Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Loup City northwestern. (Loup City, Neb.) 189?-1917 | View Entire Issue (Oct. 27, 1904)
Nebraska Day at World’s Fair. October 26th has been selected as Nebraska Day. The Wabash is the line all Nebraskans will use. as it lands all passengers at the World’s Fair Stations, main entrance World’s Fair grounds, thus saving extra car fare, time and much annoyance. A very low rate has been made from all stations. For Nebraska Day badge, World’s Fair guide and all in formation call at Wabash City office, 1601 Farnam St., or address • HARRY E. MOORES, G. A. P. D. Wab. R. R.. Omaha, Neb. P. S.—All agents can sell you through and route you via Wabash. Water on Battleship. Bight thousand gallons of fresh wa ter are used in a large battleship daily. About two-thirds of this is taken up by boilers, and the remainder is used for drinking, washing, etc. To the housewife who has not yet become acquainted with the new things of everyday use in the market and who is reasonably satisfied with the old. we would suggest that a trial of Defiance Cold Water Starch be made at once. Not alone because It Is guar anteed by the manufacturers to be su perior to any other brand, but because each 10c package contains 16 ozs., •while all the other kinds contain but 12 ozs. It is safe to say that the lady who once uses Defiance Starch will use no other. Quality and quantity must win. The Mote and the Beam. You may be able to see your faults as others see them, but you will de rive much less satisfaction from talk ing about them. Lewis’ “ Single Binder ” straight 5c cigar. No other brand of cigars is so popular with the smoker. He has learned to rely upon its uniform high quality. Lewis’ factory, Peoria. 111. A Record in Trees. The largest tree in the world Is to be seen at Maseali, near the foot of Mount Etna, and is called “The Chest nut Tree of a Hundred Horses.” Its name rose from the report that Queen Jane of Aragon, with her principal no bility, took refuge from a violent 6torm under its branches. The trunk la 204 feet in circumference. Japanese Never Conquered. Speaking of the Japanese, Voltaire said it was the only nation that had never been conquered. In the thir teenth century the Japs repulsed 107, 000 Mongolians in a naval warfare. They fought with success in Korea and China, and Dr. Bertillon says that they are invincible on account of their all-powerful Jiu-Jutsu. Difference in Farming Methods. The average gross returns per acre from cultivated land in this country is only $10.50 per acre, and from land devoted to the growing of cereals but $8.08 per acre. In Greet Britain the Intensive system of farming has brought the average gross returns up to within the neighborhood of $30 per acre. Husband of Little Importance. Among some of the ancient Mexi can tribes the husband left his people and dwelt with his wife’s family, where he seems to have been consid ered of minor importance. I CURE YOUR KIDNEY3. When the Back Aches and Bladder Troubles Set In, Get at the Cause. Don’t make the mistake ot believing backache and bladder ills to be local ailments. Get at the cause and cure the kidneys. Use Doan’s Kidney Pills, which nave cured thousands. Capt. S. D. Hun ter, of Engine No. U 14, Pittsburg, Pa., rt Fire Department, > and residing at 2729 Wylie Ave., i says: “It was three years ago that I used Doan’s Kid ney Pills for an attack or kidney trou ble that was mostly backache, and they fixed me up fine. There is nc mistake about that, and if I should ever be troubled again, I would get them first thing, as I know what they are.” For sale by all dealers. Price 5C cents. Foster-Milburn Co., Buffalo. N. Y. Another Drunkenness Cure. Drunkenness has been added to th« already imposing list of maladies which oculists pretend to cure by the relief of eyestrain. Beware of Ointments for Catarrh that Contain Mercury, as mercury will surely destroy tbe sense of smell and completely derange the whole system when entering It through the mucous surfaces. Such articles should never he used eicept on prescrip tions from reputable physicians, as the damage they will do Is ten fold to the good you can possibly de rive from them. Hall's Catarrh Cure, manufactured by F..I. Cheney 4 Co.. Toledo, O., contains no