THi: OMAHA BF.K: SATURDAY. SEPTEMBER 23. I?'i2.
Saturday fflffl Saturday
TMK.VAUJC fciVINQ TOO
Aclwrti
August
Tellkg Its Own
Slif
Stiry
4Z ..J. A
i4f Value-Giving Prices
ttiILLINO the home with beauty and at the same time keeping the price
x down to where the purchaser feels it is not a burden, is a task for the
specialist. Accordingly we take exceptional pride in our ability to perform
such a mission. To better demonstrate this fact, we have fitted up a four-
room apartment on our main floor, the price of which you'll find value
giving when you see tfie various items included. Of course you can make
any changes you may desire in case you are supplied with some of the ar
ticles included in the complete furnishings as shown. Come in and let us
show you these four rooms.
T-Afc.-sr-i
A
Overstuffed Tapelry Three-
pieca Living
Room Suite plUJ.I J
Here is the. best all overstuffed
Tapestry Living Room Suite
you've seen for anywhere near
the value-giving price we aro of
fering it for Saturday. Suite in
cludes full size Davenport, large
Easy Chair and big comfortable
Rocker, all three pieces with loose
spring-filled cushions. The three
pieces only 8163.75
Walnut Four-piece Bedroom
Suite,
at
$142.50
It isn't often you will find as good
a value us this four-piece Walnut
Bedroom Suite, concinting of large
Dresser, Bow-Foot Bed, Chiffor-
ctte and Semi-Vanity Dresser. All
four pieces, in .genuine walnut, for
only 112.50
IN July, just past, and now again in August,
The Omaha Bee gains in advertising exceed
all other papers by wide margins and in August
both in total inches and percentage of gain.
The Omaha Bee believes that the real basis'of a newspaper's
value is its circulation and rate, plus the buying power of
that circulation. However, much emphasis has for years
in Omaha been placed on advertising volume. Therefore,
The Omaha Bee submits the figures of gains in advertis
ing of all classes. These figures tell a story so plain" that
"he who runs may read."
August Advertising "Temperatures"
Figures From Haynes Advertising Company, Complete for the Month of August, 1922
PERCENTAGE INCHES
of Gain in Total Paid
Advertising (Less Legal)
Gain in Total Paid
Advertising (Less Legal)
Walnut Six-piece Dining
2SZJ,... $157.75
Just think of this beautiful Wal
nut 6-piece Dining Room Suite
with Oblong Table, elegant Buf
fet and large Arm Chair and
ihree Side Chairs fitted with
blue Spanish leather slip seats,
a for 8157.75
Water Pails
Splendid Galvanized Pails made
to give excellent 1 Q
service only 1 C
BOaTON FERNS
This beautiful Potted Boston
Fern, nice and fluffy, in a
5-inch earthen pot that will
grow all winter and add
wonderfully to the beauty of
your home. Only,
each
39c
Mixing Bowls
Every housewife should own a
set of these five Earthen Mix
ing Bowls. Just the thing to
complete the outfitting '7Q,
of your kitchen. Only C
Strong, durable,
wide splint fancy
Clot hes Hamp
ers. Something
every house
keeper needs.
Only 81.25 ea.
A Clothes Basket
that is made for
hard wear. Well
elected wide
splints iiiul put '
together extra
good at ," ea.
A solid oak Toot
Stool covered with
heavy i m i t a t ion
leather top and
trongly built. Fin
ished golden. A
splendid value nt
only 70 each.
Extra heavy cop
per bottom Wash
Boilers that will
outwear many
boilers sold for
$4.00 and $5.00.
Only S2.5U.
Double Cookers
made of heavy
aluminum that
will last for
years. Only
75 each.
COMFORTS
Com in and select your Comforters
while our selection is at its beat -many
wonderful value. You'll nerd
then pretty soon, therefore it stands
yvu in hand tv buy early. Value,
giving prices rang fnm t.U5 up.
233
Uo4 0Vi Heater, 910.50 ur.
BLANKETS
What is nicer than a pair of nice
warm double blankets on rold win-t'-r
niirht? You are- gwng to need
them now pretty oon, so why not
wft thrm now and hv (hem ready?
Cood onu from $3,05 up,
mekimjv l . . .
Has turners, Sll.(M) up
FREE
A CuhI f um) I sr m kl M4rmmm will
lM f.. X M Inill W MM Ita!
S FREE
II. t.
Ih
MUiflitn )
Van 4
Sl0t
You. MOW Mill Jim I T, t ltl I11M AMI l(H 1 i L T
h rM Ba AU ! All Tt Visit
iBowoil m &
'oaaaaI VAkVI TvtH ITOI6
Giving
Dargams.
73e$ Gain
29.92 io
'- V
1921
AftWS
Gain,
lO.Qoo
Level
r
e0maha.
3qeGaiin
7S9m
W.H.
Cain
1921
Gain ,
9oi tn.
in i
Level
Of course, such an advertising growth as this means that The Omaha Bee
advertisers are getting the benefit of a rapidly increasing circulation
Daily average circulation for August was 72,378, an increase of 13,437
over the August, 1921, figures. The Sunday averace circulation for August
was 76,519, an increase of 19,789 over the July, 1921, figures.
Pollyanna Not Needed This Fall
In a month of customary warm weather and of news events more or lew detracting, the buying public of thin
territory showed calmness, even eacrtrness, to buy. This responded to the intelligent and collective effort of Omaha
Stores to make the buying worth while. A note of confidence and even optimism in buyer and merchant is notice
able in the attitude of both toward the fall business.
BSE
