Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The commoner. (Lincoln, Neb.) 1901-1923 | View Entire Issue (Nov. 5, 1909)
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VOLUME I. NUMBER
ir mW WBOBSMSt
This is the Genuine Burlington
Our very flnrflt wntch nntl tlio nbsoluto peer of nny
watch mmlo In tho world toilny. It Is, of course Impos
sible to Rlvo a full description bcro, but wo tubmlttbls
short outline no that you tuny have ionio ltlca ol how
this porloct tnastcrplcco is constructed.
THE MARKINGS BurllnKton Special wntch
I nc mnii noo w,n bUow you ntoncolu0ttbSOluto
Bupcrl orlty ol this Hilly adjusted ninvcmcnU
FULLY ADJUSTED ThislMliopolntorahlphRrndo
i uu i nujuo i lu wnlch Am, nowntch lalnovory
way hlRli tcrndo and O. K. unless It Ls fully ndjiifitrd. A
watch merely marked adJi.Htcd, may bo adjusted only
na to tomporaturo, not adjusted as to positions. In tho
hlghor grado movomonts oftho factories, tho marking's
pay, "adju-tcd to temperature, adjusted to positions."
The doublo marking isu characteristic of only tho most
oxponslvo u-atehos. and it Is this marking, "adjusted
to temperature" and "adjusted to portions," which
you will find on tho "Burlington Special."
ADJUSTED TO TEMPERATURE Tho watch is put
Into a rofrlRora
tor and run for 24 hours, then It Is put Into an ovon of
100 deforces temperature and run for 21 hours. Thon It
Is run In normal tomporaturo tor 24 hours. This process
is continued until the watch runs tho samo in all tem
peratures. Not 10 per cent of all the watches mado aro
adjusted to tompernturc,
ADJUSTED TO IS0CHR0NISM A careful adjust-
montso that tho
speed of a watch when It Is fully wound up Is tho same
ns whon ltlntnofct run down. Not more than four
watches outofovory ono hundred watches mado tn tho
United States have this adjustment.
ADJUSTED TO POSITIONS Adjusting a watCh
to position is ad
Justing It so It runs tho satnn In various positions. You
can easily soo Hint Ifa watch is to run absolutely accu
rate tho friction of tho bearlntrs must bo oxactly tho
eamo for different positions. This adjustment Is never
nttomptcd on more than a very, very mluuloporcont
aso orall watches mado In tho United States.
THE JEWELS -wl Uio finest prado of solocted
gonulno Imported ruby and sapphlro
Jowols, absolute! flawless. Nluctcon of theso chosen
ccms protect every point. It Is well understood In tho
railroad business that 19 towels Is tho proper number
for maximum efflcloncy. Nineteen Jewels la regarded
by exports as tho best number Tor a porfect watch, more
Jowols orton boliiR a sourco of complication rather than
sorvlco. Tho smaller size ladles' watch has 17 Jewels,
giving this watch tho protection noedod for a lifetime
Ul CUJ VIUU.
DOUBLE JEWELS that Is, bearing with two Jow
,. . . , els each ore used In tho Bur-
Uneton. A watch so Jowclcd requires very much less
attention than watches Jeweled In any other way.
JEWEL FITTING Tho holo in every Jowol Is highly
polished by hand a process that
requires years of experience. This assures perfect
alignment and wonderful accuracy.
HAND WORK '? nnotlior characteristic oftho Bur
i. r... "yeton tho quality (not quantity)
product. Whllo tho latest up-to-date automatic ma
chinery is IarBely used In tho factory, wo rely for fin
ishing upon tho best export hand work.
MAIN SPRING T10 two Points In which Americans
havo yet to compote with tho Swiss
aro mainspring and halrsprlni;. Although watch
springs aro mado now In almost all parts of tho world
no ono has over boon able to equal theso Swiss sprlncs!
Tho strain Is almost absolutely con tant uo matter
whothcr tho watch Is fully wound of Is nearly run
down. Tho Swiss springs uscdrln tho Burlington watch
do not crystolllzo with upago and breakage Is very rare.
Theso springs will run a watch from 32 to 30 hours.
SWISS BREGUET HAIRSPRINGS o imported
... . for tho samo
reason as tho Imported mainspring. They aro far hot
tor than any other hairspring mado.
