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The Commoner.
DECEMBER 18, 1903.
13
The Political Weekly as
an Advertising Medium
(Written by W. J. Bryan for "Judic
ious Advertising," published by Lord
& Thomas.)
The political weekly deserves to be
considered as an advertising medium
for the following reasons:
First Such a paper is taken main
ly by those who believe in the politi
cal doctrines which it advocates, and
advertisements appearing in the paper
commend themselves to the readers.
A man's political convictions are, as
a rule, deep and lasting, and in ev
ery great crisis -there are innumerable
instances where the individual's views
on public questions are stronger than
family ties. Those who hold tenac
iously to their political opinions nat
urally prize papers upon which they
can rely for the information which
they need in the discussion of politi
cal questions, and those who adver
tise in such papers profit by the con
iidence which the reader has in the
publisher.
Second Political weeklies are not
read and thrown away like daily pa
pers, but are laid aside for reference.
The advertising matter is, therefore,
of lasting value, and it is not uncom
mon for an advertiser to hear from
such an advertisement many weeks
after it has ceased to appear in the
paper.
Third The political weekly is grow
ing, and bids fair to occupy an in- 1
creasing place in the field-of journal
ism. The daily is becoming a great
business enterprise whose editorial
page is either practically without po
litical color or defends the interests
or the corporations with which the
owner is connected. The stockhold
ers of the great dailies are generally
unknown to the public; neither are
the writers known whose pencils sup
ply copy for the editorial page. It is
RHEUMATISM
Cured without Medicine
An External Cure so Sure That the
Makers Send It FREE ON
APPROVAL. Try It.
Send your name and address to tho makers of
Magic Foot Drafts, tho great Michigan euro for
every kind of rheumatlsu Chronic or Acute,
Muscular. Sciatic, Lumbago, Gout, etc.. no mat
ter where located or how severe. You'll get a
pair of tho Dr&its by return mall prepaid free
on npprevnl.
It they give relief .bend them a dollar; if not,
keep your money. You decide.
TMMMMK
impossible that an intelligent and
thoughtful student of public affairs
should pay a great deal of attention
to editorials written by nonobdy-knows-who
and often with an ulterior
purpose.
With the growth of the daily it bc:
comes less and less possible for the
same person to be both editor and
owner, and if he is employed to do tho
writing, he must write as the owner
desires or forfeit his place. It is like
ly, therefore, that there will be an in
creasing tendency to read tho daily
for its news and tho weekly for the
thoughtful discussion of the problems
of government. A weekly paper can
bo published without great expense
and can be edited by the owner. Its
circulation will depend partly upon
the popularity of the ideas presented
and partly upon the ability with
which the paper is edited.
Fourth The political weekly has a
wider field than the daily can possibly
have because a daily published in one
city cannot hope to invade the pre
cincts of another city, but a weekly
published anywhere in" the United
States can find its way into every
village and hamlet of the country. Its
contents are not valuable because of
their freshness as news, but because
of their permanent usetulness in the
consideration of questions of moment.
Fifth The political weekly is inex
pensive as compared with the dally
and reaches those who would not feel
able to pay the price of a daily. It
may be confidently expected, therefore,
that political weeklies will increase in
number, in circulation and in influ
ence, and the value of an inch of ad
vertising in such a "paper will approxi
mate the value of Hue space in a
monthly magazine of like circulation.
W. J. BRYAN.
T, Hayes, of Massachusetts, a dem
ocrat, and Butler, of Pennsylvania, a
republican, are frequently mistaken
for each other. Robertson, of Arkan
sas, and Watson, of Indiana, look as
much alike aB two poas.
William K. Smith, of Texas, does
not look llko any of the othor seven
Smitbs in the house, but boars a strik
ing rcsemblanco to Hopkins of Ken
tucky. Tho other dromlos are Lewis, of
Georgia, and Miller, of Kansas; Hous
ton and Lamar; Ryan, of Now York,
and Scarborugh; Hogg and Kyle, and
Hlldebrandt and Burke. Now York
World.
BEST FOR THE
BOWELS
If yeni hfcTon't rotrular, nealtbr mnrtmant of the
bo wo It eterr day, you'r 111 or will bo. Keopjrour
bowoli opon. and be woll. Forco. la the ahap of
vloltut pbyalo or pill poison, U dacscrnn. The
moothoat, catloat, most perfect way of keeplif
the bowoli dear and clean U to Uko
CANDY
OATHARTIO
Lectures on Machinery.
The "Instruction Car," a school on
wheels where railway men are taught
tho correct care of tho machinery In
trusted to them on the powerful
modern locomotives, nus been In the
Santa Fo railway yards at Argentine
this week. From the outside tho car
looks like an ordinary baggage car.
The gold letters, "Instruction Car,"
arc painted on the side.
Inside the car is fitted with powerful
machines. Air brakes, steam valves,
electric lights, such as are used on a
train, and many kinds of machinery
used in a locomotive. Charts are also
provided which show every part or a
largo locomotive. All train men are
required to attend tho lecture in tho
car when it visits a division point.
This It does several times each year,
making a stay of several days at each.
With the car are expert engineers,
who explain the working of tho ma
chinery, how it may bo patched If it
breaks when on the road, so that it
can be run to tho nearest division
point and another engine secured.
Kansas City Star.
EAT 'EM LIKE CANDY
IlMnt, Palntabli, Potent, Tnato Good, &
Good, Nover HlcJcnn, Wdaken orOrlpfll 10, 25 an
eOconti pnrboi. Write for frooaamplo, and book
lot on health. Addreaa 433
MerllnaRMttdyCefiipftny, Chicago or Hew York.
