1923 Auto Show
to Start Year of
Motor Prosperity
All Signs Point to Record
Business During Coming
Months, Omaha Dealers
Say as Exhibit Nears.
The record-breaking automobile pro
duction figures for 1922. with the pre
diction of manufacturers that 1923
will see a atili further increase of
about 10 per cent, give additional as
surance that Omaha's "Back-to-Pros
perity” automoliile exposition will lead
the way to a big automobile soiling
season in the middle west. The 18ih
annual show will be held at the Audi
torium February 28 to March 3.
8 total of 2,527.000 cars and trucks
were manufactured in 1922. an in
crease of 320,000 oter the previous
record year of 1920, The middle west,
which has just been emerging front
the agricultural depression, did not
experience its share of this business.
While sales of leading lines were good
in the cities, they wore not so good
in th* country.
Show to Make Change.
But the show will make a change
in this condition.'
The great increase in the value of
farm products over a year ago. the
very fact that there has been such
restricted buying in this section for
the last two years, the fact that other
lines of business have already fell tho
effects of this new impetus, and that
in spite of the season, the automo
bile industry is being spurred on by
it, all give this assurance emphat
ically.
When the secretary of agriculture
estimates that the 1922 crops were
worth nearly $2,000,000,000 more than
those of 1921: when the governor of
Nebraska estimated that the crops of
ibis state reached a value of $.'>00,000,
o00, or an average of $4,000 for every
farm, when conditions generally have
shown such wonderful improvement
ijfceiilly. it is certain that the Omaha
section will assume its old position
in the automotive industry.
“Back to Prosperity.”
"That is why we are calling it the
'Back-to-Prosperity' exposition.” says
A. R. Waugh, commissioner of the
iirrmha Automobile Trade association,
who is again managing the show this
t ear. “The New York show is a fur
ther indication.
The announcement of new moder
ately priced cars, the many' innova
tions. combined with the car an
nouncements of the late fall and win
ter, have attracted more attention
than in years. And all of the leading
new lines will he on display at the
Omaha show. It will arouse the in
terest and atart the buying, which
will result in one of the most active
automotive years we have known.”
Appreciative Mayor.
Martin's Ferry. O.. dart. 10.—Mayor
Howard A. Huff sen# letters of ap
preciation to persons who aided the
city government in its work during
1922.
New Buick Sport Roadster
on Four-Cylinder Chassis
I
Buick sprang an eleventh-hour
surprise at the New York show by
introducing a new sport roadster
mounted upon the four cylinder chas
sis.
The new model has everything com
monly associated with types of its
< haracter, with plenty of nickel to
adorn its rich, red body. Nickeled
parts include the radiator, windshield
wiper, transmission control, emergency
brake lever, running board guards,
deck rails, hood fasteners, running
board binding and binding for the
khaki top.
It has drum head and cowl lamps,
motormeter with dumb bell radiator
cap, beloved plate glass adjustable
windshield wings and an adjustable
rear vision mirror.
There is a. ventilator in the t<?p of
the cowl, adjustable from the instru
ment board, which also carries a
white face speedometer, oil guage,
ammeter Mini combination switch.
There is also a ventilator control. The
steering wheel control lever anil horn
button are walnut.
The trimming is in specially em
bossed leather to match the body.
There are pockets in each door, one
of which is used for side curtains,
large compartment for packages back
of driver's seat, a spacious luggage
compartment in the rear deck with
flush type door provided with a lock.
Other features of thfs new model—
Model 39 it is designated—are remova
ble toe and floor carpets, spare win * 1
carrier, right hand gasoline tank fill
cr, beveled glass back certain light,
waterproof side curtains with clear
vision window’s and signal pocket.
The wheel base is 109 inches, tires
31x4. llegtilar wheels are wood with
Ilouk wire or Tuarc disc optional.
Foreign Makers Copy
American Car Designs
"From a study of new models of
cars manufacturers abroad are offer
ing for 1923. it would appear as tlmuc
foreign automobile designers and
body builders have been copying the
lines of American cars,” says A. C.
Barley, president of the Barley Mo
tor far company.
“There is always a tendency here in
America to belittle the value of do
mestic productions and overestimate
the value of similar articles produced
abroad.
“The actual facts are that aside
from a fe wweil known and reputable
coach makers abroad, most of the au
tomobile body designs produced by
foreign manufacturers have been
freakish and impractical. There is
a marked improvement, however, in
the majority of the models now being
announced by foreign motor car man
ulacturers.”
Mr. Barley has been a close student
of automobile coach work for many
years and it was under his direction
that the smart body styles, charac
teristic of Roomer cars, were devel
oped.
Mr. Barley has lately’ been greatly
absorbed in manufacturing a new car
which bears his name, it being his
idea to put a new six-cylinder car on
the market to sell for under $1,500 and
having the characteritstics of finish
and appearance which are generally
associated only with cars costing over
92,000.
K. & M. Truck Body Plant
Increases Production
The K. & M Truck Body Works at
Tekonsha, Mich., "ill start steady
production of truck cabs and stoke
and closed bodies for . Fords early
this spring.
