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THE SUNDAY BEE: OMAHA. JULY 2. 1322.
Helping the
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A view In the millroom.
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One of the big calenders.
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One corner of the tire building department.
E WONDER how many Omahans realize the magnitude and ef
ficiency of the modern up-to-date tire factory. Not a great number
we venture to, say. And yet, situated right here in our own city of
Omaha is one of the important cogs in the great wheel of the tire
industry of America the Nebraska Tire and Rubber Company,
makers of the famous Cornhusker an d Interocean tires.
Ranking fourth of all the state in the ownership of automobiles per capita
Nebraska is a progressive and rapidly growing industrial area with the
center of distributing activity in Omaha. Many and varied industries have
taken root here are thriving and booming, pushing Omaha to the front as
one of the recognized commercial districts of the world.
The Nebraska Tire and Rubber Company is a 100 per cent Omaha institu
tiona part of the life of the community. You can be justly proud of this
factory proud of its succesful accomplishments in the marketing of a high
quality, strictly Omaha product
Any industry that is a thriving success is interesting to know about. The Ne
braska Tire and Rubber Company is indeed that The 1921 output of Corn
husker and Interocean tires was over 500 per cent greater than that of 1920.
The first 5 months -of 1922 show an increase of more than 25 per cent over
the entire 12 months of 1921. ,
With the factory running full-tilt night and day 3 shifts of 8 hours each
for every 24 hours it is still impossible to keep ahead of the steadily in
creasing demand for Cornhusker tires. It is conservatively estimated that
before the remaining 7 months of this year have gone the total 1922 out
put will exceed 1921 by at least 200 per cent. A truly phenomenal record.
"How do you do it?" was a question asked of Mr, W. W. Wuchter, presi
dent of the Nebraska Tire and Rubber Company,
"By knowing our business applying general business ethics in our daily
dealings and by offering a high grade product at a reasonable price," was
the president's reply.
When questioned as to the future of the tire business, Mr. Wuchter an
swered, "It is just what you make it. There are wonderful days ahead for
the tire business. In Nebraska we have special reasons to be optimistic. This
state ranks fourth of all the states in automobiles per capita.
"This factory has reduced its selling cost to a minimum of 5 per cent by
distributing through jobbers. The consumer reaps the benefit of this low
sales cost He can buy Cornhusker tires at a fair and reasonable price. ,
"We manufacture only fabric tires, using the best square woven 'fabric and
material money can buy. We have received hundreds of letters testifying
to the unusual performance of the Cornhusker and the Interocean Tires.
One from a western Nebraska man stated that his Cornhuskers have run
35,000 miles without being removed from the wheel.
"We will compete with any cord tire on the market," concluded Mr. Wuch
ter, "and beat them. Fabric tires, if made properly, are the strongest and
best tires you can buy. Cornhusker and Interocean tires are made in all sizes
from 30x3 to 37x5."
Part of the vulcanizers.
:-J""uu"LL-l- "W u.a't'
Rolling tubes.
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Another section of the tuberoom.
NEBRASKA TIRE and RUBBER COMPANY
CORNHUSKER
STANDARD TIRE COMPANY
1410 North 16th St.
Exclusive Distributors for Omaha and Council Bluffs
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INTEROCEAN
POLLESSEN MOTOR CO.
Grand Island and Kearney, Neb.
Distributors for Central and Western Nebraska
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