1923 Will Set
Record in Auto,
Sale, Says Ford
Survival of Fittest Predicted
—Development of New
Far Owners Will In
crease Business.
Demand for automobile, during
1333 will be greater than during any
t/lher year in the history of the motor
ear industry.”
This statement, by Kdsel !!. Ford,
president of the Ford Motor company,
is baaed upon an analysis recently
made in connection with the sales of
Ford and Lincoln motor cars.
“But the race Is going to the sure
and not the awift," he added. “It is
to be a caee of the survival of the
fittest.
“Dealers and manufacturers have
been content to skim the eream off
the top of the market and now are en-l
•■raged-in the business of trading
rather than in tire development of
new car owners. But the change is
on the way. The great volume of
prospective owners are looking for
t heir automobiles'and the selling or
ganiaatlon that is jfc’opcrly organized
is planning to carry the story to them
Seasonal Buying on Decline.
' Recent price reductions on Ford
iwoduois in the face of the heaviest
demand we have ever known came as
l he natural result of sa rings through
constantly increasing production.
"When I say that the demand for
cars during the year will he greater
than e'er before. I speak front facts
compiled In an exhaustive study of
t ar purchasing conditions throughout
the entire country. The last two
t months, ordinarily termed months of
bay purchasing, hate seen steadily
• reusing rather than diminishing or
del- front all purls of the country.
“Seasonal buying is on the decline.
There have been too many times
when the cir buyer could not get de
li.cry, because he waited in placing
bis order, to warrant any further
continuance of this disappointment in
citing condition.
“Front nil parts of the country we
at" noticing it mounting interest in
1 nr Lincoln.
Many bales Opportunities.
"In the pule of smaller ini's mini;
dealers have lost night of the supple
mentary cor -soles where siniill cars.
< onvtnl sit to operate, are bring u oil
v auxiliary equipment by owners of
large ears. There are many sales op- '
purtunlties for every dealer in this
particular class of business. This year j
will see many remarkable develop
ments along these lines.
"Commercial car sales are certain
10 feel a stimulus ns (lie buyers ray
resented by our industrial and coin-;
inerclal enterprises gain confidence in
certain types of commercial cor equip
ment.
“Prophets of tlie low of diminishing
return, who are constantly talking
Maturation pbtrn secpi to lack the true
persnectve which is that this country :
is one of such constantly enlarging op
portunities that there will always b*
more business than can b, token care
of.
"We are urging our deal, rs to pro
tect themselves bind future owners
against a real car shortage even in 1
face of a daily production of d.OOO
cars, which is our plan for IPil!!. And
we know that wo are justified in lids j
warning, for llie demand is going to
exceed these huge production fig- I
tires."
Remarkable Silence
in New Paige Model I
Initial tests and demonstrations of i
tlie new Paige 6 70 model inUIcato|
that the makers have made good
their aim to produce a silent motor
ui r.
"Three important improvement.) i
have a new degree of silence as tlielr
aim." says II M. Jewett, president of
tlie Palgo company. "The new type ,
of chain drive in the front of the,
motor gives motor silence with satis
faction, hecuusa of the automatic
lakeup that compensates for chain!
stretch and eliminates the necessity |
for frequent adjustment.
"To eliminate rattles, the type of
construction Used on the idlest closed
i Mrs has been used on the new Paig ■
open models. Body frames have been
strengthened and double braced and
the chassis frame lias hcen strength
ened- Double catch latches and the
types of hinges also used on the fi.i
■ est closed cars make '.lie doors rattle
proof.
"Squeaks are banished by tlie lit,
eral use of anti-squeak. At no point
in tlie body of the new Paige dives
metal touch metal or metal touch
wood.
"Those threa important improve
menta are typical of many detailed
betterments that we believe will give
to the new Paige unusual smoothness
and silence among fine automobiles."
Long Haul Gives Proof
of Truck’s Reliability
t,ee Huff, vice president of the Ne
braska HuickjAuto company, says the
motor truck is not intended to re
place the railroad train, nor to com
pete wifh it for long distance haul
ing.
"Any good truck can. of course.
-•> driven any distance." he says.
"Some years ngo a G-M-C carried a
capacity load from Seattle to New
York City, and returned with a ca
pacity load to point of starting; hut
this merely proves the truck's en
durance.
"necently. however, a G-M-C one
ton truck made a record run from
Chicago to Washington. I>. C.. a dis
tance of 825 miles, in 87 hours and
"4 minutes. This was accomplished
by changing dri\ers and driving con
tinuously, averaging 22 miles per hour
in spite of the fact that a large
portion of the distance was driven
through a snow storm. The motor
ran continuously from the time of
departure and for five hours after
arriving In Washington.
"The motor truck's proper economic
sphere is within distances up to 50
or 75 miles, but it is gratifying to
shippers to know that this conipara
lively newfnedrum of transportation
can *tep Into the broach jrbeQ no
l»ir|E«SZ M"** v.
