The Omaha morning bee. (Omaha [Neb.]) 1922-1927, January 07, 1924, CITY EDITION, Page 2, Image 2

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    Today
Fools Have Value.
Four Greatest Horses.
For C. H. K. Curtis—
Some Comfort.
ARTHUR BRISBANE J
A fool has value—to the knave
that robs him.
Bucket shop cotton brokers in
bankruptcy include in their as
sets, valued at $100,000, a
precious “sucker list.”
That list, chief asset of many
dishonest concerns, includes
names of the people that write and
then sent in money in reply to
“come-on” letters from bucket
shop, oil swindlers, etc.
“Once a sucker, always a
sucker” is the th'eves' motto. The
same human fool, like the sucker
at the bottom of the pond, will
bite again and again at the bait
that has hooked him. The court
ordered the “sucker list” of 65,
000 names placed in a special ac
count.
The four greatest race horses in
the world—or at least the four
best advertised—Zev, Papyrus,
Epinard and Grey Lag, will race
this year at Ascot.
Any one of those horses would
sell for at least $100,000.
The automobile show, not far
off. will show you various cars,
selling for a few hundred dollars,
any one of which could take the
four greatest race horses, one
after another, and run them all
to death in one afternoon.
Once fast horses were impor
tant. Now they are part of
gambling machinery, and they
won’t last long.
Here’s comfort for Cyrus 11.
K. Curtis, who changes the New
York Post price from 3 cents to
5 cents. It’s the kind of paper
you make, not the price that
counts. When the Chicago Eve
ning American sold for 1 cent it
had a big circulation. The price
of jiaper went up, it sold at 2
cents and had a bigger circulation
The price of paper doubled,
wages increased. The Chicago
American sold and now sells at 3
cents. And in December, 1923,
it beat all circulation records for
December whether at 1 cent, 2
cents or 3 cents.
In fact, at 3 cents, as you may
learn, from that able newspaper
man, Victor Lawson, the Chicago
American exceeds in circulation
the fine circulation of the Chicago
Daily News at 2 cents.
It's the kind of paper that de
cides the circulation. Publishers
are interested in that.
Lord Gorell, leading British au
thority on education, says the
trouble with British character is
lack of initiative— the energy that
starts things going. Americans, he
says, excel all others in initiative.
England’s trouble comes from
too severe suppression of the ten
dency to brag. No English young
man must, by any chance, talk as
though he thought he might ever
amount to anything.
It is not so here and was not
always so in Britain.
The young Briton that took
Quebec and died in the taking,
bragged and strutted so much, be
fore he undertook the task, that
his superior was tempted to dis
miss him. But the bragging
changed to action, initiative, when
lie reached the foot of the steep
bluff. Bragging in moderation is
only ambition letting off steam.
Don’t discourage it too severely.
Some dull, overfed editors that
specialize in attacks on Hiram
Johnson, using sluggish minds and
ox-like humor in their attacks, are
not serving their bosses as well as
they might.
It looks now like a Coolidge
nomination, and to many, perhaps
the majority, and certainly all
those that hate paying taxes, it
looks like a Coolidge election.
But there are some months
ahead. There is in Hiram John
son an amount of fighting energy
that dull persons should not for
get. Too much stirring up may
stir up more than the Johnson op
ponents have in mind.
Secretary Hughes gives out more
"important proof" of the danger
ous attempt by Russia to estab
lish bolshevism here and put the
red flag on the White House. You
remble as you read an article
"written to be published in a ‘red’
newspaper that was to he pub
lished in Chicago."
The "red” newspaper was never
published in Chicago, and so the
article was never published. But
just think what might have hap
pened if somebody had published
lhat red newspaper in Chicago and
that red newspaper had printed
the article.
Could anything have saved the
W'hite House from the red flag
then?
Australia is building factories to
manufacture turtle soup on a gi
gantic scale. London will easily
absorb the whole crop. _
Parole Asked
So Conviet Can
Serve Life Term
Charles Curry, Mail of Mys
tery, Is Identified as an
Escaped Prisoner from
v Colorado.
Lincoln. Jan. 6.—Charles Curry,
convict at the state penitentiary who
sprang into national prominence sev
eral months ago as the possible pos
sessor of •(formation regarding black
mailers of the late I J. Folsom who
committed suicide while mayor of
Irvington, N. J.. is an escaped life
termer from the Colorado peniten
tiarv.