mer , cury. and U taken internally, acting directly upon the blood and mucous surfaces of the system. In buying Hall’s Catarrh Bure be sure you get the genuine. It Is taken Internally and made In Toledo, Ohio, by F J. Cheney * Co. Testimonials free, bold by Hrugglsts. J’rfce. T5c. per bottle. Take Hall's Family Fills for constipation. Take Census With Beads. The recent census of the natives in the Transvaal was taken with beads. Each headman was furnished with a number of beads of different colors, and twine on which to string them. A big black bead represented an adult married native, a big yellow bead a grown single man, a big blue bead a married woman, and a white bead a singe woman over fifteen years old. A small yellow bead stood for a boy and a small white bead for a girl. Brahmin’s Proverbs Popular. The old English proverb writers used Pilpay's proverbs very largely— in fact, were it not for th old Brah min there would be many fewer Eng lish proverbs than there are. The pro verbs have been translated into every European language and into many Asiatic tongues—Persian. Malay. Mon golian. Afghan; they are the proverbs of the world. Log Cabin Philosophy. Spite o fall de bright sunshine in dis worl’, some mens will go roun’ huntin' fer happiness wid a candle.— Frank Stanton in Atlanta Constitu tion. Homes in Various Countries. Italy and Spain have fewer houses in proportion to their population than any other country in the world. The Argentine republic and Uruguay have the most. TALK ON ADVERTISING By C. W. Post to Publishers at Banquet at Battle Creek. The sunshine that makes a business plant grow is advertising. Growing a business nowadays is something like growing an apple-tree. You may select good seed, plant it in good soil, water and work with it, but the tree will not produce fruit until another and most powerful, energiz ing and life-giving element is brought to bear. You must have sunshine and lots of it. Can you expect to ripen apples in the dark? Can you expect to grow a profitable business plant nowadays without the sunshine of pub lic favor produced by advertising? This Postum plant is a good illus tration of that law. It seems but a short time ago when I put a few men at work in the carriage house of the barn you have seen to-day, where we began making Postum coffee. The seed then planted, less than 9 years ago, was a new kind of apple seed and it was not altogether certain how the people would like the apples. We did our work thoroughly and plenty of it. We knew we had a good Pure Food Factories that Make Postum and Crape-Nuts. apple tree of fine quality but how to develop our work and turn the apple tree into a productive and profitable tree was another question. It needed sunshine and the kind of sunshine that is spread by the news papers and magazines. It is an abso lute certainty that without the pub licity thus given—in other words, the sunshine—the business never would have developed. , You have seen to-day factory build ings—thirteen or fourteen in number —covering many acres of ground, em ploying handreds of workpeople, pro ducing food and drink in an aggregate of four millto® packages per month, which goes to every civilized eountry on the globe, and yet the entire enter prise la less than t years old. We have found it necessary, Inasmuch as the tree has grown and the apples ma tured by hard work and sunshine, to continue the work and the eunshlne day in and day out, month in and month out, the sunshine appropriation amounting to approximately a million dollars a year for advertising, for ex perience teaches that if you mature the tree under strong sunshine, and bring it up to a thrifty and healthful state where it produces profitable ap ples, you can not withdraw that sun shine else the tree will gradually die. I HOW INDIANS CATCH FISH Finny Prey First Put to Sleep With “Devil’s Shoestring.” On the 1st of July the Indians will have near Sonora a big fish killing, which is considered great sport by them. Already a supply of “devil’s shoestring” is being gathered for this purpose. This is the root of a certain bush, and owing to the fact that these roots go so deep, in so many direc tions, it is considered quite a task to get sufficient for use at a fish shoot. On this particular occasion