Detroit to Have
, Motor Congress
Delegates From All Over
^ World to Confer on All to
Problems Next May.
“How fitting It Is that ths greatest
of all gatherings of automobile men
Is to be held In the state of Michi
gan. where was written the history
>f the motor car's greatest develop
iient," says O. A. Willson of An
drew Murphy & Son, local dealer
n Durant and Star oars.
“Delegates from 114 countries are
to confer at Detroit, In May. 1924, for
the purpose of a better understand
ing of the economic problems under
lying motor transportation In every
part of the world.
“The National Automobile Cham
-t>er of Commerce of the United States
is sponsoring the congress and has
extended Invitations to foreign gov
ernment officials, automotive associa
tions, dealers representing automotive
manufacturers abroad and editors of
trade papers.
The Automobile Chambers or Com
merce numbers among its active
members many of the world's most
prominent automotive experts and
executives, who are making a careful
study of problems pertaining to taxa
tion, highway, insurance, distribution,
servicing, operation and financing of
automobiles.
"At the congress they will apply
their findings to specific conditions
in the various countries. Foreign del
egates will review the situation in
their countries and state the prob
lems that confront them.
"Urgent transportation problems
are pressing in many countries and
the ?*atlonal Automobile Chamber of
Commerce states Its belief that this
practical exchange of ideas and ex
perience will create a better under
standing of the part contributed by
the motor vehicle to the economic
development of the countries in which
it# use has become general."
\ regular passenger airplane serv
ice has been established,* between
1 Condon and Prague.
Reo Speed Wagons Carry Students to School
It remained for the village of Hol
comb, In Finney county. Kansas, to
show the whole state what could be
accomplished by the modern school
consolidation plan when the taxpay
ers took active pride In their com
munity.
This town, barely more than a
hamlet, has what is said to be the
largest and finest consolidated grade
and high school In all Kansas. It
serve* a school district area of 125
square miles, with an enrollment this
year of 600 pupils.
Now Holcomb Is claiming the at
tention of western educators because
of Its eminently efficient school sye
tem. A concrete road recently com
pleted through Finney county has
been an Important (actor.
Of the COO pupils enrolled, 380 are
taken to and from school In Speed
Wagons.
The Speed Wagon fleet of Reos has
been in service since August, 1920,
with such records of dependability
and economy that school boards else
where in that vicinity have been In
fluenced favorably toward the con
solidation plan. Its success obviously
depends largely upon the utter re
liability and constant low cost factors
so unfailingly delivered by school
wagons.
New High-Powered Reo Sixes
Typify Steady Development
"Considerations of refinements In
the new line of high-powered Reo
sixes Just announced for 1924. fresh
ens interest in the traditional pro
gressive conservatism of the Reo
Motor Car company,” remarked L. U.
stout of the J. M. Opper Motor com
pany. "Refinements have been found
possible, of course, as better ma
terials and manufacturing processes
have been evolved. Reo has never
hesitated to ' make improvements
which were thoroughly tried and
proved in advance.
"But Reo engineers have been
guided more closely by engineering
principles and their anxiety to de
velop automobiles of extreme de
pendability and long life, than they
have by momentary fads among a
few prospective owners." A
Sales Manager Resigns
Effective August 1, 1923, B. E.
Stlmson. zone sales manager of Min
neapolis branch of Chevrolet Motoc
Co., resigned on account of ill health.
He was succeeded by L. B. Barnes,
formerly assistant sales ptanager in
the same office.
Yellow Cab Company Aids
in Finding Stolen Cars
Forty thousand Yellow Cab drivers
In practically every city of the coun
try. are now actively assisting police
departments in the work of recover
ing stolen cars. /
This Idea was originated by Roy
Payne of the Yellow Cab Co. of
Topeka, Kan / has been taken up
with enthusiasm by every taxicab
operator and very effective work has
been done.
These taxicab operators have ar
ranged with the chiefs of police of
various cities to notify the cab dis
patcher whenever a car ts stolen.
This dispatcher broadcasts a com
plete description of the car. As s
resisMs all drivers are on the alert and
because they cover most of the city
during the day and night, they often
run across the stolen car.
