m
Whenyou Buyit
atBiarideis^you
shop in the mar
lets of the^orld
So e Interesting lacts
CAbout the Progress o ft
The BRANDEIS STORE
HOW IT HAS GROWN WITH GROWING OMAHA
&eron theJol \
A Friend Abroad^
as veil as at home
of the Brandeis
Store customer
The First BranJeis Store
as large as some of the single departments in this store
today.
'T7j/» Stnrp floor space and that of warehouse.
•* rlLbLni _ p0Wcr p]aiJt and factories amount
16 527,694 square feet or the equivalent of 32^ acres
of ground.
The Building ten Stories in height besides the large
Trull The Brandcis Store Power Plant, 17th and Dodge
^-uu 1 Sts., 15,000 tons of coal are used per year—enough
to supply coal, for, say, 1,500 average families.
W/nfpr• 7Tc/v7 each year amounts to 42,786.500 gallons.
— This is nearly as much as the daily ca
pacity of the Florence settling basins and 22,786,500 gal
lons more than the daily capacity of the Walnut Hill
reservoir.
A idoe number 180 ar.d aggregate approximately
pyiUfL PllMLd o7,000 feet or 5% miles.
T7i/? T niitis’ct Aids’ in au.v store ^ America is said
1 lie IsOUgCSl SilSIC <o be iu Tbe Braildeis store. This
aisle begins at 16th and Douglas and runs due west a
distance of 449 feet.
number 101 of which 75 are selling de
±jvpurimt,niz partments? eight of the latter being rent
ed. Operating departments number 26.
Charter Members
—. Brandeis .Store havg been with the
firm since it first went into business and it is not uncom
mon to find the second generation working in the store
today.
Postage used in a single year would carry in 2-cent
===== stamps 1,418.358 pieces of mail.
RpUi'tnS TniJiits>re bargain squares and show cases
OLUlllg lturners measure 23,801 feet or 41-5 miles.
Marble Flooring ™ Ma,u a»d Tcnth rioors COTCrs
p- ob.400 square leet.
TOVS Excepting a few cities in the east, our Toy Dcpart
■ -- ment is the largest in the United States.
Afntnrc Scores of motors located in the great Brandeis
— Store revolve at the rate of 1,800 revolutions
per minute, or in other words, turn on. their axes 355
million times in the working year. One immense motor
of 200 H. P. which is used to pump water for elevator
service revolves at the rate of 720 revolutions per minute,
i, The rotating element of this motor, if used as a wheel
E would complete 745 trips around the world at the equator
during the time it works to supply elevator service
through the year.
Display Windows vrOTidc p?8‘ attraction for visi
r tors as well as home folks. There
are twenty-five of these show windows fronting on three
different streets and covering an entire half block. There
are more than 4,000 different displays shown in these
windows every year. The ‘’silent salesmen” they are
called. They show everything from the highest note in
fashion to the merest household trifle. Working in con
junction with the advertising department these windows
are the greatest advertising-medium of the great Bran
deis system. Thousands of dollars are expended yearly
on the upkeep of these windows to make them the show
nlaces of Omaha.
The Brandeis Bank 011 tJiC ^amiioor
- — is maintained ior
the convenience of our customers. Some idea
of the ntmiber of people who visit The Bran
deis Store will be obtained from the fact that
in a single year tins bank cashes small checks
a ggre gating $12,429,587.00.
Accommodation trallsa^lolls tueL as
=======: payment of louge dues,
telephone and electric light dues are arranged
at our bank, 15.000 persons taking advantage
of these accommodations in a single month.
nHAT THE BRANDEIS STORE is a large in
stitution is a fact of general knowledge
among the people of Omaha. Visitors from
the east, impressed with the growth and
progress of Omaha generally express amaze
ment that, rich and progressive as it is,
Omaha jean support an institution so large
as The Brandeis Store. Likewise during the “dull times''
period it was quite common for traveling men to express
surprise at the crowds thronging the counters of this store
at a time when the crowds in the stores of larger cities
were conspicuous by their absence.
T The explanation is that, persistently and consistently,
The Brandeis Store is the BIG store. It is big in physical
dimensions. It is big in the volume of business done. It
is big in the number of employes. It is big in its finan
cial contribution to the community. It is big in the fact
that this “bigness," in an all-around respect, is so “hab
itual" that the institution is little affected by the waves
of hard times that so often beat against the commercial
shores.
r It is not out of place that at the beginning of this New
Year a few interesting details respecting this "bigness" be
presented to the public. It is not in the spirit of boast
that these facts are presented. We cheerfully acknowl
edge that the wonderful results in the building of this in
stitution have been due to the generous patronage on the
part of the people of Omaha and vicinity, to the wealth
and industry and enterprise of the people to whom we sell
merchandise, to the fidelity and enthusiasm of our army
of devoted employes. To these advantages we must add
the system which is ever operating in the conduct of this
business. That system has come to be known at “The
Lookout in the Foretop''—a system whereby Quality, Ser
vice, Prices, are ever kept dominant for the mutual advant
age of merchant and customer. Moreover this showing
will provide a reminder that in a large establishment like
this it is a case of “give" as well as “take." As will be
readily understood it is not all income. The outgo is enor
mous; and the size of the “outgo" contributes materially,
of course, to the upbuilding of the community.
