Fuel to Figure
in Future Races
on Speedways
Petroleum Derivative Assures
Smooth Combustion in En
gines, Tests of New
Product Show.
Indianapolis, June 9.—Important
developments In the new field of fuel
enemistry are forecast to be the pro
jected plan of Cafl G. Fisher, presi
dent of the Indianapolis Motor speed
way, to revise the racing rules for the
annual Indianapolis 600-mile race so
as to place a premium upon fuel
economy as well as upon engine speed
and power.
The sensational performance of the
new 122-cublc Inch engines In this
year's contest, practically duplicating
the best efforts of the larger engines
of previous years, is held to demon
strate that material improvement in
engine design, excepting still further
reduction in size, is no longer pos
sible.
Additional gains must come, It Is
held, from the scientific treatment of
engine fuel, calculated to secure
greater efficiency from the fuel itself,
rather than from the mechanical
agencies through which it Is con
verted Into power.
Even Combustion Best.
The limiting factor of Increased
fuel efficiency has been the uneven,
haphazard combustion of the various
elements entering into fuel composi
tion. Some explode to suddenly, giv
ing rise to a high pressure gas wave
that results In the phenomenon
known as pinking or knocking. Others
burn too slowly, so that they are
only partially consumed.
With the various fuel elements so.
unified through some efficient agency
as to insure their well timed, har
monious combustion, not only would
an immediate increase In mileage re
sult. but also the use of higher com
pression engines would lie made pos
sible, bringing about still greater
gains.
At least one successful solution to
this problem has already been an
nounced, in the frorm of I.ubac. a
s -trntlflc petroleum derivative re
fined by the Lubac corporation, Chi
cago
Lubac Assures Smoothness.
Extensive tests conducted bj
Armours institute. Chicago, show
that when added to gasoline, benzol,
or a mixture of the two, Lubac as
sures smooth, complete combustion,
eliminating detonation.
Participants in the recent Indianap
olis 500-mile race who used Lubac, in
cluding the Mercedes and Bugntti
entires, proclaim it a tremendous aid
to increased fuel efficiency. Because
of the results obtained, its universal
employment in future racing contests
are now being con
rinded to place this new product on
tjle market, with the assistance of
motor car manufacturers and automo
bile, accessory and fuel distributors
interested in improving motor ear per
! formnnce as well as conserving the
f nation's rapidly diminishing fuel
supply.
Motor Car Dealers
Stressing Service
That motor ear dealers’ service
managers should he educated today
more along the line of good merchan
dising maintenance practices to the
end that car owners will be netter
satisfied with both the service itself |
and the cost of service was the gist of]
an address made by It. A. Armstrong, !
service manager of the Oakland Motor
Car company, at the recent service!
managers' convention of the National |
Automobile Chamber of Commerce In
Detroit.
"We have been educating our deal
ers on the most economical manner
of merchandising maintenance on
cars," stated Mr. Armstrong, "be
cause we feel that the stress today
should be placed on this end of serv
ice maintenance.
“Today throughout the country, at j
our main distributing points, dealers’
service managers and mechanics are
meeting our factory service represen
tatives who conduct schools covering
the product from a mechanical stand
po^it and good business methods."
/Hayward Motor Firm
/ to Handle Franklin
, Franklin motor cars will be handled
ii> In this territory by the Hayward Mo
i tor company, it was announced yes
terday.
Both sales and service depart
’ ments are ready to give expert serv
! Ice ot Franklin owners and pros
' pectlve owners.
v The service department Is in charge
of Frank Wersehay. With him are
I associated Roy Nachueber and Wli
1^ liam Pratt.'who have been connect
j ed with Franklin aervlce for six or
( eight years.
f "For many years I have taken a.
great Interest In the development
of the air cooled car, and have
watched th^Franklln since it came
out In 1904,” Mr. Hayward said.
"The company has not changed
from the original principle on which
It started, hut has put the entire
energy of Its plant Into developing
not only Its motor but also the com
plete car."
Sprague Tire Service
Station Opened in Bluffs
Another Sprague free tire service
station wag opened In Council Bluffe
Saturday, according to E. H. Sprague,
president of the Sprague Tire & Rub
ber company of Omaha. The new sta
tion Is located at First avenue and
Fourth street and Is under the super
vision of J. P. Piper.
Bike the Omaha, Pallas and other
stations, the Council Bluffs unit will
render free tire service both at the
station and on the road to motorists
who have tire trouble. y
The Council Bluffs station contains
several features not represented In
? other units, but which will lie added
as soon as space becomes available.
