The Diamond Bracelet
By MRS. HENRY WOOD.
t
Author of Cul Lynn. Etc
CHAPTER XIII. (Continued.)
"It looks exactly the same gold
links, interspersed with diamonds, and
the clasp la the same-three stars. A
tall, ugly woman has got It on, her
black hair strained off her face." . -'The
hair strained off her face Is
enough to make any woman look ug
ly." remarked Lady Sarah. "Where is
her
"There; aha In standing up now; let
us gdt close to her. Her dress is that
beautiful maize color with blonde
lace."
Lady Sarah Hope drew near and ob
tained a sight of the bracelet The
color flew into her face.
"It's mine, Fanny," she whispered.
But the lady at that moment, took a
gentleman's arm and moved away.
Lady Sarah followed her, with the
view of obtaining another look. Fran
ces Chenevix weal to Mr. Netherleigh
and told him. He was bard of belief.
"You cannot be sure at this distance
of time, Fanny. And besides more
bracelets than one may have been
made of that pattern.
"I am so certain that I feel as If I
could swear to the bre-elet," eagerly
replied Lady Frances.
"Hush, hush, Fanny
"I recollect it perfectly; it struck me
the moment I saw it. How singular
that I should have been talking to
Gerard Hope about it this night
Mr. Netherlclgh sirtled.
"Imagination is very . deceptive,
Frances, and your having spoken to
Mr. Hope of it brought it to your
thoughts." - ,
"But it could not have been brought
to my eyes," returned Frances. "Stuff
and nonsense about imagination, Mr.
Netherleigh. I am positive it is the
bracelet Her comes Lady Sarah."
"I suppose Frances has been telling
you," observed Lady Sarah Hope to
her brother-in-law. "I feel convinced
It is my own bracelet."
"But as I have just remarked to
Frances other bracelets than yours
may have been made precisely simi
lar." he urge.
"If it is mine the letters 'S. H.' are
scratched on the back of the middle
star. I did it one day with a pen
knife." -'You never mentioned the fact be
fore, Lady Sarah," hastily responded
the merchant.
. "No. I was determined to give no
clue.- I was always afraid of the affair
being traced home to Gerard, and it
would have been such a disgrace to
my husband's name."
"Did you speak to her? Did you ask
where she got the bracelet?" inter
rupted Frances.
"How could I?" retorted Lady
Sarah. "I did not know her."
'T will," cried Frances in a resolute
tone.
"My dear Frances," remonstrated
Mr. Netherleigh.
"I vow I will," persisted Frances,
as she moved away.
Lady Frances kept her word. She
found the strange lady in the refresh
ments, and locating herself by her
aide, entered upon a few trifling re
marks, which' were civilly received.
Suddenly she dashed at once to her
subject
"What a beautiful bracelet!" '
"I think it Is," was the stranger's
reply, holding out her arm for Its in
spection, without any reservation.
"Where did you buy it?" pursued
Frances.
"Garrards are my Jewelers."
CHAPTER XIV.
This very nearly did for Frances;
for it was at Garrards' that the folo
nel originally purchased It, and it
seemed to give a coloring to Mr. Ncth
erlelgh's view of more bracelets hav
ing been made of the same pattern.
But she was too anxious and determin
ed to stand upon ceremony for Ger
ard's sake; and he was dearer to her
than the world suspected.
"We one of my family lost a
bracelet exactly like this, some time
back. When I saw It on your arm, I
thought it was the same; r hoped It
was."
The lady froze directly and laid
down her arm.
"Are you pardon me, there are
painful Interests Involved are you
sure you purchased this at Garrard's?"
"I have said that Messrs. Garrard
re my jewelers," replied the stranger
In a repelling voice; and the words
gounded evasive to Frances. "More I
-cannot say; neither am I aware by
what law of courtesy you thus ques
tion me, or who you may be."
The young lady drew herself up,
proudly secure in her rank.
"I am Lady Frances Chenevix," and
the other bowed and turned to the re
freshment, table.