D. (J. Martinson. general man
ager of Keep & Martinson, lias au
thorized a sales and advertising pro
gram for the K. & M. products, and
factory equipment and production
" ill be speeded up as soon as this can
be accomplished.
Tekonsha is in tlie center of one
of Michigan's important hardwood !
belts where this company Uas many
holdings, and Mr. Martinsaon believes
that due to the recent large demands
for trucks and truck equipment that
the If, & M. truck cabs and bodies
"ill find a ready and immediate out
let.
This equipment has heen made and
marketed in a small way for some
time and the extra values given in
engineering, material and workman
ship, have brought so many requests
that the present expansion became
necessary.
Mechanical Signals for
Closed Cars on Sale Here
Difficulty has been experienced by
motorists trying to comply with the
City ordinance in respect to tlie new
direction signals for elpscd cars,
which goes into effect February 10
A limited number of these signals
have been secured by the National
Accessories, Inc. which will hr sold
at a moderate price.
Special dolors Predominate
at New York’s Auto Show
Returning from the National Auto
mobile show at New York, local au
iomobile men state that they found
few innovations. According to II
Hansen of the .T. H. Hansen Cadillac
company, the newest things at the
New York, show are found right here
in Omaha on fine ears, but special
color schemes are much in vogue.
"Cars afe now bring finished in
all colors of the rainbow, and nick* ,
el trimming and equipment are pop- \
ular," s.i\s Mr. Hansen. “Special col*
ors suitnig individual tastes have long
been available to Cadillac purchasers
of Omaha."
In Mr. Hansen's opinion, the most
interesting^ thing about the show was !
the enormous attendance, surpassing !
by many thousands the attendance of 1
any previous show. For the past few .
$1310
Delivered
Buick Model 23 • Four - 36
SO many folks would ljke to have a new Buick if
they could only trade in the old caTto advantage.
H. PELTON
The New Buick Dealer
specializes on this service to customers. If your car
is worth what you ask for it we can deal with you.
/ •
2019 Farnam Street j Phone AT lantic 1716
New Price
FACTORY
• _ __
years the attendance has been tight,
but this year the attendance was
gerater than in any pre-war year.
People showing interest in good mo
tor cars came not only from every
part of the country, but in large nuiiV|i
hers from the middle west. Special]
trains were run from as far west as
Texas and special Pullmans from
coast to coast.
“Automobile price* have become «ta
ble. The demand is heavy. Orders |
were placed by dealers for carloads
yes trainloads, for the months of
April, May and June when a steal
shoelace is expected because of the ,
Inability of the factories to secure
material for the continually lm teas- !
in# production, ami this is true with
many pood ears besides the Cadillac,"
says Mr, Hansen.
Canada lias lOfi.OOO Indians on re
serves thioujihout the Dominion.
.New Buick Dealer >iells
His First G. M. G. Truck
II. Belton, new Buick dealer at 2019
Famam street, sold his first G. M. o\
truck last Monday. Mr. Belton re
cently took on the retail saJes for
this truck and intend® to push th®
new line. He anticipates a iplendid
truck business along with hi® r®p*
idly growing Buick business.
The good Maxwell is outselling on
the closest possible comparison of the
four great evidences of value—manu
facturing superiority, better perform
ance, greater beauty and durability.
The motor of the good Maxwell is decidedly unusual for
tine performance, long life and extreme flexibility in care
of this class. In every detad of design and manufacture tt
evidences the determination of the powerful organization
now' building the good Maxwell to earn complete domi
nance in its price field Trices f. o. b. Detroit, revenue tax
•o be added: Touring Car, *885. Roadster. *885; Club
Coupe, *985. Four-Passenger Coupe. *1235. Sedan. *1335
PETERSON-MILLARD CO.
28th and Farnam HA rney 5066
Hhe Good
MAXWELL
___________*
December 1921
Car and Truck Sales
50,203
• t
Everything Points to the Greatest Spring Demand
for Ford Products in Company’s History
r
i
December 1922
Car and Truck Sales
105,799
f *
1,202,517 Ford Cars and Trucks were delivered to retail
purchasers in the United States alone during 1922—
Actual deliveries for last month greatly exceeded any
previous December in the history of the Ford Motor
Company—
It was the ninth consecutive month in which more
than 100,000 Ford Cars and Trucks were retailed—
keeping the Ford Plants working at capacity to meet
dealers' requirements—
In many parts of the country dealers are already
finding it necessary to specify later delivery dates on
certain types because there are no reserve stocks to
draw from—
Commercial users, business houses and farmers, antici
pating their future requirements, are placing orders
and taking delivery of Ford Cars, Trucks and Fordson
Tractors to insure against delay—
Everything points to the biggest shortage of Ford
Products this Spring that has ever existed—
The only way you can be sure of obtaining delivery
of a Ford Car, Truck or Fordson Tractor is to list
your order immediately—
% •
! We have given you these facts as they actually exist so that if you are planning to purchase a Ford Car, Truck or Tractor for
use this Spring or Summer, you can list your order now and take advantage of our dealer’s first opportunity to make delivery
__ \
See Any Authorized Omaha or Council Bluffs Ford Dealer
0
A Small Deposit and Easy Payments if Desired