THE VOICE
PUBLISHED WEEKLY
“Dedicated to the promotion of
the cultural, social and spiritual
life of a great people"
Rev. Melvin L. Shakespeare
Publisher and Owner
Business Address
2225 S Street Phone 5-6491
If no answer call 5-7508
Rubie W. Shakespeare
Advertising & Business Manager
Roberta Molden
Associate Editor
1966 U Street 2-1407
Mrs. Joe Green
Circulation Mgr.
Member of the Assoc. Negro Press
Subscription rate $2.00 per year
10c per copy
Entered as Second Class Matter,
June 9, 1947 at the Post Office at
Lincoln, Nebraska under the Act
of March 3, 1879.
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An Open Letter
As an ardent reader and sup
porter of The Voice I want to
personally thank our many read
ers, subscribers, and advertisers
for a very, very prosperous year.
As we turn the pages of a new
year let’s all as a human stream
try to live as better citizens.
There have been many knocks
against the Voice in its infancy
but knocks date back to yester
century. During the establish
ment of the Republic of Haiti,
knocks hit Tou Saint L’Overture
as knocks also hit Deumark Ca
sey, who lost his life during Am
erica’s first underground at Char
leston, S. C. Knocks hit Fred
erick Douglas who was run out
of the United States five times
during his campaign against sla
very and many many others too
numerous to mention due to lack
of space.
Even down to this modern time
Joe Louis and Jackie Robinson
have received their knocks. But
they always come back to win.
We don’t want to speak too much
of the knocks for we honestly
wish to thank everyone who has
made this publication possible.
We want you to know that not
only our local readers do we
thank but also those in all four
corners of the world.
In the words of the publisher,
Rev. M. L. Shakespeare, “May
the peace and happiness of the
Holy Christ be your consolation.
John Miller
-o
JCarnestness is the devotion of
all the faculties.
—C. N. Bovee.
* • • *
There can be no rainbow with
out a cloud and a storm.
J. H. Vincent
...... >■ t..»............. » . . ......♦ .
The Sports Front
with
Howard
“Smoky”
Molden
K4 i'iiiMiii'iiijyiiL
Hurdle Record Gels IAAF OK
London (ANP)—Harrison Dil
lard, the Baldwin-Wallace college
star who equalled the 220-yard
low hurdle mark held by Fred
Wolcott, white, of Rice institute,
was officially recognized as co
owner of the world’s title by the
international Amateur Athletic
Federation here last week. Dil
lard tied Wolcott’s time of 22:5
at the Delaware, O.. track and
field event on June 8, 1946.
In the 100-yard dash, the IAAF
recognized a record made by D.
J. Joubert, white South African,
back in 1931, when the track star
ran 100 yards in 9.4 seconds to
equal the standard held by three
Americans, one of whom is Jesse
Owens. According to an IAAF
official, the delay in granting the
recognition to South Africa was
because the country did not come
forth with its application for rec
ognition for a long time. Seven
world records all were approved
by the group, two of which were
won by Americans.
-o
Mt. Zion Program
By Roberta Molden
Those of you who missed the
program by the Mt. Zion Bap
tist Choir certainly missed a treat.
I, for one, would like to see the
program repeated so those of you
who missed it could get a real
treat and those of us who heard
it could get an additional treat.
There were 17 in the choir, a
directress and an organist.
Here are some of the numbers
rendered.
Choir-.- He’s All and All
I’m Standing in the Safety
Tramping
Quartet (extremely good as their
voices blended perfectly)..
Like Mountain Streams
Lover of my Soul
Members of the Quartet are:
Mrs. L. Wright, Mrs. O. Johnson,
Mrs. M. Sampson, Mrs. B. Davis.
Duet_ I’ll Let Nothing Separ
ate Me from the Lord
Solo___Over Jordan
Sung by Mrs. Lucy Wright. Her
voice is still beautiful as when I
first heard it.
Trio.I Know I Have Another
Building
Sung by Mr. and Mrs. Bradley
and Mrs. Roberts, a eappella.
Solo....I Bow on My Knees and
Cried Holy
Pastor of this church is Rev.
J. Favors, Directress, Mrs. G.
Coggs, and organist, Mrs. E.
Brown.
EDITORIAL
I have been greatly impressed recently with the increasing
number of favorable comments about employees.
Not until the last six or eight months were persons of color
employed in the Globe Laundry. Negroes are now rated with other
employees of the firm. The same experience, of one or two persons
not wanting to work with Negroes was encountered, but with satis
factory results.
One incident was cited where an employee quit only to return
a week later and was refused. He won’t forget this lesson.
At Hardy’s the two elevator girls are rated among the best.
And another of the employees is, after working in the department
for 25 years, as much a fixture as the furniture itself.
The employees are courteous, polite, and tend strictly to busi
f ness. “The patrons are attracted to them and never has any dis
courtesy or resentment in any manner been noticed and I have
observed closely,” Mr. H. R. Beeson, secretary treasurer at Hardy’s,
stated.
GUEST EDITORIAL
• By Clyde W. Malone
Does It Always Pay To
Advertise?