This was disclosed today by N. T
Harman of t lie state braved of paroles
and pardons who has listed Curry for
a hearing before the board January
8 when it is expected that he will be
turned over to Colorado authorities.
Harmon refused to divulge the
manner in which Curry was traced to
the Nebraska penitentiary, but denied
that his whereabouts had been dis
covered through newspaper dis
patches regarding Curry's connection
with Folsom.
Record in Wisconsin.
The Colorado records show that
Curry .was received at the state pen!
tentiary at Canon City. May T. 1903.
and escaped May 11, 1916. Curry has
declared, Harmon said, that he was
convicted of manslaughter and given
a life sentence following a shooting in
a poolroom. He maintains his in
nocetv e and pine s the blame upon a
companion who escaped. He is call
ed, on the Colorado records, Red
Price, which is one of three nliases
used by him. thv others being Charles
Perry and Charles Mallard.
X'nder the name of Charles Perry.
Curry was sentenced to the Wisconsin
penitentiary November 21, 1916 for
issault and robbery, and was released
February 21, 1923. Milwaukee police
who apprehended Curry following the
robb rv declare that he had been
previously arrested a number of
times for being drunk anil disorderly
Robbed Omaha Policeman.
Curry was sentenced to two years
it the Nebraska penitentiary Septem
ber 17, 1923, on a charge of breaking
and entering. In liis last exploit he
had the misfortune to select the room
of an Omaha policeman. George Pad
u-ett. as the scene of bis endeavors
and was captured by Padgett.
The convict first gained promlnenot
when his name became linked with
Mayor Folsom, whose suicide because
of blackmail to which he was sub
voted aroused widespread interest
Folsom had he< n an inmate of the
Auburn penitentiary. New York, but
after his release had made good and
was a prosperous and respected e|t
izen of Irvington when blackmailers,
familiar with hi* past, threatened
him with exposure.
Although Curry has never admitted
the fact, and the state board has no
record to prove it. it has been ns
slimed that Curry first met Folsom in
the New York penitentiary.
He has repeatedly declared that he
is in imssesKion of inforrnat'on which
would lend to the apprehension of
Folsom's blaekmnlleis but raid, when
press'd by newspaper men for infor
mation. that he would reveal nothing
until after his release
Maintains Silence.
His statement brought the son of
the late mayor,, Louis Folsom, from
Irvington to Lincoln where he Inter
viewed Curry behind closed doors for
more than an hour. When asked If
he had secured the information he do.
sired Ff Isom intimated that he had,
hut that it would not to* made public
until after he had conferred with New
Jersey authorises.
Whether or not Curry visited the
mayor at Irvington during the seven
months Intervening between his re
lease from the Wisconsin peniten
tiary and his apprehension In Omaha
will never ho known unless Curry
abandons h's position of stony silence
or Louts Folsom reveals what he
learned when closeted with Curry at
the Nebraska penlfentlarv.
Records of Curry’s patrc are as hazy
as his name. Tbo penitentiary Is In
possession of two statements regard
ing him. In one of which his birth
place is given as Franklin county.
Nebraska, and In the other as Aurora,
111. At one time he declared he. had a
daughter married to a wealthy man
in New York from whom he was
trying to hide his unfortunate posses
slon, hut prison records declare him
to he unmarried
Curry is 52 years old.
Faces IJfe in Prison.
His appearance before the hoard
of paroles and'pardons January K
will he simply to comply with the
statutes. It being said that there Is no
question of his being released to the
’olorado authorities who are coming
to get him. He has waived extradi
tion.
"We nre not releasing this man,”
said Harmon "so that he ran go out
into the world again, hut feel that
his place Is In Colorado where, un
less he again escapes, he will spend
(he remainder of his life. There is
no point In his occupying a cell In
our already overcrowded peniten
tiary.” •
A small thermometer in a blue
leather case la equally at home in the
bedroom or living room.
Around
Nebraska’s
State House
Bj K. H. I’KTKKS.
Stuff 4'«rre*.pondent The Omaha Bee.
Rincoln. Jan. 6.—The hearing of
the senate committee investigating
Nebraska's load tangles will come
and go without Charles \V. Bryan
Tuesday unless the governoi has a
sudden mental somersault. Hiding
behind a meeting of the board of
paroles and pardons, which falls on
the same day. Bryan expresses his
regret that Nebraska's penitentiary
inmates apd their desire for freedom
will prevent him from proving a
: $400,000 deficiency exists in the road
fund.
