•; fresh from the factory ^P * ' f . ■ That favorite pocket tin of fresh Tuxedo tobacco which has cost you fifteen cents or more for the last five years, is yours for just twelve (12) cents from now onl Just two things have made it possible for us to give you this 20% reduction on Tuxedo: ► 1. A reduction In the cost of Kentucky Burley tobacco and in package materials, as well. 2. The consolidation of three of our big plants into one. (Mr. Ford may not be in the tobacco business but he is right about consolidation.) This gives us a chance to pass an advantage along to all our friends; to share a good thing. / We haven’t lost any time in taking advantage of this opportunity. * \ ^ ' You know that it is the desire and policy of The American Tobacco Go. to extend to its customers the maximum of service. Reducing the price of a great favorite likeTuxedo—the moment it’s possibie-is our idea of delivering this service. So now you’re getting the familiar tin of Tuxedo tobacco at 12 cents instead of 15 cents. Tuxedo is always FRESH. Every package is — 20 °/o PRICE REDUCTION \ _ "