HSanta Is Named
Rickcnbacker
Sales Manager
Former Locomobile Distribu
tor in Chicago anti Executive
in Chalmers Plant Goes
to New Post.
Capt. E. V. Rlckenbacker, vice
president and director of sales of the
omteern which bears his nltme, an
nounces the appointment of A. J.
Mania as sales manager to succeed
W. J. Drumpelmann, who recently
o signed to become Rlckenbacker dis
iributor In Cleveland.
Mr. Banta was one of the first
distributors In New York, taking on
the Pope Hartford line in 1902. He
moved to Chicago and gradually nc
1'iimulatod territory until he was
distributor of Bocnmobiles in 18
states. This lie held for 14 years.
He succumbed to an offer from the
late Walter E. Flanders, who knew
no financial limit when he went after
a man. Flanders’ resignation from
the MaxwellChalmers combination
eliminated Banta. He then became
vice president and general manager
of the Clydesdale Motor Truck com
pany which concern Banta put on a
strong basis in the two and one
half years.
<\\Je have been after Jack Banta
er since Mr. Drumpemann decided
ro quit "handing out plums and grab
iwte himself,” as he expressed it, by
embarking as a distributor, Mr.
Rlckenbacker said.
New Lamp Has No
Wick or Chimney
Host Brilliant Home Light
Known—Costs One
Cent a Niglit.
A new lamp which has no wick or
chimney, yet, according to experts,
gives the most powerful home light In
the world, Is the latest achievement of
W. C. Fowler. 277 Factory building,
Kansas City, Mo. This remarkable
#ew lamp beats gas or electricity—
fOycs more light than 300 candles, IS
ordinary lamps or 10 brilliant electric
lights, and costs only one cent a night
A blessing to every home, especially
on farm or In small town. It Is abso
lutely safe, and gives universal satls
'action. No dirt, no smoke, no odor.
V child can carry it. It is the ambl
ion of Me. Fowler to have every
mime, store, hall or church enjoy the
Increased comfort of this powerful,
pleasing, brilliant white light, and he
will send one of his new lanipe on
fi • e trial to any reader of The Bee
u ho writes him. He wants one per
son to whom he can refer new cus
tomers. Take advantage of his free
offer. Agents wanted. Write him to
V y.—Advertisement.
Overland Has Attractive Window
The Omaha bra mil of the Willys-0 verland company has put in an attractive window display. It shows the
Add prospecter of 1 ft 10. with his pack mule and grub stake, making his way across the great American desert, with
its deep sands and cactus, in contrast with the latest method of travel—a Itl'M Overland sedan, this window was,
designed and built by W. J. Italton, retail salesmanager of the branch. This is the fourth of a series of w indow j
displays by Mr. Dalton. ___
Overland Will
Open New Plant
Philadelphia ^ ill Supply At
lantic Coast States- —100
Cars a Day.
To take rare of what Is expected
to lie the greatest demand for Its
product in its history along the At
lantic seaboard, a demand presaged by
the remarkable popularity achieved
by Overland and Willys-Knjght motor
cars during 10"3, Willys-Overland an
nounces the acquisition e»f a new
plant in Philadelphia in which 100
Overland cars a day ifre to be buijt
within another four or six weeks’
time.
This announcement makes Phila
delphia a greater automobile center
than ever before, inasmuch as it is
anticipated that the output of the
new factory will take < are of the
hulk of the demand within the 15
states and the District of Columbia
contiguous to the Atlantic coast from
the New England states to the Caro
lina s.
The new Willys-Overland plant
was built In lots, and during the war
was used hy the federal government.
With its ideal railroad and river front
age facilities, the plant is ideal.
The actual floor space to be used
will he 161,000 square feet, which
does pot Include the platforms which
surround all the buildings, nor rail
road trackage, etc.
New Function for Advertising
One of the most unusual tributes
that has ever been paid to advertis
ing was disclosed recently during an
interview with C. Haines Wilson, gen
eral manager of the C. R. Wilson
Body Co., Detroit, Mich. Mr. Wil
son in discussing the subject, said:
"Wilson advertising is one of the
most remarkable examples of the
power of advertising and the pub
lic’s Interest in it that I have ever
known." - ■ -_ I
Speed Wagon Supplements Mail Service
Kastern n ail rushed i y airplane to
San Francisco meets with no delay,
even though the landing field at the
Presidio is a considerable distance
from the downtown poetoflice. .A
speed wagon waits at the field and
hurries the carco from each plane
to tho distributing,office.