it is said that 2,500 bundles of “devil's shoestring” will be used. The Indians select a portion or hole of water in the river, and some of them will beat up this root and throw it in the water. This is repeated by another party of Indians a considerable distance from the first party, and the water be comes impregnated with the juice, and the effect on whatever fish may be in this particular place is marvel ous. They become sick and float on the surface of the water, and then the shooting begins. The Indians shoot them with bows and arrows and spear them. After a sufficient quan tity of fish have been gathered in, they repair to the hills and banks. The cleaning is done by the squaws, and after they are cooked the feast begins. While the fish are sickened and stunned by the juices from the root, the meat is not affected.—Kan sas City Journal. THE ORIGIN OF SURNAMES. They Were First Used in Normandy Before the Conquest. Neither Hebrews, Egyptians, Assyri ans, Babylonians, Persians nor Greeks had surname* and in the earliest ; period of their history the same may be said of the Romans, says the Wav- j erly Magazine. In course of time, ! however, every Roman citizen had three names—the praenomen, or per sonal name; the nomen. or name of the gens or clan, and the cognomen, or family name, as Publius Corelius Scipio. Conquerors were occasionally complimented by the addition of a fourth name, or agnomen, commemor ative of their conquest, as Publius Cornelius Scipio Africanu.s. It is impossible to state with any degree of certainty when the modern system of personal nomenclature be came general. It has been stated that the practice of surnames began in Normandy and extended to England after the Norman conquest, but a document in the Cottonian manuscript quoted in Turner’s “History of the Anglo-Saxons” contains reference to Hwita Hatte, a keeper of bees in Hathfelda; to Tate Hatte. his daugh ter. mother of Wulsige the shooter, and Lulle Hatte, sister of Wulsige. The date of these records of the Hattes is not to be ascertained, but they were certainly written before the year 1066. So far as antiquarians have been able to discover Hatte is the first surname whose existence can be traced in England. It is not improb able that the founder of the Hatte family was so called because of some unusual or noticeable headgear that he was in the habit of wearing. Ballad of Indolence. Some people, like the bee, we find Will Toil all day with patient skill; Or. with the industrious ant in mind, Will labor up the steepest hill. Some endlessly will grind a mill Or run a factory or steamer: Others a fallow field will till— I'd rather be an idle dreamer. Some may be of a studious mind. And all night long, till morning chill. At ponderous, musty tomes they'll grind T'ntil from overwork they're ill; They'll analyze a fish's gill. Or learn the habits of the lemur, Or trace the platypus' bill— I'd rather be an idle dreamer. Some think that in their souls enshrined Fair genius sits, with throb and thrill. O'er myriad pages closely lined. All feverishly they push a quill. I'd rather hear the woodbird's trill Or watch a lazy, floating streamer: Of all fair things, had I my will, I'd rather be an idle dreamer. (L.’ Envoi.) Satan. I fear no mischief still. I fold my hands without a tremor; I've no ambitions to fulfill. I'd rather be an idle dreamer. —Metropolitan. Mistake of Word, Not Spirit. That Mme. Schumann-Heink is not always able to express herself in Eng lish as she can in song is illustrated by the following little story that is circulated at her expense: It seems that among her ffiends she has the reputation for remarkable tact and adaptability. Not long ago, in conver sation with an intensely patriotic American, the talk quite naturally turned upon the cubject of the Ameri can flag. “0£,” said the singer, turning her rapturous gaze full upon her compan ion, “I do lov? your flag. Why. in my home in Germany we do hiss it on our house every Fourth of July;” and it was not until later that she learned from an obliging friend that the word "hiss” was not the same as “hoist” in America. Of Interest to Peach Growers. A bulletin is in course of prepara tion at the Department of Agriculture, it ts said, describing a method of ex un-mmating a peach tree parasite known as “lilil® pe«,rh.'’ The reason this pest was s? named is because a tree bearing large fruit when attacked by these imrasi-er ts affected by the iirease commonly Vinw» among peach growers of western Maryland as the “go back,” and thereafter produces a small and bitter peach, instead of the former large and luscious product. The Agricultural Department experts have been experimenting with this matter for ten years, it is stated. Mr. Morton B. T.raite, chief of the di vision of orchard fruits, reports that the parasite can be exterminated by catting out of the orchard every tree affected by the “little peach.” _______________ Railroad Building in Africa. At the half-yearly meeting of the Rhodesia railways it was stated that 321 miles of line had been opened for traffic. The trunk lines south of Zambesi were thus finished, and the Gweto, Selukwe and Matoppo branches had also been completed. The total railway system open for traffic was now 1,309 miles. - The : bridge over the Victoria falls was be ing erected, the construction of the extension north of the river had be gun and the permanent way material was being carried across by a cable way concurrently with the building of the bridge.—London Engineer. SADIE ROBINSON Pretty Girl Suflered Frets Nervousness and, Pelvic Catarrh—Found Quick Relief in a Few Days. NERVOUSNESS AND WEAKNESS CURED BY PE-RU-NA. Miss Sadie Robinson, 4 Rand street, Malden, Mass., writes: ‘'Peruna was recommended to me about a year ago aw a.i excellent remedy for the troubles peculiar to our sex, and as I found that all that was said of this medicine was true, I am pleased to en dorse it. ‘ ‘/ began to use It about seven months ago for weakness and nervousness, caused from overwork and sleepless ness, and found that In a few days I began to grow strong, my appetite In creased and I began to Bleep better, consequently my nervousness passed away and the weakness In the pelvic organs soon disappeared and / have been well and strong ever since. ” Address Dr. S. It. Hartman, President of The Hartman Sanitarium, Columbus, O.. for free medical advice. All corres pondence strictly confidential. MEXICAN Mustang Liniment is a positive cure for Piles. The Wabash is the Only Line Landing You at the World's Fair. Rround trip rates from Omaha are as follows: $8.50 sold daily except Friday and Saturday, good 7 days. $13.80 sold daily, good 15 days. The Wabash is the only line that land's passengers at the main entrance of the World s Fair grounds. Also the only line that can check your baggage to the World's Fair station. Think what a saving of time, annoyance and ex tra car fare. All agents can sell you through ticket and route you over the Wabash. Very low rates.to many points South. Southeast. For beautiful World’s Fair folder anu all information call at 1601 Farnam St. or address Harry E. Moores. Gen. Agt. Pass. Dept. Wab. R. R., Omaha. Neb. Nature's Order. Men love at first and most warmly; women love last and longest. This is natural enough, for Nature makes wo men to be won, and men to win. Every housekeeper snould know that if they will buy Defiance Cold Water Starch for laundry use they will save not only time, because it never sticks to the iron, but because each package contains 16 oz.—one full pound—while all other Cold Water Starches are put up in %-pound pack ages, and the price is the same, 10 cents. Then again because Defiance Starch is free from all injurious chem icals. If your grocer tries to sell you a 12-oz. package it is because he has a stock on hand which he wishes to dispose of before he puts in Defiance. He- knows that Defiance 8tarch has printed on every package in large let ters and figures “16 ozs.” Demand Defiance and save much time and money and the annoyance of the iron sticking. Defiance never sticks. Long Lives. A contemporary has discovered that no person who ever deliberately set out to live 100 years accomplished the feat. What of it? A great many men and women who have deliberately set out to live honorable and useful lives have liven ten centuries in point ef usefulness to the world.