Producers Say Films Must Be “Better and Better” Public Reacts at Box Office at Once Against Poorly Made Products—Each Kind of Story Has Its Wave of Popularity—Comedies Are the Hardest to Pick Right. _ 7Cs _ ___ Standard* of motion picture con struction cannot bo lowered, in the < pinion of executives of producing companies, for the reason that the public will not pay good money to see second rate, attractions* They base their opinion on the surest criterion of what the public wants to soc—the record of the box offices, and declare that this indi cator clearly shows that good pic tures. ir.tide right and based on good stories, have made practically all the money in the past IS months. This opinion is backed up by Thomas G. Patten, personal repre sentative of Will I lays, who makes the following statement: "The present clay standard cannot l>e lowered be cause the public has dearly demon strated that they desire artistry in Pictures, by refusing1 to attend pi^ tures of an inferior sort." There are instances where a well known star has "gotten by” in cer tain localities, but in a nation wide study of the problem of what the public wants, the prod veer, through his agent, the distributor, has come in the conclusion that the public is willing and eager to pay for good entertainment, whether it be melo drama, w stem, or romantic adven ture stories such ns the popular his torical dramas of this year. m Again there are good pictures ©very year which do not draw crowds be ta use the public has just passed by ill® period during which everyone would go and see that style of story. Just now the historical story seems to attract people in all parts of the country. The truly heart interest story has always done a good busi ness, some notable examples have grossed immense sums. Problems plays nre difficult, and comedies fool even experts in gauging what the public will enjoy. A recent instance of this occurred in Omaha. Two managers screened a comedy. Almost all of the eight or 10 people who witnessed the pic ture "cold," without music, in a pro jected room, declared that it was only ordinary. One manager put it on be cause if was as good as anything he oould obtain right then, and the com edy was the talk of th© town all week. Interesting Novelty in Pictures at the Brandeis Two out of the ordinary pictures are scheduled for an eight days’ showing at the Brandeis theater, starting yesterday. “Both are semi scfentlflo films, the one "Rejuvena tion Through (Hand Transplanting,” and the other, "How Life Begins.” The pictures are constructed some, what differently also from the ordl feature film. a« they consist to a great extent of drawings in place of people acting the parts. These cartoon* have heretofore been con fined almost exclusively to the use of funny sketches in motion pictures, hut the Modern Science Motion Pic ture company, producers of the pic ture. have developed them into an interesting story of one of the most talked of medical and scientific dis coveries of the day. f The effects obtained through gland transplanting are shown not to he en tirely a "fountain of youth” discovery but the physician* have found that weak or disordered brains or people with criminal tendencies can be per manently cured with the right kind of treatment. One o ft he interesting bits is the portrayal of the work being done in •Tapan under the auspices of the gov ernment there in order that a num ber of heretofore indigents may be come self supporting. Many of the scenes were pictured at Milford. Kan., where there i« n hospital cxpeoially devoted to la born torv experiments in the work and where sonic of the best results have been obtained. Gloria Swanson Si nr rad nuh \ rw leading 1Inn Gloria Swanson ha* a new lending man. He in the popular actor, An tonio Moreno, who has long been one of the screen’* best known stars. Mr. Moreno play* the role of Manuel T.a Tnssa, a young Argentine aristocrat In Miss Swanson'* latest. “My American Wife," at the Strand thi i week. The story ts a colorful and unusual romance laid in the Argentine and presenting the love story of a young aristocrat and politician, descendant of one of the Spanish conquistador©*, and a beautiful American girl from Kentucky, who own* the^horse which out-race* the valued track champion of the Latin nobleman. There are many other interesting names in the supporting cast, in ad dition to Mr. Moreno, who iri this role piny* for the first, time in a Para mount picture, and makes hi* first screen appearance with Gloria Swan son. The %various other character*, the majority