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Omaha’s Factories • 345, ^4"46, 385°^m
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From 1908 to 1923
1908—12th and Jonet Sti.
From two ovens in 1908
to the mammoth 16-oven
Snow- White Bakery at 13th
street and Capitol Avenue
that’s the way the Iten Bis
cuit Co. has grown in Omaha
Omaha’s Greater Snow-White Bakery
First Snow White Bakery (center of above picture) completed in January, 1911.
West addition (left of picture) completed January, 1914. North addition (right of
picture) completed in fall of 1920.
This is the largest cracker and cookie
bakery west of Chicago, being the third
largest in the United States. There are
more cracker products baked here than
in any city of less than one million popu
lation.
i t
There are 1G ovens, with a total capacity
of 700 barrels of flour daily. There are
between 500 and 600 employes.
While full credit for the growth of the
Iten Biscuit Co. is claimed for the policy
of the company in baking only the kind
of crackers and cookies folks like and
want more of, it is fully realized that the
Omaha location is a big asset in develop
ing distribution in the middle western
territory.
Iten’s Quality Products comprise over 150 varieties of crackers, cookies and little
iced cakes, all of them most excellent eating. There is an Iten Quality Product for
every occasion when food is served.
Fairy Soda Crackers have
always been made to the
highest standard of good
ness, and they are rec
ommended to those who
want the best. They are
made of the best materials
by modern, sanitary
methods, and are packed
while still warm from the
white tile ovens. Fairy
Soda Crackers are baked
with salted tops or with plain (unsalted) tops.
They are packed in triple-sealed packages, in
family and consumer tins, and in returnable
cans. The returnable tin can (see illustration)
is recommended as the most economical package
in which to buy crackers for family use. Eiach
can averages 7 pounds of crackers, and the tight
fitting lid keeps them fine and fresh until the
last one is used.
Iten's Graham Craekera are
"good eating for everybody,
morning, noon and night." Tha
'raterials used in their baking
are carefully selaeted and
"very process la watched with
scrupulous care to assure ths*
the crackers attain the high
est degree of perfection. They
must come from the ovens
just right. They sre healthful,
nutritious and easy to digest. While they are especially
recommended for infants, growing children and invalids
on account of their high degree of nourishment and ess#
of digestion, they are also good for adults in every walk
of life. They are good eating Just as they come from
the grocers, or they are good with fruit, or with a
howl of milk, or half-and-half, or made into sandwiches
with your favorite filling. Many folks use them as break
fast food, crumbled in a bowl of milk. The returnable
half-sice can (see illustration) is recommended as tha
best container for family like. These half site cans con
tain an average of six pounds of crackers, and the
tight-fitting lid keeps them In palatable condition until
they are used. Iten's Grahams may also be had in triple
sealed packages, and in bulk.
Visitor* are always welcome at the Snow White Bakeries. Come to the office entrance at 13th
street and Capitol avenue, Monday to Friday, 9 to 11 a. m., or 2 to 4 p. m., when all departments
are in operation. (We close at 12:30 on Saturdays.) A competent guide will take you through
every department, »o you can see how we put t he quality in.
ALL GOOD GROCERS SELL ITEN’S QUALITY PRODUCTS
Iten Biscuit Co. Snow-White Bakeries
OMAHA <R*«.U.S.Pat.Olfic*>
OMAHA HIGH SPOTS
Population 191,601.
First in butter production.
First in pig lead production.
First in per capita automobile
ownership.
Second in per capita tele
phone users.
Third live stock market.
Center of thirteen nationaj
and interstate highways.
Commission fdrm of govern
ment.
Fourth railroad center.
Terminus of New York
Omaha aerial mail.
Third in per capita park area.
| Ten trunk lines of railroad—
22 branches.
Home of the largest building
and loan association.
The gateway to an immense
>vealthy inland empire.
Half-way station on New
York - San, Francisco air
way.
No slums or tenements.
Fourth in home ownership.
Leading retail center be
tween Chicago and Denver.
Seventeenth in bank clear
ings—thirty-fourth in pop
ulation.
The Best in “VICTOR” HOSIERY
“Lady Anne”
and
“Miss Victoria”
Two Exceptional
Stockings
In^ All Colors
AT YOUR DEALERS
Manufacturing
Wholesalers
Dry Goods Notions
Ladies’ Ready-to-Wear
Men’s Work Clothing
Hosiery and Underwear
A Cordial Invitation It Extended
to All Merchants Visiting Omaha
Byrne & Hammer Dry Goods Co.
OMAHA
When Stronger, More Water
proof Concrete Blocks
Are Made
THE “IDEAL” WILI
MAKE THEM
Our 19 yea
in the Concre
Block busine
have been t
voted to impro
ing the quail
and utility of o
product, requ
ing numerous s
costly chargejfl
machineryV,Y\J
m a n u facturiH
facilities.
This constant striving to improve our product and our servi
has grained us the confidence, good-will and patronage of
steadily increasing number of builders and home owners.
“Star Brand” Cement Blocks Are Better
SteamrCured and Waterproof
Cost No More
IDEAL
CEMENT STONE CO
31st and Spaulding Sts. Phone KE nwood 043
Uncle Sam Health Food
UNCLE SAM Health
Food is a nutri
tious pure food product,
made from toasted
vhole wheat flakes,
oasted and crushed
laxseed, celery and
salt.
ft differs from the
many other health
giving foods in that it
not only builds and sus
tains the body, but acts
as a positive and un
failing laxative. While
n no sense a medicine,
if eaten regularly once
or twice each day it
will relieve the most
obstinate case of con
stipation. Because of this fact it has been widely
.recommended by physicians.