Away went Lady Frances to find the
Cadogans, , and inquire after the
atrangtr. ,
It was a Lady Livingstone. The hus
band bad made a mint of, money at
something, had been knighted, and
bow they were launching out Into high
society.
Frances' nose went Into the air. 0
law! a city knight and his wife! that
waa It, waa it? How could Mrs. Ca
dogan have taken up with them?
The Honorable Mrs. Cadogan did
not choose to say beyond the asser
tion that they were extremely worthy,
' good, kind people. She could have
Ml that her spendthrift of a husband
had contrived to borrow money from
tk Jasper Livingstone, and to prevent
Mag bettered tor It, and heap them
in humor, they introduced the Living
stones where they could.
Frances Chenevix went home that
is, to Colonel Hope's and told her
strange tale to Alice Sea ton; not only
about Gerard being in England, but
about the bracelet.
"Alice, It is the bracelet. I am more
certain than ever. Garrard's people
say they have sold articles of Jewelry
to i'ady Livingstone, but not a dia-
mond bracelet, and, moreover, tnat
they never had one of that precise pat
tern, but the bracelet Colonel Hope
bought."
"What is to be done?" exclaimed
Alice.
"I know. I shall go to those Liv
ingstone's. Gerard shall hot stay un
der this cloud if I can help him out of
it Mr. Netherleigh won't act, and
we dare not tell the Colonel; he Is
so . obstinate and wrong-beaded, he
would be for arresting Gerard, pend
ing the investigation."
"Frances"
"Now don't you preach, Alice.
When I will a thing. I will. I am like
my lady mother for that. Lady Sarah
says she scratched her Initials inside
the bracelet, and I shall demand to
see it; If these Livingstones refuse, I'll
put detectives on the scent. I will, as
sure as my name is Frances Chene
vix." .
"And if the Investigation should
bring the guilt home to to Gerard?"
whispered Alice, in a hollow tone.
"And if it should bring it home to
you! and If it should bring it home to
me!" spoke the exasperated Frances.
"For shame, Alice; it cannot bring it
home to Gerard, for he waa never
guilty."
Alice Seaton sighed; she saw there
was no help for it, for Lady Frances
was resolute.
"I have a deeper stake in this than
you," she said, after a pause of con
sideration; "let me go to the Living
stones. You must not refuse me; I
have an urgent motive for wishing it."
"You, you weak mite of a thing!
you would faint before you got half
through the Interview," uttered Lady
Frances, in a tone between jest and
vexation.
Alice persisted. She had. Indeed, a
powerful reason for urging it, and
Lady Frances allowed the point,
though with much grumbling. The
carriage was still at the door, for Lady
Frances had desired that it should
wait, and Alice nastily dressed herself
and went down to It, without speaking
to Lady Sarah. The footman was
closing the door upon her, when out
flew Frances.
"Alice, I have made up my mind to
go with you, for I cannot guard my
patience until you are back again. I
can sit In the carriage while you go
In. Lady Livingstone will be two
feet higher from today that the world
should have been amazed with .the
spectacle of Lady Frances Chenevix
waiting humbly at her door."
Frances talked incessantly on the
road, but Alice was silent;, she waa
deliberating what she should say, and
was nerving herself to the task. Lady
Livingstone was at home, and Alice
sending in cr card, was conducted to
her presence, leaving Lady Frances
In her carriage.
Lady Frances had thus described
her; a woman as thin as a whipping
post, with a red nose; and Alice found
Lady Livingstone answer to It very
well. Sir Jasper, who waa also pres
ent, was much older than his wife, and
short and thick; a good-natured lock
ing man with a bald head. -
'Alice, reflned and sensitive, scarcely
knew how she opened her subject, but
she was met in a different manner
from what she had expected. The
knight and his wife were really worthy
people, as Mrs. Cadogan had said, only
she had a mania for getting into
"high life and high-lived company," a
thing she would never , accomplish.
She listened to Alice's tale with court
esy, and at length, with interest. .