of whlrlf are Argentine, are essayed by sindi well known and tal ented screen player* ns Josef Hwi©k ard, Krio May no. Germ Gorrndo, Kdythe Chapman, Gilson Pringle, I*. H. Butler. Jacques TVAuray, Loyal Underwood and Walter Long, who as usual, Is the heavy. Argonaut llamas It mid Famous Mina for Film “Tho Blttlo Church Around tho Corner.'' an adaptation of tho slngo May of Charles Blaney'a which I* at tho Hlalto this work, contains In Its mining scenes a reproduction of lho famous Argonaut mlna of California, in which a score of men worn trapped laat year. Homo half dozen of tho miners who worked at lha Argonaut aided In building tlio mining sols and in reproducing the exact plcturo of tho Argonaut. Tho plcturo Itself a very roman tic melodrama and ns such was played upon thousands of stages throughout ills United Slates "Tlio MUM f'lmrch Around the itornei," is tlio stor> of Itashl tirii ham and Bella Morion. Within David's heart is torn with struggle. He longs to return to his people—the poor of a working town—preach to them to moke their lives happy. His 1 love for Leila Merton, the beautiful daughter of Morton, the millionaire mine owner, keeps him among the rich. He deceives himself Into be lieving his .fight against hypocrisy and vice will reform them. They consider him in the light of a matinee idol. Suddenly he wakes up to his plight. In a fit of revulsion he leaves the town, returns to the home of his birth, in time to witness a great disaster in which scores of miners' lives are im perilled. The cast includes Claire Windsor, i Kenneth Harlan. Hobart Bosworth, Walter Long. Alec Francis, Baulina Stark, George Cooper. Margaret Sed ilon. Winter Hall, Cyril Chadwick and Tom Kennedy. Fair? Binnay Stars in ha* Fools Men Are “What Fools Men Are," which opens at the Kmpress today, is a typ ical story of flappers who play fast and loose with conventions in their search for something that will give them a “kick'' out of life. She goes | just so far and when all seems lost, proves in the picture story what flap pers always say of themselves, that they are wholesome and good and believe in fair play. The gay life of New York restaur ants and the whirlwind of happy ga lucky parties are pictured with an abandon that makes them most in teresting. Fairs Binney plays the role of Peggy, the flapper who lets her brother-in-law- buy her clothes and becomes a part of the wife's divorce suit. She is supported by Lucy Fox, ■T. Barney Sherry, Joseph Striker, Florence Billings and others. Starting Wednesday* there will b? starred Martha Mansfield in “Queen of the Moulin Rouge,” a dazzling ex travaganza of Paris dance cabarets and underworld life. The story of the picture is that of a girl's sacrifice for love and through which she at tains the necessary “soul'' of an ! artist. Perfection of Colors Attained in I\ew Film Practically since the first day when animated pictures were projected on a screen, there has been the desire to represent the characters taking part as well as the settings In which they act in their natural colors. There have been many fairly successful at tempts at coloring films by hand and others which employed mechanical devices. All were somewhat unsatis factory, however. opening at the Sun today is "The Toll of the Sea," in which the people are depicted as they really are, Is ! the highest development of natural color filming, and It undoubtedly : marks a new era in photoplay pro duction. It is Impossible to describe the beauty of the shades and tints which thn camera lens has caught. Each scene has been selected for its pic torial value, and so artistic were they that thev evoked spontaneous out bursts of applause from the audience which greeted them. Each scene is like a lieautiful painting: and it is hardly believable that the characters can move about like human beings. The photoplay Is admirably acted. Anna May Wong Is perfect as Lotus Flower, deceived cruelly by her American husband, whose life she has 1 saved. Kenneth Harlan is the man in i the story, part raying his role accu rately: and Beatrice Bentley, too, gives a completeness to her depiction of the role of the Chinese girl's Atnerl can rival for the affections of her i husband. Bull Montana, in a travesty on Fairbanks' big success of the year. Is shown In "Rob ’Em flood." Director Reproduces !S me spa per Faithfully “A Front I’age Story" at the World this week la reputed to lie a drama of newspaper and public life in which a newspaper is really pictured as a newspapers. The theme of the story is the development of the newspaper editor's home town and bits of drama matin momenta and humorous side lights on the people of any town are woven together Into a comedy drama that holds plenty of interest for an audience. Jess Bobbins, director of the pic ture, is art old newspaper man and he has faithfully pictured the news paper and brought it before his pub i lie In a most interesting manner. fif Interest to Omahana Is the fnet that IJoyd Ingraham, formerly a stage star In stock at the Boyd theater plays the role of the mayor In the picture. Since his Omaha days, Mr. Ingraham has directed for the screen numerous excellent pictures and sev. era! decided successes. 