THE OMAHA SUNDAY BEE ROTOGRAVURE SECTION
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"WeUonteui Miracle Mountain," tmilrt the boat at (he Jolly
co family disembark from their fauhful prairie schooner.
("Why Miracle Mountain r Because il mem (be printed
description in every detail ! )
"Baths at once? Of course! Soap and km water all ready,
Madame."
"Mr. Jollyco alway brings bet own Ivory Soap, tir," says
Mr. Jollyco with proper hauteur.
"Ah, of coune. But uve it, Mr. Jollyco. Our guettt are of
(he most reined, to we have nothing here but Ivory Soap."
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Yrt, nr. I've had eight tiui of irtiiated skin in (he Mtt two
weeks," Dr. BUiik it saying "Seven of (hec I've definitely
Mated to (he use of so-called medicated toaps."
"Well. BUI," Myt our olj frienj Dr. Verity, "If people
will goon using improper soaps, what itn (hey eipctti What
Map ilo you recommend lo yar patients?"
"Ivory -1 know m m pure."
"I've tlonc (he tame fot thirty five years."
' Aa xiul Imiwm' w bra mmnitMf
"Julia Jinki, where have you been with my French blue georgette
blower
"Why, Mis Sally, I've washed it!"
"Walked it! Why it com 1 27.50! Oh, why doe my mother keep
you in (hit bouse T
"But, Mix Sally, look it' juu a freth at it wat when you bought
it not faded or x I just squathed it in Ivory Flake tudt
that couldn't hurt it."
Ye Sally Jollyco, lay we, jutt look! Ivory Flake it Ivory Soap
H couldn't hurt ylbiHt!
IwWt
e T& '
A famous dermatologist explains:
Why your complexion needs soap
"To keep it dean, the face needs at least one good wash
ing daily with soap and water and a wash-cloth or soft
flesh brush," says the eminent author of a well-known
book on the care of the skin.
One sometimes encounters the superstition, " continues this same
authority, "that washing the face is bad for the complexion,
and meets individuals who because of that misbelief try to get
along with oils and mams as a substitute for soap and water.
"The layer of dirt and oil that such persons accumulate on the
fact is a poor makeshift for a clear, clean skin, and is a con
stant invitation to various disorders of the skin. "
Of course, the soap you use on your skin must be pure
and so mild that it will not remove ail the natural oil
while removing the dirt.
Don't massage your face with soap.
If the soap is good soap, it will cleanse quickly and
gently without rubbing. That is the very most you
should expect any soap to do. Massaging with soap
lather, however pure and mild, is sure to rob your skin of
its natural oil, which keeps it soft and dear and smooth.
You may use Ivory Soap with complete assurance that it
will cleanse without irritating.
For Ivory Soap is pure, mild and gentle, and is made of
the very finest ingredients.
In his famous book on the care of the skin, Dr. William
Allen Pusey says, "The natural color of the best quality of
toilet soap is creamy white." Ivory Soap is creamy white.
Ivory promises no miraculous or mysterious results its
purpose is to cleanse safely. In achieving this purpose,
Ivory quickly removes the surface accumulations which
clog the pores. Yet it leaves behind enough of the essen
tial natural oil to keep the skin soft and smooth. Follow
the warm soap-and-water washing with a dash of cool, or
cold water, and you have completed the best and safest of
all cleansing treatments. FROCTI-R & GAMBLE
IVORY SOAP
99 7m PURE - IT FLOATS
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A VLddl Stkif whhh meed the important safety test
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