"You will readily conceive the
nightmare this has been to me," pant
ed Alice, for her emotion was great.
"The bracelet was under my charge
and It disappeared In this extraordi
nary way. AH the trouble It has been
productive of to me, I am not at lib
erty to tell you, but It has certainly
shortened my life."
"You look 111," observed Lady Liv
ingstone, with sympathy.
"I am worse than I look. I am go
ing into the grave rapidly. Others
less sensitive, or with stronger bodily
health, might have battled success
fully with the distress and annoyance;
I could not, I shall die In greater
peace If this unhappy affair can be
cleared. Should it prove to be the
same bracelet, we might be able to
trace ont bow It was lost"
CHAPTER XV.
Lady Livingstone left the, room and
return d with diamond bracelet.
Sho held It out to Miss Beaton, and
the color rushed Into Alice's poor,
wan face at the gleam of the dia
monds. She believed abe recognized
them.
"But, stay," she said, drawing back
her hand, as the was about to touch
It, "do not give It me Just yet. ' If It
be tbe one we lost, the letters S. II.
re scratched Irregularly on tbe back
of the middle clasp. Perhaps you will
first look If they are there, Lady Liv
ingstone." Lady Livingstone turned the brace
let, glanced at the spot Indicate, and
then silently handed it to Mr Jasper.
The latter smiled.
"Sure enough, here i something I
can't see it dlstinctlr without my
glasses. What is it, Lady Living
stone?" "The letters S. H. as Miss Seaton
describes; I cannot deny it"
"Deny it! No, my lady, what for
should we deny It? If we are in the
possession of another's bracelet lost
by rraud, and if the discovery will set
this young lady's mind at ease, I
don't think either you or I will be the
one to deny it. Examine it for your
self, ma'am," added be, giving it to
Alice.
She turned It about, she put it on
her arm, her eyes lighted with the
eagerness of conviction. "It Is certain
ly the same bracelet," she affirmed.
"It Is not beyond the range of pos
sibility that initials may have been
scratched on this bracelet without its
being tbe same," observed Lady Liv
ingstone. "I think it must be the same,"
mused Sir Jasper. "It looks suspici
ous." "Lady Frances Chenevix understood
you to say you bought this of Messrs.
Garrard," resumed MIbs Seaton.
Lady Livingstone felt rather foolish.
"What I said was that Messrs. Garrard
were my Jewelers. Tbe fact is I do
not know exactly where this was
bought; but I did not consider myself
called upon to proclaim that fact to a
young lady who was a stranger to me,
and in answer to questions I thought
verging on impertinence."
"Her anxiety, scarcely less than my
own, may have rendered her abrupt,"
replied Alice, by way of apology for
Lady Frances. "Our hope is not so
much to regain the bracelet as to
penetrate the mystery of its disap
pearance. Can you not let me know
where you did buy it?"
' "I can," interposed Sir Jasper;
"there's no disgrace in having bought
it where I did. I got it at a pawn
broker's." Alice's heart beat violently. A
pawnbroker's! what dreaded discovery
was at band?
"I was one day at the east end of
London walking past, when I saw a
topaz and amethyst cross in a pawn
broker's window. I thought it would
be a pretty ornament for my wife, and
I went in and asked to look at it In
talking about jewelry with tbe master,
he reached out this diamond brace
let, and told me that would be a pres
ent worth making. Now, I know my
lady's bead had been running on a dia
mond bracelet, and I was tempted to
ask what was the lowest figure he
would put it at. He said it was tbe
most valuable article of the sort he
had had for a long while, the dia
monds of the first water, worth 400
of anybody's money, but that being
second-band he could part with it for
250. And I bought it. That's where
I got the bracelet, ma'am."
"That was just the money Colonel
Hope gave for It new at Garrard's,"
said Alice. "Two hundred and fifty
guineas."
Sir Jasper stared at her; and then
broke forth with a comical attempt
at rage, for he was one of tbe best
tempered men In the world.
