Lot s (3> [Jloppin^ vith Rblly You've grown so strangely big ami tall And, "Who the heck Iws swiped my hat? I scarcely know you, dear, at all. The game was hippy, beat 'em flat!" Your voice is husky when you speak. I cannot rock or cuddle you, A faintest down is on your cheek; Or comfort, as / used to do. You swagger in with nonchalance I m only sure, dear, who you arc, Demanding cash and grown-up pants, Because you've robbed the cooky jar. —Nancy Lord, Identity. St. Valentine’s Day Festivities Inspiration to Many of the Shops to Display Loveliest Models Oriental Coats and Mandarin Models Strike Styleful Notes _in Sweaters for Spring LKI8LOFF, new manager of Herzberg’s Entrance Floor Shops, In troduces to Omaha s fairest the new In sweaters. Lovely the oriental • coat which buttons at the neck, hanging straight to the hips at $7; the Mandarin nwdel, slip-over style, with convertible collar, 13.95. Imagine Polly s astonishment to find that the sweater creations in this shop were to l>e had for as low a sum as $2.96! • • • Paris has declared Itself In favor of earrings and rings to harmonize in stones and mountings. Jade, onyx and diamonds are responsible for their instant popularity. Pretty hat pins have been added to the sets sent out by one artist Jewel designer. , FEBRUARY H the day delightful to young and old alike has proved the Inspiration to many of Omaha's smart shops to display their very loveliest merchandise. Jewel shops have brought from the cavernous depths of vaults the precious stones in platinum mountings, rarest and most beautiful of artistic Jewel offerings for loved ones on St. Valentine’s day. In the shops devoted to apparel of texture line one finds displayed spring’s newest models, frocks for daytime as well as evening wear. Dashing big coats, debonair novelties In the way of costume accessories. An interesting time to visit the shops. • * m Gayly Colored as the Plumage of a Tropical Bird Are the Pretty New Hate. IN the Belle Hatch Hat Shop, Nine teenth and Farnam, one will find hat models of witching loveli ness—gayly colored as the plumage of a tropical bird, of an undeniable becomingness. Miss Hatch Is now In the east and promises lovely hats sent on during her stay. Needlepoint I .ace Collars—Pictures Bearing Bate 1818—Exquisi t e French-Made Kiddies' Clothes. MRS. S. Homer Lawson, 1122 South Thirtieth avenue, HA. 1456, Is a little French lady who takes orders for needlepoint lace col lars, sells quaint old pictures bear ing the date 1818 and who does ador able handwork on the children's clothes she makes. News! Regal Effects to Be Achieved by Milady’s Hairdresser* Now That France Has Sent the Fascinating Transformation NO end to the attractive effects to be achieved by Milady's hair dresser now that France has sent the bewitching new transformation—created hair by hair with waving locks of a Just right length, there's an idea llstic quality in the beauty of the French hair piece. To be had in any color or shade desired, in a texture of silken fineness, in a part that defies detection or in a pompadour with clever little bang cutting across the fore head, there's no excuse for anyone to appear less than beautiful. It is real ly a revelation to have one of these exquisltrles placed upon one's head, for never before that time will you fully renl.ze to what an extent does beauty d epend upon the loveliness of one's coiffure. Mr. Roberts of the Black and White Room, Burgess-Nash, who himself thoroughly understands the most minute detail in the construction of the artistic transformation will gladly show the transformations recently imported from France direct to his department. A beauty seeret—some of Omaha's youngest and fairest are this very day and evening wearing with greatest effects in beauty transformations fitted by Mr. Roberts! For the St. Valentine’s Day Hostess, the Conversational _Place Cards—Most Amusing_ ENTIRELY original are the little conversational standing place cards for the St. Valentine's dinner or luncheon hostess. Scintillating bits of wit hidden under the vivid red of hearts—all of them applicable in some way to someone's expediences—therefore amusing: "What does Cupid buy at the Saddler's? Bridals!" "At the Fruit Store? Dates!" these at 40c a dozen. Silhouette Btandup place cards are to be had at the same price, these with dainty dance cards to ntetch, at 60c a dozen. Little nut cups which you may fold yourself, clever little affairs, are 50c a dozen. Others at the same price combine cups and place cards. Stickers of artistic effectiveness with which to seal each dainty sandwich paper, 10c a box. Valentines of whimsical originality, each one fitting a distinct and separate use. these from 1c to 15c. valentines of exquisite beauty for