Detroit Produces
290,000 Motors
During March
First Quarter of Year Closes
With Production at Top
Speed Unable to Sup
. ply Demand.
By I'ntveTsal Service.
Detroit. March 31.—Itecords are
short-lived in the automotive indus
try these days. The unprecedented
volume of business that has poured
into local plants in the last three
months has repeatedly bowled over
production.
With a March production of nearly
tao.onu cars and'trucks, the industry
closed the best first quarter in history
both from a production and financial
standpoint. There is no question but
*h.nt March sales would have topped
I he $300,000 mark hod fartorles been
able to supply the demand.
The second quarter, opening tomor
row, will set another pew mark in
-production ami sales, according to
the present outlook. W. C. Durant,
who was in Detroit Wednesday, stat
ed that the present prosperity is not
momentary but will continue for some
time, lie sounded another optimistic
note when he said that the condition
is general throughout the country.
Mr. Durant declined to comment on
plans for his companies. Rave to say
that he will not make an offer for
the Liberty Motor Car company when
the auction sale is held Tuesday.
It is expected that at least three
parties will be represented at the
sale. They are: Clarence A. Karl,
president of National Motors corpora
tion. which plans to obtain a plant in
Detroit;- Mr. Yerlinden and Percy
Owen.
New Flivver Keeord.
Ford again act a new high produc
tion mark for the week, when the
company made 33.791 cars and trucks
in the period. Ford-smashed all daily
records Tuesday with a record out
put of 6,103 cars and trucks. Ifegin
nlng tomorrow, the company will Vir
gin on a stupendous schedule which
calls for a daily output of 6.3n3 cars
atal trucks. A fully completed Ford
car will be turned out every four and
one-half seconds during each eight
hours working day during April.
Kickenbacker produced 635 cars in
January, 750 in February. 1.004 in^
March, and plans an output of 1.300
in April. According to present plans,
production for the second qflarter
will more than double the record out
put of the-first quarter, when 2,333
cars were made.
Maxwell's current output is great
!y exceeding the factory's production
schedule for 1923. January's output
of 3,801 c^fs comparing with a
schedule of 3.493 cars while in Feb
ruary 3.834 cars were produced
•gainst 3,360 scheduled. In March
Maxwell turned out nearly 5 300 oars,
•Xreeding its schedule for the month
which called for an output of 3.183.
Maxwell Is looking for its biggest
• year in 1923 ami experts to surpass
the schedule of 60,000 ears set for the
year.
Total production of 100,600 cars
built by Durant Motors company was
reached Tuesday. Output now over
ages 900 cars daily, 600 of which are
Star cars. Sales of General Motors
tars and trucks for February totaled
55,000. This compares with 20,869
for February last year and is nearly
6.000 greater than January, 1923,
which was three times as great as
January, 192J.
Cadillac is now (iroducinft more
ears than at any time In its history
daily output over-aging well over 100
tars. Two new buildings have been
added to the plants here to advance
production facilities. "Things never
Reo Traveling Bungalow
Has Home Conveniences
"Let rue live in my house by the
side of the road and be a friend of
man.” Sam Walter Foss wrote
those lines years before tile auto
mobile bungalow became ^n ac
cepted. practical means of migra
tion. For more than 11 years he lias
been sharing with other great souls
his modest- home in that city not
made with hands. But the spirit,
the camaraderie expressed in "the
House by the Side of the Hoad” will
live forever with us.
There is a democracy of traveling
by motor that is contagious. Nor
have the motorists alone acquired
this spif.t. Start out today and drive
where you will—the greetings front
almost every town are alike in tjielr
hospitality and genuineness—free
tourist camps, assembly halls, even
gas and fiiped water supply are often
furnished, besides policing and sani
tary accommodations.
The creation of traveling homes is
fast approaching a fine mechanical
art. Pioneering in the construction
of motor touring homes is a tiling of
the past. KaPli new creation is a
composite of tlie best ideas which
have a\yeady been proven by practical
use until today anyone can, with a
little research, build, or have built,
a stlcee st'ul,, comfortable and even
luxurious home on wheels.
The Hep bungalow borne shown
here was fashioned after the .sugges
tions and plans of James N. Herbert,
of Syracuse. N. V. The chassis is the
famous Heo Speed Wagon, which on
account of its powerful motor and
oversize construction throughout, is
used in innumerable cars of this
type.
The outfit i« so completely equipped
that one entering one can not help
but imagine that be is in a verj
sizeable living room of a modernly
I furnished apartment. Inside the
bungalow measures 16 feet long anil
seven feet wide. The appointments
I are complete in every detail, and the
[construction of the body throughout
was supervised very carefully by
Mr. Herbert himself. Provision is
made for two full sized beds swing
ing on chains from one side. Mr.