—Minneapolis Times. Independence Is Expensive. The people of Jersey, Channel Isl ands, refused to carry out the provis ions of the new British militia law, so the British government withdrew the regiment always hitherto stationed on the island. The islanders are out at least $350,000 a year thereby, and are inclined to regret their independent attitude. Liquefies Illuminating Gas. A German chemist named Blau has succeeded in liquefying illuminating gas. In that form it gives a good light, which is useful in country houses, railway trains, etc. It costs more tnan ordinary coal gas, but less than electric light. “I followed the trail from Texas On the Trait griff) a Fish Brand ^“shbrXnd PommelSlicker Slicker, used for an overcoat when cold, a wind coat when windy, a tain coat when it rained, and for a cover at night if we got to bed, and I will say that I have gotten more comfort out of your slicker than any other one article that I ever owned." . (The aaa» sad sddrwi of the writer of tkb VBSoUcitcd let. tw asy be had on afpOottm.) Wat Weather Garments for Riding. •Walking, Working, or Sporting A. J. TOWER CO. sostos, r.s.*. TOWER CANADIAN CO., Limited TOORO, CAJUSA J Select Wife’s Toilets. It Is a common thing in Paris for a man to accompany his wife to the dressmaker’s. The young wife who has known no gayer attire than the coming-out gown of the jesire fille needs careful advice as to her toilets, and her husbanu, if he be a certain type of man of tne world, knows how to give it. Try me just once and I am sure to come again. Defiance Starch. Hunting in Japan. ' The Japanese, always keen sports, men, used to take most of their game with goshawks and sparrow hawks. The only dogs tney used were span iels, which flushed the game. But now they are taking to dogs, and many good animals are being imported from England. Mrs. Winslows Roothlnir Syrop. For children teeth Ins, softens the (films, reduces In flsmiusum, silays pain, cores wind cbilo. liScahottie. Significance in Colors. Colors have three significations when used in decorations, one relat ing to things, one relative to time, one of direction. In the first relation red means triumph or success; blue means failure; black signifies death; white stands for happiness or peace. Many who formerly smoked 10c cigars now smoke Lewis’ “single Binder” straight 5c. Lewis' Factory, Peoria, I1L — Pay for Abusing “Hello” Girls. An angry man who called a tele i phone girl a “sheepshead” over the wire in Nuremburg, Germany, has been fined $6.25. A Viennese who call ed the woman operator a “Chinese” in similar circumstances has suffer ed to the extent of $8. “I Went Home to Die from Gravel Tronble. Doctor* failed. Dr. David Kennedy 's l avorile Kemedy cured me." Airy. C. W. Brown, Petersburg, N. A. Antidotes for Microbes. A French bacteriologist declares that lemonade, cider, seltzer and sim ilar drinks will kill typhoid germs, while alcohol at 25 per cent destroys microbes, an dat 2 per cent prevents their development. Murine Eye Remedy cures sore eyes, makes weak eyes strong. All druggists, 50c. — Comprehensive. “If I wrote on till I told you every thing. Mavourneen,”—so ran the clos ! ing paragraph in a certain impassion ed young Irishman’s love letter—"I’d still be having a volume to tell you, darling.”—New Orleans Picayune. Piso's Cure for Consumption is !th infallible medicine for coughs and colds.—N. W. Saucer Ocean Grove, X. J.. Feb. IT, 1900. First Uce of Bayonet. The bayonet was first used by the French in 1671. It was first made in Bayonne, France, and was considered a very deadly weapon. The British army qulckft- copied it, and other na tions promptly followed suit. When Your Grocer Says he does not have Defiance Starch, you may be sure he is afraid to keep it un til his stock of 12 oz. packages are sold. Defiance Starch is not only bet ter than any other Cold Water Starch, but contains 16 oz. to the package and sells for same money as 12 oz. brands. What a man can do depends a good deal upon how much faith some good woman has in him.