"The old wretch of a Jew! Sold it
to me at a second-hand price, as he
called It, for the identical sum it cost
new! Why, he ought to be prosecut
ed for usury."
"It was just what I told you, Sir
Jasper," groaned the lady, "you will
go to these low, second-hand dealers,
who always cheat where they can, in
stead of a regular Jeweler; and nine
times out of ten you are taken In."
"Bat your having bought it of this
pawnbroker does not bring me any
nearer tbe knowing how he procured
it," observed Miss Seaton.
"I shall go to him this very day and
ascertain," returned Sir Jasper.
"Tradespeople may not sell stolen
bracelets with Impunity."
Easier said than done. The dealer
protested his ignorance and innocence,
and declared be had bought It in the
regular course of business, at one of
the pawnbroker's periodical sales.
And the man spoke the truth, and the
detectives were again applied to.
(To be continued.)
A FIRE IN ST. PETERSBURG.
Trumpeting- Kinging- and Clatter Unlike
Anything In America.
An hour ago the steamship Una had
landed me on the quay, and now, hav
ing handed In my passport, duly vised
and countersigned, to tbe czar's vicar
in the hotel bureau, I stood upon the
Newskl Prospect trying to Identify the
peculiar odor of St. Petersburg, for
every city has its peculiar and distinct
ive smells, says a writer In tbe Acad
emy. At the end of the Prospect waa
the tower whence tne watchman
watches the day and night for fire.
As I edged through the afternoon
crowd and dodged the headlong drivers
of droschkles I noticed certain black
balls run up on the signal tower. In a
moment there came tbe tootle of n
trumpet, and tbe blower, mounted,
came galloping around a corner. Then
the Jangle of a bell, the clatter of
hoofs, anfa. fire engine or at least
part of a fire-engine. For the man
who sat by the driver and waved the
bell over his head heralded other ve
hicles. One carried a hose pipe, an
other a barrel which might have con
tained healing water or refreshing
vodka. There were six In all, and upon
each were big men with bright brasi
helmets. They galloped up the 'Newskl
Prospect- toward a hnge column a
smoke. Suddenly, amid the trumpet.
Ing and the ringing and the clatter, ev
ery helmet was lowered, and as the
horses dashed along, every man rever
ently crossed himself. Even the bell
ringer, with hell still aloft In his lot!
hand, did homage with his right halt
to the elkon on the street corner.
The book of Maybsa la very krotsi
NOTES ON SCIENCE.
DISCOVERIES AND INVENTIONS OF
RECENT DATE.
1mu0d Niu ( and Peculiarities of
Tropical Plaate Sue Uul ' te B
Deepened Spectrum of Lightning
CarbouUnw Are Light.
DEEPENING SUEZ CANAL.
The administrators of the Suez ca
nal have begun the work of deepening
the channel to thirty-one feet with a
view to make it available to larger
shipping.
Vessels of great tonnage were un
known at the time the canal was
opened in 1859, and the thoroughfare
cannot be used by the enormous ships
of today.
Vessel owners find that they cannot
carry freight long distances on com
paratively small ships, even at high
freight rates, so profitably as on larger
vessels, says the New York Sun. Com
merce has for years needed a deeper
channel, and the fact that there has
been very little gain in annual ton
nage for the past two years is attrib
uted to lack of accommodations for
larger shipping.
The craft of vessels now passing
through the canal Is limited to twenty
flve feet' seven Inches. The Improve
ments under way will permit vessels
drawing twenty-nine feet to pass safe
ly from sea to sea. At present both
the Kaiser Wilhelm and the Amster
dam canals admit larger vessels than
the Suez canal. The Improvement will
place the Suez canal a little ahead of
the others mentioned In the size of
vessels It will carry, the Increased
depth probably sufficing for ships in
the oriental trade for years to come.
It is also contemplated to light the
101 miles of canal with electricity, so
that all shipping may pass through at
the night time.
THE SPECTRUM OF LIGHTNING.
