A THE OMAHA SUNDAY BEE ROTOGRAVURE SECTION " Wash k nk Ivory Soap Ivory Hakea," mU the tats, gut SoM Mr Jolryco mw and cumIjt silk blouse. Why MfMM tun?" asked Mn. J. ," mU tttt girt, with (uk mougk to of I Mt Ivory fuf my ana. I vouUa i mm ay - - .. ... C - II AJ I Him i m IV . v W C.- mam. a i i r - ..-,-- -v i - i ...... - . y l( seems that our troublesome, trkkjr neighbor, Mr. Prowl, Km rmiugcj io subitum torn other soap for Teewee Jollyco private uke of Ivory. "To think anyone would b to mnn to my little angel!" says Nurse Tippit, who is quit tcncimenul, though intelligent. "Bagoo!" replies Teewee. And h i quiet right no self respecting baby should tndurt t bath wuh i Kp lets purt and gentle thin Ivory. " Doctor," orates our good friend, the Professor, " you don't teem to understand English! Let me nuke myself cUnr I adduce that the unsophisticated emulsion of Sapo Eboreus constitute its paramount virtue i sanative abstergent for the epidermis." "Well, bless mjr bones!" exclaim Dr. Verity, "i that what you mean! Why of 'Ivory cleans the skin safely because its lather is pure and mild.' Why didn't you say so long ago we might have caught some fish!" How to care for the skin? Let this welUknown physician answer: He says: " With a healthy skin of normal resistance the only care needed for the face is to keep it clean and to protect it from dam aging influences. The way to keep the face clean is to wash it, sometimes with soap and water, sometimes with water alone." "A soap should be bought not as a panacea for skin troubles, but for its humbler quality of cleansing the skin." These paragraphs arc quoted from "The Care of the Skin and Hair" the authoritative book by Dr. William Allen Pusey, whose opinion every physician respects. Cleanliness! That is the basis of all complexion care. Cleanliness! That is the only good reason for using soap at all! Ivory Soap cleans and cleans safely these arc the only claims ever made for Ivory. IVORY SOAP 994Xoo?o PURE IT FLOATS Ivory Soap is pure, mild and gendc. . Ivory Soap is white and delightfully fragrant, as the finest soap for the skin should be. Ivory Soap quickly pro duces a rich, cleansing lather, that rinses off promptly. And Ivory Soap floats! The "magic" of Ivory is simply the magic of delightfully refreshing, healthful cleanliness, the prerequi site of all complexion beauty. Ivory has provided such magic for forty three years! Procter & gamble 3c A FLileJ S(tf which meets tl important safety test IWI( yHi iruM i-oui nwtv hue Uhru't n 4ity stMp in any Mm, JiHtht rtaiutally umr up in )ut niuul It this nap ti-ll wl " A wp liHh is ! ti4 M tut is 4iVi i Mtnn h Klnie i4 iimI jtiiwit Ivtuv llAft U mtopW lvir Sj in risk Mm Of (' M tCklty RKtt (kus imjxn -tint ukty tM. Ft ltry jur, rmlU, gctitW, ht - Kas rMvtrl K les iJ roi4 vl milliknn ut tmmn wiHt IKW lny lAc y rrl h tUnutMHjt the y jtiumt VMM l"t i - v .