—The Chum. IMPERIAL HERNIA CURE. Dr. O. S. Wood cures Rupture by a new process, in a few weeks, with out loss of time or inconvenience. Rectal diseases cured without the knife. j3end for circular. O. S. Wood, M. D., 521 N. Y. Life Bldg.. Omaha. A wise girl always pretends to be a little more daffy than the young man she is planning to face the parson with. Important to Mothers. Examine carefully every bottle of CASTORIA, a safe and sure remedy for infants and children, and see that it Bears the Signature of la Use For Over 30 Years. The Kind Yon Have Always Bought. Ohio has second place in the value of mining products, of which the prod uct of coal mines forms nearly one half. Allen’s Foot-Ease, Wonderful Remedy. “Have tried ALLEN’S FOOT-EASE, and find it to be a certain cure, and gives com fort to one suffering with sore, tender and swollen feet. I will recommend ALLEN'S FOOT-EASE to my friends, as it ia certainly a wonderful remedy.—Mrs. N. H. Guilford, New Orleans, La.” A mother's prayers, silent and gen tle, can never miss the road to the throne of all bounty.—Beecher. V Two severe cases of Ovarian Trouble® and two terrible operations avoided. Mrs. Emmons and Mrs. Coleman each tell how they were saved by the use of Lydia E. Pinkham's Vegetable Compound* “ Dear Mrs. Ptxkham : — I am so pleased with the results obtained irom Lydia L. Pinkham’s Vegetable Compound that I feel it a duty and a privilege to write you about it. 9 I suffered for more than five years with ovarian troubles, can*, mg an unpleasant discharge, a great weakness, and at times a fainhm^f would come over me which no amount of medicine, diet, or exercise seemed to correct. \our \ egetable Compound found the weak spoC however, within a few weeks—and saved me from an operation — all my troubles hadMisappeared, and I found myself once more healthy and well. \\ ords fail to describe the real, true, grateful feeling is m my heart, and I want to tell every sick and suffering sister. Don't daily with medicines you know nothing about, but take Lydia E. Pink ham’s Vegetable Compound, and take my word for it, you will be • different woman in a short time.” — Mrs. Laura Ennoxs, Walker ville, Ont. ’ Another Case of Ovarian Trouble Cured Without an Operation. <*4 “Dear Mrs. Pinkiiam: — For several yeus I was troubled with ovarian trouble and a painful and inflamed condition, w hich kept me in bed part of the time. I did so dread a surgical operation. “I tried different remedies hoping to get better, but nothing seemed to bring relief until a friend who had been cured of ovarian trouble, throi^li the use of your compound, induced me to try it I took it faithfully for three months, and at the end of that time was glad to find that I was a wed woman. Health is nature’s best gift to woman, and if you lose it and can have it restored through Lydia E. Pinkham’s Vegetable Cbm A. \ P01111^ I feel that ad suffering women should V*‘' know of this.” — Mrs. Laura Belle CoLa \ max, Commercial Hotel, Nashville, Term. It IS well to rememember such letters as above when some druggist tries to get yea to buy something which he says is “ just as good ” That is impo»» sible, as no other medicine has such a record of cures as Lydia E. Pink* ham’s Vegetable Compound; accept no other and you will be glad. Don’t hesitate to write to 3Irs. Pinkham if there is anythin* about your siekness you do not understand. She will treat jam with kindness and her advice is free. No woman ever regretted, writing her and she has helped thousands. Address Lynn, FORFEIT it y® cannot forthwith produce the original letters oed tlnntamsf shore testimonial*, wiuch will prove their absolute srenuinenes” Lydia K. Fink ham Medicine Co., Lyu, Una WESTERN CANADA’S Magnificent Crops for 1904. Western Canada's Wheat Crop this Year Will be 60, 000.000 Bushels, and Wheat at Pres ent is Worth SI.00 a Bushel. The Oat and Barley Crop Will Also Yield Abundantly. Splendid prices for all kinds of (Train, cattle ' and other farm produce for the growing of | which the climate is unsurpassed. About I.tO.OOO Americans have settled in West ern Canada during the past three years. Thousands of fi%e homesteads of 180 acres each still available in the best agricultural dis tricts. It has been said mat the United States will be forced to import wheat within a very f w years. Secure a farm in Canada and become one of those who will produce it. Apply for information to Superintendent of Immigration. Ottawa. Canada, or to authorized Canadian Government Agent—W. V. Bennett, 801 New York Life Building, Omaha, Neb. g Save 3 on Drugs oc LL write for our 100-page catalogue, showing 10.000 articles at cut prices. PATENT