bareley
Corset Shop, l*th floor. City
NsUonsl bank bldg., 16th and
Harney, offers much of Interest to
the flair fashion follower who knows
that her spring smartness must hare
a suitable foundation. If unable to
call at tho shop for an export fitting,
send for a measurement blank, w-hich
assures a satisfactory corset, or
phone for a representative to call at
your home. For the little person,
there la the corselette, 11.25, Admir
able!
Amethyst Mr#nl*ttn*i Orrere OaM
Light ta Jewel Display.
THE C. B. Brown Jewel Map, (tg
8. ltth SL. has a clever
tlon of an amethyst, a tight
shade made of purple transparency.
In the north show window at their
shop. February, the month at ths
amethyst birth stone, la the Inapt ra
tion of the decorative schema, carried
out by a grouping of brooch**, rings
for both men and women, scarf pine
and headed chains An Inspiration .
to the giver of gift* 1o mark tfe#^^
birthday of a friend by hi* btrth
stone. ,
For the St. Valentine Hostess
Are the Suggestions as to Decorations
and Entertaining to Be Found
in This Department—
At the Sign of the Pomegranate
MRP. ROWE who ha* moved her Pomegranate Shop from the Gardner
Block, Seventeenth and Hodge, to the second tl.xir at Burgess Vvs'v
Is as ever brimming over with enthusiasm for the celebrating of cur
next holiday. St. Valentine a day. Originality In decorative schemes, maneuv -
erlng of amusements so that every guest present will report vour parts- ss
quite the loveliest ghe has experienced, a presentation of favors to charm a
furnishing of place cards provocative of delighte I comment are little art*
of which Mrs. Rowe is a past master. If you're planning to give a partv on
or round about the fateful dav. February 14. consult Mrs Rowe, ion'll ba
gratified I assure you. The Pomegranate Shop—at your service madam et
madamoisellel
February—Month of Amethysts
T4K Reese Jewel Shop. Tilth and Harney, has a lovely window deco rat w
a* setting for lew el* suggested for February gifting The month of
the amethyst blrthstones Is charmingly featured by means of 'inn
pended wedding rings from purple ribbons, other* of the fairy circlets that
••cure a maiden's love ate mounted In violet decora ted cards l':s-„ wd«
In pin*, rings and watches—amethi si* in every corsett able mount g *
window of magical beauty.
AAA
finder Curls fo ( over (he Kntlrr
Hoad Solve Mlsa Robbed Hair's
Coiffure Problems
THR 1>KI.KT UK A l "TV SHOP,
second floor City National bun\
building. .la 1T9. offers ns sin.
geation to Miss bobbed Hair i chisn
curl arrangement over the enlln
hack of her head I y (he nienns of a
curl bunding which is priced «t IT
‘ • * J %*€ u:»r«d V K
l»t»M Offle%