the small person's teacher, dad or mother, as well as the beautifully decorated parch ment folds carrying a lovely bit of sentiment to—sweethearts—valentines for every use will be found at Matthews Book Store, 1630 Harney. • • • • • • Rudely Lovely Diamonds, Fitting Gifts of Love—Exquisite Pearls to Grace Dainty Throats— Suggestions for St. Valentine’s Day ’ Gifting The John Henrlckson Jewel Shop. Sixteenth and Capitol, offer valuable suggestions for St. Valentine's day gifting. Rings of modern loveliness, 'tulte the Inst word In the designer's art hold diamonds of unusnal beauty, these presented as St. Valentine's day specials, $125 values at $75. A decoration for dainty feminine throats are the Indestructible pearls which may be gifts of moderate or high price as one desires. The string of pearls at $10 Is a lovely gift purchase. The gift of lovs on St. Valentine's day Is the Jewel gift. Shoe Models “1924 Colonials” Follow Lines of Quaint Smartness— _Wide Toed, Big Buckled_ THE Kinrtey Shoe Company. Sixteenth and Capitol, present to Mademoi selle Omaha the "1924 Colonial" shoe models—pretty rounded toe pumps with gracefully cut low heels, big metal buckles, $4.88. Semi stage vamps have the Spanish heeled black suede pumps with strap up the front of the cutout front. $4.98. Cinnamon suede is a wide. strapped pump with Cuban heel, smart for street wear, $3.98. i ■ i'll. Spring Sports Flannels Prove Fascinating Fabrics THE Silk Shop, 1517 Douglas, presents fascinating fabric novelties for sports wear. Chief In the charmful new effects for spring wear are the soft sports flannels In checks, plaids and Roman stripes. 54 Inches wide, they're $2.95 to $4.95. Backgrounds of soft beige are admirably decorated by cross strtpings of brown, navy and green. Fully three-quarters of an Inch are devoted to alternate blocks of black and white In one length displayed. Of a dashing stylefulness is another piece of wide and narrow crossings of navy and llp-stlck red in a plalded design on ground of tan. The Roman striped color combinations are rrfoet happy. In one there's predominance of blue achieved by wide stripes of blue between wide band* of brown, the contrast afforded by small green and gold stripes grouped between. In another flannel favoring the stripes of Rome there is a decided predominance of gold. A flannel frock with novelty buttons and euede girdling, could anything be more smart? • • • • • • Shop of Costume Decoration Add* New Stltchery to It* U*t of Accom plinlunent*. THE Ideal Button and Pleating company, third Door Brown block. Sixteenth and Douglas, dally add* to It* llat of accomplish ments. Thi* week they finished one of the smart new taffeta coats, It* upper or l>ody section entirely cov ered by diagonal line* of stitching In rolf color, it* widely flared bln* flounce stitched in the opposite di rection for contrast. Unique! LET POLLY PLAN YOUR SPRING AND SIMMER WARDROBES. POLLY THE SHOPPER, HAS AT HER DISPOSAL AUTHENTIC STYLE BOOKS FROM WHICH SHE'LL GLADLY ULAN YOUR SPRING AND SUMMER WARD ROBES, SENDING SUGGESTED MODELS WITH SAMPLES OF MATERIALS FOR THEIR FASHIONING IF YOU SO DE SIRE. OR IF THE COSTUME IS TO BE PURCHASED IN THE OMAHA SHOPS. SHE'LL SKETCH SEVERAL MODELS AND SEND DESCRIPTIONS WITH PRICES. A Free Shopping Service Offered by The Omaha Bee to it's Readers. ADDRESS POLLY THE SHOPPER, OMAHA BEE. Permanent Waving Process Whirl) Creates An Exquisite -Natural Wav*. era HE I.« Bijou Beauty Shop, 20* I South Eighteenth street, AT. 0991, will give you a permanent wave of such natural beauty that It will t># a Joy '‘permanently." Damp weather and water have no terror* for milady after she has had a wave under the skilled fingers of Mini Prudle. 0 0 0 Sanitation and Health Must Needs He a Study of the Modern Home maker. THERE Is a world of thought In volved in the three words “sani tation and health," a study pro posed by Mr. Thomas of the Pan torlum, Sixteenth and Jones streets, a cleaning establishment long known for the hi Icntlftc cleaning achieved by Its processes. A sweeter dwell ing place will your home he If It's beautifully clean, hy far more health ful. Rugs, drapes and upholsteries scientifically cleaned means not only longer life for the fabrics but a killing of deadly germ* ns well. • • • New Switches Constructed With All Adaptability to the New Coiffure Building. THE E. M. Schadell & Co. hair gooda department, K.23 Dougins, have exquisitely made switches of fine naturully wavy hair three stem construction for adapt ability to the new methods of coiffure building—a covsr-up for milady's hob bed hair, $5 and M, a presentation of unusual valus* Tiny Cakes for the St. Valentine'* Party Made to Order. TUB Petersen Bakeries are taking orders for the delicious little