KEEP YOUR BLOOD GLEAN
tX3&ixM
Every atMercr from IDiotima,
tlern want to bo cured It la a
malady that never rurca llwlf,
never weir out and novor ot
backward. It U conatant rlilc
eva well aa torture. It bar all
comfort, activity and auccci. Of
in muny victim vrno fjronn
under It, altnoxt all havn tried
vainly to un relief. YOU may
be ono of tlioie who are even
fal lntr Into dcanalr. Hut I tell
you now to cheer up and bopo
onco more. I nave a. pence's
euro for Knoumatmra in ite every
rormand atafto. macama mo
Vlbro-Attaorbcnt Cure, and will
positively b&ntah your pallia, re
lievo your linlilenea, rcatore
you to aounu neaiin, joy ami mo
fulnnna. I mean to PltOVK ALU
TI1IH to you at MT OWN COUT.
wriui to me ami anaii acnu you
a. FJIKBTHEATMKNT. It will not
coit you a cent, and come by m-
lurnmau. uiainaoniyinornoKH
and final euro of IUicumatlara,
and my offer put the proof la
your own nanna. wnm w-iij,
pror. rnaicoim waiaon
lUtpU 17, HITXIK CB'XK, H"-aU
Ei
in
?A
'
avj
Wi
$&u2a
'M mm
Magic Foot Drafts aro worn without Inconven
ience una cum rheumatism In every partoftho
oocly by drawing out tho poisonous acids In tho
wood through tho great loot pores. You can
eee that this offer Is prool of their merit, for hun
dreds of thousands ol persona answer these ad
vertisements, and only those who aro satisfied
with the benefltthey receive, Bend any money,
write todajrto Magic Foot Draft Co. XC19 Oliver
"I'lfr. Jackson, Mich., for a trial pair and be
. .c.Ured. A valuable illustratcdl?ok rkcuna
Mm also scut free.
Many Drornios,
Many amusing mistakes occur in the
house almost daily because of a sim
ilarity of appearance in members.
Constituents come here after seeing
their representative on the stump once
or twice and think they can recognize
him.
They pick the wrong man about as
often as they do the right one.
"Oh, Judge Croft, I am so glad to see
a South Carolinan away up here!"
declared a young man with his bride
a few days ago. The bride looked
greatly pleased that her husDand knew
so distinguished a lawyer of his own
state.
"I'm Representative Badger, of
Ohio," said the supposed Judge Croft.
These two representatives look more
alike than any other two men in the
house. Even some of tho members
find it difficult to tell which is which.
The double of Representative Tate,
of Georgia, "Tom" Ball, of Texas, who
served three days in this congress,
for which he received $3,000, haB re
signed and is going to devote himself
to private business.
A Famous Cow.
Ono of the sights of the flood that
will be remembered by thousands and
which will be one of tho incidents
preserved always on account of the
many photographs taken is that of
tho poor, lorn cow 'floating on a sec
tion of a wide freight platform. To
make her secure a man landed on tho
floating raft and tied the cow to a
hearse, which was covered with a
tarpaulin, and it was in this position
that most of the photographers caught
her as one of the odd Incidents of
the flood worth preserving. No doubt
many people who saw the cow in her
perilous position have wondered at
her fate, whether she survived or per
ished. She is alive and wen and do
ing faithful service for the family who
own her, J. H. Hobbs, now living at
4025 Charlotte street. At tho time the
flood came tho family resided at 1491
Wyoming street, and this cow and
two dogs aro especially treasured as
survivors of one of the things that
has made Kansas City famous. Kan
sas City Journal.
CATARRH
Is the most prevalent of Uncaea. It Is a local
ailment of the mucous membrane as well as
constitutional uud
CAN BE
eradicated by proper treatment. Dr. Sykcs
cured himself In MO, and the treatment 1ms
CURED
thousands since, and by using Dr. BykcV
Sure Cure for Catarrh will cure you. Fond
tor the best book on catarrh ever published.
Mailed free.
I)K. hYKKR' RUKE OttKH CO.
Department C 118 Bo. Lcavltt 81., Chicago, 111.
Memphis Scimitar: It is about as
shifty, elusive, unsatisfying a docu
ment as has come from tho presiden
tial office within the memory of this
generation. It Is the production of a
politician, of a politician on the eve
of an uncertain campaign.
r"sriT5
CURED
I vrlaa every noraon la
tho U. 9. suffering with
TCtTT.f.'!PRV nr FITH to Hond
for ono of my largo-alzod bottles (10 full oz.)
eref? and lflt does nil that Is claimed
I" t. E, VU for It, tho patient can then oon
tlnno tho treatment which 1b cot expensive.
Dr. F. E. GRANT, oept. 874, Kansas City, Mia
Sanger Cured
WITH SOOTHING, BALMY OILJh,
Cancer, Tumor. Catarrh, Piles, Fistula, Ulcers.
Eczema aad. all Skin and Womb Diseases, Writ
for Illustrated Book. Sent free. Address
DR."BYE, SSSS& Kansas City, Ml
CP7CUI I'KItMANKNTLY CCKKIV Oor guar.
riii 1 ma ai
bUIaLllin I)
xtnftcU-t 1th. Manter (.hemlcaJ L'o.
S037-39 Indiana Ave Chicago, I1L
111 abol a Uei t ismMm vA ttm. IUcrtf m4
Tk Weaicra Ealre, WUlTlame lfc, Ia At!
"iwlMiffi H'f T 11 r r 1 ' '- in..-.. fMMmigiifammtrruffl$L
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