The first successful experiments in
photographing the spectrum of light
ning were, according to an announce
ment by Professor E. C. Pickering, ob
tained last summer at Harvard obser
vatory. Tbey were taken with the
same apparatus that is used in pho
tographing the spectra of the stars.
This consists of an eight-Inch or eleven-inch
telescope, with a camera at one
end and a prism at the other, the lat
ter being placed in front of the ob
jective lens so as to break up the light
from the object photographed Into
parallel bands of"color, which are seen
in the accompanying reproduction of
the .photograph, by differences In de
gree of black and white. Photographic
spectra, however, range only from yel
low to blue, the extreme colors, violet
at one end and red at the other, as
seen In the rainbow, which Is the
spectrum of the sun, are impossible to
record by the camera.
. A CARBONLESS AKC LIGHT.
La Gazette Industrielle of Riga an
nounces the Invention of a new arc
light, which dispenses entirely with
the use of carbons and necessarily
with the disadvantages, such as the
frequent renewals that are connected
with them. The new lamp consists of
an exhausted glass globe, in which the
two carbons kept at a certain distance
from each other by a complicated reg
ulator, are replaced by two L-shaped
aluminum arms with platinum points.
These are kept at a proper interval
by a simple clockwork. The inventor
claims for it that it casts no shadow,
and as the aluminum arms are used
up very slowly, that they will not re
quirerenewlng morethan once a year.
He also Intends to give his lamp a hor
izontal position, as it is not necessary
to keep it upright, as it is with the
arc light. It can consequently be pro
vided with reflectors and other de
vices for facilitating illumination.
PLANT GIANTS.
M. R. Montclavel, In La Science Pour
Tous, advances some reasons to ac
count for the immense size and curious
peculiarities of mauy tropical plants.
THE NICARAGUA GIANT ARUM.
A, the trunk, which the Indian is
leaning against, Is really a single leaf.
B is the spatbe of the flower drawn'to
the same scale. D Is the spadlx. E, the
flower. F, the stamen. G, the anther.
J, a section of the fruit. K, the seed.
L, a section of the seed.
which, though they go far toward ex
plaining the phenomenon as related to
the regions In question, leave out of
consideration the giant redwoods of
California and other similar Instances
of enormous growths in districts where
the conditions are qulto different from
those prevailing In the torrid tone. Ho
says in substance:
Tropical forests differ from those of
Europe In the fact that they are not
composed of a single or of a limited
number of species. In them the most
diverse species are mingled together in
a most capricious way. In Java, for
example, specimens of trees have been
brought to tbe Botanical Garden of
which no second representative has
ever been found. One thousand Arc
hundred species of trees are known to
exist there, while in Europe there are
bardly forty.
Among thQ tropical trees the first
thing to tie noted is their great height;
then the oddness of their forms. Some
resemble an umbrella. This shape en
ables their branches to receive a large
proportion of light; others are shaped
like branched candlesticks, which af
fords the same advantage to their
leaves. This shows that in the strug
gle for existence the strife has been
for air and light, and that the advant
age has been with those trees that
uranch out highest or with whose
branches extend upward.
But it is not only trees that attain
these colossal proportions. There are
also herbs, which, if it were not for
their lack of branches, would be called
trees vith us. For instance, Gleiche-
nla dichotoma, of JavaT&n herbaceous
plant, often reaches a height of forty
feet, and Dracomium glgas, the giant
arum, of Nicaragua, has a trunk, a
single petiole, a foot or so in diameter,
which is bare for several yards above
the flowers this same exuberance of
vegetation is shown. In Java there is
an' orchid, the Grammatopbyllum,
which, besides its height, possesses the
peculiar feature that all its flowers
open at once, as if by the touch of a
GIANT ORCHID OF JAVA,
magic wand. They also all wither at
the same time.
M. Montclavel offers no explanation
for these last phenomena.
HEREDITY.