When it is suggested that the hear
ing may be continued for another
day the governor. Instead of eargerly
embracing this opportunity to come
forward with his figures, announces
that he will have to give the matter
a little consideration.
"I only just received the commit
tee's invitation," he pleads, which
passes muster until some one* is un
kind enough to point out that tho
governor lias known, for months,
that ha would be asked to appear.
As a matter of fact. Governor
Bryan Is not required, by statute, to
lie present at the hearing of tho
board of paroles and pardons. The
constitution provides that "said
board, or a majority thereof, shall
have power to remit fines and forfeit
uies and to grant commutations, par
dons and paroles after conviction and
judgment * • * but no such fine or
forfeiture shall be remitted, and no
•onimutation, pardon or parole grunt
ed except upon the approval of the
majority of the board after a full
hearing In open session." .
Two members of the board can si;
with lull power to act and have done
so in the past. For two meetings
Attorney General Spillman was ab
sent. but tiie action of the board was
rot impeded. However, there is
nothing to prevent Governor Bryan
from attending the Morning session
of the board and a portion of the
afternoon session, as well, if he de
sires and still arrive at the state
house in time to give his testimony.
The follow ing pretty well expresses
the opinion of state house officials on
Bryan's attitude:
The truth of the matter is, the
governor has no great liking for the
committee's hearing where every
statement that he makes can he
checked up by figures gathered to
gether after months of investigation,
The governor is as adept as any poli
tician in Nebraska in presenting one
side of a ease, hut when there is a
likelihood that both aides will lie of
fered in evidence It is a different
■story.
It may be clever politics to stay
away from embarrassing questions,
hut Governor Bryan will find that
the road situation is no longei
political. The good name of the stale
of Nebraska and its credit standing
Sire Involved. Road claim* are no
longer footballs to ho kicked from
one camp to another. The senate
committee has long since realized
this and has been careful to keep a
political angle from creeping into the
investigation.
The governor lias been asked to
[appear because, through public state
ment*. lie is apparently in possession
-f Information regarding road claims.
Tho committee Is entitled to that In
formation. It Is understood on good
authority that the committee Is pre
pared to prove many of the gover
nor's statements exaggerations—to
put It politely. That, however, is be
side the point. The governor lias
publicly declared that Nebraska has
a deficiency of $100,000. He owes it
to Nebraska's voters to come for
ward and either prove that declara
tion or dlsrlsim It.
Thorns W. Browne, stats railway
commissioner, has been chosen as
chairman of the commission, surest!*
tng II. O. Taylor, wlto must stand
for re-election this year.
Governor Bryan is evidently n
careful render of newspaper edi
torials. When he is warned against
throwing democratic candidates who
have already announced themselves
out of court because they are olli-d
wlllt issues growing out of the war
he promptly announces that he had
no such intention.
"I was dealing with issues, not per
sonalitirs,'' says the governor, and
throws in a few bouquets for the
gentlemen who are anxious to lead
'lie democratic party.
It will be Interesting to see if the
Bryan delegation to the democratir
national convention will lie actuated
by the same generous Impulses win n
a poll is taken on W (i McAdoo and
Oscar Underwood. Republicans at
the state house are willing to stake
their reputations as prophets to pru
diet that Messrs. McAdoo and Under
wood will find the going hard and
stony when they issue pleas for the
Bryan controlled delegates
There are 16 votes from Nebraska
and these, with the few that William
Jennings ran gather together in his
travels alsuit the south, can cause a
lot of trouble for any candidate who
must overcome the rule nf the conven
tion that a bate majority does not
elect.
Of course there Is always s catch
Charles W. lirynn may not arrive In
HARD COAL
PENNSYLVANIA
Best Fuel of All
Order Today
Updike Lumber & Coal Co.
Four Yards to Serve You
L __ ^
When Mabel and Edna Were Questioned
< 1' t .f i and At 'ant i'* Ph )
Telephoto shows Miss Vonnand (in the foreground) and Miss Furviante
(at the left) entering Jam \ngelet* pollee station on New Year's night with
Detective IJeuteiiant .JarvD. The Hint it* t|tieens were taken into c us tody
after MU* Normano's ehnulTeiir had shot foiirtland V Dim**.
r‘lij«-:i]E;o with 1‘* % t♦ * in his pocket.
Mr M"ii h< ;wt fi' iu K ills ‘ ty n j;
hnv t- -m tiling to .«ay about that
Should M* reload prevail t.r.d « apturc
hcvi ral d* Vjyulesi, lr-w* ver, it won't
bo bt '-au.* Bryan hasn't trl* d.