$250,000 Fire Destroys Mail Hangar
_
Six brand new airplanes, ready for use In the United States air mail service, valuable machinery and a
government hangar were all reduced to junk at May woo d. 111., as the result of a disastrous fire. The loss was
estimated at $*150,000.
Miller Plans
New Rub her
Glove Plant
Proposed Factory, to Re in
Operation by March 1. Will
Occupy 1.000,000 Feet
of Floor Space.
The building of aWspeoial factory
f«*r the manufacture tmrtibbcr gloves
announced yestomay by Miller
Rubber company official* nt Akron,
f* The building will form . n impor
Uant addition to the laaiti factory
group which already o-**11 pic* more
than a ‘million square feet of floor
space. It is expected Hint the new
glov e factory " ill be completed find
in operation about March 1
Miller first introduced the manufac
ture of rubber glov es in Americ a. This
• «s SO years ago. at a time when
rubber gloves v.orc still considered a
fad. For many years the company
specialized in their manufacture, hav
ing tii* largest production in the
world. -Its gloves were used in leading
hospitalclinics, and laboratories, by
the world's greatest surgeons and in
homer throughout the 1 ml.
Discontinued in 1920.
In August, 1920, rubber gloves man
ufacture was discontinued bectiure
« f the fir* hazard involved. The glove
department was then located in the!
heart? of the factory where tires, ac
cessories. sundries and mechanical '
goods arc manufactured. Hut so many
were the '.zpreasions of regret from
the medical profession and homes on
their discontinuance that the com
pany, after a lapse of more than two 1
years, has again decided to make
them.
Hut this time the glove uml is iso
lated from the main factory group,
thus removing the dangerous fire
hazard to the plant. The equipment
throughout will 1»«• Jho most mod
ern. The capacity of the plant will be
sidiicient tu men all requirments for
both tim surgeon’s and household
glove.
tvlimiiiatr Rimlm-.
A feature of intesest will be the
complete elimination of all binding,
even in th* bonding of the finger.®.
The sense of touch is in m» way im
paired. The gloves are mrtde from :P
composi;. of many types of bands.
Allegiance of Cadillac
Owners Cited b) llan-ni
"In computing the sales records of
our firm for the year 3022: it was in
,t"i esting to npte that SO Cadillac ears
of older models were traded on new
Cadillacs during tlie year, against ,‘>3
cars of. a1! other makes combined."
says .1. ii. Hansen, local distributor
for tlm Cadillac.
"of com sc, Cadillac owners arc na
turnll.,- enthusiastic o'er their cars,
and the typical Cadillac owner firm
ly believes that lie drives the best
car in the world, lie buys one Cadil
las after another and refuses to be
intere.sii I in other makes.
“Our policies are founded on tli"
desire'to maintain and promote litis
allegiance of Cadillac owners. We arc
more interested in the welfare of
a Cauid i owner than in any new
business that could possibly conic to
us. and our aim in business is to
render a Service to Cadillac owners
that "i;l lie considered as great anil
as effir ion* as- the services rendered
h.v tli" Cadillac car itself. '
Cooper Motor Firm Gels
Slur mid Durant Franchise
The Cooper Motor company has
received the franchise for retail sales
of Star and Durant cars in Omaha.
Leo P. Cooper, formerly of Conway,
Iowa,, is the new company’s presi
dent and associated with him is Karl
L. Blessing, local automobile man,
who will represent the company in
the capacity of sales manager.
Tlie company has sales rooms at
2066 Farnam street.
o are confident of a big 102",’’
said Mr. Cooper. “The Star is now
manufactured on s large production
basis so we will have an ample sup
ply of cars on hand at all times. Wo
also represent the other Durant Urns
which include the Locomobile and
the. Flint 81:%."
Essex Auto Body Exhibit
to Be Open Another Week
"Our educational exhibit has been
received with enthusiasm by the pub
lic,’’ said Guy I,. Smith, distributor
for Hudson and Kssex cars. “Yes
terday 43 persons were in our sales
rooms at one time and during the
evenings we lune had so many in
terested visitors we decided to keep
tlie show going another- week.’’
The exhibit shows an ordinary Ks
sex couch turned upside down with
the w eight of the^ entire car (2,7U0
pounds) resting on tlie top. in ad-1
dltion to this body construction test
there is an exhibit of Hudson and j
Kssex chassis in various stages of
construction and a display of Hud- ;
son and Kssex parts.
New Minerals Found.
Berlin. Jan. 13.—Boring tests at
DainbaclvUronnen, near Thule, in the
llartz mountains, resulted in the |
discovery of new extensive deposits
of silver, iron and lead ores. A
Charioticnburs mining; concern will!
work tlie mine.