MEDICINES, RUBBER GOODS, TRUSSES. SHERMAN & McCONNELL DRLIC. (0. Cor. 16th and Dodge. Omaha. Neb. When St. Jacobs Oil The old monk cure, strong, straight, sure, tackles Hurts, Sprains, Bruises The muscles flex, the kinks untwist, the soreness dies out. Price 25c. and 50c. HANDY BLUEING BOOK. In sheets of PURE ANILINE BLUE. No bottles. No paddles. No waste. Gives the samo amount of blueing water each wash-day. Ask your grocer for it or send 10c for a book of 25 leaves. Ths Handy Blueing Book Co., 87 E. Lake St„ Chicago, III, IftfE VW«“ m m AR sJANTYOUR NAME ^ SUCCESSFUL COLD, SILVER, COPPER, LEAD, ZINC AND QUICKSILVER wiM send “* 7°" name and address. Mining Maps Free. BUCKLE-GOODE COMMISSION CO., J2I Olive Street,- SL Me. Put your tin ge r on oar trade mark. Tell your dealer you want the bent starch your money can buy. Insist on having the best. DEFIANCE. It is 16 ounces for to cents. No premiums, but one pound, of the very best starch made. We put al our money in the starch. It needs no cooking. It is absolutely pur& It gives satisfaction #r money back. Strawberry and Vegetable Dealers The Passenger Department of the IUtaa Central Railroad Company hare reeeaUy laaw » publication known as Circular No. U, la «Hi Is described the best territory in this confer ror the growing of early strawberries aadeacty’ vegetables. Every dealer in sue' ithould address a postal tard to the i_ J. F. MERRY, Asst. Geu’l Pass’r. When Answering Adverti Kindly Mention This Paper. PUTNAM FADELESS DYES Color more goods brighter and faster colors than an; other dye. Ask dealer or we will send post paid at 10c a package. Write dye. One 10c package colors silk, wool and cotton ocually well and is guaranteed to one for free booklet-How to Oye. Bleach and M« Colors. JJOXJUol Lji uot'.VI™ f Thompson's Eyo Wstsf BEGGS’BLOOD PURIFIER CURES catarrh cf the stomach. GINSENG Fortune* In little 7a rd- ( en». Easily grown , everywhere. Sell* in American market a! ©7 to Si 2 per lb.; coat* to grow le*» than *1. Blsr demands root* and seed for -ale; booklet free- write ‘•-day. 02AM GOfSEirO CO., Dept B, Ba W. N. U.. Omaha. No. 43—1304 Some thoughtful man might say that if what you manufacture has merit, once you get a trade established peo ple will continue to purchase, even if the advertising is stopped, but to act on that conclusion would be a fatal mistake, for there are always bright men on the lookout to steal your ap ples, and if you give them the chance they will come in and take the fruit, sure. Right here let us drive a nail, not a shingle nail but a forty penny spike. Your article must have merit, far and away beyond the ordinary un aavertised thing. It should be the very best that human intelligence and ingenuity can produce. Then you have a foundation to build upon that will not slip out from under when the building grows heavy. There are per sons ignorant enough to believe that a poor article can be advertised into a success. It cannot and any one who tries the experiment will pay heavily for his experience. Critical!} examine any well known and advertised article that has beer years on the market and it will be found to possess exceptional merit. In ancient days newspaper publish ers considered an advertisement an evil but a necvssary evil, and that it should be hidden away as carefully as possible, so that no one would dis cover that the paper was trying to make a little money by inserting pub lic announcements, a paper run that way to day would fail, j The most successful exponents of the new plan of doing business with ink and paper are using every possi ble means to make the announcements attractive and sought after by the readers. It is safe to say that thousands of women read the newspaper—not the telegraphic page, but the pages con taining announcements of bargains in stockings, skirts, hats, gloves, pianos, furniture, food for the table, etc. You have been Invited to visit Bat tle Creek for the purpose of viewing one of the most unique advertising buildings in the world, also to loon over a large business built up. sus tained, nourished and kept active by sunshine, and, at the same time, have an opportunity to see one of the most thrifty, active and prosperous toivni of its size in the world, built up larg9 ly by the same kind of suhshine.