During the last two years Topeka
taxicab drivers have recovered a doz
en cars and similar results have been
obtained in other cities.
Rickenbacker Firm
Declares Dividend
At a meeting of the board of di
rector! of the Rickenbacker Motor
company, main office, Detroit, Septem
ber 10, a 1 per cent dividend waa de
clared, payable October 16 on all
stock of record aa of September *0.
This Is the third quarterly dividend
declared by thla company this year.
Capt. E. V. Rlctynbacker, vice pres
ident and director of salts, states that
ths output in sales for August ex
ceeded that of any previous month In
the company's history, and prospects
are that the last six months of the
year will exceed thoee of the first
half.
Demand Growing
for Closed Cars
Indications Point to New Era
for These Models, Says
Olds Co.
With the passing of the ninth
month of the present year Indications
point to the fact that the greatest era
of closed car buying is at hand, ac
cording to O. H. Peasley. general sales
manager of the Olds Motors Works
of Lansing. Mich.
At this time travelers of that com
pany, now in various sections of the
country, report to Mr. Peasley that
the demand for closed cars Is exceed
lng all sxpectatlons. especially for
closed models In the lower priced line.
Mr. Peasley says that the Olds Mo
tor Works, along with nearly every
other major manufacturer. has
broken all records during ths first
nine months of the present year; and
he believes that the last three months
will show capacity sales In all lines,
but that the closed car will be even
mote in demand than In 1922. •
A remarkable indication of the ten
dency of automobile buying is seen
In reports from the south, which bes
always been a fertile market for the
open car. Here, he says, even In Ala
bama. Louisiana and other southern
states the demand for the closed car
has taken a tremendous Ipcrease.
THE UNIVERSAL CAR
Ikwokdan
Changes featured in the new Ford Sedan make it a better looking,
roomier car.
A higher radiator with a trim apron at its base lends dignity befitting
a closed car. The higher hood and enlarged cowl curving grace*
fully to the dash give a stylish sweep to its body lines, and afford
additional leg room for occupants of the front seat
All body fittings—window regulators, door grips, door latch levers,
door lock, dome light—are finished in nickel The upholstery
carries a fine dark line on a soft brown background that does
not easily show dust or dirt Silk window curtains to harmonize
for the three rear windows enhance the style of the car and add to
the comfort of its passengers. See the other new Ford body 6tyles
at your nearest dealer's showroom.
/
These cars can be obtained through the Ford Weekly Purchase Plan
See Any Authorized Omaha or Council Bluffs Dealer
IN OMAHA
Hannan-Odell-Van Brunt, Inc. C. E. Paulson Motor Co.
McCaffrey Motor Co, Sample-Hart Motor Co.
Galbreath Motor Co. Universal Motor Co.
Adkins Motor Co. • i jij,;' '
IN COUNCIL IftLUFtfS ~ 4
Bowers Motor Co. Hughes-Parmer Motor Co.
CARS • TRUCKS * TRACTORS
Oakland Shows
4-Wheel Brakes
to Be Efficient
First Models of 1924 Line
Sent to All Points
of Compass to
Demonstrate.
Based on enthusiastic endorsements
received from police and public safe
ty officials In the cities and towns
which have already been visited by
the Oakland True Blua Travelers.
Oakland four-wheel brakes are des
tined to bs recognized as one of the
greatest safety features ever Incor
porated In a motor car.
The True Blue Travelere are the
first models of thau 1924 Oakland Una
to come out of the, factories at Pon
tiac. Mich., and ao confident were
the factory official* of th# per
formance of th* new models, on which
Experimental work has been conduct
ed for two years, that the first cars
were dispatched to all points of th*
compass to demonstrate the per
formance under every road and cli
matlc condition.
One of the main reasons for dis
patching the cars was to demonstrate
the safety feature of the four-wheel
brakes, and In order tu do this thor
oughly, It Is planned to offer a dem
onstratlon to police department of
ficials In the more than 1,000 cities
and towns through whiefi these cars
pass.