To account for the transmissibillty
of ancestral types Darwin in his work
on "Pangenesis" promulgated a theory
that each cell threw off what he desig
nated "gemmules," which formed the
nuclei of another series of cells, whose
sole destiny In the economy of nature
was the propagation of its species.
These "gemmules" formed the blaste
ma, in which was contained an ex
ceedingly microscopical impression of
the animal which might ultimately be
called Into being. If this were the
case, we should be able to submit the
miniature image to our investigation
by means of , the microscope. But
strong microscopes are wanted. The
red corpuscles of human blood have
to be about one four-thousandth part
of an inch. The number of these red
corpuscles which would adhere to the
point of a needle would not be less
than 1,000,000. Theory teaches that
the final division of matter is the
storm, and the atom has been meas
ured. It is calculated that In a cube
of water one thirty-thousandth part of
an inch wide tbere are 30,000,000,000
atoms. London Science Gossip.
NEW USE FOR X-RAYS.
The postofflce officials at Buenos
Ayres, it appears, recently became sus
picious that Jewelers were smuggling
goods in registered letters, but having
no legal right to open the letters they
were unable to do anything in the
matter until the happy thought oc
curred to them that they might exam
ine the packages with the X-rays with
out violating the law. Upon applying
this test they found their suspicions
abundantly confirmed, and upon the
evidence so procured they secured an
order from court to open the packages,
and, it Is stated that as a result they
confiscated more than ?30,000 worth of
jewelry in one week.
A GIANT TREE.
Near Dakar, in Lower Senegal, Is an
enormous baobab tree, whose trunk
measures fully 75 feet in circumfer
ence at the base. The fruit of the
baobab, which grows abundantly In
Senegal, Is called "monkey bread." It
Is used by the natives for curdling
milk, and as a specific for certain dis
eases. Derations of the dried leaves
are also used as medicine. From the
bark strong cords are made, and the
gum that exudes from It is employed
as a salve. The root of the young
baobab is sometimes eaten by the na
tives. ,
TO ABOLISH SMOKE NUISANCE.
The Prussian Government, in order
to abate the smoke nuisance, appointed
recently a committee to test' all smoke
consuming apparatus. The committee
has completed its work, and, as a
result, common measures are about
to be introduced to remedy the evil.
Schools for the instruction of stokers
were suggested, but in lieu thereof It
is proposed to send properly qualified
men to instruct the stokers In all the
steam plants.
AMERICAN SCIENCE AND ART.
It Is reported from London that the
Crystal Palace authorities have decid
ed to hold an American exhibition
next year. It Is to be confined strictly
to a display of tbe science, art and In
dustries of the United States. Ameri
can entertainments will be given and
American sports will be conducted by
representative teams.
AURLZ.I TO TRY ONCR MORE.
The Duke of the Abruszl, It Is state
ed, will visit the United States In
February to make arrangements for
another Arctic expedition.
. ?
, 'J
I NAB .E TO STAND FOR MONTH
btOAUSE OF SPRAINED ANKLES.,
Cared by st Jacob OIL
(From the Cardiff Times.)
Among the thousands of voluntary
endorsements of the great value of St
Jacob's Oil for sprains, stiffness and
soreness, is that of Mrs. G. Thomas.
Alexandra Road, Gelli, Ysbrod, near
Pontypridd, South Wales, who says:
"It is with great pleasure that I add
my wiling testimony to the invaluable,
excellence of your celebrated St Ja
cobs Oil, as experienced in my own
case. I sprained both my ankles la
walking down some steps so severely
that .' was unable to stand for several
months. The pain I suffered was most
severe and nothing that I used helped
me until I applied St Jacobs Oil, when
they Immediately became better daily.
and In a-short time I waa able to go
about, and soon after I was quit
cured.. I am now determined to ad
vise all persons suffering from pains
to use this wonderful remedy, which
did sp much for me."