Herbert installed gasoline stove,
lavatory facilities, running water and
every possible convenience fur tour
ing In comfort. The interior of the
body Is fitted up with Wood paneling
throughout and the floor carpeted
with rugs. Dish cupboards and
clothes closets are provided.
An idea of tlie ease In which Mr.
Herbert is traveling .« gained from
the fact that a vety comfortable
'Ticker low-armed chair was provided
for the driver. Glass panel* on
cither side of the windshield and
Mi tlie door give plenty of room for
passengers to take in tho scenery
while on the road. Pour can sit
abreast w'ith ease together with the
drivei.
According to present plans. Mr.
Herbert's itinerary will cover the
southern states from Miami to Gal
veston and will occupy an indefinite
! period.
looked so good." is the way a Cadillac
official puts it. -Oldsmobile produc
tion is running better than 200 dally,
tile plant having been on a capacity
schedule for many weeks.
Ilulrk is doing a recoi <1 business
and expects to surpass the 200.000
cur mark sot for the year, lluick dis
patched a record shipment to the Pa
cific roast last week when a train
of 70 freight cars carrying closed cars
only were sent to the Kan Francisco
dealer. <>no hundred and four Huicks
were sold at the Boston show. Daily
production runs better than 800 cars.
Work will lie started this month on
the erection of u new $1,500,000 addi
tion to the West Warren avenue
plant which, when completed, will be
devoted entirely to Jewett production,
bringing the total daily production up
I to 500 cars.
Speedometer Considered
Auomobile Necessity
Most automobile manufacturers
include, as standard equipment on
their cars, an accurate and depend
able speedometer. V<'ry few care are_
sold without this accessory. The
speedometer i- now considered as
necessary an adjunct lo the auto
mobile as a steam gaugo is to a boiler.
"The installation of a speed in
ibcator on ail ellipse.* of motor V"
hiele^ would 'lo much to curh spe< d
ing and reckless driving mid at tho
same time forestall many of the
deplorable traff.o accidents that ar«
occurring In our city every day. '
Auto Sales Boosted Now
li\ Opening l p of Hoads
The general opening up of roads out
of Omaha ha* made po^-dble t!.e de
livery of a number of cars ordered
during the bliziardv weather, accord
ing to Ralph W. Jones, local (Midrib
utor for (‘handler and Cleveland «;ir*
“The ideal weather ejnly In^ week,"
*ay« Mr. Jone*. “gave a l»ig t>oo8t
to l»oth whole aale and retail sale*,
r i senaMd ule > f mw * htndifn
and (’leveianda hA* brought many
used car*, and we are making ef
fort* to reduce our mock of them,
aa w* need the room for incoming
shipment* of new' model*." 9
5PEI MsON
ChatsU Price More than 75,000
mss in operation
At lanting; fins tag .
Capacity 500 to
Twelve Body Styles 2 500 pound*
I
/
'T'HE Speed Wagon is delivering the goods quicker and
cheaper in nearly 300 lines of business, and the engine is
one of the big reasons.
For it’s super-powerful,—with intake valves located in cylinder
head; exhaust valves offset; spark plugs scientifically placed; recip- ^
rocating parts built to withstand excessive strain; and cooled to
the point where gasoline is converted into usable power, in*
stead of into heat dissipated through the muffler.
Add to this the inner-frame mounting of power units; the
amidship location of the transmission; its 13-plate clutch; heavy
spiral-bevel-drive axle; pneumatic cord tircsonall wheels;complete
electrical equipment; and a full measure of riding comfort and easy
to-drive qualities,—these substantiate the Speed Wagon claim to
commercial car dominance.
Detitned and Manufactured in the Bit Shopt,—Not AuembieJ!
J. M. Opper Motor Co.
Distributor* 2558 Farnam Street
Dealer Impressed by
Velie Construction
"After a thorough Investigation of
the Velie car, I am very glad to an
noume that we have taken on dis ,
tribution of the Velle in the Omaha
territory," says R. W, Hayward of
Hayward Motors.
"I found that rhe Velle whs almost
entirely built in the Velie factory at!
Moline or in Velie subsidiary plants.
The attention to small details of me
chanical advantages impressed me
very greatly. The motor is complete
ly lubricated under pressure, every
moving part obtaining its oil through
a force feed system as completely as
the most expensive cars. Kvery bear
log in the motor, both main and con
neoting rod, is of die cast hronr.e back
type.
' I saw tile iKxlles being built from
second growth hickory and ash only, 1
and upholstered with genuine leather
cushions witli curled hair. 1 also i
found every lead of evef-y spring of
chrome vanadium steel instead of the
customary carbon steel.
Jordan Claims Largest
Output Increase in 1923
All production records for the au- ^
tomoblle industry were broken In
February when 273,000 motor car* 1
were shipped by the factories.