New Bariev Six
Shown in Omaha
Companion to Roauier Line,
of Striking Appearance,
Sells for $1,393.
The new Barley Six cars, compan
ion to the Boamer line, are being
shown by A, 11. Vayo Motor Co. The
standard touring model of this new
line sells fur $1 „nnr., f. o. b. Kalamazoo,
Mich., completely equipped. Not
withstanding iis low price, it is a
quality car in every sense of the
'void and is, so Mr. Vayo declares.
"Ilie first car to be put out at a popu
lar price by an organization whose ex
perience has been entirely along the
line of producing high priced, cuslom
finished automobiles.”
The new Barley .Six Is striking In
appearance, being very much different
from the standard production type of
automobile and adhering very closely
in general appearance and detail of
finish to higher priced custom built
cars. Purchasers of tlio new Barley
car will have the choice of the fol
lowing colors of body finish: Liberty
blue. Moleskin deep, and Coach Paint
er's green. The open car models are
finished in genuine Spanish leather in
two shades, giving (lie purchaser the
choice of cither gray or tan.
The factory is now in production on
the following models: the 5-passenger i
touring, the sport touring, the stan '
dard sedan and the sport sedan. j
A successful demonstration has
been given in England of an auto
matic alarm for use in coal mines.
The. alarm indicates the amount of
coal gas, fire damp or any danger
ous vapor, and continues to sound
until the atmosphere is safe.
QMsnpS^ i
FOUR
Has EVERY
Requirement
Demanded of
a M otor Car
fe *97522
, \
Moved to
Larger Quarters
A. H. Vayo £? Co.
In order to accommodate its rapidly growing
business' has moved ■ into more commodious
. quarters at 2559 Farnam street.
i
A full line of Haynes, Roamer and Barley;
automobiles will be here for display and dem
onstration purposes and the same careful and
efficient Vayo Service maintained.
j A. H. Vayo Co.
2559 Farnam St JA ckson 4277
Motor Gossip
Hints at New
Paige Model
Forthcoming Design at Least to
He of Six Cylinder Type.
President of Conecrn
Admits.
December motoring gossip in De
troit centers largely about model
changes and the unveiling ceremonies
which are always the most fascinat
ing feature of the national shows in ’
January.
Prominent among big manufactur- j
erg mentioned as likely to spring a 1
sensation is the Paige-Detroit Motor*
company. The sensation of the 19J2 I
New York show was the unveiling of i
the Jewett Six.
Tltis year the Jewett will appear
not as a newcomer, but as one of the '
big production models of the season, i
Humor has it that the Paige inter- '
cats will spring their limelight and
fireworks around the Paige car.
Even the casual visitor to the Paige !
general oHiccs detects that something
new is in the air. AVIiat are the
Jewetts going to do to the Paige—
already a w'orld's stock chassis cham
pion—famous for hilt climbing and ,
easy handling?
rIhat tile new Paige offering wall
lie an eight—or even a 1?—is denied
hy President TI. M. Jewett of the ,
Paige company. •
"This company, for a good many ,
years, lias been building nothing but
sixes, lie said.’ "We have always
believed in tlie six, and our belief to
day is stronger than ever before.
"AVr have no quarrel with manu
facturers who wish to multiply cyl
inders. but we arc not moving in
that direction, nor do 1 nolii-o sta ll
a trend either in America or Ihn-ope. i
As r matter of fact, both continents ‘
are steadily traveling in the opposite i
direction.
Oltls Motor Works Plans
Record iu Production i
"Never have I seen such enthusiasm
over business,” said Charles It. Tuck
er. president of the Nebraska Oids
ntobile company, who returned Mon
day from the Olds Motor works at
Lansing. Mich. "The Olds Motor works
is making rapid preparations for the
largest production in its history. Many
new designs are in the process of
construction and will be offered at
'Very low ppices.
“Plans are under way for 400 or 500
per diem production.”
Mr. Tucker said that local business
had improved 100 per cent over last
year.
Speed Wagon Has
Interesting History’
"Passenger cars have undergone ]
some radical iluuiges since the in
dustry began." says ,1. M. Oppor of I
Jones Upper Vo.. "but the ntost |
revolutionary change 1 know Imp-I
pennl in the commercial car field i
when rtco introduced the speed
wagon. over seven years ago.
"Motor truck engineers had been
trying to design a Job which .would
pot pound itself to pieees on the road.
"Tile advent of the pneumatic
tiro for commercial vehicles just
about tliis time offered n solution.
Hut most of them were hard to con
vince.
“After a little CNperimenting l'eo
engineers caught the big idea and de
signed a vehicle which had n capacity
of from 500 to 2.500 pounds, with j
the speed of n passenger car, the
economy of a much smaller vehicle, i
and a construction which could stand
the rack of hard usage and continu
ous service.