.Mall arrives at San Francisco from
Reno. Nov., every day at noon. Hast
bound mail leaves at 2 in the after
noon. The IDO miles to Reno are
usually covered in two hours.
Motor Car Traffic Is Com
pared \^ith Steam Road
A census of the railroads' rolling
stork for all of the steam roads in
the United Slates shows, at the closi
Of 1923, 2,400,000 freight cars, i.7.000
passenger cars and liS,000 locomotiv
of all types. There are then To
more than five automobiles for ev> i
freight car, passenger car and 1 ■
motive in the United Slates. Motor
trucks alone carry about un eighth
of the tonnage carried by the Rail
roads, while the passenger automo
biles transport as many passengers
annually as are transported by the
railroads of the country.
Balance Necessary in Tire-'.
To the Intensive research and ex
perimental work that has been car
ried on at several automobile fac
tories under the supervision of the
engineering departments, the United
States Rubber company attributes
the radical Improvements now Incor
porat'd In its balloon tires. One of
i be most important dlseoverles made
is the necessity for balance In low
pi essuru tires.
'iil«h Klectecl President
»,!' Fabric Body Corporation
Organization of the Fabric Body
corporation, with Kenneth R. Childs,
consulting engineer of the Standard
Textilo Products company, as presi
dent, was announced recently. Childs
is tlie originator of the fabric body
as now produced in this country.
The new company, with office* at
Detroit, will operate as sole license*
in promoting the building of fabrle
bodies in the United States and
< ‘anads.
A SIX
l
Built by Hudson under Hud con Patents
t
Essex closed car comforts now cost *170 less than ever before.
Also with this lower price you get an even more attractive Coach
body and a six cylinder motor built on the principle of the
famous Hudson Super-Six.
It continues Essex qualities of economy and reliability,
known to 135,000 owners. It adds a smoothness of per
formance which heretofore was exclusively Hudson’s. I M Ck
Both cars 'are alike in all details that count for long JL ilv
satisfactory service at small operating cost. +
You will like the new Essex in the nimble ease of its operation. S
Gears shift quietly. Steering is like gujding a bicycle, and care %Mr +
of the car calls for little more than keeping it lubricated. That,
for the most part, is done with an oil can. ^^^k JHBB JBB
The chassis design lowers the center of gravity, giving B^B #
greater comfort and safety, at all speeds, on all roads. nr M ^B
You will be interested in seeing how this is accomplished. | M M A J
Greater fuel economy is obtained. The car is lighter, longer
and roomier. You will agree that from the standpoint of
appearance, delightful performance, co« and reliability, the new Tounnj Model *850
Essex provide* ideal transportation. Fratjkt mnj Tax Extra
* A 30 Minute Ride Will Win You
On Display at the Show
The Omaha Hudson Essex Co.
Harney Street at 26th OMAHA, NEB. ATlantic .r»065
Killy Motor Co., Asnociato Dealer
- -———————m———————
Chrysler Motor
Is Big Change
from Old Styles
•>
Complete New Factory, Model
of Efficiency, Is Built to
Make Production Con
dition's Ideal.
Walter P. Chrysler'* new motor ear,
the Chrysler Six, Is being built and
distributed by a now motor ear com
pany, the Chrysler Motor corpora
tion, an associate of the older Max
well Motor corporation, and Chalm
ers Motor Car company.
Wholly new machinery, tools, dies
jigs, etc., necessary to build a motor
car, have been Installed in the. great
plant of the Chalmers Motor Car com
pany, which has been completely re
equipped. Maxwell-Chalmers dealers
throughout the country will handle
the car.
The remodeling of the Chalmers
plant makes it one of the most effi
cient, If not actually the most effi
ctent, in the entire industry. Ilngl
neers, who have seen it, marvel at
the completo changes made. Mr.
Chrysler gave his production and lay
out men the same free hand in re
building this plant for the efficient
manufacture of Chrysler cars as he
gave his engineers in designing the
Chrysler Six itself.
Details of construction of the
Chrysler reveal even more advanced
innovations in design than were in
corporated in the first statement of
the car. They disclose more clearly,
that scientific applications of numer
ous fundamental engineering prin
ciples were contributed to It In ways
not heretofore brought out in any
other motor car.
Cylinders of the Chrysler Six are
of the D-head type, cast In one block
with the crankcase, with casting de
signed to insure no possibility of ob
structed or constricted water pas
sages. Kach valve seat Is com
pletely surrounded by cooling water.