Psychology Hooks
j c j
in Demand Here
! ilirarv Reports **?easoual
Rush of Readers- Henry
James -Most V> idtdy Read.
Works on psychology or# much in
demand during iho poet-Chrlstmas
rush at the public llhrurv. a 1 >rd ng
to Alias Blanche Hammond, tot,re
I. rarian. The children s llbi : jn
chatge of Mrs. flu \V Kchols, is run
stnntly filled, due to tl » vat atitm
period.
According to M ,-i Hammond pto
pi# have lit tla time for reading be
fur# Christmas "The present ruth
is purely seasonal." she ea.d.
The "fad" fur psychology !s it
tributed to tlie teaching of psycholo
gy class,:« in Omaha. It Is part of
the wave which is sweeping the eoun
try at the present lime. Henry Jam
is perhaps the must widely rea l
author.
Next 1 a efirt Ion
Gertrude Atherton s "Black Oxen" Is
as widt ly read as any other, In the
opinion ot Miss Hammond. \\T rtorn
writers enjoy great popularity. The
"intellectimls." such ns Voltaire, Dc
Maup.'is ant, Nietz ho u ;J Oscar
Wilde are also widely read, tattle
interest is shown In cl.is.-h-s, exempt
fur an it-casi-nn I withdraw.ii by
someone who has n . I them In
School.
History Is read m asiuimlly by
older peoplo f r enjoyment and by
the younger generation in connec
tion with their school studies.
In tile children's ilrl arti. i nt fV
lion is nu t popular. I.iltlo VV.iiit
prefers tile Gieen I-’airy Tales while
his oldei rotht irns them in
favor of King Atthur's knights anil
the days of chivalry. Animal stories
and bonks on "how- to m ik# things”
aro popular. "The girls like ‘boird
Ing houto* stories' best.” etid All?
Echols.
Professional Men Meet Tot!a'
I)r, A. D Dunn find J >r. Palin
Findley will npenk tcxlny nt n no
luncheon (>f the Professional Men
dub at the Font*n**lle hotel.
j
.Slab I <nind Telling
It It ere l ir gin in Dure
( ante to Her Dentil
Washington, Jan. * —On* of the
.t solvi 1 mysteries of history linn
Inn cull'd >o the attention of *> irn
ij , f the Smithsonian Institute as
the result of the discovery 'fa *!nl>
. f lead three f. cl under g’l uti l, hear
n r an ins i iption which may th’-w
1 -*,t ti| at the dif iiipearnnce of V.r
gmia puto, (list white child Lorn in
Ain* ricrt.
I egging in his hackyard, Hus 11
ii icfinan urn- oered the aiah. Ti e
folk.wing inscription, apparently . it
with a hot instrument. was d.s
f iosf d:
"Virgin Pare.
"pied here.
' f’aptif rowhatan,
"1590.
< di.irlca H. ‘
I rcight Pars Plow 1 lirougli
Bridge in Wreck at Howe
fljr A«*Ot Ufrd I*rr«*».
Howe, Neb-, dan 6.—Kievan freight'
iiv, part <>f v. • stbound Mlesouil i’a
• lf;p freight train No. 163. v*r« de
id here Saturday rught when h
flange on a wheel of quo of the car*
hr*.;.*. Several «>f the cars went
through a hr.dr** and tied up traffic
i r the night. Traffic, according to V.
F. Kohee, trammaater, Omaha., w;il Ixj
rt .iumM f'»me time tomerr* w. No one
was injured.
f
Absolutely Pure
imported
POMPEIAN
OLIVE OIL
Makes the most delicious
mayonnaise and French
dressing
V ..... -- ■■ /
I
I
OU-HSfilCKED FAMILY REMEDY
FOR COins, GRIP, PNLUMONAI
I
Father John’s Medicine Builds
New Strength to Fight Off Seri- :
cus Illness.
—
A Doctor’s Prescription. Free
From Alcohol and Dangerous
Drugs—68 Years in Use.
Father John'.* Medicine is n doctor’s pro
-cription and was prescribed for the late
ftev. Father John O'Hrien of I.owell, Muss.,
n 1SS5.
Father John recommended this prescrip
tion to his parishioner* and friends, and in
ins way it became known us Father John's
Medicine.
This old-fashioned food medicine makes
Me h and strength for all the family and
helps to build up energy to fight off cold
ltd grip germs.