"I believe the introduction of the
Tiro speed wagon had more to do with
the development of the pneumatic
truck tire than any other event in
automotive history.
“The sliced wagon was one of the
first commercial jobs be equipped
with starter and electric lights as
standard equipment.
“By pioneering l'co has kept the
speed wagon at the front in point
of sales and production every year.
Over 75,000 Uco speed wagons are in
use throughout the world today serv
ing in more than 263 varied lines of
business.’’
\ OVERT IS I NT.
Ford Runs 57 Miles On
Gallon of Gas
A new automatic vapoi*i/.er and
deeaibotii i e. which hi actual test lias
Increased the power and mileage of
Kurils from 25 to 50 per cent and .;l
tlie same time removes every particle
of carbon from the cylinder* is tin
proud achievement of John A. Strait
sky. 3304 South Main street, 1’uk
wana, S. T>. A remarkable feature of
this simple and inexpensive device is
that its action is governed entirely
by the motor. It is slipped between
the carburetor and intake, manifold
and can be installed by anyone in
five minutes without drilling or tap
ping. With it attached. Ford cars
have made from 40 to 57 miles on
one gallon of gasoline. Mr. Strati-!
sky wants to place a few of these do- j
vices on cars in this territory and I
has a very liberal offer to make tu |
anyone who is able to handle the {
business which is sure to be created !
wherever this marvelous little de
vice is demonstrated. Tf you want to
try one entirely at his risk send
him your name and address today.
Motor Gar Merchandising
Kxpert Joins Ad Agency
Norman I. Taylor lias been added
to the organisation of Brooke, Smith
& French, Inc., of Detroit.
Mr. Taylor was formerly sales man
ager for the William N. Albce com
pany of the same city. He is widely
known throughout the automobile in
dustry because of his knowledge of
retail merchandising methods, gained
through an experience of 14 years in
actual field contact work. On cer
tain phases of automobile market,
notably that which relates to analysis
of retail sales possibilities and
methods for sales stimulation, Mr.
Taylor is considered an authority.
Buick Averages 20 Miles
lo Gallon on Long Tour
Twenty miles to the gallon of gaso
line, except in the high mountain
country, is the average claimed by J.
W'. Eckert, who has returned with
Mrs. Eckert to his home in Rochester,
N. Y., after an 11,000 mile tour In
a Buick Four.
Mr. and Mrs. Eckert went first to
the northwest, then to California, turn
ing at Eos Angeles for the east. The
trip took :>X days of actual driving.
Friend Tire Dealer?
Why Did IStll
$3,000,000
•MILLIONS)
Worth of First-Grade *|»|
TIRES Answer
In 3 Years? Wire>
Invest a Stamp
It can mean many thousand)
per cent Profit for you.
lust Say “Why?”
" —TO—
fflLLIAMS-AKRON TIRES
AKRON, OHIO
IT’S A REAL STORY
$1465 f.o.b. factory
THE JEWETT SEDAN is the
^ most active, comfortable enclosed car
of its size. Its easy riding comes from
unusually long springs and sturdy con
struction. It is not a bouncy light six.
Jewett active eagerness to do your
bidding comes from ample power —
20% more than in any other car its size.
It is power that will endure—guaran
teed by the best oiled motor ever pat
into a small car. Try your family in its
five-passenger capacity.
NEBRASKA PAIGE CO.
27tb Avenue and Harney Street
OMAHA
CUD
THE COACH
Hudson - *1525
Essex - ‘1145
We Have Turned a Coach Body
“Inside Out”
Come See How It Is Built
We place all the facts of its sturdy, lasting construction before your eyes. They will
satisfy you nothing has been omitted to provide utility, comfort and durability.
Note the materials and workmanship throughout.
None of the Coach value is absorbed in useless or merely ornate fixtures.
Closed cars that feature such things cost almost double their open car price.
The above illustrates a stripped Coach
body we are showing. It permits you
to see the design and construction of
this sturdy'closed car and explains
why more than 20,000 in use give such
reliable service.
And it is the open car price by which you judge
how much attention goes into the mechanical
parts of a car.
You wouldn’t knowingly sacrifice chassis quality
for seldom used body fittings that appeal only to
the eye. Know the facts. Hudson and Essex
Coaches cost but little more than their open
models. They give all essential closed car com
forts on these two world-famous chasses.
No wonder their sales have exceeded any ever
known among cars of comparable price.
In buying a closed car you want comfort, good
looks and all-weather utility, of course. But you
also wantassurance of mechanical quality, perfor
mance and reliability. At their respective prices,
does any other car combine these advantages in
such measure as Hudson and Essex Coaches?
OPEN EVENINGS ALL THIS WEEK
GUY L. SMITH . .
“SERVICE FIRST” \
*i7iaw Phone AT lantic 1944 OMAHA, U.S. A. 2563-5-7 Farnam Street
