We pay the Government tax of 6c. Merely hand to your
dealer the coupon below with 9c and get a package of
20 Lucky Strike Cigarettes
today only for
EOTE: The United States Government, through the Internal Revenue Department,!
>Uects 6c on every package of twenty cigarettes as evidenced by the Revenue StampJ
__
Why we want
Every Man in Omaha
to try Lucky Strike
To men who have not yet tried
Lucky Strike
This is not philanthropy, just business. You
are introduced to a cigarette today which sooner
or later you’re bound to try. This merely hastens
that happy time. Tear off the coupon now.
We have found that 88/o of the men who try
Lucky Strike immediately adopt them. So to
introduce you to Lucky Strike we can well afford
to make this special offer of paying the 6c Gov
ernment tax today ourselves.
No words can do justice to the Toasted Pro
cess in Lucky Strike. It takes us an extra 45
minutes to toast the flavor in, but it takes you only
a moment to try the flavor out—the test of the
toasting is the tasting.
Smoke this package tax free—you’ll get ac
quainted with a cigarette so balanced in the blend,
so mild in the flavor, so smooth in the smoking and
so fragrant with the sealed-in-virtues of the toasted
process, that you’ll change to this brand that never
changes—and you’ll never change again.
To men who already smoke
Lucky Strike
We want you, too, to get this tax free package,
maybe to pass it on to a friend who doesn t yet
know the pleasure you know.
Let him enjoy Lucky Strike as you do. Tell
him to try one package and then see if he agrees
with you and millions of others that there’s no
cigarette with such characteristic superiority.
Tell him why you prefer Lucky Strike. Tell
him that the extra 45 minutes of toasting insures
a flavor that never varies. He’ll find, as you have,
that this is a cigarette which can be continu
ously enjoyed The flavor never varies.
Some one introduced you to your first Lucky
Strike and you recall it as a lucky discovery. So
pass the good word along. Give some friend the
same opportunity. Tear out the coupon now.
/% Guaranteed by
WAS JrMAJs^zCcviA*
&
Change to the
Brand that
Never Changes
The Quality of Lucky Strike
That this wonderful cigarette may reach you in per
fect condition, no expense or trouble is spared by
the manufacturer. Notice that each package is
individually wrapped in glassine paper to protect
its fragrance lor you, until you yourself open it.
V you live out of town or if for any reason whatsoever you
cannot conveniently redeem this coupon through your retail dealer,
■imply mail it to us with 9c in stamps for the cigarettes, tax
free, and your name and address plainly written. We will
forward you tax free a package of Lucky Strike Cigarettes.
The American Tobacco Co., Inc., Ill Fifth Avenue, New York City.
GOOD for
one package of 20
LUCKY STRIKE
Cigarettes—TAX FREE
GOOD ONLY- NOV. 23
Mutt bo presented to yomr ratal/ Mir.
We simply ask you to pay 9c for th# cigarettes
We pay the 6c Government tax today only.
To Retail Tobacco Dealer*: Thi* coupon tnu*t be redeemed by yea
through yout jobber within one week from above date. Redemption
will be made only from dealer* engaged regularly in th* buaineee of salt
ing cigateue# and w ho have accepted coupon* from comumera
Th* number of coupons you can thua redeem is limited to th* number
of package* of l ucky Strike Cigarette* you purchased from yout jobber
for this tax froe plan.