Father John's Medicine has a history ”f
idy eight years' success treating coughs,
colds and throat troubles, and as a body
builder. Guaranteed free from alcohol or
poisonous drugs.
Adele Garrison
“Mv Husband's Love"
I l)r. I’elllt * ante as llr Saitl He
Would.
T siw ,ii Ha: Brailhwalte's face
the same tenor, only a hundred fold
morn Intense than had hern mine,
and I answer'd I f f quickly, even as
Dicky had responded to iny query
but a few minutes before.
“No. no.” 1 whispered lire words
•■o that her mother should hear noth
ing, "Edwin is all right, hut
j Then I told her in ns few words
- n« possible of the terrible, nr -blent
j which had killed her sister and left
hut a few hoot s of 1 fe to la r broth
er-in-law. Hhe made no outcry—1
think her relief at knowing her bus-j
band to he safe outweighed every
ether emotion for the moment—-but
sh« caught at the nearest chair back
and sat down heavily while tho gray
ish pallor which shock often brings
blotted out the color from her
cheeks.
"Lisa. Lisa. Oh, poor girl," she
whispered at last, and I knew that
for the second she was visualizing
tiie old days when she and the wo
man who so suddenly had been
snatched from life had played to
gether in loving sisterly comrade
j ship. That Elizabeth Harrison by h<-r
■ wn coldness and selfishness, had
: ' hilled the affection of her family 1
well knew, and 1 guessed that the
sorrow of both Harriet «nd Dicky
was made more poignant by the hit
ter reflection, blameless though they
knew themselves to be.
The next Instant she had sprung
to her feet, palpably putting down
every hint of emotion with an iron
hand.
Harriet Helps Out.
"Mow soon will that doctor he
here ’'' she demanded
"Any minute now, ' I answered
' Jfe is the fastest and most reckless
driver in all thin section . “
That was a splendid Idea of yours
to pretend to he ill, Margaret,” my
sister-in-law said abruptly. "We cer
tainly shall need a phyab an for
mother Will you”—she turn- I to
Mrs. Tieer uncertainly, and I hast- I
ily introduced the two women.
' If you will tell Katin about this.”
by sister-in law went on. ' and have
her have plenty of hot water ready
—you'd better fill a couple of hot
water bags.”
Sne added a few other direction*
t • which Mrs Tlcer nodded capably.
Then Harriet slipped Imr arm around
inn and put her lips to my ear.
When that doctor comes 1 shall
give him a hint to order some drops
of heart stimulant for mother, under
the pretext that she is too excited
"V, r you.” she whispered, and then
she sail loudly f- r the tonelit cf my
mother-in law. wh >se footsteps we
heard upon the stairs;
".Just lean on me Margaret. I'll
help ; ii to your room."
' is she any totter, Harriet?'' my
mother-inlaw asked anxiously, and j
v • ; a i nstr i-tirg little f-< hng of
g' .It for my deception I realiz'd that
her concern for me was genuine ar. '
affectionate. It was n<c the f!r«*
revelation I had had that beneath,
her crustiness was u very real love
for me, and the knowledge gave a
keener edge to rnv sorrowful anxiety
concerning the probable eJTect upon)
hi r of the terrible new s we were wait
ing to break to her
"Just Hbout the same-. I fancy,"|
Harriet responded. "I want to get I
her to her room ns soon as pus
sihle "
Ravenna Couple Is
Married 50 Years
Ravenna, N’eb.. Jan. C.—Mr. and
ills. Perry liourne of Ravenna cel
ebrated their 50th wedding anniver
sary here. A large family of grown
children, a* well as numerous grand
children attended the festivities. Mr.
Ftourne'n only brother, who attend'd
•he wedding 50 years ago, wan also
present. For -13 years. Mr. and Mrs.
liourne have farmed in this com
munity.
Fife in my room, she turned my
cute over to her mother.
The I but or Vrrives.
If you'll just loosen her dress and
shoes, mother. I II go down and get
■c hot water hag for her feet.”
"There's the doctor now.” I said,
witli apparent feebleness, as I heard
c car drive furiously into the yard.
"I'll bring him light up.” Harriet
made a precipitate exit, and I knew
that she would acquaint Hr. Pettit
with our ruse, that he might act
accordingly.
"Don’t take off my shoes yet. moth
er.” I stopped her as she bent to
my shoe laces. ' Time enough after
Dr. Pettit comes up.”