The most Important of these new fea
tures Is the rim buffing machine for
the free use of motorists. Every rim
that cornea Into the station Is buffed
In this new machine, all the rust and
dirt Is removed and the rim Is given
a frssh coat of aluminum paint.
The next station to be opened prob
ably will b« In South Omaha. i
I
Autoists Battling With Mad to
Set New Detroit-Coast Record
Left to right: J. S. YVanibold of Omaha, Al Nagell and “Happy
Mark” Mcl>aughlin, who are piloting a car to the coast, and E. L.
Hurst of Omaha. -
Undaunted by miles of quagmire
which once were roads, “Happy
Mack” McLaughlin, salesman for the
L. G. Hanson company of Chicago,
Studebaker dealers, and A1 Nagell,
relief driver, passed through Omaha
Thursday on their way from Detroit
to Los Angeles.
Mr. McLaughlin is trying to lower
his record of 92 hours driving time
between the two points, set last year,
and is at present several hours ahead
of schedule.
He made Chicago from Detroit in
8 hours and 52 minutes and made
Omaha from Chicago in 17 hours and
30 minutes, through inches of mud.
In addition to being a jovial auto
salesman, Mr. McLaughlin is a for
mer professional ball player, having
played with clubs in South Bend, To
ledo and -Cleveland.
Mr. Nagell won the open city golf
championship in Rochester, N. V., in
1920, by turning in a 71 both mnrfi
ing and arternoon in the final round
against Walter Beamish, his oppo
nent, who took 78 and 77. Nagell
is a member of the Genesee Golf club
at Rochester.
Two of his brothers are profession
al golfers.
The men are traveling In a Stude
tnker Big Six and report that in
spite of bad conditions, they have ex
perienced no trouble thus far.
Visitors at Olds Works.
Among the visitors at the Olds
Motor Works, in Lansing, Mich., this
last week were C. H. Larson. New
York distributor; Louis Engel, jr.,
Buffalo distributor; A. L. A. Spitler,
Minneapolis distributor; H. M. Na
deau of Pittsburg; J. Tallmadge of
Boston; W. J. Clemens, manager of
the Detroit branch.
London has 45 theaters and 38
music halls.
New Road Guide
for Tourists Out
Automobile Club of America
Publishes Informative Book
for Vacationists.
Motorists who are planning vaca
tion tours during the summer months
will be pleased to know titet the 1923
Associated Tours Guide, the official
roadbook complied and published by
the Automobile Club of America, is
now ready for distribution.
By following the carefully selected
itineraries and clearly defined road
maps with which the Guide's 104
pages are filled, summer vacationists
are enabled to tour by,motor through
the most charming sections of the
eastern United States and Canada to
seaside, mountain and country re
sorts. All tours In the Guide are
compiled with a view to scenic
charm; the roads mapped are the
best stretches of hard highway that
the country affords.
For transcontinental motor tour
ists there is a double page Atlantic
to rnclflc road map, showing the sev
eral routes across the'United States,
accompanied by complete Itineraries
for this increasingly popular trip. For
those visiting the New England coun
try there is a map of the recently
adopted road marking aystem.
A feature of the Associated Toura
Guide that motorlsta particularly ap
preciate is that the Itineraries are ar
ranged to allow for logical stopping
places at the end of each day's run
at towns where accommodations may
lie readily secured. Synopsis of state
motor laws, ferry schedules and lists
of good hotels and garages also go to
increase the Guide's usefulness to ths
nutomobllist.
Stephens Six “Sport Foursome”
The new "Foursome” has many distinctive features. Fawn and gray contrasted with black fenders and
apple green wheels give it an appealing charm found mil y in the most carefully designed motor cars.
$1550
THE STUDEBAKER LIGHT.SIX SEDAN
Where Quality Counts Above
Everything Else
Quality is more important in an
enclosed car than in most any other
product in daily use.
Regardless of price, it is not
economy to buy a makeshift job in
which the quality is skimped and
cheapened at every turn. Paint,
imitation leather and fibre board too
often cover serious structural de
fects and cotton-and-wool trimming
cloths are short lived. The chancaa
are that the buyer will more that)
pay the difference later j-^in higher
upkeep cost, frequent ripairrand
excessive depreciation.
The price of the Light-Six Sedan
Is the lowest at which it is possible
to obtain a substantial, high grade
hardwood and steel b^jy, uphol
stered in mohair, in combination
with a chassis of proved depend
ability and performance.
