Loup City Northwestern
VOLUME XXIX LOUP CITY, NEBRASKA, THURSDAY. JANUARY 12, 1!)11 NUMBER 10
tan Dn’i.
COAL OIL .10c
5 pki: Kent Corn Starch 25c
4 can* Swift'* Pride
Cleaner .25c
k 2 *5!b rau> ! V*r* .... 30c
* 3 boxes Raisins .... 25c
4 lb* Na% y Reai:> 25c
10 liar* Polo Soap.25c
5 lb* Jap Rice.. 25c
1 lb None Such Coffee 25c
1 lb Eablent Coffee. 30c
1 lb Harrington Hall cot! 40c
3 pfcg* tjuaker Corn
Flake*.. 25c
2 pkjE« Ora}**- Nut. 25c
OYSTER SHELLS, the
thing that will make
the chickens lay eggs
100 lbs . 90c
FINCKS DETROIT
SPECIAL OVERALL
The only Overall that will I
out»ear any tw.. pairs «>f£ 1.<W
overall*. Tnese overalls sellj
at *1.15. are hijrti cut in waist,
line and full iu si/e. Mu«t|
triable garment t*» wear. I
■
Half Price Ladies’
Cloak and Suit
Sale
We will eh»s*' out all we
hare <w iiami at
One-Half Price
net re^r >-o, now S3 98
Xw 1<U Fur collar.
r**_- f*l .■><» now nlv 4.98
No . -7 6.49
So. i7i*\ IV.ra’ Coat.
res on > ileal 3.15
HENDERSON
t.'iSHiON FORM
CORSETS
Good as the Best!
Better tfcaa most lines!
Perfect HU Try One!
Lwp fiity Merc. iio.
ANOTHER ANOTHER
YEAR MILLION
Since we began business in 1898, we have averaged a gain in shipments of One Million Dollars each
year, and this year is no exception. Our fiscal year closed December 10th.
Actual Shipments to Retail Merchants, $12,368,511
December J909 to Decejnbef 10 |9|0, $J2,368,51[.95
Decepibef jo, J9O8 to Decepibef |0 I9J0, ) 1,356,]22.l9
Gaip ip shippiepts for l9]0 ..... $ 1,012,389.76
Through good years and bad, success has followed us—not by accident or chance, but because we
have established a standard of honest shoes and have lived up to that standard. The growing demand
for shoes constructed without any substitutes lor leather is best evidenced by our increased sales.
No' Substitutes for Leather
It is a fact that a large majority of all shoes made in a certain section and retailed from $2.00 to
S3.50 per pair contain substitutes for leather.
The section that prides itself most on “artistic shoemaking" uses the most substitutes for leather.
Long years of practice has enabled them to make shoes that look good from poor material: FinaHv.
however, one has to reckon with the wearer.
Substitutes tor leather can be made to look like leather, but they cannot be made to wear like
leather.
The wonderful growth of the shoe business in the West is due to its early recognition of these facts
and the Roberts, Johnson & Rand Shoe Go. was the house to carry them into operation.
The Pure Shoe Law, < rafted by the Roberts, Johnson & Rand Shoe Co., and introduced both at Jefferson City ana o a&a.uei^
during the last legislative session, was intended to protect the consumer against leather substitutes.
APPROVED BY THE GOVERNMENT
The name business principles which have made us strong with merchants and consumers have also enabled us to secure within
the past two weeks a $452,000 Government contract for army shoes, amounting to 175,000 pairs. This order is not included in
our Million-Doilar gain.
I his, the largest shoe contract ever awarded by the Government to auy one manufacturer, is a strong illustration of the fact
that we are equipped to make any line of shoos requiring a fixed quality of materials and workmanship at a cost that cannot
1r‘ equalled by any of our competitors.
I he Government buys shoes on fixed specificationsy requiring all leather. Since we make all of our shoes out of all leather
lor all of our customers, no change was necessary in our method of manufacturing; therefore, we were easily enabled to make
the lowest bid to the Government.. Quality fixed we beat the price.
Every wearer should adopt Uncle Sam’s policy and demand shoes containing no substitute for Leather.
LEADING ADVERTISED BRANDS
ESS “R„J * R ” “Patriot” “Pluck,” “Stronger-Than-The-Law ” “Soft and Good,” “Our Family ”
Star” Society,” “Quaker,” “Mayflower,” “Satin,” “Greatest,” “Our Family ”
FOR GIRLS AND BOYS: “Tess and Ted” School Shoes.
Ask your dealer for these brands. Look for the “STAR” trade-mark on every heel
“STAB BRAND SHOES ABE. BETTER”
Roberts, Johnson & Rand Shoe Co.
Manufacturers St. Louis
. FOP SALE BY
Loup City Mercantile zzm
