INew Hudson-Essex i
Sales Company
^H. Davisson and W. H.
* Wetherell Head Distribut
ing Concern Here.
The formation of a new automobile
distributing concern to handle Hud
son and Essex motor cars In the
< >maha trading territory Is announced
today.
Operations of the new company
will begin as soon as a satisfactory
location can be secured. The new
concern will be known as the Omaha
Hudson Essex company.
The principals in the new com
■ puny, as an expression of their con
-fidence in Omaha as an automobile
buying market, announced that they
huvo'contracted to distribute In 1924
substantially larger number of Hud
* son and Essex cars than ever before
.have come Into the territory which
* they will take over.
In the new concern, the principal
'figures will be two men who have
! "worked for years within Hudson
Essex distributor organization. They
. Bare R. H. Davisson and W. II.
* AVetherell—both men whose suecess
* ful records in selling and servicing
b Hudson and Essex automobiles fur
nish proof in plenty of the place
* which they will win with motorists
’ In the Omaha territory. Each has
' spent a decade or more In the auto
mobile business.
‘‘Particularly with the new Essex
we expect a capacity business next
year,” said a statement from the
firm. “Trie new Essex, a six built by
Hudson under Hudson patents, com
bines all the famous reliability, live
liness and economy of the previous
Eraex with a wonderful flow of
f ^-‘flfiooth six-cylinder power.
“Its new and larger coach, which
Is the only six-cylinder five-pas
senger enclosed car listing at less
than $1,000, should prove one of the
most popular cars which Omaha has
ever known. The others in the line
are likewise cars of wonderful value.
The Omaha territory looks to us
like one of the very best In the whole
country. Every section has Its trou
bles now and then, but Omaha has
an Inexhaustible supply of natural re
sources behind It which assure its
permanent and growing prosperity.
“Our assurance to Omaha motor
ists Is that we shall furnish a stand
ard of service to our Hudson-Essex
owners which will assure them a full
return from their Investment.
“Our new firm starts with the so
called “flat-rate” eya’em of chaining
for service. That Is. we shall charge
for service work only the moderate
sums which the factory recommends
to us, and we shall give this price
In advance of the work done. Owners
- will appreciate the promptness and
courtesy which will characterize our
service work. We shall be only too
glad to make the acquaintance of all
Hudson and. Essex owners In the city.
Sleeping Car Buses.
Sleeping car buses, accommodating
25 passengers, are to be run between
points in Virginia. Maryland and
Pennsylvania. These buses will be
operated by the Towns Bus Line com
pany of Harrisburg, Va, In all
night service. The seats In the bus
are so constructed that they can be
M-anstormed Into berths similar to
those on Pullman railroad cars.
New Essex Model Shown in Windows
HUDSON
' > •' ■■Mr.-. '-’’'
The Killty Motor Car Co. is using its windows to good advantage to let it be known that the Hudson Motoi
Co. has announced the new Essex model. The new mod el will be on display in the show rooms in Just a few
days. All is being yut in order so that the public wil I be able to inspect the new car in every detail. ‘The
car is of the six cylinder type with many new features both in mechanical construction and in body de
tail.
Omaha Hudson-Essex Distributors
\V. II. Wrtlierefl.
R. H. Davisson.
After World’s Slow Speed Record
Twenty-seven miles in 24 hours of
continuous running is the record this
strictly stock Reo six cylinder tour
ing car established unofficially at the
Los Angeles speedway, under the
close observation of experienced tim
ers, checkers and newspaper men.
With a view to encouraging inter
est in slow' races with the possibility
of staging one under the offlcial
sanction of the American Automobile
Association contest board, the Reo
Motor Car company of California
made the test described.
At the conclusion of the 24-hour
run the car was driven around the
speedway at 65 miles an hour without
adjustment of any kind.
During the test ths motor ran
smoothly and quietly, without In
dications of boiling or any tendency
to overheat.
The timers and checkers ire said
to have had a strenuous time keep
ing accurate account of the Reo slow
run because some of the mile and a
quarter laps required 85 minutes to
complete. They tried many stunts to
show how slowly the car was mov
ing. Jack Angert, one of the drivers,
played "wheelbarrow" with his feet
supported by the front cross mem
ber while Martin Pendleton, one of
the timers, was able to walk on his
hands beside the car and make better
time than It did.
Dodge Drdthers
motor CAR
Value so pronounced that you are justified
in looking upon the purchase of a Dodge
Brothers Motor Car as the soundest possible
investment in transportation.
Not a dollar is added to the purchase price
to support a free service policy; nor to
cover the costliness of numerous body or
chassis types; nor to pay interest on bor
rowed money; nor to maintain a multiple
organization of middlemen.,
Dodge Brothers finance themselves. They
sell directly through a single organization
of dealers to you. They do not believe in
charging in advance for service you may
never need. They have developed re
markable economies, and a time-seasoned
product, by concentrating on standard
types.
These facts are reflected, not only in the
price of the Car, but in the quality of
workmanship and materials that enter into
its construction.
* O’BRIEN-DAVIS AUTO CO.
2STH AND HARNEY STS. TEL. HARNEY 0123
Sale, and S.rvlca Branch., at
Council Blulla, la.
Danlaoo, Ik
Hearne Wins Title.
By finishing second In both the
Kansas City and Beverly Hills races
Eddie Hearne, veteran racing wizard,
succeeded In winning the speedway
championship for 1923 on points
scored. In commenting on his suc
cess, Immediately after the final race.