It is nourishing as well as laxative. With sugar and cream or
with fruit, it is a meal in itself for those who desire only s
light breakfast. It may be eaten daily the year ’round without
palling on the appetite or causing undersirable results.
T TNCLE SAM HEALTH FOOD has the delicious flavor of
toasted nuts. It is fully cooked and ready to serve. Most
people prefer it as a breakfast food, with sugar and cream or
with fruit. However, many find it just aa delightful in muffins,
griddle cakes, puddings, etc.
A Mild, Natural Pure Food Laxative
"A DISH EVERY DAY KEEPS CONSTIPATION AWAY"
Unccle Sam Breakfast Food Co.
Omaha
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OMAHA SCHOOLS
Omaha has 56 public schools and 46,483 children of school
age. There are four high schools, with 6,600 students en
rolled, and a fifth high school is in course of construction.
The Technical High School, costing more than $3,000,000, is
to be opened in September, 1923. There are 1,150 teachers.
$14 OOO^OO^ sch°°ls anc^ real property is appraised at
The Medical College of the State University, one of the uni
versity’s largest departments, is situated in Omaha. Other in
stitutions of higher learning are Creighton University and the
University of Omaha.
There are 28 parochial grade schools, with 139 teachers and
5,963 pupils; five parochial high schools, with 26 teachers
and 283 pupils, and four academies and colleges, with 59
teachers and 468 pupils.
There are four business colleges, with a total of 2,000
students and 40 teachers.
Overdraft Furnaces Heaters and Ranges
More
Heat
for
Less
Coal
All
Cast
Over
draft
Furnace
The Overdraft Is Not
JUST A FURNACE
But Is
A Furnace of Real Merit
One that will live up to every statement made for It.
Sold direct from onr factory to residents of Greater Omaha and installed by sur own skilled
mechanics.
Our Products Are Sold All Over the Country
During 25 years we have built up a flourishing industry, due largely to
the quality of our product and the Overdraft principle built Into our
stoves and furnaces.
Have one of our heating engineen call and give you full details regarding
this wonderful furnace and show you why It is to your advantage to buy it.
Howard Stove & Furnace Co.
Ralston, Neb. 15 Minutes West of South Omaha
* I
Omaha is rapidly becoming
a great coffee manufactur
ing center.
Coffee
is the best known and big
seller of these Middle
Western States.
Douglas Street, Omaha
There is roasted in Omaha
By
Paxton & Gallagher Co.
daily enough coffee to sup
ply the breakfast cup for
over five cities the size of
Omaha.
OMAHA, THE GATEWAY TO THE EAST AND THE WEST
The Automatic Sealing Concrete
BURIAL VAULT
No Wood
To Decay
No Steel
No Rust
Water-Proofed — Reinforced — Everlasting
The AUTOMATIC SEALING VAULT ia the only
vault manufactured featuring an absolute water
proof joint, the lid fitting down over the walla of
the vault (see cut), forming an air-light seal; water
cannot enter the vault against the air pressure from
within.
For sale by all undertakars. Insist upon the "Automatic Seal" J
Manufactured by
Omaha Concrete Burial Vault Co.
Pbone KE nwood 1077 S210 N. 30th St., Omaha
i
MIRRORS %*•>.*:.%
We Also Re-silver
Old Mirrors
Pittsburgh
Plate Glass
Company
OMAHA
14th and Jones Sts.
Ttfe DOUP
ALWAYS HTS THE BED
. ■ ■ .. . -
L. G. DOUP CO.,
1301 to 1311 Nicholas St.
OMAHA, NEBRASKA
Manufacturers of UPHOLSTERED
FURNITURE, MATTRESSES and
FEATHER PILLOWS
Housewives who are particular that
every article in their daily menu be
the best obtainable insist on our
Coffee j j
Cinnamon
Pecan Nut Butter
Rolls
EVERY BITE A REAL DELIGHT
They are temptingly delicious
in flavor and are entirely satisfy
ing in wholesomeness, fry them
and you will always buy them.
BRANCH STORES:
T.bl. Supply216
North 16th
Barnhart Brothers &
Spindlier
Suppliers to
PRINTERS and PUBLISHERS
0-0
The Best in
Type, Presses
and
Composing Room
Equipment
1114 Howard Street, Omaha, Neb.
Call JA ckson 1076
OUR CONTRIBUTION
OMAHA’S GROWTH
Eleven Modern Filling Stations:
17th and Davenport 49th Ave. and Dodge
18th and Jackson HOth and Military
30th and Farnam 29th and Leavenworth
38th Ave. and Farnam 24th and Willis Ave.
24th and H, So. Side 12th and Harney
30th and Cuming
Conveniently located—where you may be assured of
courteous treatment, prompt service, quality products.
With "11 honor and thanks to our thousands of friends and
customers, we are in a position to say:
“Business Is Good, Thank You!
Nicholas Oil Corporation
The Home of
IDEAL
BUTTER
Kirschbraun &
Sons
(Incorporated)
Omaha, Nebr.
‘ Yr
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