1-Id ward Hor ton plays the leading male role and In the cast are I-ldlth Roberta, James ' Corrigan and "Buddy" Messenger. Ilarry Carey a Cowboy in "Canyon of Fools" The atmosphere of Mexico, rich in color sad plctureaquencss, forms a striking background to Harry Carey'a "Canyon of the Fools," at the Moon until Wednesday. The story Is based upon Richard Matthew Hallet's tale of the mint title. It has to do with the adventures of a cowboy, Iri whose veins the wan derlust ran hot. He becomes Involved in all manner of adventures, nut of which Mr. Carey evolved a thrilling tale. The cast, which Includes Marguer Ite Clayton. Fred Stanton, Vesta I’egg. Joseph Harris, Jack Curtis, Carmen Arm-lie, Charles J. Be Moyne, Murdock McQuarrle and Mlgnonno Holden, was personally selected by Mr. Carey end Is regntded ns one of i the best with which lie hns ever ap peared. ji Father lore of a new kind la por ___\-u)oet.n - <3Ja:re / ^'<3L}irra$vr~ tv ■ 'ZUtHiarTt \ 'ffettiDU? SYt ttsivor /A , Zaire ' Si may a -JpHpeesS' 1 ^G/ona Jm 'SriAairsojt - Sr/Cano - jk faff# ... ■ . - - ,4^7reel her-£ l • - £k ftarri/Carpy Mm -fitoon - trayed in "The Ghost Patrol,” which opens Wednesday. In this story George Nichols ns r veteran policeman is father to an entire city tenement district and is | vitally concerned in the Joys and tragedies of young and old. Olh’r, members of the nil star east Include Ralph Graves, Bessie Dove and George B. Williams. — " ' -M Miisp Program Starts ff ith Douhle Program "The Toll of the Sea,” the new colored drama, starring Anna May Wong, will lie featured at the Mum today only with Bull Montana's "Rob ’Em Good" as an added attraction. "The Sheik's Wife," a stirring tale of the deserts. Is hooked for Monday and Tuesday and "Dove In the Dark with Viola Dana, for Wednesday and Thursday. The final two days tho’e will be featured Harry Carey in his | cowboy story, "Canyon of the Fools." Ethel Clayton in Story of Post - ar Days A mixup of the identity of two 1 soldiers resulting in p beautiful young woman passing herself ofT as a widow of a slain soldier who is in no way related to her. in order to provide a home for herself, forms the basis for the Mg dramatic scenes in "Can a Woman Dove Twice,” Ethel Clayton's second starring vehicle for E. B. < >. The story is from the pen of Wynd ham Gittens. James W. Horne di reets and Malcolm McGregor plays opposite Miss Clayton. Neighborhood Theaters Hooked Big Features Neighborhood motion picture houses have »rr exceptionally good week billed smiting today. The program of the Grand theater includes Milton Sills and Marguerite de la Motte, with Buster Keaton in "The Boat" ns an added attraction for Sunday, Monday and Tuesday; Tom Mix in "The Fight ing StrcakX and Pearl 'White In ■'Plunder," on Wednesday, and Kaur ette Taylor In ' Peg O' My Heart” for the final three days of the week. Thu Hamilton theater announces Lull ret I, T iv lor In "Peg O' My Heart" as the feature attraction for today, Monday and Tuesday, with other book ings unannounced. Miriam Cooper in "Kindred of the Hust" and Harold l.toyd in "Move On" will ho at tho Victoria Monday and Tuesday; .tames Ollier Ctirwood’a '.tan of the Itig Snows." and Pearl White in “Plunder" on Tuesday and Wednesday Frothlngham's produc tion, "Shattered Idols," on Thursday nnd Friday, and Anita Stewart in ‘ The Cave Girl" on Saturday. Pauline Garun in Play. Pauline Garon who plays one «>f the leading rotes in Onil tte Milte'* “Adam s Rib." i*» now working In Ge*org«? Milford's “You ' in t Fo«*l Your Wife" and "ill «tart work later in “Terwilllnger." h6If Winter Conies’’ Screened! “If Winter * ‘on * »« c oming noon. Perry Marmont plays tho rote of Mark Sabre. FOLLOW. THE A TRAIL | —W1JI VNIRI / haaky ca»*v / ENTTfEO IN frAiCH / Of T*£AJV*E / ■UK TUMNIL VXH! 0OLD WAS ducovemp MOW 401D WAS MHOVID CANYON Of THE TOMS " % From tlir Saturday Evrning Po«t Story By RICHARD MATTHEW HALLET A lovable cowboy