Studebaker’s rich heritage In the
art of body construction dates back
to the very inception of the vehicle
industry in this country. Today*
Studebaker'* South Bend plants
build more high quality closed bodies
than those of any other automobile
manufacturer and consequently
overhead costs are reduced gad the
price to the customer is low. |
The in-built quality of the Light
Six Sedan is evident the moment
one gets behind the wheel, and is ap
preciated far more after twenty-five
or thirty thousand miles of servicf.
The second-hand market further
reveals the high intrinsic value that
it traditional with Studebaker cars.
The Light-Six Sedan, with its
sturdy four-door body, its improved
L-head motor, and the excellence of
its chassis, combines distinction of
appearance with* reliability of per
formance, a degree of comfort and
economy of operation unknown in
any other car at anywhere near its
price.
After 71 years of service the name
Studebaker enjoys confidence and
respect more than ever.
Power in surplus measure to satisfy the most exacting owner
Four wide-opening door*. Right-day clork. Quick-action cowl ventilator.
Attractive coach lamp*. Heater. Mohair velvet pluah upholitery. Glare
proof vlaor ami windshield cleaner. Dome light. Thief-proof tran*mi*clon lock.
MODELS AND PRICES—/, o. b. fmctoriau |
LIGHT-SIX
B-Pmm.,U29W. B.,40lT. P.
SPKCI Al^OIX
i-p—',nrw.B.f3on.p.
mu hi* f
T.rmm . I*' W B .40 H F. I
Touring-$ 071
Rond at or ( 5-Paaa.)_075
Coupe-Rondate»( ] Paaa.) 117}
Sedan-1 1550
Touring_11278
Roadster (2-Pass.)_1230
Coups (3-Psas.)_ 1978
Sedan_ 2030
Touring_$1730
Bpe*d«rr (3-Paw.)_1«35
Coop* (3-Pm )_ 3330
Sednn 375*
Torma to Moat Your Conoonionco
STUDEBAKER
O.N.BONNEY MOTOR CO.
2550-4 Farnam Street HA mey 0676
HIS IS A STUDEBAKER YEAR
Killy Motor Company
to Handle Stephens
.
^ VV. L. Killy.
The Killy Motor company has
arranged to distribute Stephens cars
in the Omaha territory.
Mr. Killy has Just returned from
the Stephens factory, where he has
been Inspecting the manufacture of
the product.
"In the years that I have been In
the automobile business I don't think
I have seen a car so carefully built in
every part as the Stephens," he said.
The cars are produced In two dis
tinct models with seven body types.
Former Owners Buying.
A remarkable high average of sales
to former owners Is now being exper
ienced by the General Motors Truck
company of Pontiac, Mich. During
the last month sales to former own
ers averaged 39.6 per cent, according
to an announcement by the sales de
partment.
GATES TIRE5
“The Tire with The Wider and Thicker Tread”
This May Surprise You—
It surprises many to learn that the
twentieth unit of our factory—
just put into operation—is alone
larger than any other independent
tire factory in the west
Probably no other tire has built a
business of this magnitude within
just the past 6 years.
Of course there’s a reason for
such unusual growth. It’s the ex
tra miles delivered by the tire with
the wider and thicker rubber tread
—the Gates Super-Tread Tire.
— ONE-TON TRUCK
Here is a chance for you to get
started toward greater profits
—or to build up a business of
your own—and it costs only
$5.00 to make the start.
Everywhere, Ford One-ton
Trucks and Light Delivery
Cars are saving more than this
every week for their users. So,
as soon as your truck starts
running it will quickly take
care of the purchase price and
add new profits as well.
It will widen the area in which
you can do business, enlarge,
the number of customers you
can serve and keep your de
livery costs down to the low
est point.
Start now toward the owner
ship of a Ford Truck or Light
Delivery Car—use the
v
enrolls you under the terms of this Plan. We
deposit this money in a local bank at interest.
Each week you add a little more — this also
draw's interest. And in a short time the truck
is yours to use. j
For Particulars See Any Authorized Omaha and Council Bluffs
Ford Dealer
The following Banka ore acting as depositories for payments
made in connection with the Ford Weekly Purchase P/an;
IN OMAHA
t f
Live Stock National Bank Bank of Benson
Merchants National Bank First National Bank
IN COUNCIL BLUFFS
City National Bank First National Bank
