V w Itartliinisr Good New for Phonograph 0 wiser V Tbi Ulaatrmta tha Umiaated l'l0f'SfS aoatruction of tha now pro- vfarf ff"fL0-iL iil, n?Aw5trt Mm Colantbia Racorda. MtTJJ 1 3 J!s1j!YI fllatraaa tho wch antotaar , CSzaf ffT CP flaying aarfacaa which aro f Jn'lillf " aada of now aabatanca ovar lO'"'V'-SZL rl J-iri ftr aritUh Jhnaadla trael al- "t&f D illiutrata tha much baniar caatra car which ROSA PONSrU.E U ftrhept the mott dattling meteor in the hittory of grand ooera. Here hat been tailed tha "voice of voieet." Fomtlla makmt reeordt axelutioely far Columbia. tfiv THE METROPOLITAN Oparo raauu .(tto nouta Urchettra, or new Torn, "hlvV- ma' Twdt fr Columbia. TO HEAR Pablo Catalt it to have born in ona an utterly ntw conception of tha mag' nifieenee and beauty of tha violoncello in tha handt of a master. Catali mahea reeordt exclutioely far Columbia. V-yJJj V.K U U U U r'J ilv2b mm mm Columbia discovers a process which produces records free from objectionable Surface Noise! AS a phonograph owner you have always been annoyed by the swish and grinding and scratching noises of records. This "surface noise" has been considered impos sible to remove. After years of experiment, the Columbia Graphophone Company to-day presents to the world a record that is virtually noiseless. Tbl record has been made pouible hj the discovery, In Columbia labora tories, of a process by which we are able to produce a surface material so fine in texture, so marvelously smooth, so free from friction that the phono graph needle travels over it almost inaudibly and with imperceptible wear. The playing-retult from the use of this new material is actually astounding no other word can describe it Melody unmarred by penetrating, obtrusive surface sounds, harmony without disconcerting scratch or scrape think what this means to you and to every phonograph owner in the world. This is made practical by Columbia's patented laminated, or three-ply, construction. The core or centre leaf in Columbia New Procets Records, because it is absolutely distinct from the playing surfaces, is made of a harder, more durable substance. Over this rigid backbone are laid the (two playing faces made of the new, ultra fine, ultra smooth surface fabric This laminated construction gives greatly increased strength and longevity; plus the most noi$ele$$ surface ever perfected. The invention of this new process rec ord by the Columbia Graphophone Co. for it is the genius-creation of Columbia engineers and chemists marks the great est outstanding improvement since the invention. of the universally; used disc record. With' New Process Columbia Records you get all the real beauty of voice; all the exquisite, delicate tones of the cello and the violin! You get melody uncon taminated by objectionable surface noise that has been considered impossible to remove UNTIL COLUMBIA REMOVED ITl So great is our confidence in the en joyment New Process Columbia Records provide that we ask you to tear out the list of records in this advertisement, take it to a Columbia Dealer and have him play them! Possibly he can play the same selections by other makers! Each com parison test; will be a greater Columbia triumph! You -will be thrilled by the Columbia reproduction of every note, every inflec tion; of the most delicate phrasing shades of harmony exquisitely expressed that have previously been LOST IN SUR FACE NOISES! In comparison with ordinary records, as made by other manufacturers, New Process Columbia Records will prove immediately preferable. COLUMBIA GRAPHOPHONE CO. New York No other record can be like New Process Columbia Records. No one can produce anything even resembling them, for they are fully protected by broad basic patents. In no other record can you get the same wonderful degree of surface quietness and pure, uninterrupted music, for the simple reason that Columbia alone possesses the secret of making a material which, em ployed as a surface for phonograph rec ords, obliterates obnoxious and intrusive surface sounds. This new substance does not hush loud surface noises. They are never created. Surface noise is merely friction, the point of the needle grinding on microscopic roughness and multiplied by the sensitive reproducer. In New Process Columbia Records this microscopic roughness is re fined away till friction is almost a fiction. With new and unbelievably quiet playing; surfaces, the dream of making the phonograph a musical instrument of the highest and purest type ha become a reality 1 Columbia's new surface discovery has solved the whole ques tion ! Reproduction of music has now entered a new and greater phase I To-day, the phono graph with the New Process Columbia Records is a masterful triumph. You can now buy Columbia New Process Records from any Columbia Dealer. Go hear these Columbia Records ! Take this list with you! Note the smoothness and fullness of Columbia tone ! Note the beauty of expression! Note the seeming presence of the actual voice or instrument ! GO hear these records to-day. PERCY GRAINGER U acknowt, edged one of tha great man tert of tha piano. Grainger mahtt reeordt exctueioely fog Columbia. Put These New Procets Columbia Records to tho Hardest Comparison Tests! Una Danube Waits. (Strauitl) Rosa Ponselle. 49989 12-inch $1.50 Salat D'Amour. (Elgar) Pablo CaSaJs. 80158 10-inch $1.00 Muinaira. Duel ie Kerekjtrto. 49931 12-inch $1.50 Malo4r Eddy Brown. A-3659 lfcinch $U0 Prima hror, Zampa Oreriaro. Metropolitan Open Hons Ota chestig. A4Z1S It-lack $U0 Nannfiaa Bridal Procaauoo. Liabaatraunu Percy GniafaX, A-217 12-iac $1.50 Two UttU Siara. Calm Al tha Nijbi. . Barbsrs KmtL A.3S43 10-tack $1.00 A Soaf al Ida HUU. Tgady MeckttnJ, S03S1 10-uch $1.00 la Mf Kama Tewn. Tha lth Kola. funk Cramr. AJ6 tO-iac rSa Tm'k HaJ Yaw D... I Aia'l Natar IU4 NoUrfy Craay Otar Ma, .Vara Btyem. A-36SJ 1 0 iach 7S Stlw? &ar. la Kaaa Tia. I'tul Spti ht gad His Hotel At tog Onhtuta. A-Jv73 Wa.h 7U Sao4 Bath My ilaaaytaaa, (jMttta. T4 Lrait ttii H.s Bead. A34a 1ft-lah lie T 0 (i