Mrs. Thomas does not enlighten on
as to what treatment she pursued dur
ing the months she waa unable to
stand, and during which time she was
suffering so much, but we venture to
suggest that had she called in any
well-known medical man he would
have at once prescribed St Jacobs Oil,
for it has conquered pain upwards of
fifty years, and doctors know there Is
nothing so good. The proprietors of
St. Jacob's oil have been awarded
twelve gold medals by different inter
national exhibitions as the premier
pain-killing remedy of the world. The
committees who made the awards were
in each instance composed largely of
the most eminent medical men ob
tainable. Mrs. Thomas evidently did
not know the high opinion in which
St. Jacobs Oil is held by almost every
progressive medical man.
Only Companions Are Cats.
Mrs. Sarah E. Phlpps, an authoress
of Buffalo, N. Y., lives In a tiny cot
tage of three rooms, her only compan
ions being two cats. She works dur
ing the day and writes at night. Chas.
Frohman has secured the rights of
dramatization of her latest novel, "An
Old House by the Sea."
Ia Winter Ue Allen's Foot Rasa.
a powder. Your feet feel uncomfortable,
nervous, and often cold and damp. If
you have Chilblains, sweating, sore feet
or tight shoes, try Allen's Foot-Ease.
Sold by all druggists and shoe stores,
25c. Sample sent FREE. Address
Allen S. Olmsted, Le Roy, N. Y.
You only have 10 tell one person,
that a thing is free.
The Lincoln, Nebraska, Importing
Horse Co.'s advertisement appears
in this paper. Their stallions are
selected with the greatest of care
by a member of their company
who spends much of his time traveling
over England and France. They now
have a grand lot of Percheron and
Shire stallions. The best that Europe
can afford. No concern in the United
States can sell for less money than
they can. In making sales they prefer
cash, but will sell at the same rate on
ample time to enable the purchaser to
pay for the stallion from his earnings
if judiciously handled. They wish to
employ good salesmen.
Kipling Head! a Rifle Clnb.
Mr. Rudyard Kipling has been re
elected president of the Rottingdean
Rifle club. The club owes Its incep
tion to Mr. Kipling and has not yet
been defeated. It has beaten some
powerful opponents, both volunteers
and civilians, notably the First Lon
don Fusileers and the Lewes Rifle
club. i
PUTNAM FADELESS DYES are the
brightest, fastest and easiest to use.
Sold by druggists, 10c. per package.
Shark and Soldier Latter Inalde.
A somewhat remarkable addition
has apparently to be made to the cas
ualty lists from South Africa. The
other day a man who is engaged on
the Englisa steamsuip, Canada, writ
ing home to his relatives, referred to
the capture of a big shark at East
London. When ripped open, the mon
ster, which measured eighteen feet
long, was found to have quite recently
swallowed a soldier bodily. The
roan's body and uniform were Intact
save for a small portion one shoulder,
which bad been cut off.
TALKS ON ADVERTISING.
The best way to advertise Is Just to
advertise. Get at It with a view to hav
ing tbe people know what you most
desire to sell, and incidentally letting
them know that the specified items do
not represent your full stock. Say In
teresting things about interesting goods
and have the goods to talk.
Men talk of too secret of successful
advertising, but it Is all very plain. The
essentials are to offer what people
want, at fair prices, and to offer It In
a way that will make readers know
they want it. The art In writing an
advertisement Is to speak as the Inter
ested and well-Informed merchant
would speak to a prospective customer.
The mere appearance of a business
man's name and address In every Issue
of a leading newspaper will do work to
Increase his trade. Every business man,
however, Is able to give facts about his
establishment which will encourage
people to deal with htm. To state such
facts clearly In a newspaper Is the prin
cipal secret of successful advertising.
- Tbe Idea that it takes a number of
Impressions to make the average ad
vertisement effective is not new. Forty
years ago an English advertiser said
to the publisher of the Cornhlll Maga
Ine: "We don't consider that an ad
vertisement seen for the first time by
a reader Is worth much. The second
time It counts for something. The third
time the reader's attention Is arrested;
the fourth time he reads It through and
thinks about it; the fifth makes a pur
chaser of Us. It takes time t i