'Will you answer me (his, Miss Tippit," says Julia, paragon of
maids. "What does Mr. Jollyco mean when he oiks about
‘comic opera soap' ?“
“Ha, ha," laughs Nurse Tippit, “look here!" And she holds up
a cake of Sally Jollyco's “magic" beauty soap. “That's what he
means. Miss Julia. I don’t see how she stands such soap when
there's Ivory in the house. I'd rather not wash, / would."
Now, Miss Tippit, say we, be charitable. Sally is very young,
but she's not permanently incorrigible.
Yes—Soap can help you
to have a good complexion!
Can soap help coward the achieve
ment of that desire of all women
*—a beautiful complexion?
Yes.
By cleansing gently and safely,
for cleanliness is a prerequisite of
skin beauty.
For many years we have made
more soap than any other soap
manufacturer in the country. We
believe we are well acquainted
with all the ingredients which go
to make soap. We have never yet
found any material—medicine,
coloring matter, perfume, essence
or distillations which would add
2 single iota of beautifying power
to a toilet soap as pure and gentle
as Ivory for the complexion.
If any soap can legitimately be
called a “beauty soap,” then Ivory
is a beauty soap of the very finest
type.
But, much as you may like and
respect Ivory Soap, you would
scarcely expea it to do more than
cleanse thoroughly, gently and
safely, and intelligent women are
fast learning that thorough, safe
cleansing is after all the only safe
and sure road to wholesome skin
beauty.
PROCTER 8c GAMBLE
IVORY SOAP
99 %,% PURE IT FLOATS
It's been a long time since anyone has heard about our tricky neighbor, Mrs
Prowl. And we've just discovered where she’s been.
Sh! Look behind the bars. . . .
Arrested! Yes, for stealing the Ivory Soap from a baby’s bathtub and sub
stituting a harsh soap in its place!
The wise Judge sentenced her to solitary confinement and a daily bath with
that same harsh soap. And now, dear reader, poor Mrs. Prowl is pleading for
Ivory! Shall she have it?
A Flaked Soap which meets the important safety test
Before you trust your costly fine fabrics
to any soap in any form, a doubt naturally
comes up in your mind.
"Is this soap really safe? "
Ask yourself: “WouU I be willing
to use this soup on my face.'"
A soap which js too strong for your
face is naturally too strong for your
delicate and costly garments
Ivory Flakes is simply Ivory Soap in Hake
form Of nurse it fully meets this impor
tant safety test.
For Ivory Soap, pure, mild, gentle, white
has protected the fates and hands of
millions-of women since 1879.
Ivory Flakes offers you a real margin of
safety for cleansing the very finest garments
you own
No, these sre not dashes—they're minus signs and indicate business
losses due to—but Mr. Dixon, head of a big department store, is telling
Mrs. Jollyco:
“Every day," he says, “women bring back to our store blouses and
sweaters that have faded or shrunk and ask us to exchange them or give
their money back. Now I know, Mrs. Jollyco, that our materials .don t
fade or shrink if properly washed with the right kind of soap. What
shall I do?”
"Well, Mr. Dixon, if 1 were you, 1 would have the clerks suggest that
such delicate things be washed with Ivory Flakes, according to direc
tions on the box. Ivory Flakes is simply Ivory Soap—flaked. It u the
mildest soap I know. I always use Ivory on my lace. If you do this, I
think your problem will be solved."
Mrs. Jollyco's advice will be worth probably thousands of dollars to
Mr. Dixon, to say nothing of the benefit to his customers.
I •»right 1922. h Tht h+tHr if i.amUe ( •.. < imtmnuli
ALCO-GRAVURE INC NEW YORK ST LOUIS BALTIMORE