with the wanderlust hot in his veins—the thrilling story of his ad ventures—his loves—his hates—his heroism —his faith. Today - Monday -- Tuesday Three Days More in conjunction with “Strike Father, Strike Son” < Fifth complete new »tory of “The Leather Pushers” JSovel Photography Seen in Vtf Colored Picture Did you know' that two photo graphs can be taken through a single lens? In case the reply is negative, let it • he announced to amateur photograph .era and the rest of the world that it i* not only possible, but necessary, in the case of taking motion picture* in natural colors. The sensation»d natural color* picture, “The Toll of ; the Sea." at the Sun today, is the i first of its kind. And in speaking | of the method by which the techni color process was perfected. Ib*. Daniel F. Comstock of the Massa chusetts Institute of Technology. rr vealed that by the use of a single lens for two photographs the hith* to insurmountable obstacle of fringes of color—that is, the red or greon flashes which spot the screen spas modically—was surmounted. The underlying principle of the cehnicolor process is that all colors | are divided into two sorts, classified ! roughly as the red and the green. : By coating a strip of celluloid with an 'emulsion which, on the one side of the film is sensitive to red and which on the other is sensitive to green, and then projecting light through them, I the rays so filter that upon the screen [appears every color, just exactly u.s j it does to the eye. The trouble has been in fitting the two photographs on the film exactly liack to back and coinciding. If two lenses were used, there must be, be cause of the slightly different angle from one to the object from the ingle | from the other to the object, a diver i genre of viewpoint. Hence perfect co incidence could not be achieved, and there were margins where raw red or garish green outlined the figures. It was Dr. Comstock who hit upon the idea of arranging mirrors within the camera whereby the rays of light coming through the lens were reflected to two different areas upon the strip of film. That Is, every time the shut ter opened and closed two photographs were taken. By means of screens of glass colored to eliminate certain tints in nature, red registered on one area of film and green on another. Thu*, when these two photographs, by a patented device, were printed upon the positive film, the chief stumbling Meek before the elimination of color fringi-s was taken from the way. “The Toll of the Sea” was produced i by the Technicolor Motion Pictuic corporation and is distributed b.> Metro Pictures corporation. The many ; inventions of the process have been made hy tins engineers of Kalmus, Comstock and Wescott, Inc,, with Dr. Daniel !•'. Comstock, the origina tor and principal inventor and in charge of the technical development. Ttie story is hy Frances Marion, and is based upon an old legend of China. The direction is hy Chester M. Franklin and the photographic direction by .1. A. Hall. In the cast arc Kenncih Marian. Anna May Wong. Beatrice Bentley, Baby Marian, Ktta Bee and Ming Young. Scenario School ill Produce for New .Authors Palmer Photoplay corporation has made its threatened invasion into the production in the interests of thy many students of scenario writ ing whom the Palmer people have trained in that work and according to the officers of the company th,n first picture is only a starter toward a general policy of giving the 'outside author an opportunity to have his stories produced. Camera work has begun upon "Out of the Night,” the first of the series of features to bo produced. "Out of the Night” was written by Mrs. lithel Styles Middleton of Pittsburgh, who has trained herself in screen technique through the Palmer Kdu cational Department. Joseph Da Grasse, who recent successes have placed him in the top rank of di rectors, has been entrusted with th“ direction. Lloyd Hujrhes, who played opposite Mary Piekford in her second • Tt a of the Storm Country,” Ins the leading role. Lucille Ricksen plays opposite him; George llacka thorne. Myrtle Stedman and others make up tlie supporting cast. Srreen ■'Sells Boxing. Harry P-Hard, director of the “Leather Pushers” series should get a medal from the hexing fraternity. Kor he has undoubtedly sold boxing, through the screen to the 60 to SO per cent of every movie audience that ;s composed of women. Oltl “Thieves Exchange' Pictured in I' Urns Paris, more than any other city in Hie world, has been the stago f«r strange, fantastic sight*. T;< history of the ancient French