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THE SUNDAY BEE: OMAHA, AUGUST 6. 1922
THE OMAHA SUNDAY BEE ROTOGRAVURE SECTION
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.: "T AOjfe Qn? Mow? :" White?' v :
WTuxt co!or shxndd a soap have?
Many women believe that color is an avoid, or at least to be very wary of,
indication of certain inherent qualities any soaps which are dark colored or
in soap which add to the soap's value heavily perfumed.
in cleaning, and even, perhaps, in medi
cating the skin.
No!
Color in soap may be entirely artificial,
and may be misleading if the purchaser
attaches to it any other than a decora
tive significance.
Dr. Piisejr, one of the highest authori-
U,s, n..
it it nsdt tfpn fagminti tf tht my Agio
fM4Jity,itacrmmtyv0ddk0tdyfNmit.
FttfthttwHn, I$$ry Stf h tfindfir tit thtglt put-
- tit nly good futptttfrf witA toy tttf cm
rsimUkmt.
Safe cleansing is recognized, also, as
the very finest and most direct aid to
beauty of the complexion. ,
ties on me care of the skin, says, "The Ivory Soap cleanses safely because it is
natural color of the best quality of pure, mild and gentle. In its forty-three
lffNcrrl Rmc dw commit dlMk(fa Mr Jollyrotfw talk
boot broty Soap FUua.
in tin riii hi rtii iiiImiii Mi T tiifci i iit trting urn ytn jiwi
wool Vy pcoad, he womU adev mo tMm bmmI mdi m.
MnaV S4$t ynitm. aMdkMl
Kow W : b lit. WSjoo pmi Avm Uotj
toilet soap is a creamy white." 0
And another well-known writer on
health says that it is always best to
'TmCABJiOt'tHESKSNAt1DHAJM,''tyWm.AUmPmMj,ALD., tup 76.
years of honorable history, it has be
friended the skin of millions of women
and is found today in probably more
homes, rich and poor alike, than any
other soap ever made.
IVORY SGAP
99 PURE IT FLOATS
A Flaked Soap which meets the important safety test
Ctjrittf, 1922, h Tif ftmrr A GtmUt O . OwtuK
Before you trust your costly fine fabrics
to any soap in any form, a doubt naturally
comes up in your mind.
"Is this soap really safe?"
Ask yourself: "Would I be willing to
use this soap on my fact?"
A soap which is too strong for your
face is naturally too strong for your
delicate and costly garments
Ivory Flakes is simply Ivory Soap in flake
form. Of course it fully meets this impor
tant safety test.
For Ivory Soap, pure, mild, gentle, white
has protected the faces and hands of
millions of women since 1 879.
Ivory Flakes offers you a real nurgtn of
safety for cleansing the very finest garments
you own
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ALTIM ORE
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ALCOORAVURE. INC . NEW YORK ST LOUIS