Hearne said: "By winning Becond
place at the Beverly Hills .race
Thanksgiving day I am the national
speedway champion for the 1923 sea
son. I used Champion spark plugs In
this race; also when 1 won second
place at the Kansas City race.
Trucks Travel Many
Thousands of Miles
As a matter of fact miles-old rather
than years, is a better measure of
the aggregate of a truck's service.
The prospective truck buyer of today
considers not only how long a good
motor truck should last but what is
more important, how far a good truck
should run. Naturally due to dif
ferences In the needs of business, it
is possible for one truck to travel six
or eight or ten times as far as an
other in the same time—although
both operate efficiently.
Once it was considered extraordin
ary for a motor truck to do 100,000
miles of work. Tills figure is now
considered only ordinary performance
for a good truck. For Ipstanoe, The
White Company in Ms annual tabula
tipn of letters from owners testifying
that they operate White trucks which
have exceeded 100,000 miles, an
pounces that 2,362 Whites of all
models are known to have traveled
100,000 miles or more. In the list
there are 1,461 Whites that have
gone between 100,000 and 150,000
miles each; 423 that have traveled be
tween 150,000 and 200.000 miles; 344
are somewhere on the 200,000 to 300,
000-mile lap while 144 Whltee have
forged ahead of the 300,000-mile
mark.
London to Have 4,000 Buses.
More than 4,080 motor buses will
be operated on the streets of London
soon, as 3,600 buses are now running,
and more are being added at the
rate of 50 a week. During the first
eight months of 1923 London buses
carried 724.600,000 persons. This was
an increase of 125,000,000, or 21 per
cent over the fares paid during the
corresponding period last year. One
hundred and fifty-five routes are op
erated by the bus company, 34 of
which do not make expenses, but are
'on at n loss for the convenience of
Londoners.
Peerless to Show
Collins-Built Six
The new s,x cylinder companion
car to the Peerless Fight, the car
that the Peerless Motor Car company
has been testing more than two
years, will be shown to the public
lor the first time at the New York
automobile show, starting January 5.
Final touches on'the models which
will be shown In New York are now
being given at the Peerless plant In
Cleveland, wherefthe car will Ih> pro
duced in conjunction with the present
Peerless. It will be one of the two
or three brand new makes to be
shown for the first time.
The new car Is the product of TS.
H. Collins, president of Peerless, and
his associates. Mr. Collins for more
than a decade past has Ifcen one of
the outstanding figures of the entire
industry. Peerless secured rights to
the plans, specifications and other
data on the car when Mr. Collins and
his associates assumed the manage
rnent of that company more than two
years ago.
Would Label Nation's Rivers.
“What river is that?” is a question
which comes to the mind of the mo
tor tourist frequently on his Jour
neys, but rarely does he find an an
swer without making a special stop
to Inquire. It is the aim of the
League of American Pen Women to
make the nation’s rivers better
known to the public. Mrs. Grace
Goldert, president of this associa
tion. is requesting the various state
highway commissions to place mark
ers at roadsides which cross famous
streams, informing the public as to
the name of the body of water at
hand.
American Motors Abroad.
Of 998 motor vehicles registered on
the Island of Martinique, 026 ure of
American manufacture. 57 French
and 15 from a variety of other coun
tries.
Kxeeiitive* Are Promoted.
Cailillui- Motor Ca»* company, De
troit. hiia appointed William W.
l^*w.h fi»rriifr cei^rwl diatrlct man
ager, as advertising manager, succeed
ing Verne E. Burnett, who la now
secretary of the General Motors In
stitutional advertising committee.
I
Greatest values from coast to coast. Come
in, we are cleaning house to make room for the
new Hudson Essex line.
New 1924 Stephens sport model and touring
cars.
Forty standard overhauled, refinished, guar
anteed used cars must be sold before Xmas Eve.
•
Studebaker sedan, Buick tourings, Dodge
roadster, Essex tourings, Franklin touring and
chummv roadster, Paige sport. Haynes, Mitchell,
Oldfimobile, Dort, Lexington. Himmobile touring
md Ford coupes and others from $200.00 to
$850 00. All must go to make room.
This is your one opportunity.
Killy Motor Co.
AT. 7461 2060 62 64 Farnam St.
_ • 4
H U D SO N
* * .*
Announcing the Appointm2ni of
. s*
The Omaha Hudson-Esssx Co.'
r »
Temporary Headquarters Fontenelle Hotel
Distributors for the Hudson and Essex Cars in
Omaha, Central Nebraska and Southwestern hwa
a
There is particular importance to Hudson and Essex
owners in the appointment of the Omaha Hudson Essex
G)., to represent these cars in the expansion of sales and
service necessary to this territory.
R. H. Davisson and W. H. Wetherell have been associ
ated with the Hudson Motor Car company organization
for many years, and were particularly selected with spe
cial reference to the importance of Omaha in the present
and future merchandising program of the company.
Their records give full assurance that Hudson and Es
sex cars will receive the high standard of representation
which has won such recognition everywhere.
Mr. Davisson, and Mr. Wetherell, will be assisted by an
organization chosen for its knowledge and capacity in
carrying out Hudson’s chief policy—satisfied ownership.
We feel confident that Hudson and Essex owners will
' be quick to recognize the benefits of the progressive pro
gram of the new organization.
* 1
HUDSON MOTOR CAR CO.
DETROIT, MICH.
December 15th, 1923
Associate Dealer, Killy Motor Co. 2064 Farnam Street
ESS E X