H Some of the_points briefly brought out on this page
have been revelations even to many persons employed in
this store. For the reason that these striking facts with
respect to a single institution are inseparably linked with
the remarkable progress of Omaha itself we feel that this
presentation will be of great interest to the public.
T The facts herein presented—admittedly remarkable
are offered, not merely as a description of the develop
ment and growth of The Brandeis Store. In the larger
sense they constitute a tribute to the growth and develop
ment of Omaha and the- surrounding territory whose re
sources and progress have made possible the remarkabU
development of this institution.
J. L. Brandeis & Sons
Foreign Offices
The Brandeis Store maintains offices iu many foreign cities.
Each office bears the sign ‘‘J. L. Brandeis & Sons, Omaha.”
These offices are located as follows—France: Paris, 1 Kuo
Ambroise Thomas; Lyon, 6 Rue Do La Bourse. England:
London, 193 Regent St. Germany: Berlin, 36 Alexandrinen
Strasse; Frankfort, a M.. 45 Mainerland St.: Chemnitz, 4
Presdncr St. Belgium: Brussels, 41 Rue St. Michel. Austria:
Vienna, 1 Nibelungengasse. Italy: Florence, 5 Piazza Struzzi.
Japan: Yokohoma, 73 Yamashita-Cho.
-WV
FllgVdtOVS li‘ilVc* earii day J, 189,000 te<t
rasbtnger jl,u,cuiuts or 22- mi]et Tllis i;. equal t„
70,200 miles during the working days of the year.
mrcm,c C/irriorl ou elevators number 59.400. Jn
rtl bUllb \^urIIVU other ^.ords 1bc equivalent of prac
tically one-fourth of Omaha's population use The Urnn
deis Store elevators each day.
/^iv/wive are turned out in our own factory in Omaha and
- it, would require 200 freight cars to haul them.
Electric Light ^Vooo ti.c -ore mi»
'T'Un Cafeterias and Lunch Stands of the
1 \U, KCStaiil ants gt catcr during the year to
767,574 persons. * '
'Vpln+ihn'nn fertile average daily 3,500. There are IS
lLLtpuunt trunk lines in the private exchange,
12 of which are “out” wires and 6 “in” wires. Through
out the store arc 120 telephone stations. >
Post Office The post office on the ^Main Fluor' d«es a
- large business, three mail clerks and one
relief clerk being kept busy all day selling stamps, writ
ing money orders and weighing packages for parcel pos{.
Advertising in daily and weekly publications covers
- - Q- 160,000 inches of space and costs with bill
boards a quarter of million dollars per year.
Yard Goods suc^ as Domestics, Silks and Dress Goods
- sold during a year amounts to 2,094.620
yards and measure 1,190 miles.
Wrapping Paper j^or'siVyear^measures
Twilie usec* ^or ^uu^^cs measures 12,645,000 feet or 2,294
- miles.
Pn<veInties^0T merchandise, used for phonograph re«
^ c urds. millinery and candy, number 25.000,000
per year.
Boxes *or ?arments, notions and candy number 750,000
- ■ ^ per year.
IinPOVtS ^c*rc than one-half of the merchandise import*
^ — for Omaha passing through the customs house
are for The Brandeis Store.
Shopping Expeditions on the part of our buyers to
—- borne markets are made
every few weeks. Annually a big shopping expedition is
made to all foreign markets by a special force of buyers
accompanied by store executives. On these occasions mer
chandise in large quantities is purchased at the various
markets of Europe and Asia.
Charge Accounts extend from coast to coast and •
— from Canada to Mexico, nearly
every state in the union being represented in the list.
These charge accounts number more than the total com
bined population of any two cities in the state aside fron
Lincoln and Omaha.
The Employes' Association has given to it *
-• -——- members d urine
the year L600 prescriptions for medicines. More than
300 cash checks have been distributed for the relief of
sick members. Hospital bills fo/ 15 members have been
paid. The association’s trained nurse has made 200 calls
upon sick members. Many entertainments such as pic
nics and dances have been given at the association’s ex
pense' ^ y/ ^ _ '•«
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g^E-.BRANDElS
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