The engine has a 3-inch bore and
4 3 4 Inch stroke. Pts'nn displace
in»nt is 201 cubic inch.es.
Vet so well Is gasoline dlstribna ,d
to all cylinders, and so completely is
power utilized through weight dim In
ition, reduction of friction and per
feet balance of all reciprocating parts,
that Ibis small power plant develops
43 horsepower. Engineers also sa>
that there is absolutely no vibration
The result makes possile the maxi
mum speed of more than 70 miles ut
hour from the small motor, with mini
than 20 miles per gallon of gasoliic
given throughout its tests. Such a.
tonlshing results have been seedier
only through the new application o:
recognized fundamenta's in engim r
ing design.
Cadillac Sedan
to Be on Display
New Lpw-Priccd 7-Pas^enger
(!ar Has Attracted Con
siderable Interest.
During the coming week, a new
type low-priced Cadillac seven pass
enger sedan will be on display at the
showroom of the J. II- Hansen
Cadillac Co. This car *is being pro
duced in conjunction with a new
type low-priced Victoria coupe which
will be shown at the Cadillac show
room soon. These two new body
styles of Cadillac have created an un
usual Interest where they have been
shown and at the new low figure
they should be quite a stimulus to
Cadillac sales which have already \
been far above expectations. The
public is invited to view this new
sedan.
Accident Prevention Not ^ ar
Motor accident prevention does not
in any sense mean a war on the
automobile, Richard K. Kropf, su
preme regent of the Royal Ar
canum, said In an address here. "The
automobile traffic problem is capable
of solution,” Mr. Kropf said, “in
touching upon the plan of life con
servation through accident preven
tion begun by the Royal Arcanum
among its 125,000 members.
Stewart Reports
Business Boom
Tour of Nebraska Shows Im
|»ro\c<l (hmriitions—Fac
tories W ork Full Time.
"Tin? business outlook for 1924 Is
1 lightening perceptibly," according
to Cuy E. W'ost, manager of the Slew
rt-Warner products service station,
distributors of the Stewart line of
speedometers and auto accessories.
“I have reached tliin conclusion
only after a careful study of condi
lens by personal observations on a
trip throughout the state and reports
from our representatives who cover
the entiire. state of Nebraska and ad
joining territory.
“Two outstanding reasons are re
sponsible for the splendid increase in
our hus'ness for 1924—the decision1
of dealers generally to carry onl
dependable quality, highly advertised
products and to avoid a condition
they met with a year ago, for not be
ing able to secure merchandise
promptly when the demand wa*
made upon them—hence the increase
of orders coming in to us for future
shipment, thus far showing a marked
Increase over the first quarter of
last year.
"Our factories are working at full
speed to meet the demands of theli
many distributors throughout the
country.”
This condition will be apparent In
all lines within a very short time, is
ibe belief of Mr. West.
Motor Outlook Good.
Never has the outlook been better
for the automobile seller and buy*'
than it is for 1924. Closed cars with
ih* Ir added comfort and utility ar**
growing more popular. We now have
In the Ks.«ex roach the only five
p tusenger enclosed cur at lesa than
$ 1.000. _
Special Values
Re-new-ed Cadillacs
Type 59 Victoria
A beautiful re-new-ed enclosed model exceptionally
low priced. Can be purchased for a payment of less
than $1,000.00 down and the balance monthly.
Type 61 Phaeton
.Just like new and has had less than 10,000 miles of «
service. Specially priced to sell immediately.
We have many other beautiful
models from which to choose.
“A SAFE PLACE TO BUY” .
j. H. Hansen Cadillac Co.
HA 0710 Farnam St. at 26th
How We Spend Your Money
in building Studebaker cars
Why people buy 150,000 yearly
Ii is true that we spend lavishly
on Studebaker cars. But it’s all
to your advantage.
It is by that spending that we give
you the greatest value in the fine-car
field. We offer prices no one matches
on any comparable cars.
That lavish spending led people
last year to pay $200,000,000 for
Studebaker cars. And that volume
brings our prices down to where they
are.
$50,000,000 in plants
Studebaker assets are $90,000,000.
In modern plants and equipment we
have $50,000,000. Seventy per cent
America. The Light-Six more than
any competitive car within $1,000 of
its price.
In closed cars wscoffer wondrous
luxury. The lining is Chase Mohair,
made from the fine fleece of Angora
goats. Velour would cost about one
third that, saving up to $100 a car.
