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$1195
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Racine
$1460
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Racine
Mitchell Junior-a 40 h. p Six
120-inch Wheelba
7-Pa$senger 48 Horsepower
127-inch Wheelbase
SIXES
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See Our $1195 Six
A New Example of Bate Efficiency 120-iiich Wheelbase
Hundreds of Extras This Year
John W. Bate, our efficiency expert,
brings out this year Mitchell Junior a
somewhat smaller Mitchell.
It is for men who want a 5-passenger car,
with ample room and power. But who don't
want to pay for room or power not needed.
It is not a small car. From hub to hub
it measures 120 inches. It has a 40 horse
power motor. It is an unusual car for five.
Still not so large, not so powerful as a 7
passenger car should be. Or as the larger
Mitchell is.
All to End Waste
Mr. Bate's effort is to end all waste. He
built this plant to do that, and equipped it
in an ideal way. The result is to save us
on this year's output at least $4,000,000.
' That saving shows in hundreds of extras.
In a value at least one-fifth greater than
any other car in its class.
Now,, as another step, he builds the
smaller' Mitchell for those who don't need
the big one. So every fine car buyer can
exactly fit his needs.
What Mitchell Adds
The Mitchell extra value shows in
s 100 per cent over-strength
In 31 extra features
In 24 per cent added luxury
These are things you don't get in other
like-class cars. Most of them are found in
no car built outside these shops.
They are possible here only because of
our marvelous factory efficiency. We have
invested millions, under John W. Bate, to
minimize cost on this type. And we give
you these savings in things we know a
lifetime car should have.
Margins of Safety
Our margin of safety in Mitchell parts
used to be 50 per cent. In the past three
years that margin has been doubled.
Our present standard-100 per cent over
strength makes little difference for a year
or two, perhaps. Or in ordinary driving.
But it makes a great' difference in event
of shock. And it makes a great difference
in car life.
Over 440 parts are built of toughened
steel. The safety parts are vastly over
size. The parts which get, a major strain
are built of Chrome-Vanadium. The gears
are tested for 50,000 pounds per tooth.
The Bate cantilever springs are so
strong that never one has broken. Yet we
have used them for two years on many
thousand cars.
Those are the most important extras
you get in the Mitchell cars. Mr. Bate is
TWO SIZES
MifrViAll a roomy, 7 -passenger Sir,
miiuieu 127-fcich wheelbaao and a
highly developed 48-horsepower motor.
SX460
Four Passenger Roadster, $1405. Sedan,
$2175. Cabriolet, $1805. Coupe, $1005.
Also Town Car and Limousine.
Mitchell Junior JTTS J
on similar lines, with
120-inch wheelbase and a 40-borsepower
motor, -inch smaller bore.
SI 195
ALL PRICES F. O. B. RACINE
aiming in these cars at 200,000 miles of
satisfactory service.
The Visible Extras
In Mitchells you find 31 extra features
which practically all cars omit Things like
a power tire pump, a dashboard primer,
reversible headlights, ball-bearing steering
gear, etc.
See these extras at your Mitchell show
room. Figure what it would cost you to
add them. Then you will realize what Bate
methods mean.
.This year we occupy a new body plant,
which means a vast additional saving. All
this saving goes into added luxury. Into
heat-fixed finish, with deep, enduring
lustre. Into rare-grade leather, into deeper
springs, into wider seats. You have never
seen so much beauty and luxury in a car
at Mitchell prices.
No Rivalry Possible
In these respects, Mitchell has no rival
And no rivalry is possible. It has taken
years for John W. Bate to build this type
at a minimum cost. Millions of dollars
have been invested in the plant and the
machinery for it.
It would take years for rivals to match
these facilities. And, without them, like
value is impossible.
"We urge you to weigh these features De
fore buying a car for years to come. They
mean more than you know. And the best or
them are not found outside of Mitchell cars.
MITCHELL MOTORS COMPANY, Inc.
Racine, Wis., U. S. A.
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