A finer phonograph than
the world has ever known before -
The NEW
HE New Columbia is something really new in
phonographs—new artistically, new mechan
ically, new in its musical excellence.
We believe it to be the phonograph of all
phonographs—superior musically because of
its wonderful new reproducer; excelling mechanically
because of its marvelous motor—unquestionably the
best the phonograph industry has ever seen, and sur
passingly beautiful because of the artistic, simple ele
gance of its cabinet designs. The New Columbia
eliminates the things you didn’t like about phono
graphs—no more rasp and blare; no more screechiness
or nasal tonal qualities. All music sounds better on
the New Columbia. Symphonic, operatic and popular
music—all are reproduced with the natural tone qual
ity of the original.
Listen to the New Columbia after hearing any other
phonograph and judge for yourself of this new quality
in phonograph music. Measure its purity of tone by
that greatest of all tests—the test of actual comparison.
491 Experimental Reproducers Made
Before One Was Accepted
The New Columbia’s extraordinary freedom from
musical defect of any kind, its absolute purity of tone,
are due first of all to the New Columbia reproducer.
Nearly 500 reproducers were made before the perfect
reproducer was finally developed. It is an amazing
achievement.
There is a device, for instance—so simple it bears
the stamp of genius—which controls vibration. (Ex
cessive vibration is the cause of what phonograph men
call Diast. ) inis device consists of two
little springs of highly tempered steel so
placed that they absorb the excess vibration
much as “shock absorbers” absorb the pound
ing of the road against the car.
In its fidelity to “pitch” the New Columbia
reproducer is a marvel of accuracy. The
pitch is international (the standard by
which pianos are tuned the world over), and because
it cannot vary, all human voices and all musical instru
ments are reproduced truly and with the full beauty of
I I
✓
their natural tone. A soprano is a soprano and not a
contralto. A tenor, a tenor and not a baritone. A
violin, a violin and not a cello. And in every note of
every voice and every instrument—whatever the voice
or instrument may be—you have the brilliancy, finish,
and detail that characterize the original.
A New Motor, Protected by 700 Patents
The mechanism of the New Colum
bia includes a new motor insured to
the sole use of the Columbia Phono
graph Company by 700 patents—the
right§ of which are protected both
here and abroad. The great virtue of
this new motor is its ability to deliver
power unfailingly and with a rhythmic
smoothness that does not vary by the
fraction of a beat. The motor’s even
ness ot speed is an important factor in control ot pitch
—and no motor in any other phonograph operates with
such absolute precision as this.
Pipe-organ Tone Control
Each model—including the beautiful consoles—has
the pipe-organ tone-control leaves which throw the
tone freely and fully instead of straining it through
interrupting fabric or lattice work.
Automatic Start and Non-Set Automatic Stop
Proved by 10,000 Tests
Another feature exclusive to the New Columbia.
With this new device, the motor starts when the tone
arm is moved over to place the needle on the record.
The record stops revolving
when the music stops. You can
put on a record and go into the
next room, or keep your comfort
able seat, knowing thaf when the
music stops the record will no
longer revolve.
Tasteful and Decorative Designs
The New Columbia Phonograph is encased in cabi
nets or consoles that are truly ornamental—a graceful
piece of furniture you are glad to have in any room.
The woods are of the choicest and you may be sure
that whatever the type you select, its quiet elegance
will harmonize with the decorations of your home.
Phonographs Taken in Part Payment
Convenient Terms Arranged
The men who sell the New Columbia are happy to
demonstrate its fine musical qualities—whether or not
you now contemplate a purchase. Spend one of the
pleasantest half-hours of your life. Go to any Columbia
Dealer. Ask him to play your favorite record on the
New Columbia and compare it with any other rendi
tions you have ever heard.
We believe you will agree with us that the New
Columbia is a finer phonograph than has ever been
made before. Your present phonograph will be taken
in partial payment and convenient terms arranged.
Prices, $SO to $600
Consoles are $100, $125, $150, $175, $200, and up
BUY COLUMBIA NEW PROCESS RECORDS, and notice their euperiority
COLUMBIA PHONOGRAPH COMPANY, 1819 Broadway, New York