As It Is well known that the
amount of braking power Is gov
erned by the friction resistance of
the tires against .the road, by dis
trtbutlng the braking effort over all
four wheels, Oakland obtains not
only more positive braking, hut
smoother declaration. There Is con
sequently less wear on brake bands
and tires and less strain on the
chassis mechanism.
It Is Impossible to lock the front
wheels on a dry pavement.
The four-wheel brake mechanism
on th# front wheels has been so arf
ranged that m turning, the outer
front wheel brake Is automatically
released, which Insures perfect con
trol of steering at all times.
Beauty Contest Entrant
Wears Rubber Costume
Among the many costumes which
Miss Thelma Boyd took to Atlantic
City, as "Miss Akron, Ohio." was one
which is typical of the world's rub
ber center—her bathing costume. In
addition to the regular suit, she was
equipped with a full length rubber
cape with flowing ribbons and white
binding, two bathing caps made en
tirely of rubber in fancy designs, rub
ber bathing slippers, rubber belt with
shoulder strap and rubber garters dec
orated with fancy flowers also made
of rubber.
More Powerofe?K0r^eweOveerla?d
Sedan — quicker, greater than ever! Now
, equipped with the bigger Overland-built engine.
Astonishing economy; wonderful power!
Feel the marvelous riding ease of the Triplex
springs (Patented) with 130-inch springbase. Go
over bumps and car tracks as in a big car. Notice
the deep, broad comfort of the fine upholstery*
Get an Overland Sedan. You’ll be triad!
Willys-Overland, Inc.
2562 Farnam Street Phone H A rney 0353
Factory Branch—Open Evenings
Folton Auto Co.
5915 Military Avenua
CITY DEALERS
Opocenaky Brother*
5134 S. 24th Street
Co. Bluffa Overland Co.
Council Bluffa
,,‘-795
FOB Toledo
Touring $495, Roadster $495, Red Bird $695, Coupe $750; f. o. b. Toledo. H e reserve the right to
change prices and specifications ncithout notice.
1924 Model
Studebaker LighuSix
Touring Car
$995
The Price o! This Car Is
Misleading
Some buyers take It for granted that ears which
sell at about the same prices are equal In value.
This is distinctly not the case. To buy on this
basis would be an Injustice to yourself.
You can pay several hundred dollars more than
the Light-Six price and get a car that represents
no greater, if as great, intrinsic value as the
Studebaker Light-Six.
Or you can pay about the same price as the
Light-Six, or less, and get a car that is high
priced when compared with the Light-Six because
it does not represent as much for the money
Invested.
And in the Light-Six you enjoy all the advan
tages of smooth, flexible, dependable, six-cylinder
performance. You get a beautiful, substantial,
well-built, roomy and comfortable car.
The practical absence of vibration in the Light
Six is a notable achievement. It is due largely to
the fact that the Light-Six-crankshaft and con
necting rods are machined on all surfaces. This
Is an exclusive Studebaker practice on cars within
hundreds of dollars of the Light-Six price.
Stop in and see the 1924 Model Light-Six.
V
Test it for yourself—drive it and make your
comparisons. Driving is believing.
After seventy-one years of service the name
Studebaker enjoys confidence and respect more
than ever.
S TU_D_EBA K JLK
1924 MODELS AND PRICES-f. o. K factory
LIOHTatX ' • • special six ' * -• i.lw6 six IHfnMrTT^l
i f— , i/2* ?p. a..«o et. jy; fj-p—nr w w y w p. >-p..., w s »<w> r Iff*. 11
Tourhir—.--->9lf T^irto* _-j.-.—|USt Tourin*-»KM iKKjTWflTSfl^BI
Ro*dltir(S-Pm >-#79 Roadotee (I Pm)_1315 8peed»ter (S ('■m.)_1935 \v4KMHhvWVf
Coupo-Roodoter( I Pm.) 1119 Coup* (S-Pm > 197» Coupe ( VP««.U 1530 7^'i Tiff/
Sedan- . 1330 Sedan t030 Sedan |fft *• "SJfi■fir
Torino lo Moot Your Q^onvoniooct
O. N. BONNEY MOTOR CO.
2550 Farnam Street
THIS IS A STUDEBAKER YEAR'