cakes so popular at the card party and dance on St. Valentine's day. flay little heart-shaped delica cies, quaint ehaplngs with candled flowers atop, rich delectable* with r.ut and fruit fillings, they're quite the “hit” of the occasion. Call your nearest Peteraen bakery for specially liaked cakes. The Petersen Bakery at Twenty-fourth and Ames, the Bake Bakery, Twenty-fourth and Bake; the New Delicatessen. Klghteenth and Farnam. And now we know the modish uso to which one will put the birarre I checked and plaided crepes which ar- J rived several weeks ago—they’ll be I our colorful three-quarter length j coats over frocks of white! A Owner of Exclusive Omaha Shop Returns From New York and Gives Interesting Survey of Spring Style Situation LA BOSCH IN, owner of exclusive shop in the Hotel Fontenelle. Klghtecnth ami Douglas, has returned from New York with trunk* of ex qulaltrle* in the way of copies and adaptations of French Import* -lovely thing* which are priced nt quotation* most modest. Abbreviated lengths are noticeable, fourteen Inches from the floor, this with an accompanyIng shortness of bodice, n raising of waistline. Of a charm are the exotic coloring* of fabrics unbelievably soft, beautifully line. One now hears much of tile colors, chamois, bluett©. brick dust. fawn, porcelain, bamboo, almond green, lovely woodsy browns, and plnebftt*k. "Don't forget," however, IjU Hoschin solemnly ussei vates, "black is In the lead." And there are lovely model* of Mack among the frocks tumbling from lf the self same embroidered Initiate in deep cream. Huttons up the fronts down the back, buttons over hoc and under It. buttons ».f white and deep crenn. pearl, buttons round and button* oblong, you’ve never before seen so many buttons as Dam* Mode's preferred model din . n from Parisian Imports display. A typical Da I loach In showing. • • • • • ♦ Interesting among color plans the room Interior which tints th© wails Hcvlving an old art, milnd.v is engrossed in her creation of needlepoint— * warm green with dark brown rugs, gay gold and red In chintz upholsteries colorful pln-es to be treasured heirloom* of her great granddaughter*. Kx with American Beauty hanging*. Utter loveline**! qiilsitely colored designs on Imported canvases are to be found in local shop*. Announcement Made by Rig Department Store Changes _Location of Popular Gift Shop _ BUROluHS-NAHH announce* that th* Pomegranate Hhop, formerly loont cd on th© third floor of the Clardnor Block, v©nt©©nth and Dodg©. I* now to b* found on the fourth floor of their store In connection with their decorating department. Here the giver of parties will And the originator of *o many successful decorative effect*. Mrs. How*, who not only plans th© room, table and costume decoration* for n.4lad> s feetive function, but successfully plan* the detail* of amusement and the menu a* well If her services are called for. The Pomegranate Hhop at your service, madam* , ' A Fifteen High Priced Fur Trimmed Coats Priced to Sell at a Marvelous Reduction_ MC GUIRE'S Dress Shoppe, mezzanine floor, Paxton Mock, Sixteenth and Farnam, are offering at ?50 each, a group of exquisitely modeled fur trimmed coats, exponents of the. excellent lines and finished love liness we've come to expect of McGuire selected apparel. An opportune time to buy an exquisite wrap at a price well within the scope of your purse. The Beauty Specialist to Nature’s Aid ’Smoothes Madame’s Skin to a Beautifully Textured Surface HERZBERG'S Beauty Shop, 1519 Douglas, Atlantic 3763. Is one of the three Marlnello Eeauty Shops which are accomplishing wonders In refining the texture of noa dame's skin, restoring to it the pretty •moothness so much admired In the schooldays period of budding womanhood. To smoothe the wrinkled surface of her face bleaching it to new loveliness, the beauty experts in these shops use the Er. setor Facials—wonderfully effective. To arch her eyebrows, there is the Hairtor method which removes superfluous hair from lip. sides of face or chin, arms, under arms or limb# rlithout the use of electrolysis, depilatories or injurious agent to skin tissues. Two discoveries in Marlnello beauty processes which Milady wi'l delight to UnoV. The Marlnello Licensed Shop, 566 Brandels Theater Bidg., Jackson 3460; The Gray Beauty Shop, Athletic Club Bldg , Eighteenth and Douglas, Atlantic 4127. i-—-:-i Diamonds The Chosen Gift Offerings of St. Valentine's Day e-p HE Reese Jewel Shop, Sixteenth .and Harney-, offers specially pric'd I. diamonds as suggestions for love's offering on St Valentines day. In J. the showing offered in the window - ys” at $55 proved of un usual Interest: An Impressive dinner ring, three diamonds with tiny sapphires at th' sides; a good sized solitaire with bit