In a quarter-page ad in a Lin
coln Publication (not the Journal
or Star), one of the selling points
for the sale of 21 beautiful resi
dential lots in north Lincoln was
that there was “Negro restriction
in this addition.”
This occurs to the writer as be
ing a flagrant indictment and per
sonal insult to each member of
that ethnic group in America. It
also marks the owner of these
beautiful (?) lots as being essen
tially an unsound business man
and hardly worthy of considera
tion by potential buyers of his
offering. I say unsound, because
any person who will attempt to
capitalize on racial antagonism or
intolerance is not in harmony
with the prevailing ideology of
America—that of life, liberty, and
the pursuit of happiness. And
certainly, if he is out of step in
his thinking on the basic ideals
of the founders of America, he is
hardly sound in his business deal
ings.
Whether he wanted it or not,
the very land he is offering to
sell has been made valuable by
the contribution of Negroes to
the development of America as
a whole. They were fellow work
ers with these pioneers who con
verted vast waste places into fer
tile fields. They helped build
the railroads which no doubt
brought this benighted salesman
to this community in comfort.
They have served in every war in
defense of his and all American
property.
The statement, “Negro restric
tion in this addition,” says in
definite terms, “Marian Ander
son, you can’t buy or live here
even though your unsurpassed
singing has contributed to the
enjoyment and pleasure of thou
sands of Americans.” It says to
Dr. Chas. R. Drew, “You are not
wanted even if your research
made possible the use of blood
plasma banks as a means of sav
ing the lives of many thousands
of soldiers in World War II.” It
says to Brigadier General Benja
min O. Davis, “You may be wor
thy of being a General in the U.
S. Army, but you can’t buy prop
erty in this “beautiful” home site.
Again I say, he is an unsound
business man because he is re
stricting his sales to a decreasing
number of facist-minded individ
uals who believe in such undemo
cratic attitudes. Excluded are
the members of the various faiths
who have gone on record as op
posing all discrimination based
on race. Excluded as prospective
purchasers are many veterans
who learned at Omaha Beach,
I wo Jirr.a and other battle fronts
of Europe, Africa, and the Pacific,
that the Negro soldier did his
part in achieving the final vic
tory. Excluded are the thousands
of Lincoln citizens who believe
in the majesty of the law—par
ticularly the moral law based on
the fatherhood of God and the
brotherhood of man.
I am forced to one other con
clusion: This misguided purvey
or of real estate is hardly a long
time resident of Lincoln. If so,
he is lacking in perception. Other
wise, he would realize he has lit
tle reason for fear of Negroes ever
being prospective purchasers of
this land (which was acquired by
a Sheriff’s deed.) At present, 80
per cent of the Negroes of Lin
coln have, or are, purchasing
their homes and yet not one has
ever so much as considered this
particular part of the city which
is generally regarded as unde
sirable.
So to sum up the whole matter,
this type of advertising is only
an attempt to perpetuate racial
animosities, class distinction and
intolerance and is out of harmony
with the prevailing ideals of the
citizenry of Lincoln.
IDEAL
Grocery and Market
Lots of Parking
27th and F Streets
UNION
SHOE SHOP
1022 "O" STREET
2-7887
When You Need MONEY
See The
FEDERATED
Finance Company
“The Friendly Lincoln Company”
25 Years of Continuous Service
1503 O 2-7211 1503 O
Advertising Pays Dividends
e
SHOWALTER
ROOFING CO.
Dealers in
Inselstone and Inselbrick
Insulation
See us lor price on
BUILT UP ROOFS
233 North 22 2-2403
Lincoln, Nebraska
G.M.C. Trucks Spencer Trailers
Sales—Servics—Parts
24 Hour Wrecker Service
KAAR SERVICE
Lincoln, Nebraska
1821 N Street Phone 2-1918
MONTE & SONS
BODY 8c RADIATOR SHOP
Body and Fender Repair
Wrecks Rebuilt
Radiators Cleaned, Repaired,
and Rlecoired
2222 "O" St. . 2-5097
I
- fcnw - ■
You'll like—
$
Weaver’s
Potato
Wafers ,
Lincoln's Favorite
POTATO CHIP
LOTMAN’S GROCERY
1945 R Street
Meats and Vegetables
PRESTO ....
A NEW ROOM
PAPER & PAINT FOR
EVERY NEED
I\£
rim DBOoiuTiva waixpapw* and paint*
I4T« Mil P St* • *4w
14th and P Phone 2-1366
For Everything in
HARDWARE
BAKER HARDWARE
101 No. 9th 2-3710
The
FIRST NATIONAL BANK
of Lincoln
10th ft "O" St. Member F.D.I.C.
PAINT IS SCARCE
We appreciate your
patronage and hope
we soon can supply
all your requirements
VAN SICKLE
GLASS ft PAINT CO.
143 So. 10th
• COAL •
Premium Furnace
$12.50
Try A Load!
JOHNSON
Supply & Coal
932 N. 23 2-7236
Esterbrook
Renew-Point
FOUNTAIN PENS
‘ $1.50 to $2.00
Lytle Printing Co. ¥
2120 O Street Phone 2-3839
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