Note those • bumpers, that steel
trunk, those extra disc wheels with
cord tires on some models. Note that
extra courtesy light. Think what
they would cost if you bought them.
The cost of care
The unvarying standards in Stude
baker cars are fixed by a department
Then we pay extra for continuous
service. Last year. 13,000 men in our
factories got anniversary checks —
total $1,300,000. After five years of
service those checks amount to 10%
of their wages.
We spend $2,000,000 yearly on our
co-operative work for men.
Every year we give factory em
ployes one week’s vacation with pay.
That cost us $225,000 last year.
We sell them stock on attractive
terms. We retire old employes on
pensions.
All this to keep men happy, to
foster morale, and to keep men with
of that amount was spent
in the past seven years.
So it represents the last
word in equipment.
$8,000,000 in drop forge
plants, so every vital part
is made to Studebaker
standards.
$10,000,000 in body
plants, so Studebaker
ideals may be shown in
every body.
All that is staked in a
permanent way on satis
fying fine-car buyers bet
ter than our rivals.
I
What extras cost
Lack of vibration is a
famous Studebaker fea
ture. We get that by ma
chining crank shafts as
they were la Liberty Air
plane Motors. That extra
cost is over $600,000
reerly.
Don’t Buy Blindly
Studebaker is today the leader in the
fine-car field.
It has made this concern the largest
builder of quality cars in the world.
You can find nothing in cars at $1,000 or
over to compare with Studebaker values.
, Studebaker sales have almost trebled in
the past three years. The growing demand
is the sensation of Motordom.
For 72 years the name Studebaker has
stood for quality and class. But never so
much as today.
Then don’t buy a car at $1,000 or over
without learning what we offer.
us when they develop
efficiency.
Not extravagance
Do such things seem
extravagant? They are
not. All those extra dol
lars save more dollars for
our buyers.
They result in the cars
you see, in the prices and
values we offer. Nothing
else in the field can com
pare.
Those values have re
suited in a demand for
150,000 cars per year.
That volume cuts our
costs in two, as compared
with limited production.
The cause of over
prices — under-values —■
is not lavish expenditure.
It is
Matchless endnrance Is another
famous feature. One Studrbaker Six,
■till in active use, has nm 47WOO
miles since 1914. We get that through
costly steels. On some we pay 15*/,
bonus tomakersto get formula* exact.
Beauty of finish is another su
premacy. But that finish requires
many operations, including 15 coats
of paint and varnish.
Our real leather cushions cost $25
per car over imitation leather.
Every Studebaker car is Timken
equipped. The Special-Six and the
Big-Six have more Timken bearings
than any car selling under $5,600 in
of Methods and Stuardi It ta
enormously expensive.
Our constant improvements sre
due to ceeseleaa research. 125 ex
perts devote their time to the study
of betterments. They make 500,000
tests per year.
That reliability ia doe to 12,000
inspections of the material and work
manship in each Studebaker car be
fore it leaves the factory. This re
quires 1.000 inspectors.
Bring generous with men
We pay maximum wages—at least
as much as anyone else will pay.
Limited production.
Heavy overhead,
OntofdaU machinery,
^ methods,
N on-economical plants.
Transient labor,
workers.
We’ve eliminated thoee things.
We've done it at what seems to you
a heavy coat par car. But each of
those extra dollars saves $5, we be
lieve. Note what values and what
prices have resulted. Note the amaz
ing demand—the overwhelming de
mand—it has brought for Studebaker
cars.
_•_
LIGHT. SIX
5 Pass. 112' W B 40 H. P.
Toorinn.I 995 00
Roadster (3-Pass ) ... 975.00
Coupe Roadster (2 Pas* ) • - 1195,00
Coupe (5-Pass.) ... 1395.00
Sedan. 1485.00
SPECIAL. SIX
5 Pam 119' w B so H. P
Touring ..... $1350 00
Roadster (2 Pass.) ... 152500
Coupe (5-Pasu.) ... IMS 00
Sedan.190S 00
BIG . SIX
7 Paw. 12*- W B. 60 H. P
Touring ..... $175000
Speedater (5-Paw.! ... 163500
Coup* (S-Paaal ... >49500
Sedan.2685 00
tAII fern IS /. *. t>. factory. Terms to men roar nmnimo.)
‘ •
0. N. Bonney Motor Co.
HA mey 0676 25SO Farnam Str*el
The World’s Largest Producer of Quality Automobiles