of blue sapphires glint ing In the mounting: a Jpvely new wide bar pin with a generous s.zed diamond caught In Its pierced intricacies; a man's v arf pin whose central gent motif Is a perpendicular line of square-cut sapphires, tiny diamonds in its lacy mounting. Jewels to interest. “Eastern Style Devotees Mad Over New Military Heels,” Reports Omaha Shoe Man_ MR. FA1RMAN of the Thotr.psuii-Kelden shoe department has just re turned from the east where to quote him. "Fashionable women in the east have gone mad over the new military heels. Four new models showing the new heels are to be seen in his department, ail of them most lovely: Evolved In black satin, cinnamon brown and jackrabbii gray are the two-strapped pumps with a chic little cut-out decoration at the sides building them up. In the new Airedale shade is a kid shoe model with latticed sides and double strap closing. Four new models that tell to our entire satisfaction a style story that has in it much of charm and comfort translated in terms of rounded toes and lowered heels. The pries the same for each of them. 110. ... • • • Mew snd Lovely The Baby's Kitten Ka'hion's (all—The Close-Fitting Mittens. Cloche Chapeau. THE Book and Gift Shop, second floor Bushman block. Sixteenth and Douglas, is always showing something new in handwork. This week It Is the novel Kitten Mittens for the wee ones, each hand covering decorated with a hand stitchcd kitten face, this on white with a tiny bow to match the lining of pink or blue, these at 70c and 75c. An exchange where you may sell your art work for a fee of fl a year. THE Heilman Hat Shop, Athletic Club building. Eighteenth and Douglas streets, has corns to the aid of the woman who though not wearing her hair bobbed wishes to achieve the effectiveness in sil houette created by the close-fitting cloche chapeau. Large head sires cal culated to fit comfortagly the "lady" of conservative tastes will be found in this smart shop as well as the tiny crowned affairs for the youngsters In Dure Mode's promenade. Popular Downtown Dining Room En larges Floor Space—An Assurance of Bridge Luncheons and Dinners PACL. CHRISTIANSEN, owner of the Metropolitan I'ining Room, Hotel Keen. ISth and Harney, has long been planning the enlargement of floor spare In his dining room. At last his plans have been consum mated and within a week Madam Hostess will be able to entertain her friends at bridge luncheon or dinner in prettily appointed private dining rooms, new1 and lovely addition to the Metropolitan. The enlarged space will take care of forty extra guests. 1 r tf resting. Call Jackson SSS for full details, date of opening and reservations. • • ■ m m m There'* the Colorful I Aire of the Orient In Collection of Meads. Kus*. I ndie*. Broideries on Silk and Linen Fabric*. MISS ESTHER THOMAS person ally selected the lovely Orien tal things on display In the Keeline building, northeast corner Seventeenth and Harney. Exquisite color* In rugs, mandarin coate, pretty lltti* ”i outer” suite, embroideries on linens anci silks, 'ti* a collection to charm. Beauty Shop Warns that One's St. Nalen'ine 1H> Tarty Appointmrnts Re Made Karl). y I") HK Delft Beauty Shop, second I floor, City National Bank Bldg., Sixteenth and Harney, warns those who plan to celebrate St Va! tnt-ne day that they should make early appointment s for beautify ing." Thone Jackson 17S5. • • • Brass candlesticks from a foreign land are lovely Indeed. 17.60 a pair. Knitted Frocks of Silk and Wool Smart Style Note of Spring OU1WTKIN CHAPMAN S Mouse :• partn ■ on H e Tr 1 s * y ttenth and Farnam. h .s a fine On w ,it . f \ re« Hej frock* -* —theae running through a tea alely you’ll ngree. fS.SO to fS.'.. Particularly pleasing are the - it bronre and copper tint*, chic combinations with gray ami beige. One pie e frock* are atylefully effective when knitted t >\ these at *12 : (i. l.ovclyt KtyMom Declare* fur hull*. LKNBI5TBR. t i ler second floor 1311! Karnam, 1* preparing for a busy spring *ei*on. for I' >e Mode lias pro. lalmed li * If in • of suit* for spring *i\l« wear, l ab r.c* of all kind* are offered by Kneeter at reduced prices U'caueo cf remodeling of hi* shop, with re dtieed price* on the tailoring a* well. An opportunity. • • e Costumea for the St. Valentine Day I’atilra Prote Rarely Beautiful. TllRODORR UEBKN * SON oo* turner*. 1S14 How nd. have qunlnntly lovely costume* for the ht. Valentine* day parte* till* lem It la a revelation In the |vo Hl;l> - of arllatlc eostuincry to Malt tin* ■hop—hundreds of coatuinr* from which to choose The rental price* unusually moderate. Milady V ( r'-. thill* over sweater*, heavy w.vol. beautifully knit, range in price front S* to Sit. excellent \ allies. T; • e ■- vt - I* - » >1 C | r.i.nt Office » .