Gee, dad, didn't it hurt at all1" asks Bobby Joilyco, who
won't have much to talk to Jimmy Watson about ifthc oper
ation, hadn't hurt.
"Hurt? Why, not so—why use it hurt. You bet—hurt
like the dickens, Bobby. And any, Alicia, what do you
think? This will tickle >•*. Before they began their real
work, they scrubbed me with Ivory Soap!"
"There's nothing strange in that, is there. Doctor Verity?"
asks Mrs. Joilyco.
“No, hospitals very generally use Ivory. It’s one of the .
few soaps whose purity we can be absolutely sure of for
such purposes.”
"Julia, do Mrs. JoUyco’t biankca get all matted and harsh after they're
washed, the way mine do?" asks Mrs. Folderol of Vanity Square.
"Oh, no, ma'am,” replies Julia, the perfect maid, who haa been de
livering a present of some particularly fine kumquat marmalade.
"Our blankets arc always—why they're Just as soft and fluff—you’d
hardly believe—."
"What do you wash them with?"
“Why, we take and put them in lukewarm water and make a thick
suds of Ivory Soap, and squeeze and . . .”
But, of course, yaw know how beautifully Ivory washes blankets
and woolens.
How your complexion
may be protected
Many a woman who has little time for
rest and relaxation smiles at life with a
complexion that is clear and smooth and
altogether lovely.
Nearly all women, if normally healthy,
can have such a complexion and can
preserve it, if only they will exercise a
moderate amount of intelligent care, and
cleanse their feces daily with warm water
and a pure, mild, safe soap, like Ivory.
No soap of any kind has: magic properties.
Soap cannot cure a skin condition that
needs the attention of a physician.
Soap of itself cannot create beauty.
But Ivory Soap can, by safe, gende
cleansing, help to bring out the natural
beauty of a healthy skin and protea it
against the damaging influences of weather
and daily life.
Ivory Soap can, and does, do this for
millions of women, year in and year out,
because it is pure soap.
Pure soap contains no artificial coloring
matter, or medicines. Ivory—pure soap
—is a natural, honest, wholesome soap
made of the very finest materials money
can buy.
If the soap you arc now using is not this
kind of soap, we invite you to experience
Ivory's benefits. You will like Ivory’s
aeamy whiteness, its rich, mild lather, its
promptness in rinsing off and its delight
ful fragrance. You will like it for your
bath, too—"it floats.”
PROCTER & GAMBLE
IVORY SOAP
99*yiw% PURE IT FLOATS
HE
For delicate garments—Read this Safety Test
Before you trust your costly fine fabrics
to any soap in any form, a doubt naturally
comes up in your mind
"Is this soap really safe''
Ask yourself' "Would I he willing to
use this snag on my /.iteJ"
A soap which is too strong for your
face is naturally too strong lor v>ur
delicate and costly garments
Ivory Rakes is simply Ivory Soap in flake
form 0/ count if fully meets this impor
tanf safety test
hot Ivory Soap, pure, mild, gentle, white
—has protected the fates and hands of },
millions of women since 1H7V
Ivory Rakes offers you a real m,/n;/ii of
tu/tl) tor t leansing the very jinnt garments
you own
' i IKS I - I!••• t‘r«M l«r A Uwiibk « ■ t «• ■■ i Hi
ALCOGRAVURF INC. N F W YORK ST LOUIS HAL TIMOR!