.THE U SPRING REGULATOR allows adjustments
Uon or a second. to tho smallest frac-
DOUBLE SUNK DIAL This is an aristocratic feat-
mo and Is exclusively used
on our men's watches. -w u,u
FACTORY FITTED Evory Burlington Special
...... ,v. , movemont Is fitted Into thocaso
right at tho. factory whoro tho movements nro mado
nto a caso made for that watch. No loosonuss or wcar
ng ol parts against tho sides or tho wise. Norattloor
Our Direct Guarantee nnsthatwewiu
Just complaint el.l.cr as to workmanship or matenS?lneUhner
watch or case, at any time-without red tape or formalUyno"
we do not say within ten or twenty years, but at any tlmeTour
V.m!0' 0 ,course' does not Include cleanlne or breakages
caused by carelessness or accidents, or tlnkerinc with the watch,
but II anything Is foundkwronB lth the watch In any way, we wll
?: 2? part complained of. or we will repal? 5?e wawn7?ol
charse. or we wlU slve you a new watch absolutely free, as vou
may elect. Notei This cuarantee Is GOOD FOR 2S YEARS
yes lonecr than 25 yearsi for any length of time, II any thine Is
WRiTH-oiVii? naterlal-absolutely without restrkdon ff
Our great fight against the Watch Trust is Now On.
We are determined to maintain our independent
Burlington line and to do it 'Quickly and thoroughly.
And so we are making this offer, the most startling, the most overwhelm
ing offer ever known in the whole history of the watch industry, A more
liberal offer to you the consumer, than any other concern would dare
to make to the biggest wholesalers.
At last! An absolutely perfect watch, the magnificent Burlington Special, at a
price and on terms within the reach of all. For we are waging the fiercest battle
against trust methods ver known in the
history of this country. We will NOT be
bound by any system, no matter how power
ful. We call the great factories a trust be
cause they have perfected a system of con
tracts and agreements with dealers everywhere, which
enables them to fix prices and control trade. We do
not say that the Watch Trust is illegal. But we do
insist that their system of "quiet" agreements and price
boosting contracts is very, very unfair.
Tho Watch Trust has cornered the dealers, but we are determined to win this fight NO MATTER
WHAT IT COSTS. So we have decided to offer our very finest watch, the unparalleled Burlington Spe
cial, DIRECT TO THE PUBLIC on a staggering offer which must simply annihilate unfair competition.
You may get our finest watch at the anti-trust price and be
sides, if you act at once, you may secure the splendid Burling
ton Suecial at tho no-dealer nrice. without, nrofits added ex
actly the same price which the wholesale jeweler himself must pay. Think the quality watch, the
world's masterpiece of watch manufacture, for less than half the price usually asked for watches even
approaching this ono in quality.
And Without Money Down We will send the watch to any responsible pexson without asking you for a single
... ..... Aili.,v. aiSi wu luiuiciiuca. mere is noi me sngntcsc ODiigauon on your part oi
K s tti F.f -UIyae ii careiuwy wiin any watcn you ever saw, no matter
:;-- r- ; "-" " nui auusiuuiury, you may return it to us at our expense, uut
u you mm tnis watcu . tne most stupendous bargain you ever dreamed of, just slip the watch
JJVSr P0CKet.a?cl Pay us the the Rock-Bottom price, either in cash or on terms of
$2.50 a month lust as vou nrefer.
mgP' You pay exactly the same price whether you buy for cash or on time. We
auuw uiu jjuuiic me aavantage ot these $2.50 a month terms, in order to
, . ., y.v,t ..auuntti aiicuuuii io our great anti-trust ngnt. bo tnat everyooay
n uuum iu Kct a uunington watcn at once.
Here is Our Offer
Watch Book FREE
tirvitr t?rtr ftAA rt
reauest. We arf rfetPrmfnpH thnt Un ntiKUn oV.oll U. .4.o xi .
ling conditions existing in the watch industry throughout the entire country.
W wnnf thn ntiK in - Urn... .1- 1 m. .t. . . . J
We want the public to hnow the real truth, the inside truth about watch prices
ana watch values. Secret selling methods, price boosting contracts, "quier ajrre
iiiuius io upnoia onces. a l are ntmnMPv vnh..;ni ; iu; ku t:, . . n
mUctn kt .. ' ". .T"r "T'y, w"" r""V"i"a ."""" "tai"i vc icu yyu
the whole story of our great antitrust fight and our $1000 challenge to giant competitors.
PlOW W i"IT a i Watch Book at once- If you would like to own a
good watchif you ever expect to own one, you should send for
this great book without an instant's delay. You ought to know
m, fi. i . .1 , . '-' uuuis. wiuiuuian instant s aeiay. you ouunt to km
f?r, t.. j ' . """""' u-uuaiuuu uucu iu uiu consumer, jno
r.Kii.mfJr.r. i;, J ' . """"-iu aiiu-u uai unci uimutioine consumer. j
, . , w awwi, jrwu ui uhw, rncK; prepaia.
Burlington Watch Co.
JNijnilh & Marshall Blvd., Chicago, 111, jfj.M
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