Of aJI the companies reporting, the
record for the highest percentage of
increase in the first quarter of 1923
over the first quarter of 1922 goes
to tin- Jordan Motor Car company of
Cleveland.
Nearly 10 times as many Jordans
were shipped In the first quarter of
this year as were shipped In the
same period last year.
Jordan ljas twice as many dealers
selling the line as this company had
a tear ago, and the production for
the year of l«23 will give this com
pany a position among the top notch
eis in the industry.
The Jordan Playboy and Blueboy
never yet have been produced In suf
fivient quantity to meet the demand
Don't clean or wash garment* with j
gasoline Indoor*.
New General Manager
for Local Auto Firm
■Joseph Kopac.
Joseph Kopac. formerly manager
of the Norfolk branch of Kopac broth
ers. is now vice president and general
manager. ■
lie heads the activities of the firm
in Omaha and is enthusiastic over the
Gray car. for which the firm has a
distributors’ contract for Nebraska
and part of western Iowa. They un
loaded tlie first carload of flj o Gray
ears last week. The firm has been
in the car and supply business for
altout 2<t years. They operate branch
es at Norfolk. Schuyler and David
City. Their main office is in Omaha.
Cadillac Sen ice Station
Undergoes Remodeling
' "To make service facilities better
for our Cadillac owners, we have re
centlv rem .deled our service station."
says J. If Hansen, of the J. H. Han
sen Cadillac company.
"The changes consist of. an alley
exit, which keeps the car entrance
clear at all times and dors away with
the Inconvenience of cars meeting at
the door, and t lie removal of the
stock rooms to tho second floor, mak
lng more room on the service floor."
Owners Are Advised
to Care for Autos
“The active motonirig days will
soon be here. Kach motorist want*
to receive the maximum service from
his automobile, and the daily service
his ear trill render him depends al
together, aside from the mechanical
dependability of his automobile and
the care and attention he gives to
the combination of metal he calls
his car,” says O, A. Wilson, sales
manager, Andrew Murphy & Hon, dis
tributor of Durah and Star automo
biles. -*
“If the owner will start out with
the fixed idea that his car is a piece
of machinery.- subject to the same
degree of wear and requiring the
hiim* consideration that you would
expect to give a fine watch, dynamo
or ateam engine. It Is safe to assume
that he will bestow on it the care
and attention It deserves.
.''At the outset, it Is a good idea
to remot e all sentimental ^thoughts
of your automobile. You may be es
pecially proud of It, for it may mean
quite an investment to you; but re
gardless of that, it Is a piece of ma
chinery—deaf and dumb. It cannot
help itself. It must depend on you
for care.”
Oldsmobile Dealer Back
from Trip to Factory
Charles A. Tucker, president of the
Nebraska Oldsmobile company, re
turned Thursday from the Oldsmoblle
factory at I-inning, Mich. Mr. Tuck
er* trip to the factory wan for th*
purpose of obtaining inor* car*.
"Oldrmobile dealers over the United
States have been making trips to the
factory for exactly the name purpose.'*
raid Mr. Tucker. "This fact prove*
beyond a doubt the universal endorse
ment of the Oldnmobile. W* cannot
supply the demand for car*. The pub
lic wants quality car* at a proper
price, and the Oldamobil* four at |97S
offers one of the greatest value* on
the market today."
Police In Paris are to employ laugh
ing gas for overpowering outlaw*
and criminal*. It 1* said that U is
possible to hurl a sufficient qusntity
of the gas Into a room to reduce a
criminal to hilarious Incapability with
in three minutes.
STAR CAR
“The Most Talked of Car in Americaf’
The lowest priced automobile in the world. Built entirely of standard
' units. Full streamline body.
Prkai at Omaha
Touring .$525
Coupe .$675
Sedan .$740
Continental Motor
Timken Axle*
Timken Bearinfrs
Warner Transmission
Spicer Universal Joints
8'a-Inch Disc Clutch
Star Truck*
All Styles of Bodie*
Dealer* Everywhere
Andrew Murphy & Son, Inc.
DISTRIBUTORS
14th and Jackson Streets 53 Years in Business
LI NCOLN
MOT OR C A R S
The Lincoln makes instant appeal to the
discriminating woman through its fulfill'
mcnt of her every individual requirement
This comes from a true realization of com'
fort, convenience and security as well as
from a sense of safety afforded through an
unequalled ease of control.
Town driving is restful, enjoyable and sat'
isfying because the Lincoln is characteristi
cally adapted to this trying service.
The appointments of the wide range of
Lincoln models are in keeping with the
style and dignity of this superb motor car
creation.
Ask Any Omaha or Council
Bluffs Lincoln Dealer
