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The Commoner
NOVEMBER, 1916
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DUB TO FACTORY
EFFICIENCY
John W. Bate Tells Experts
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How to Build Luxurious Cars
John W. Bute's definition of efficiency iff
this : "Doing everything in the best way
that anybody knows."
The Mitchell car, in every detail, ex
emplifies that idea. Mr. Bate has spent
years in our shops to insure this. And he
spent one year in Europe to see if any for
eign experts did anything better than he
did.
Let us illustrate how that principle
was applied to the bodies
Mitchell.
on 'the new
257 Models Examined
Mitchell bodies opened and closed are
designed by artists, and built by experts
in the body-building art.
Mr. Bate's instructions to theni were:
"First learn all that others know. Start
with that, thendd the best you can."
So these experts examined 257 new
models. They studied all of the latest pro
ductions, European and American. Not a
new idea, riot a dainty touch escaped
them.
Then they designed the six body styles
for the New Mitchell. Some of 'them
have just ' been finished. Each is ex
quisite and complete. Not a luxury is
missing.
You will find in these the apex of the
body-building art.
Now Two Cars in One
One modern idea has met a long-felt
want. That is, the all-season models
cars for all weathers in one.
The Springfield type is a Sedan, with
disappearing plate-glass sides. In the
Mitchell this is a luxurious car with seats
for seven. With the windows down it be
comes a Touring Car.. So you have what
you want, a'ny hour of any day a Touring
Car or a Sedan.
The Cabriolet is a 3-passenger Coupe.
But the top falls back and the windows
drop. Then you have an open Eoadster.
Even in. the Mitchell Limousine all win
dows are made to drop. Also in the
Mitchell 4-passenger Coupe. They are all
open-air cars when the weather is inviting.
As for other attractions, we must ask
you to see them. They are numbered by
i-
Mitchell Models
3-paHficBScr Roadwter, 9132S
B-paNNengcr Touring Car, f 1325
7-pHHNCBRer Touring Car, 91380
Equipped with Demountable Top
Only, $300 Extra
4-pHBiienjger Cabriolet, $i77S
4-pHMHcnKcr Conpe, $1850
7-pnMKcnprer Springfield Sedan, $1085
7-paHncHgcr Llmouttlae, 92050
All prlcos JT. o. b.r-Itacino
the score. All that you see in other cars
are here, and some that you never saw.
Even the Mitchell Touring Car has 26 ex
tra features.
j
Mr. Bate's 40-Year Cars
The Mitchell is the only car built under
Mr. Bate's efficiency methods. It is built
in a factory which he designed, by ma
chinery which he installed. And by meth
ods which have cut our factory cost in two.
Because of these economies it offers
much extra value at least 20 per cent, we
believe. It embodies many costly features
which other cars omit. It is built to stand
ards which would be impossible at the
Mitchell price without this factory effi
ciency. To every part Mr. Bate has given
at least 50 per cent over-strength.
As a result, two Bate -built Mitchells
have already run over 200,000 miles each.
That's forty years of ordinary service.
Seven of them have averaged over 175,000
miles each. We seem to have a lifetime
car, which Mr. Bate has aimed at.
Your Mitchell dealer can prove to you
that the ablest engineers are now buying
Mitchells. He will show you a list of them
men of nation-wide fame. We believe
that one hour spent inspecting this car will
bring you to the Mitchell too. In a single
year the demand for this car has trebled.
Go see what John W. Bate has done.
Do this in justice to yourself.
.MITCHELL MOTORS COMPANY, Inc., Racine, Wis., U. S. A.
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