X Perfect Service is Our Constant Aim -Twmammmmmm—r?—r ^ 1 —^ a. j mb ibb—■mKmWMmmtm* ; m <^K9FIHPVVMmK&Sti£g*&&&% Source of Omaha’s Light and Power—The Nebraska Power Company “Plant.” Perfect Service is Our Constant Aim —— __ .. A S the arteries reach every portion of the body, bringing the life-giving blood stream from the heart; so the Nebraska Power Company, with its 5,000 miles of wire, brings to every part of Omaha a constant stream of electricity—the very essence of the city’s life. / The “heart” of the Nebraska Power Company is its huge plant located on the banks of the Missouri river at the foot of Jones street. From there is sent the ever lasting flow of electricity to home and factory. Electricity is indeed a cosmopolitan servant! In the home it lights, cooks, washes, irons, sews, sweeps, cleans, warms, ventilates and cools. It turns the wheels of factories, mills and elevators. It makes your clothing, your butter, bread and ice; re frigerates your poultry, meat, fniit and produce. It serves rich and poor alike. The nucleus of the present organization which makes this wide distribution of electricity possible in Omaha was laid in 1SS7—36 years ago. Since that time, through constant improvement at a cost of millions of dollars, the equipment of the Ne braska Power Company stands today one of the finest in the United States and serves over 47,000 customers. In a great measure the growth and development of our company is due to the confidence of the people of Omaha in our institution and the faith put in us by the great numbers of men, women and children of this city who own securities of our company. The first electric light plant was established in Omaha after much effort in 1884 by a group of men who had confidence in the future development and growth of the city. I Prior to that time two different groups refused franchises offered by the city to establish a light plant here. # Nebraska fU Power S.