THE OMAHA SUNDAY BEE ROTOGRAVURE SECTION 313 Prizes r (Parents are not supposed to read this) Dear Girls and Boys: In a few minutes you arc going to get your color box and color (he picture of Bobby Jollyco and Pinky Parker and their friends, to try to win one of the fine prizes offered at the bottom of this page. Meantime, there is something you ought to be . learning about color and soap. Colors are pretty and sometimes they are very im portant. When your face is nice and pink, it shows you are healthy and strong. When your clothes are white, it shows they arc dean. But with soap, that is not always true. Sometimes, of course, a good soap has a natural color. But it is very easy to color soap artificially blue, pink, green, purple, yellow any color the soap-maker may choose, just as you can color this piece of white paper. "The natural color of the best quality of toilet soap is a creamy white" says Dr. Puscy, one of the best . known writers on the care of the skin, although he says, too, that even whiteness is not always a guar antee of purity you must know your soap! But why should anyone want to put bright, artificial color in a soap, if it is really fint soap? One reason is:, to make the soap look prettier. (But of course that doesn't make it clean better or feci nicer, docs it?) We could color Ivory Soap blue or pink or green or purple or yellow, if we liked it would be just as easy as for you to color the Ivory cake in the picture. But Ivory is pure It hasn't anything to hide and its natural color is creamy white, so why should we color it? No, wc don't color Ivory. We arc proud of its purity, and we want everybody to know it, so wc leave Ivory creamy white just as it is naturally. Now, of course, because Ivory is so pure, it is very mild and gentle and can't hurt the most delicate skin. Its lather is rich and fluffy, and you can rinse it off before you can say "Jack Robinson." And in the bath-tub Ivory swims just like a white boat you can always get it back without diving to : the bottom for it. When you arc coloring the picture, be sure to leave the Ivory cake white; and when you want the very finest quality of soap for your face and hands and bath and hair, you will find it inside that familiar old black and white Ivory Soap wrapper. PROCTER & GAMBLE A Soapy Poem Pinky Parker's mother gave Her fifty ccnn, and Mid: "Go buy cake of fine (ate Map That's nicely colored red." So Pinky waned id the More, But on her way the found Her neighbor, Bobby Jollyco, With bundles homeward bound. "What's thai bis oner'" Pinky aked, "A package of soap," said he. "Oh, my? h mutt have com a lot!" "No, fifty cent, You set, "Mv mother uui Ivory Soap, She says it's pure and mild For face and fundi and bath and hair, For 'woman, man or child!' " "My mother's soap is rtJ, and yourt Just white," proud Pinky says. "And for one little, teeny cake, Just think of what she pays!" "Well, I don't care what prici it is," Comes Bobby's turn to say, "My mother says: 'No finer soap Than Ivory,' anyway!" Now which is wrong and which is right? And who shall judge this case? Why yon are judge, and jury too Try Ivory on your face! IVORY SOAP 99o PURE IT FLOATS Well, if here isn't Bobby Jollyco with a bubble pipe just exactly like those which will be given as prizes. "No," said Bobby as Pinky Parker offered him a cake of her mother's perfumed "comic-opera" soap, "that soap won't do. I've got some Ivory it makes slick bubbles anybody knows that, don't they, Jimmy?" "Sure," agreed Jimmy Watson, "I tried some other soap the other day, and the bubbles busted right away, toon s I shook em off." That's rijjht. Ivory Soap makes wonderful bubbles, quick as a wink. And you never lose it in the water, either, because it floats. Cokning of this picture only will be considered in awarding prues. lion' Soap Contest here is the Incline To-day is the day N, tiitU an.) IVv jtt )t"l nam! of W4'iu h.ar ' nk k.i a ( lil.t llil plvlutl u4 iU'W llllt aiHHHllHt'llH lit (V it U UM It (hi I'uiuiv in a plain I'uat l while ms an. I tilt v iit.i; I tU, Wilt h all.Uvt ll IN..M Wltfk It HV MItH ill I llhl.kt ( (iumi tyt t.i U , til. inn up i.i tH.m4n nt il t k full ! h liull tll .H.t 'tlH( Unlit tv n, 4.1-lltM o the tv.JU'ii and mail 14 Nuij( K th Inw) Sm ( .Mitt,' xn . lt.. HERE ARE THE 1MUZES 11 IV:r $V0OrtU Vi.'4tl HuM K lU.m.r II.. U .'tul l"tt: UV aiuI 4 u4f.l lU.M.Iv UK. v.cr IrJ IHur .'aV rt.l a W iiat.l Uul M- IU.iv.tr Irn I r t l lVr.it an. I 4 V i.ar J Uul-ll. ll..vtr I hue I luiultitl uj-rvl huM l-U.'m i lorthi' W n.M S.i 1'i.lwiv v." I! U a.niul IjIU liui t.i wuU ln.m tin din ..I thu (apt I i.i l.. i il... I .. nil. ci .d.t in ... r win ! lhii 'H Mf4 H I y .i ll I. I III I "ll ' ''( "" Ult llllno UllUw ! I" I ' ' '"' . ' '" llll. II." (-..I'lf. II..'. I .. 4.1 i ..I M I 'l M KA!i Ht I H I ft a) tlv tV i- ,,,..)!.. ' ' tt... k... 1 I.i. ! t l'w-v) .t w; ".'. ' " '"- '