"That's true," she replied docilely,
and 1 lay hack with eves closed, and
kept them closed while Harriet led
the physician into the room and to
the iiedside. At his first words I
opened them to find his face set into
a forbidding mask as lie asked me a
few perfunctory questions. I saw
that he would not soon forgive or
forget the humiliating experience
which I unwittingly had shared In
thrusting upon him, but little I cared
tor that when he turned to my moth
er in-law with the gentle raillery lie
always sa'<“ for elderly patients and
children. It is a manner which com
pletely transforms him
"She'll he ad right when I've fixed
her up a dose," he said smiling, "but
you must take one, too.’’
"Me1 f guess not,” she bridled
' I don't need anything
You den t think so. but you do.
This excitement is too much for
IUCKYY
STRIKE!
IT’S TOASTED
For 45 minutes!
This costs a fortune
but it saves the flavor.
you," ho replied, taking her v ■ if
firmly in his hand,
"I thought so," lie said, aft
few seconds. "Now, dow n with ti,.
He gave her a jMitipn. and b _
himself with apparent -ire
i«.r a little while. Then he ■ ”
to Harriet, and stood unobtrusive!
near while she took her frail root he
Into her strong arms gnd toll i »
the thing for which we had been pie
paring her. But though our pi'cay
tions saved her weak heart fron
stopping, and though she strugg et
bravely for composure, she was tot
old and weak to bear the blow i
out breaking, and after a w;d> ■ vet
staring at each of us in turn, and *
convulsive twitching of her fa'c, aiu
slumped against her daughter’s s 1
dtr in a merciful swoon
Nebraska Wesleyan
Star Dies in Crasfc
I, ... oiu. Jan. 6.—Glen Yett*' 9
f otball A basket ball pl-yer of Ne
braeka Wesleyan university guff re*
lnjtii.es tonight from which he die*
shot tly before midnight, wr.-ii an au*
tomohile in which lie was riding with
h.x other Wesleyan students ran tnte
an engi* e -carding on tl * Mis* mi
Pacific tracks.
Yetter, as first thought rot to ha e
been seriously injured, was taken to
a hospital, where he grew ste-i .:
vvi rs* An operation by surgeons a*
a last resort was unavailing. N- ne
of the other students was seriously
hurt
The party was on the way from
t'niversity Place to JJncoln and the
driver, with the windshield froip
roated. failed to see the engine c:. ' e
crossing.
Flew Too Low; Jailed*^.
Berkeley, Cal. Jed- 6 —Dew-w
Ward, aviator, was fined ?!00 and
sentenced to 39 days In Jail veil erday
for flying dangerously low ' o\<
the crowd at the California Stan.f- :
iW-tball game November 31 Hew *
prose- uted under a new state law p- -
hihiting low flying over -rowdg and
was said I v court officials to have
been the first one convicted tin-l* '
the lav
Bee Want Adg Produce Result*
Your Credit j
IS GOOD HERE!
GOOD CLOIHES
Men Women. Children.
QUALITY DIAMONDS —
Elgin Watche*. 1847 and Ceen
munity Silverware.
Advance Style* In EVEFY Dept
MI Bt! Vorti meat, laran •oiuna ewn
.rice* ini cat. crml —tl’ aitfcoai
nieitnf ’kc monr\ Ope« "OB' o*x#%e*i
ot errttd for ttm C
Grmmtwm* CrodH Imm j
HAR IS DAKS
507 f 511 SOUTH I6I>? ST
Loan Value and
Space Buying
BUSINESS concerns seeking credit at regular intervals
submit detailed audits by disinterested public ac
countants. The banker making the loan demands it.
These audits instantly disclose the exact financial condi*
tion of the business. They show the true value of inven
tories and assets; costs of operation; profits and loss.
Such an audit creates confidence and is considered a
necessity in banking operations.
The A. B. C. audit serves a similar purpose in advertising.
A publisher or his representative in selling space presents
his latest A. B. C. report. This shows quantity, territory
of distribution, methods by which circulation was secured,
and many other details necessary for the intelligent pur
chase of advertising space.
A study of the A. B. C. audit brings out every detail of cir
culation data, and immediately establishes confidence be
tween the Buyer and Seller of Space.
For .ublishers to sell and advertisers to buy on the basis
of A. B. C. reports is nothing more than putting efficient
Business Methods into Advertising.
Let The Omaha the submit its lat
est .4. H. ('. report before you make
your next advertising contract.
The Omaha B ee
Charter Member A. B. C.
/ Write to the Audit Bureau of Circulations, 202 South State
' Street, Chicago, for a Copy of “The Measure of Your Message’’ *